Basic Incentives Question
This might seem like a basic question, but I’m trying to learn as much as I can to be self sufficient. The broker I used to go to is not working deals any more and I thought it might be a good idea to just learn this.
I’m after a RAM 1500 BH, Rebel, or Laramie and the hard requirements are 4x4, Crew Cab, 5 seater. I have a degree of flexibility on everything else, including leasing or buying. The Big Horn does seem to have stronger incentives this month.
I pulled the incentives, which I transcribed to an Excel file. However, this picture seems too good to be true, especially if I want to stack these. I’m not eligible for anything in red.

My questions are the following:
1. How do I know which incentives can be stacked and which ones can’t be stacked? Information on this seems to be somewhat limited on Edmunds.
2. When I go to the RAM website, they list incentives for a lot less than what I see at Edmunds. Why?
3. I’m assuming that “retail” means purchasing/financing the vehicle, not leasing, correct? Or does the term refer to both?
4. What would be the best way to search for the $2K select inventory units?
5. I asked on the forum the MF/RV/Incentives and I was given $2,750 this month on the incentives. How are these incentives different from what is available on the incentives page?
I'm really trying to get to a point where I know what are the precise incentives from FCA so that the dealer can't push me around with those and I can focus the discussion on the dealer discount.
I’m after a RAM 1500 BH, Rebel, or Laramie and the hard requirements are 4x4, Crew Cab, 5 seater. I have a degree of flexibility on everything else, including leasing or buying. The Big Horn does seem to have stronger incentives this month.
I pulled the incentives, which I transcribed to an Excel file. However, this picture seems too good to be true, especially if I want to stack these. I’m not eligible for anything in red.

My questions are the following:
1. How do I know which incentives can be stacked and which ones can’t be stacked? Information on this seems to be somewhat limited on Edmunds.
2. When I go to the RAM website, they list incentives for a lot less than what I see at Edmunds. Why?
3. I’m assuming that “retail” means purchasing/financing the vehicle, not leasing, correct? Or does the term refer to both?
4. What would be the best way to search for the $2K select inventory units?
5. I asked on the forum the MF/RV/Incentives and I was given $2,750 this month on the incentives. How are these incentives different from what is available on the incentives page?
I'm really trying to get to a point where I know what are the precise incentives from FCA so that the dealer can't push me around with those and I can focus the discussion on the dealer discount.
0
Comments
As we replied to your earlier request, the lease incentives for the Big Horn only total $2750.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator