1960 COMPACTS/IMPORT FIGHTERS THAT SUCCEEDED
speedshift
Member Posts: 1,598
in AMC
This discussion has been closed.
Popular New Cars
Popular Used Sedans
Popular Used SUVs
Popular Used Pickup Trucks
Popular Used Hatchbacks
Popular Used Minivans
Popular Used Coupes
Popular Used Wagons
Comments
The way was led by the also rans. American Motors had been selling the dowdy Rambler for several years and Studebaker followed with the relatively spritely Lark in sedan, wagon and convertible form.
In 1960, the big boys jumped in. Ford with the Falcon and slightly larger Mercury Comet. ChryCo had the slightly odd-looking Valiant and it's near twin the Dodge Lancer (no "Chrysler nameplate compact then).
GM came in with a line-up that was four deep and each differed from the others in a way that GM cars haven't been before or since. Chevy had the sporty, rear-engined Corvair with a VW like air cooled flat 6(before Porsche!). Pontiac's LeMans featured a V-4 and a revolutionary rear transaxle.
Buick's Skylark featured an aluminum V8 of 215 cid. The Olds F85 was probably the most conventional but if memory serves me it had a variant of the Buick V8.
The GMs and most of the others had available sporty versions w buckets, floor shifts and hardtop and convertible designs as well as wagons.
If you weren't there it'would be hard to understand how the auto scene changed in 1960. Up until then it had been a world of increasing Giantism with a few funky alternatives like VWs, Volvos, Morris Minors and such.
Then, as if someone threw a switch, compacts were everywhere.
These compacts succeeded in stemming the imported tide for some years...then they succumbed to Giantism and morphed into intermediates by the time the one-two punch of the oil shocks and the new Japanese small cars came along and forever changed the American car scene.
I know I've left out a lot but that's the take of one who saw it happen. Please feel free to jump in with opinions, corrections, memories or observations on the "compact car" scene of 1960 and thereafter.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
Probably the two compacts that succeeded the best were the also-rans, the Stude Lark and Rambler (?), in the sense that they kept those two companies in business for a few more years. In fact Rambler was the #3 automaker in '62.
The plain jane versions of American compacts were not terribly well received IIRC but the sporty versions that came out a year or two later were fairly popular. They were the predecessors of the Mustang and established that there was a market for a small "sporty" car (although no one foresaw the Mustang's level of success).
As to whether American compacts succeeded, Corvair would have died long before 1969 if Chevy hadn't developed the sporty Monza version. The Chevy II of 1962 was GM's attempt to get competitive in the basic compact sedan market.
Tempest was an engineering marvel and nightmare at the same time. Lasted through 1963.
F-85 and Special were much more conventional but both the aluminum V8 and automatic were troublesome. However the V8 led to a spin-off, the V6, that would later save GM's bacon.
Chevy II/Nova sold well through the '70s but after '68 it was hardly a compact.
Falcon was buried by the Mustang and Comet morphed into an intermediate in '66.
Don't know that much about MoPar compacts although I know they were strong sellers. I don't know if they did much for Chrysler's bottom line, however, because the profit margin must have been small.
In fact, cars today like the Toyota Camry, Avalon, Nissan Altima, Ford Focus, etc, seem to be drawing off the old Rambler design, getting their interior volume with upright, stubby bodies.
Oh yeah, one minor correction...the Pontiac 4 was actually a "slant-4"...1/2 of a 389, but cut down the middle length-wise.
These cars had some of the most bulletproof engines and trannies ever built...BUT they had a propensity to develop a leak at the base of the windshield. The fresh air intakes would get clogged up with dirt, leaves, and other debris, and then fill up with water, which would spill into the passenger compartment. Mere mortal cars would blow and engine and drop a tranny long before, the the Darts and Valiants would keep on running, subjecting their owners to the water torture long after lesser cars had bit the dust!
Oh yeah, Jrosa...the 727 was the heavy-duty Torqueflite, which first appeared for 1957. By the '60's, it was put mainly behind big-block Mopars such as the 361, 383, 400, 413, and 440. The 904 was a lighter-duty Torqueflite, that went behind engines such as the Slant Sixes and smallblock 273/318. However, I think the 340 and some of the higher-output 360's got the 727. They also made another variant of the 904 called the A998 (IIRC), that was a bit beefier than the 904, but still nowhwere near the 727. My '79 Newport had that tranny...at least according to the fender tag. I honestly don't know which Torqueflite my '79 NYer has...it's a 360, but a low-output engine, so it may just have the 904/A998.
