Custom Order Considerations

This is my 1st time custom ordering a car for a lease. In the past, I was able pick out of inventory. I called several California dealers about custom ordering a 2022 GLE450 4Matic.
1. Some let me order the car first with no obligation to purchase. We would negotiate/sign at delivery
2. Others require negotiate/sign before custom ordering
Whats pros/cons of each? I'm skeptical why dealer would let you custom order without commitment to purchase, seems shady.
1. Some let me order the car first with no obligation to purchase. We would negotiate/sign at delivery
2. Others require negotiate/sign before custom ordering
Whats pros/cons of each? I'm skeptical why dealer would let you custom order without commitment to purchase, seems shady.
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