2017 Alfa Romeo Giulia Due at U.S. Dealerships Next Year; Signals Major Product Offensive | Edmunds.


The top-of-the-line 2017 Alfa Romeo Giulia Quadrifoglio high-performance sedan, the opening salvo in the Italian brand's battle against the BMW 3 Series, debuted today at the historic Alfa Romeo museum outside of Milan, Italy.
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I am sure, in that segment, a "real" and unique Alfa would find many customers, but far not enough. You can/could see the same dilemma with other brands (e.g. Lancia, Saab, ...). Such brands have no chance today. It's a pity, I know.
What they need are new customers that would normaly buy an audi, bmw, mercedes etc (with a "classic" and somehow "boring" design).
That design now is in my opinion a perfect tightrope walk between a real Alfa and a "mainstream"-car. They inserted as much Alfa as possible, but not too much to distract new customers.
I hope that is the way back to success. If that Giulia sells (very) well, we may see "real" Alfas in future...
Currently own: 2017 BMW M4, 2011 Nissan Frontier Pro-4X Used to own: 2008 VW R32, 1998 Jeep Cherokee Sport, 1987 BMW 325IS
Trying to elbow themselves into an already crowded marketplace.
But then, what do I know?
Fiat left the US market with their tails between their legs years ago leaving a lot of people stranded
with their troublesome cars.
Then they returned with their frumpy little cars that are still troublesome and people seem to be snapping them up! I guess we have short memories.
Other cars will give you the same thing for less money and more reliability. Some people might want to waste money just to be different though.
From a technical standpoint I have a couple thoughts. First, I'm curious how much parts and platform sharing there will be with the next generation rear-drive Chrysler/Dodge sedans (i.e. 300/Charger). To amortize development costs I'd imagine this platform won't just be used on premium cars.
Second is the Integrated Brake System mentioned in this article. When their publicity information mentions and electromechanical unit that combines stability control with the traditional brake servo I read that to mean no conventional vacuum booster and incorporating the ABS hydraulic control unit directly into the braking system and using a high-pressure, motor driven pump and accumulator for braking pressure. GM tried this with their PowerMaster III system in the early-90s and even Chrysler with their Teves-based ABS in the Chrysler TC by Maserati.
GM's PowerMaster III had nice ABS actuation and a firm pedal feel but like both system wasn't very reliable. Given a couple decades development it should be worked out as many cars use the ABS pump during normal driving (such as the ATE/Continental-Teves systems used on recent Ford and other models for active understeer correction and torque biasing on the drive axles).
Currently own: 2017 BMW M4, 2011 Nissan Frontier Pro-4X Used to own: 2008 VW R32, 1998 Jeep Cherokee Sport, 1987 BMW 325IS
I was one of five guys there just to see the cars. I can tell you that they are very good looking, much more striking than the photographs suggest. They are about the size of the current BMW 3 Series. Four cylinder base models w a few options sticker just over $40,000.
If they have decent backup from the factory and the dealer network, these could be a smashing success IMHO.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
Cool that this segment has a new player though, into a market where choosing Lexus is seen as a wild alternative choice.
AWD models here. TI AWD was around $50K, with a lot of options.
Sitting next to a $55K Jaguar XE, there was no comparison. The Alfa wins by a mile.
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