It Might Not Look Like Much, But Its Got It Where It Counts - 2014 BMW i3 Long-Term Road Test

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,130
edited July 2015 in BMW
imageIt Might Not Look Like Much, But Its Got It Where It Counts - 2014 BMW i3 Long-Term Road Test

The 2014 BMW i3 fills the middle ground between more affordable EVs like the Nissan Leaf and the uber-premium Tesla Model S. Whether it looks good doing it is a matter of taste.

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Comments

  • kirkhilles1kirkhilles1 Member Posts: 863
    I think they intentionally created the i3 to not look "like a BMW" in risk of affecting their other sales. They clearly know how to make an exciting looking car with the i8, so I think they were looking to "make a statement" instead of creating a mass market car.
  • legacygtlegacygt Member Posts: 599
    BMW clearly tried to make the i3 distinctive. They looked at the marketplace and found that everybody knows what a Prius is but most don't even know that there's a Camry Hybrid. The most successful (sales-wise) cars with alternative powertrains are those with distinctive styling. Really it's only Tesla who has created a car that does look too far out of the mainstream although it does look great and has the benefit of not being not having any gas-only cars in the lineup to confuse with it.
  • mecksermeckser Member Posts: 18
    The styling overwhelms everything else about the i3. I wouldn't care if it had a Mr. Fusion, the way it looks is just too hideous.
  • gslippygslippy Member Posts: 514
    When an i3 tries to sidle up next to its i8 brother, the i8 averts its eyes and slides over to the next parking space.
  • misterfusionmisterfusion Member Posts: 471
    edited July 2015
    The styling overwhelms everything else about the i3. I wouldn't care if it had a Mr. Fusion, the way it looks is just too hideous.

    Great...now I'm not sure HOW I should feel about the i3!
  • prndlolprndlol Member Posts: 140
    I think the car would look considerably better if the rear door window treatment wasn't goofy and followed the beltline instead. I feel the same way about the current Honda Odyssey.
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