Sporty versions of these cars did become quite successful and lead directly to the ponycars. Ford put the Fairlane 221/260 V8 in the Falcon Futura and equipped it with buckets and a console mounted shift (4-speeds optional). It was a simple matter to adapt the chassis to the long nosed, sporty Mustang with virtually the same underpinnings. The Mustang was Ford's answer to the success of the "poor man's Porsche"
the Corvair Monza which could be had in Turbo-charged form (again before Porsche or Saab!)
Turbo versions of the F-85 were available as well.
Cutlass was the name originally applied to the sportier F-85s.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
The Buick Special/Skylark had what was called a Dual-Path whatever (Dynaflow?). It was a two speed but not the Powerglide. I had one in a '63 and had no problems but they have a reputation for being fragile. I did end up breaking a u-joint in that very smooth and expensive two-piece driveshaft--that's another feature that disappeared in '64.
I'm pretty sure that in '64 the Dual Path became the Super Turbine 300, a two speed with a variable pitch torque converter. It had a gizmo called a variable pitch stator that could increase torque multiplication. The early 401 Gran Sports also had this tranny and it was their secret weapon in class drag racing. In fact you could hook up a switch through I think the wiper circuit so you could manually control the stator pitch to fine tune your launches.
I also think this later two speed was used in the '64-66 GTO and 442 but without the switch pitch feature.
The Tempest used the Corvair transaxles including Powerglide.
The Hyper-Pak Valiants with ram-tuned four barrel in the early '60s--I don't know if you could actually buy one but the parts were available over the counter. I think it was Hot Rod that tested one and said it sounded like an Offy.
The aluminum block Valiants of the same era--supposedly the slant six was originally designed to be cast in aluminum and that's why the block is so rigid (with just four main bearings) and so heavy.
The Tempests were intriguing cars. The half-a-V8 setup must have been a cross flow (intake and exhaust ports on different sides of the head) something no other American (and very few European) inlines had. Came with your choice of low- and high-compression one- and four-barrel engines. The four barrel was fairly quick with four speed. 15" wheels standard when all the compacts used 13" and even the big cars used mostly 14". HD suspensions, gauge packages, plus of course that Corvair transaxle and the flexible driveshaft. An awful lot of engineering for not much.
The turbo Olds came with water injection instead of reducing the compression ratio from 10.5:1 to something a supercharged engine could handle. Most of them grenaded and the ones that survived were retrofitted with standard four barrel.
The Falcon/Comet six was fairly hopeless but the factory had an over-the-counter kit to convert it to three one-barrels. The intake manifold was cast integral with the head with runners the size of worm burrows so there wasn't much you could do to improve breathing. To add the two outboard carbs you had to pull the head to drill a hole at each end of the manifold and mount a carb pad. You also milled the head to get a little more CR than the stock 8.5. The first Mustang sixes (and I think the earlier Falcons) were available with the English Ford Dagenham four speed.
At least by 1962 you had the Chevy II, far and away the best of the lot. In '63 the F85 and Buick Special were very attractive and upscale compacts but melted their engines with alarming regularity. The Corvair was as we all know a disaster, the Falcon an underpowered little rat trap, and the Lark and American old fashhioned and crude (still running flatheads!). The Tempest was a bone-shaker with a very weird driveline arrangement that died an early death (those big 4s were pretty quick, though).
By 1965 the picture looked a lot brighter. The Futura had been out 2 years with a V8, the Valiant was more attractive and better made, and the Nova, while certainly not very innovative, ran and ran and ran. The Tempest was by this time a pleasant and totally conventional car.
Rambler and Lark were pretty much not even taken seriously by 1965, and were completely outclassed by the imports.
With the intro of the Datsun 510 in 1968, Japan raised the bar and it was a whole new ballgame. The Americans had no car equal to the 510 and we see the imports starting at this point to take serious market share away from the Big Three, all of it in the compact market.
