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Alfa Romeo's Reintroduction Into North America

hpmctorquehpmctorque Posts: 4,600
edited June 2015 in Alfa Romeo
What Sergio's Marchionne's bold strategy implies for the luxury market and for FCA.

You may wish to read the link to a current Automotive News article on this topic, and readers' responses, as background for your comments.

http://www.autonews.com/article/20150621/OEM/306229964/sergio-to-bmw-audi-here-comes-alfa
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Comments

  • MichaellMichaell ColoradoPosts: 121,170
    Interesting article.

    I don't see how AR will get to 150K sales in the US, however. Not enough dealers, no history to build on and the product quality remains to be seen.

    Didn't see anything mentioned about production in North America, which means that they will be at the mercy of the exchange rate.

    I wish them well, but it looks to be an uphill battle to carve out that many sales - and to take them away from BMW and Audi?

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