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Has Honda's run - run out?
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Comments
First things first. There is no customer cash incentive on Hondas, but there is a significant amount of dealer cash that is allowing dealers to be VERY aggressive with pricing. Nissans incentives actually range up to $2500 cash back depending on model, but since you reference the Accord, I'll reference the Altima, which has NO customer rebate right now, and whose brief two month use of a rebate was to clear out the 2004s.
"At the end of April, the year-to-date sales of Civic are up 5.6% compared to a year ago, and at the current pace, Honda would be able to move 300-310K units of Civic."
As I just stated, Honda is using factory to dealer incentives more heavily on the Civic than any other of its cars, or in any of the past years. To elaborate, my aunt wanted a Civic recently, we negotiated a Civic LX auto 4 door for 14,200. She also got 2.9% financing on the deal. MSRP = $16,650. This was in late Feb, NJ.
I would imagine that as it has boosted sales for other makes, the more sizable than normal incentives on the Civic are selling it, as opposed to its competitive advantages, which are far fewer than in the past.
~alpha
But I would also say that in the ultra-competitive market this has become now, it was inevitable that even the best of the best were bound to have to compete a little in some way on the financial side. Even if it is just advantageous financing. Heck, 1.9-2.9% isn't like 0/0/0 or anything either. I can get 4% any day of the week on an auto loan from my credit union. So they are not exactly giving away the farm there...
And of course, as for Civic, it IS pertinent that it is now a four-year-old model that has had nothing but the most mild of updates since late '00.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
At Macy's (back in my "youth") we ran Revere cookware on ad at 50%-off on a regular basis. Sales were constant, and you could easily predict customer response and buy accordingly. When we tried "value-pricing" the stuff at that half-price everyday, the volume dropped by 17%! Hello rotational sale price, HELLO!
The subsidized lease is, to my mind, the safest way to play the incentive game without giving in entirely to the systemic decline it produces, but that's mostly because the majority of consumers still find leasing a little confusing, perhaps with a fuzzy, slightly spooky aura!
But both Honda and Toyota have resorted to incentives recently. More a sign of the market in general than real weakness of product, IMO.
2004 Altima had a $1500 cash incentive and 0.9% financing available as of y’day (source: Autosite Market Report – Incentives).
Do you think I would pay MSRP on an Altima to get those cash incentives and financing? NO. I would still target invoice price and get those incentives on top of it, otherwise they would not be “incentives” to me any more. If I were getting an Accord LX today, I would target a price tag of $18000-18500 (I mentioned earlier), not the MSRP. I have always done that, and managed.
So, paying what you did for Civic LX isn’t unusual. Back in 2000, I paid $15K for a new Civic EX (auto), and got a 3.9% financing that was going on. So, I’m not sure what you mean by aggressive dealer incentives “now” compared to then. And everybody seems to be doing it, and then some.
In fact, I see 0% financing and/or cash incentive as a major attraction to a typical buyer these days than incentives to dealers that are almost transparent to the customers.
Bottgers
Wouldn't it be nice if all auto makers stopped shuffling the numbers and just dropped the price to be competitive?
I was thinking of this the other day, especially noticing that some 2005 models have arrived way too early into the year, and their launch was already coupled to cash rebates and/or 0% financing. It sounds weird to me. Perhaps, incentives and 0% sets a tone for marketing more than lower price tag these days.
I think there is some truth to Honda deconting Honda's styling to set their styling apart from the Acura brand. Before the 03 Accord came out the TL was ridicluded being for a move-up Accord in terms of exterior styling.
Comment on post 148(robertsmx:)
"Ford is owned by Mazda for a reason".
Does that make Mazda bad company because they are 1/3rd owned by Ford? I don't think so. Mazda ran into a little trouble financially in the early 90's and Ford later did some dumb things with Mazda in the mid 90's.
Other Honda topics:
As far as the Civic is concerned in 1996 the Civic was the best looking car in its class. Now its bested by the Hyundai Elantra and Mazda 3 hatch in terms of styling.
Lastly, the Accord/Camry debate: The Accord Sedan used to be 2-3 steps sportier than the Camry was in terms of exterior styling: well thats no more. As a matter of fact the Camry is a little better looking than the Accord Sedan now. The Accord Coupe still looks respectable and better looking than the Camry Solara.
April Honda sales: Accord sales down, Civic sales up. TL and TSX sales up. The TL and TSX sold 6,711 and 2,367 units respectively. Honda sales were down last month while Acura sales were up. Acura is doing well this year: sales up 21.6% from last year overall.
And then there's the Chrysler PT....whatever in the world would inspire anyone to purchase one of these retro 1930's boxes on wheels? Simple....there's NO accounting for taste. Some folks think that being behind the wheel of one of these vehicles is evidence of their 'coolness'. Like ear studs and tattoos. If you're somebody who actually enjoys the driving experience and its challenges, the Accord cannot be beat in its price range.