As the imports innovated, the American cars got more and more ordinary. Gone were rear engines, turbocharging, front engine/rear differentials, etc. of the early compacts. All the US experiments in innovative compact cars died as a result of being rushed to market. It was a serious retardation in American engineering prowess that was to haunt us until the 1990s.
Shifty, I think there was one 1960 compact that was head and shoulders above the others. The butt ugly 1960 Valiants proved to be nearly indestructable and paved the way for the improved Valiants and Darts that were forthcoming. Of course, we all know the history of the slant sixes that came in those Valiants.
In 1962, my parents bought a new Buick Special that later became mine. I learned to drive in that car and drove the livin' stuffing out of it until I sold it with 80,000 miles in 1968.
The 215 aluminum engine was flawless during that time. On a trip from L.A. to Seattle I cruised at 100 MPH for lots of miles...I know....
The Dual Path transmission was another story. Granted, I was hard on it but I probably had it overhauled four times. The second time, a transmission shop made the mistake of giving me a "lifetime" warranty. They had the pleasure of rebuilding it two of three times after that.
After doing this, they posted a sign on their wall listing two or three transmissions they would not warranty for more than three months. The Dual Path was at the top of that list.
Weird little two speed. They would only go 10 MPH in reverse. The oil pan was held in place with one bolt in the middle of the trans pan!
And I ran into the guy who bought it from me years later in a restaurant. This was probably five years later. At the time, he still had it but he said with something like 150,000 miles it was getting tired and starting to use oil.
Lot of great memories with that little Buick!
Any body rember those names or others that used it?
I said those cars were successful because they sold well and managed to stall the import onslaught be providing a reasonable domestic alternative for many.
All of them had their flaws. None of them provided the driving feel that we foreign car aficionados preferred but they were relatively good cars compared to import fighters that followed like the Pinto, Vega, X-cars, Escort, Chevette etc.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
That Buick could whip a 283 Chevy at the time which surprised a lot of people.
It is funny that Rover would use that engine, Looking under the hood I see my little 40 year old engine! Oh, now there is fuel injection, etc but the heads and block look the same.
I don't know how those heavy pigs can even move with that tiny engine?
I guess by "successful" to my mind I mean "actually convinced someone not to buy an import", and I don't see Corvairs and early Falcons, etc. doing that. I think many people tried them and then went back to the VW, which was better built and more reliable.
I agree with you wholeheartedly 100% that Range Rovers were pigs as well as dogs. I once drove an early '87 that one of my friends had (she was pretty rich). Let me tell you, that 3.5-liter did not even have the guts to make it up a very steep mountain in our little Vermont county. As far as I'm concerned, my old '92 Jeep Cherokee could out-perform it, no problem.
But, if VW Beetles were some of the most reliable cars from yesteryear, how come the engines needed replacing every 60k-70k miles?
I personally know of an MG1100 owner who traded for a Falcon around '67 and never bought foreign again. This person was one of the pioneers having bought his first VW in '56 and gone thru several VWs and 3-pot Saabs.
Don't forget how many European makes were driven from these shores never to return: Borgward, DKW, Skoda, Siata, Morris, Austin, Rover,
Humber, Simca, and Citroen to name a few.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
In fact, cars today like the Camry, Accord, Altima, Malibu, etc, are really just modern renditions of these old compacts, so the basic formula hasn't changed much, just been updated and re-hashed for a new audience.
VWs were reliable for what you paid and what you got. Yes, you did have to rebuild the engines every 60K but they were simple to do. Even today you can swap out a VW engine for around $800, installed, maybe even less. That's pretty amazing. Try replacing a Chevy 6 without a hoist. And VW build quality was impeccable for the time, as good as a Cadillac was.
Detroit compacts never really competed too heavily against foreign compacts, mainly because they were a whole different size class...compact. NOT subcompact. We didn't get there until '71, with stuff like the Pinto, Vega, Gremlin, etc.
I think overall, the american compacts offered comparable MPG to the imports, and more room and comfort, and that was the point at the time. I drove the early sixties Falcons as a mail carrier in 1966 [they had some of the wagons to supplement the little cushmans, etc, which were always breaking down]. Overall, I thought the Falcon was a well designed little package, especially in the wagon. And the chassis was basically OK-look where it went later as the Mustang.
