Did you recently take on (or consider) a loan of 84 months or longer on a car purchase?
A reporter would like to speak with you about your experience; please reach out to PR@Edmunds.com by 7/25 for details.
A reporter would like to speak with you about your experience; please reach out to PR@Edmunds.com by 7/25 for details.
Options
Comments
As Nissan once proclaimed "Dogs like Trucks"
"To my wife, who splurged like there was no tomorrow, I leave a dime and a calendar.
To my business partner, whose motto was 'Spend, spend, spend' I leave nothing, nothing, nothing.
And to my nephew Steven, who once said, 'Gee Uncle Ernie, it really pays to own a Volkswagen' I leave my entire fortune of $953,000,000. Cut to a Beetle at the end of the procession, a young guy's driving. He may or may not have been the only one crying.
I found it in one of my advertising awards books years ago...I think it blows away any of the new VW commercials.
Actually, we used my '68 Dart to pull-start an old Ford moving van that was fully-loaded. Too bad Chrysler wasn't still selling Darts in 1996 though...it would've made a hell of a testimonial!!
-Andre
Some commercial I like:
Of course the Silverado, the new HD series, I just love the commercials where they dump a load of dirt into a truck! Everybody has to admit the Like A Rock is one of the best commercial series of all times, everybody know the song and the truck that goes along with the song. This is an example of what to do right in a commercial. (ties with the Marlboro man and magnificent seven theme)
I also loved the Ford Country commercials (ones sung by alan jackson)
The new suburban I think is pretty cool, showing the heritage, I like when automakers do this.
I liked the saturn commercials when they first came out that included lots of shots of the workers, and the UAW banner, thought this showed guts as an automaker.
ALL TIME FAVORITES---Those old Chevy commercials with see the usa in your chevrolet song, with the car turning on the table thing's, I love watching that old footage, man that was awesome. ANd the song, if only a automaker could come out with this now "drive your chevrolet through the usa, Americas the greatest land of all, on a highway or a road along a levy performance is sweeter nothing can beat her, life is completer in a Chevy"
I think commercials with songs do a good job of imaging.
BAD BAD BAD COMMERCIALS
Mazda, zoom zoom zoom is suppose to make me want to buy this, this isn't even brand imaging at all.
Retarded.
Volkswagon Cabriolet, where they go to a party and decide to drive under the stars, not really bad I just don't like it. And the mr roboto.
I Agree with the majority, the dog commercials are retarded for the odyssey, as well as ever Toyota commercial.
The newer dodge commercials with the ants and junk, oh man, this is as good as the caddy that zig's, I will add sales have suffered considerably.
Chevy commercial with the lady on the bench seat out of the tahoe, I love chevy and I relize this commercial is corny.
Bottom line, if you get a song that is fits well it will do wonders for commercials.
What do you guys think about my choices?
Didn't think about the CR-V commercial in that way. For that whole height 'illusion' to work, it would have to have lots of LEGroom. Oh well...
Oh geeze while I'm writing this message a Zoom Zoom commercial came on, oh save me aaaahhhhhh
It's been to long. But he is back. Still won't buy an Isuzu....
-Larry
Yet, I remember back in the 1980's, their ads proclaimed, rather proudly, but not nearly as loudly as that truck guy does, that they were Japan's oldest car company, building cars since 1923 or something like that.
Kinda funny, when Japan's oldest car company has to call it quits on cars! Although, at the same time, isn't Oldsmobile America's oldest nameplate?
-Andre
A white 1969 Dart Custom hardtop (I have a white 1968 Dart 270 hardtop, so you can see how this is going to piss me off ;-) is parked outside, honking its horn. One of the cars inside honks back, and at the bottom of the screen subtitles print out what the cars are saying.
Basically it goes something like...
"I wanna be a CarMax Car"
"Only 1 out of 10 cars gets to be a CarMax car"
Blah-blah-blah, "Quality", blah-blah-blah, "Certified", blah-blah-blah "Inspected", etc.
Finally, the Dart gives up, and is just about to leave, when you hear it try to start, and grind slower and slower...and then finally, one last honk
"Can I get a jump?"