I'd think I'd go for a Mazda 6 if that's the criteria. Unless you're ruling it out because it is cheaper? Or depending how equipped the Accord is and its price, I'd probably also go with an Acura TSX first, or even a Lexus IS300 as they are discounted and get pretty close to a loaded Accord in price.
Neither do I, but I only brought up an argument on “must have a reason” to not stay independent. Companies need to be smart with their investment and direction. Could it be that?
As far as the Civic is concerned in 1996 the Civic was the best looking car in its class. Now its bested by the Hyundai Elantra and Mazda 3 hatch in terms of styling.
I’ve never seen people go gaga and buy Civics for looks, not in 1992, not in 1996 and not in 2001. I doubt that will happen in 2005 either. They buy it for the car that it is.
Lastly, the Accord/Camry debate: The Accord Sedan used to be 2-3 steps sportier than the Camry was in terms of exterior styling: well thats no more. As a matter of fact the Camry is a little better looking than the Accord Sedan now.
In your opinion, bland is better. I disagree with it though. Accord sedan’s styling is aggressive and has more details to it that flow together. Camry’s rear end looks like an after thought, and the side profile is typical Toyota slab-sided (Avalon, LS430 and Camry/ES330 share this trait more than others).
Forget driving experience and the interior, I would get Accord over Camry if I had to judge a car based on looks alone (but I don’t). But then, I seem to have a different way to analyze and appreciate a style than you do, so let us leave it at that.
Mazda 6.
Anyone looking at actual utility, versatility and style in a fun drive wouldn't rule out the PT either.
Many reasons for buying the Accord over another competitor, but the above wouldn't be two...
People have come to expect Hondas to be dependable and the Civic is no different. However this is one of the first times I can remember the Auto mags have complained about how Honda de-contented the Civic. I agree with most people here that the downturn of the Honda reputation is just a blip but still the competition is stiff.
Why would someone buy a PT, Element, Scion, Aerio, or any number of other cars? Looks and versatility. The Miata is a Lotus knock off. A very good one and one that has inspired more people than most other small sports cars. It is just the way people are, something has to first look good and then they get interested. People that don't car about looks more than likely spent most of their high school years alone and people took their lunch money. (there is always room for humor,)
That said, ugly is not a word that I would associate with something that is also dubbed bland. Many would try to exaggerate styling one way or another just to make a point, nothing more.
Wale_bate1, I think you’re right about driver’s car. Those people should look at cars like Mazda6 (or TSX and 325i if they can afford) if that is exclusive requirement. But, Mazda6, TSX or BMW 325 are not driver’s cars based on styling.
Accord wins the race for most buyers because it takes the middle ground. Just enough of the right ingredients. It is a driver’s car without being harsh. As one of the road tests once put it, “Mazda6 feels fast going around a corner, the Accord goes faster”.
As far as looks go, the Honda's are just plain boring looking. Maybe if I had a chance to evaluate a Honda all by itself, I wouldn't be so critical of it, but once you go out in the real world you realize that half the country has the same damn car you do. I personally don't want to see my car everywhere I go. I want to have some sort of emotional reaction to a car that goes beyond having the satsifaction of having made a "good investment". I think the PT Cruiser is a phenomenal car. Out of this world looks and a truly functional design that makes it's unusal porportions useful. The Aztek flopped because it didn't really use any of the space that the body created. It was just an ugly tall station wagon with an anemic engine. I rented one once while in Nebraska and it wheezed on the mild slopes they call hills out there. My current perfect car right now is the new 300C by Chrysler. I never thought Detroit would pump out a new RWD V8 (I said new, so Ford Crown Vic's dont' count ;-) and here they have done it and it looks and handles awesome. What gets me is that the cars looks inspires emotion within people. You never see someone crowding around a new Honda in a parking lot oohing and aahing.
Don't get me wrong. I love Honda's for what they are, which is a safe choice. My current car is a 2003 CR-V and I love it. My friends know me as a "car guy" and whenever they ask what they should buy I tell them "If you don't want to stress out about the decision making process and don't mind boring, buy a Honda / Acura".
The risk Honda is facing is that they started out as the funky alternative and now they have progressed to where they are the first choice of the bread and butter sedan market. This puts them in the crosshairs of every other manufacturer. Hyundai/Kia is now the cheap alternative and the better value with their warranty structure.
Honda does and has made some exciting cars (S2000, Element, the old Civid Del Sol and the CRX) but as of late, their mainstream stuff is still simply boring.
People who don't care about looks or driving experience don't buy cars at all, they buy SUV's.
barneym
I think it's been shown in here many times that even though Hondas are higher priced and have shorter warranties, they're still a better value than the Hyundais and Kias because of their higher resale value.
In fact, I think my uncle ruled out the Hyundai/Kia models almost immediately, because of their EPA ratings. Main reason he settled on a Corolla, compared to a Civic, is that he liked the driving position better, and it was easier to find a basic model, which is all he wanted.