My Dad's second car at the time was a 58 Renault Dauphine, which actually was pretty reliable for him [I helped alot with the maintenance] but he finally sold it and got a 64 Chevy II with the 194 six and three speed. That car went a long, long time with no trouble at all [except for when he hosed the engine down at a carwash, soaked the distributor, and blew a piston on the way home]. But that's another story. I think he may have sold the Renault just in the nick of time.
I wonder how the American car scene would have changed if it hadn't been for the American compacts in 1960, and the BOP compacts in 1961.
But that's true what you say, the Americans pretty much gave the subcompact market to the import, since they didn't know how to build one at that time and really saw no profit in it.
It's no wonder Judson Superchargers were popular add-ons.
Shifty, you are correct to say that the Bog 3 and a half saw little profit in building sub-compacts.
I think that's why they left it to the imports, not because they didn't know how to build one.
Had it not been for the oil shocks of the 70s I doubt there ever would have been any significant market for subcompacts. They are almost non-existent in our world of cheap gas today.
Of course compacts are smaller now than they were in the 60s but so is everything except trucks.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
I liked the first Valiants. They were weird looking it's true but they were good performers, sported the first (?) alternators on American cars, and had a sturdy engine and transmission. Compared to the Falcon, it was five years ahead in 1960.
And it's hard to consider an engine that has to be rebuilt at 60,000 miles as "reliable." At 60,000 miles the I-6s and small-block V-8s in the Plymouth Valiant, Dodge Lancer/Dart and Chevy II were ready for another 60,000 - or more - miles.
VWs were tough cars, and beautifully simple. Sure, you had to rebuild them more often, but you could do it in your living room with a crescent wrench and a paper clip. You could R&R a VW engine faster than you could tune up a Buick Special. And has anyone ever made a dune buggy out of a Falcon chassis? VWs spawned whole industries, and they are still going strong, even being raced in Formula V. They had quality, personality and fun factor, all missing in Falcons and Valiants and Corvairs. If anything, the only thrill in those early compacts was the fear of death.
That being said, there were exceptions as the years rolled on. I thought the '65 Corvairs were beautiful, probably among the best styled American cars ever, ever, in history. The Falcon Sprints were fun, and actually ran in the Monte Carlo Rally (didn't win due to lousy brakes and suspension) but RAN WELL!
Early Valiants I already said I liked because they were so weird...I just loved those push buttons.
Yeah...V.W.'s...I had a guy who worked for me once who could replace a clutch in fifteen minutes flat!
Try that with a modern front wheel drive car!
Of course cars were largely styled to the masses back then too, but the market had a bigger appetite for gee whiz styling. Maybe that's how you showed your identity back in the days of conformity. You were either a tailfin guy or a Dagmar guy :-).
You have to be a certain age to know what Dagmars were.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
the same hot setup that went into the '62-'64 Avantis and (optionally, I think)Golden Hawks.
I don't recall the rated hp but if that's so those Larks could have been the first compact muscle cars.
Is my memory playing tricks on me?
Did the have the 289 or 289 S in the sedan or wagon as well (seems unlikely)?
What was the rated hp for regular and supercharged Stude 289s?
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
Still by modern standards a Subaru WRX would clean the Lark's clock. It was a fairly porky "compact" at approx 3,300 lbs. (Daytona convertible). If you do the math, add in the brick like aerodynamics and spongy drum brakes, I guess you could scare yourself 0-60 but I don't think muscle car would apply. Still, it was "peppy" for the time period, no doubt about it. Probably about 0-60 in 8.5 seconds or so (figuring 0-60 in ten for the Hawk @ 225 HP, so add 55 hpfor the supercharged Lark and drop a bit of weight and that should shave a second or 1. 5 seconds off).
Actually as I think about it, "muscle car" might apply in theory since the true definition of a muscle car is "big engine in a small body." But the 289 or 303 block was a very heavy powerplant that couldn't rev, so it had its limits.
Mr Shiftright, your expertise continues to amaze us.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
I try to post stuff in broad terms and I'm sure there are exceptions to any person's "facts". The best one can do is try to be reasonably accurate and also to separate the facts from one's opinions.
I had quite a few Stugebakers. My favorite was the '55 Speedster I had, which was I believe either a 259 or 289, 3 speed with overdrive. Having o/d, they used a "low" rear end ratio (high number), so that car could give a Chevy 265 a very hard time. I didn't own it new, I'm not that old. Also had a Golden Hawk, 352 cid, a SC Hawk ('57 I think it was, gold colored, nice car) and lessee....a '63 Gran Turismo, which was a 289 automatic.
