Invoice Vs MSRP?
I've always used dealer invoice when pricing cars and negotiating with dealers. I noticed the forum almost always uses MSRP. How come? Are dealers packing cars nowadays with after market add-ons making dealer invoice difficult to compare?
The MSRP is the MSRP. That way, you can compare apples to apples.
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If you have been buying cars at invoice or below it sounds like you have been buying unpopular slow selling cars OR there was unseen "Trunk Money" involved that enabled a dealer to still make some profit.
A lot of "experts" out there and they all have their methods. You'll do just fine!