In addition, in five years, Accord’s ALG residual is rated at 35% compared to 26% for the Sonata (only 22% if you got the Sonata with four banger). These add up, and while Accord costs a grand or two more to get, it ends up being cheaper in five years. This is disregarding the rest of the facts. Little things add up.
One of the reasons for sales surge of Civic in April has probably to do with higher cost of fuel. When people think rising gasoline cost, they think Civic. So, sometimes, being sensible helps more than being aggressive, while trying to balance power and fuel economy.
And while Hyun/Kia is stealing more domestic sales, I would bet, they are definitely chewing a little at Honda's bottom line...
Every time fuel prices jump up a bit, Honda runs ads on TV that highlight Civic's premium EPA ratings (within its segment).
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
~alpha
PS- For those currently looking at an Accord LX 4 Door 5A, in my area, Carsdirect.com is showing $17,800 a bit better than you posit. Great price on a great car. Curiosity- does anyone on these threads know someone with an Accord DX? I really wish they offered a Value Package on this model, for the 5M or 5A, that offered just A/C, rear stabilizer, and power door locks. Would be a tremendous value.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Competition: it ain't gettin' any easier out there...
Especially cool when you consider that I gave less than $20k for it after discounts and rebates (yes, the GT model).
I'm anxious to see the new 2006 Civic. I read in a British magazine (I think it was Car) that the CEO of Honda demanded to know why the current Civic wasn't selling as well as expected (he was, however, referring to worldwide sales figures).
When it comes to Neons, I wonder if there's something that's in the human brain that gets triggered when you're in serious financial strife, that suddenly makes the Neon more attractive? Back in '96, when I was deep in debt and working 2 jobs, my Dart broke down while on a pizza delivery run. I was sooo pissed at the thing that when I walked back to the store, I actually called my grandmother and asked if she'd co-sign on a car loan for a Neon! I'm glad I didn't, as the car's points had just gone so long that they pretty much burnt-up and fused together. I guess they'll do that when you let them go for 40,000+ miles! ;-) But sadly, I've known a few people who've owned Neons, and all of them had credit problems!
Transmission woes another problem.
They're cheap, cost wise, to begin with, most have strong rebates which help out on the cash down payment thing, and getting someone into a car with a $225 payment is a world easier than trying to buy a $25000 Accord/Camry or Maxima with no rebates.
When I worked at the Dodge/Chrysler/Jeep store in TX, we always kept a large stock of new and used Neons (the used ones are the BEST!!!) for credit criminals.
On a used one year old Neon, in 1999/2000, for instance, retail book was around $10-11k, wholesale was $9k - we got them all day long at the auction for $5-6k, in great shape with good miles. Selling one for wholesale book, where any lender will go if the person has a job, a phone, and can fog a mirror, usually got us a $2500 payable deal.
Hyundais and Kias were even better, from that perspective, until many lenders started reeling in their loan calls on those cars.
"They want cruise, A/C, power windows, cd players, sunroofs and so on. That base lot teaser for $18,500 don't have it, much less even being able to take delivery of one."
$18,500 is right at the invoice amount for an Accord LX automatic. There is no reason to think someone who knows this information would not be able to get an Accord for $18,500 and in most cases less. As someone mentioned before carsdirect.com has the Accord for $17,800. In case you didn't know the Accord LX does have AC, cruise control, power windows, locks, mirrors, and a CD player. Not to mention it comes standard with ABS, has LED gauges, and keyless entry.
By the way ... I am still waiting to see a car that can be had for $8000 less than the Accord.
and speaking of credit bandits, MSN had an article today about the best and worst cities as far as the citizens' credit scores. Minneapolis (my home town) rated the best as far as credit followed closely by Boston, according to Experian. Way to go neighbors! They called Texas the "no loan star state" because Dallas and Houston are full of dead beats, must be a lot of Neons rollin' around in Texas...lol.
and back to Honda...
Would it be worth it for Honda to offer the 160 hp 2.0L or 2.4L in the Civic coupe and sedan? I think it would, but would Honda sell that many more Civics to justify it? They could keep the 1.7L for the extra fuel economy conscience people. The 2.4L gets excellent mileage in the Accord, it'd probably be better in the Civic, and I'm sure it'd make the Civic more fun to drive.
~alpha
PS- That is a great site for nearly all mfrs EXCEPT Toyota, whose incentives are regional, which is why you see the range shown.
sales of accord ytd 2004-(jan-apr)--114,492 units
down 9.9%
Sales of civic ytd 2003(jan-apr)--98,836 units
sales of civic ytd 2004(jan-apr)--100,626 units
an increase of 0.8%
sales of pilot is up 7% in 2004 from same time 2003
sales of odyssey is down 9.5% in 2004 from 2003. (probably due to new sienna)
sales of element is down 9.6% from 2003
sales of cr-v down 0.5% from 2003
Most of accord/camary are sold with 4 cyl and they don't cost $25k. A typical 4 cyl camry can be bought for under 19k with big discounts by dealer and $1500 rebate. When I take my cr-v in for service I see full of 4 cyl accords in the low 20's range and one can easily buy one for under 20k.