They were pretty good cars but they looked a lot sportier than they actually steered or handled.
Never owned a Lark but I've driven them. They are fun in a straight line.
I should add here, for balance, that the reduction in wheel and tire diameters was accompanied by some increase in width, but this was insufficient to compensate for the negative effects attributable to the diameter reduction.
To me, the trend to smaller wheel and tire diameters was conterintuitive, because it adversely affected handling and braking, traction in snow, and tire life. In addition, those roller skate wheels detracted from the appearance of the cars from that era, in my opinion (I'm old enough to remember that they didn't look right at the time, much less now).
I understand that there was a design trend to longer, wider, and lower bodies, and that decreasing the wheel/tire diameter was one way to achieve height, but other, less compromising design variables could have been used to reduce height.
Although most motorists didn't care about the smaller wheel and tire sizes, there were those who did not approve of this trend. Some critics suggested that this change was due to collusion between the tire companies, who benefitted from the reduced tire life, and the auto manufacturers. While I generally don't believe in conspiracy theories, the absence of a sound, logical explanation has left me wondering whether collusion played a role here, or whether it was simply a design trend.
Your thoughts?
I'm not sure, but I think sometimes on a sportier model, they actually put a SMALLER rim on the car! For instance, didn't they put 14" rims on the Chrysler 300 Letter Series cars and 15" on the regular Chryslers? I do remember when a college buddy of mine bought a brand-new Escort in 1989. That thing had 14" rims, and I remembered thinking it was interesting that this little car had the same diameter rims as my '57 DeSoto, which probably weighed about twice as much!
One thing I've noticed though nowadays, is that even though we're trending towards larger rims, the tires themselves are getting lower-profile, so the overall circumference of the tire still seems to be shrinking! The last time I had my Intrepid jacked up to rotate the tires, I had a few extra rims from my '79 New Yorker lying around. I did a test-fit, to see if they were the same bolt pattern, and evidently they are...the 4.5"x5 bolt pattern that Chrysler has used for years! In fact, I think my DeSoto is even the same pattern! Anyway, that NY'er tire (I think it was a 205/75-R15 on maybe a 6 1/2" wide rim) seemed to fill out the wheel well better than the 225/60/R16's that are on the Intrepid! The older rims had a wider offset too, so they actually stuck out about 2" more on each side. I'd imagine if I threw some 15x7 copcar rims on the Intrepid, it'd fly around corners (it actually does pretty good as-is though), but I'm sure I'd run into some clearance problems somewhere!
I remember "upgrading" when I bought new tires for my Buick Special. I went from the 650X13's to 700X13's.
At the time, I didn't think they looked funny nor did I think that larger wheels would have benefited the car in anyway.
My wife told me the '63 Skylark I had for a while looked like a kiddie car and I think that was the small wheels combined with the boxy big Buick styling. The '61-2 Skylark had sleeker styling, more like the '61 big Buick, and wore the small wheels better.
IIRC the trend to 14" wheels on full size cars started in 1957 and was part of the lower-longer-wider look. One drawback to smaller wheels was that they restricted air circulation around the brakes, which made them more prone to fade. This was such a big problem with Buicks (Dynaflow didn't allow as much engine braking as other automatics) that in '58 they started using finned aluminum drums.
MacNamara never could understand why people would order a convertible when it cost more and was less strong--they say the Falcon convertible didn't get approved until he was gone (he left to screw up the war in Vietnam).
I remember having to talk my Dad (a bean counter)into getting a 4-door hardtop instead of a pillared sedan. He was right about the extra expense and less strength of the HT but the clever stylists made sure the pillared cars were so dowdy even Pop finally went for the HT.
It wass like MacNamara buying a convertible.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
Andre, the "regular" Chryslers to which you refered also had 14" wheels. My father owned a '57 New Yorker, and it had 14" wheels. Earlier he owned a '51 Plymouth, a much smaller, lighter, and less powerful car (97 hp vs. 325), and it had 15" wheels, as did his '52 Pontiac. Go figure. Also, I think the '89 Escorts came with either 13" or 14" wheels, depending on options and/or trim level.