How come Toyota advertises 2 year leases on Prius. where most car companies have 3 year leases

gregdovegregdove Member Posts: 1
edited March 2015 in Toyota
How come Toyota advertises 2 year leases on Prius. where most car companies have 3 year leases?

Answers

  • kyfdxkyfdx Moderator Posts: 232,905
    gregdove said:

    How come Toyota advertises 2 year leases on Prius. where most car companies have 3 year leases?


    Prius sales are in the tank (pun intended) since gas prices have dropped. It's marketing to move cars. People are attracted to the short-term leases. You can certainly still lease the car for 36 months, if you wish. It's just advertising.

    Edmunds Price Checker
    Edmunds Lease Calculator
    Did you get a good deal? Be sure to come back and share!

    Edmunds Moderator

  • isellhondasisellhondas Member Posts: 20,342
    edited March 2015
    Honda did that once in 1997 on V-6 Accords.

    The 1998 Accords were going to be totally changed and I guess they had a ton of V-6's they wanted to move.

    So they mortgaged tomorrow for today and did something incredible.

    For 199.00 a month with very little out of pocket, a person could lease a brand new Accord EXL V-6!

    To do this they set the residuals high. Way too high and we knew what would happen in two years.

    Even though this was a deal of a lifetime, a lot of shoppers were skeptical and they still wanted us to drop the prices even more. A lot had no appreciation of the deal they were getting.

    And, we moved a lot of cars! a V-6 was less to lease than a four cylinder!

    Two years go's by and as the leases were ready to end we knew what was about to happen and we were dead on right! People returned wanting an identical deal (or better) on another V-6 Accord!

    At that point they realized what a deal they had received!

    And, a lot of those lease returns lost Honda a LOT of money!

    Jeep did this once and took some HORRIBLE losses.

    Gas prices are rising so better act now if you want to lease a Prius!
Sign In or Register to comment.