Basic Incentives Question

odelaydodelayd Member Posts: 19
edited August 2020 in Ram
This might seem like a basic question, but I’m trying to learn as much as I can to be self sufficient. The broker I used to go to is not working deals any more and I thought it might be a good idea to just learn this.

I’m after a RAM 1500 BH, Rebel, or Laramie and the hard requirements are 4x4, Crew Cab, 5 seater. I have a degree of flexibility on everything else, including leasing or buying. The Big Horn does seem to have stronger incentives this month.

I pulled the incentives, which I transcribed to an Excel file. However, this picture seems too good to be true, especially if I want to stack these. I’m not eligible for anything in red.



My questions are the following:

1. How do I know which incentives can be stacked and which ones can’t be stacked? Information on this seems to be somewhat limited on Edmunds.

2. When I go to the RAM website, they list incentives for a lot less than what I see at Edmunds. Why?

3. I’m assuming that “retail” means purchasing/financing the vehicle, not leasing, correct? Or does the term refer to both?

4. What would be the best way to search for the $2K select inventory units?

5. I asked on the forum the MF/RV/Incentives and I was given $2,750 this month on the incentives. How are these incentives different from what is available on the incentives page?

I'm really trying to get to a point where I know what are the precise incentives from FCA so that the dealer can't push me around with those and I can focus the discussion on the dealer discount.
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  • kyfdxkyfdx Moderator Posts: 259,086
    odelayd said:

    This might seem like a basic question, but I’m trying to learn as much as I can to be self sufficient. The broker I used to go to is not working deals any more and I thought it might be a good idea to just learn this.

    I’m after a RAM 1500 BH, Rebel, or Laramie and the hard requirements are 4x4, Crew Cab, 5 seater. I have a degree of flexibility on everything else, including leasing or buying. The Big Horn does seem to have stronger incentives this month.

    I pulled the incentives, which I transcribed to an Excel file. However, this picture seems too good to be true, especially if I want to stack these. I’m not eligible for anything in red.



    My questions are the following:

    1. How do I know which incentives can be stacked and which ones can’t be stacked? Information on this seems to be somewhat limited on Edmunds.

    2. When I go to the RAM website, they list incentives for a lot less than what I see at Edmunds. Why?

    3. I’m assuming that “retail” means purchasing/financing the vehicle, not leasing, correct? Or does the term refer to both?

    4. What would be the best way to search for the $2K select inventory units?

    5. I asked on the forum the MF/RV/Incentives and I was given $2,750 this month on the incentives. How are these incentives different from what is available on the incentives page?

    I'm really trying to get to a point where I know what are the precise incentives from FCA so that the dealer can't push me around with those and I can focus the discussion on the dealer discount.

    We don't get the incentives we provide from the Edmunds website.
    As we replied to your earlier request, the lease incentives for the Big Horn only total $2750.

    Edmunds Price Checker
    Edmunds Lease Calculator
    Did you get a good deal? Be sure to come back and share!

    Edmunds Moderator

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