2021 Hyundai Elantra (market adjustment question)

hello everyone!
doing my research and test driving different models of vehicles where i will need to purchase a new vehicle between june and october of 2022.
i have seen several dealers websites and it's giving me something that i haven't seen before.
here's the details.
2021 Hyundai elantra, SEL trim level with convenience package option.,
MSRP
$23,115
market adjustment-
-$1,048
Price
$22,067
$1,500 cash back on select 2021 Hyundai modelsDetails
-$1,500
Winner Price
$20,567
what is exactly "market adjustment"? i have looked online and can't find any really good answers.
thanks for looking. look forward to hearing replies.
doing my research and test driving different models of vehicles where i will need to purchase a new vehicle between june and october of 2022.
i have seen several dealers websites and it's giving me something that i haven't seen before.
here's the details.
2021 Hyundai elantra, SEL trim level with convenience package option.,
MSRP
$23,115
market adjustment-
-$1,048
Price
$22,067
$1,500 cash back on select 2021 Hyundai modelsDetails
-$1,500
Winner Price
$20,567
what is exactly "market adjustment"? i have looked online and can't find any really good answers.
thanks for looking. look forward to hearing replies.
Tagged:
0
Comments
I get shopping early, but 18 months seems a bit extreme.
I'll guess that "market adjustment" is simply the dealer discount they are giving you before any negotiation.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and let us know! Post a pic of your new purchase or lease!
MODERATOR
2015 Subaru Outback 3.6R / 2024 Kia Sportage Hybrid SX Prestige