I've been to CarMax a few times, and would always get a chuckle when I would see one of their cars refuse to start for a customer...I can just see Walter P. Chrysler right now, smiling in his grave ;-)
-Andre
The stupid commercial about from the country that invented rock n roll.... car was built in Canada.... strange, I did not know Canada invented rock music.... strange marketing... just like the Intel Pentium series
This may be only played in Texas, but Dodge has one out that drives me crazy...."whether your a dot.com a no.com, a hot mom"....they play it to death....."Dodge, different by a country mile".
The new add for the Lexus 430 all in French...hate it! Beautiful car though!
Can't think of any good ones out lately.
Oh you always get your way...at Ourisman CHEV-RO-LET!
We're the number one dealer
With the Number One Deal!
A brand new Che-vy, get behind the wheel!
You get service...selection...and credit while you wait!
So come on down to Ourisman, and drive one home TO-DAY!!
Oh you always get your way...at Ourisman CHEV-RO-LET!!
Just to show how old this commercial is...well, they've got this blonde lady that dressed in some Brady Bunch fashion, dancing around in front of a fleet of '74 Impalas. They aired it forever in the 70's, but then it went away. For some reason, it made a resurgence around 1987, but, thankfully, has been laid back to rest. Now that retro is in again, I'm surprised they don't bring it back!
-Andre
Is this commercial only regional? What is the commercial like? I have seen KIA ads for the Sephia and they are humorously self-deprecating. Oh, this is terrible. Should have provisions in the warranty.
The second one shows the same guy at some fancy dinner party. He gets up and says "There's a car in the parking lot with it's lights on; its silver, looks new" and everyone promptly runs out to see. Again, a voiceover plays while showing the car, followed by a guy saying, "Hey, Bill, isn't this your car?" and Bill says "It is, isn't it?"
I assume it's a national campaign. The first one was cute, but the second one got annoying. Well, at least Kia isn't pretentious like Hyundai!
I hate that SC430 commercial, too. That plus the IS300 spots make my list.
Two ones I like are the LeSabre one advertising the free airline tickets, the Chevy Impala/OnStar one with the guy with the beard, and the newest Mercury Grand Marquis commercial, which I think is regional (Florida). The camera is in a pitch black place and then you see titles saying "The ocean floor" and "The Grand Canyon at Night", then the camera plans out and the trunk on a GM closes.
I hate the new add for the Highlander with the man lost in the frozen tundra and a Highlander pulls up and the window goes down and there is some loud trendy sounding music playing inside and an unseen person hands the man some coffee and then drives away. That one got old real quick.
Chevytruck...I think the add you are referring to is the KIA Optima add vs. a Daewoo add...
Dislike any commerical that states they're the best! Like, DCs the best minivan ever....are they NUTS. DC has numerous Quality issues. Chevy like a rock commericals.......NOT!
I haven't seen that commercial in a while. Maybe somebody at Nissan finally noticed and pulled it...
What's with the commercial that has the guy standing outside in the rain staring at his new Hyundai Sonata? Why the hell doesn't he pull it into the open garage he's standing in front of and dry it off like any other NORMAL new car owner? I can't STAND that commercial!
Did someone a few postings up actually say they LIKE the Zoom Zoom Zoom commercial? At least I haven't seen that irritating little boy's version of the commercial lately. He's as irritating as the Zoom Zoom campaign!j
Another bad campaign was for the Cadillac Catera. The Caddy that Zigs, with that stupid cartoon bird that hopped around the screen. Ugly cars, dumb commercials.
Respectfully;
zoomdog4u
Does anyone think any Mazda, besides the Miata, Zooms?
It's just as bad as "the Caddy that 'zigs'"
Rob
*This message was brought to you buy Mazda USA and their loyal vehicle owners.
-Larry
It helps, though, if you call her in advance.
hey, if you like your Mazda, which I'm sure you do, more power to ya! To each his own;^}
I just think that commercial is REALLY Annoying, and I AM in the right topic!
ps--you make me feel so old adressing me as 'Robert Miller'.
Thanks >8*(
Rob
(This may be why it never occurred to me to go shopping for Buicks: what hair I have left is already grey.)
1) GMC ad "do one thing & do it well" Don't remind us that GM is the jack of all trades and the master of none.
2) Pontiac Grand Prix "wider is better" yea if your a shareholder but not if you want to open the car doors in the garage or are trying to sqeeze into a parking spot at the super market ...
3) The 'burb/OnStar ad where with just a phone call the doors are unlocked.
4) Chevy like a rock, nuff said
Rob Fruth - Houston, Tx
http://freeweb.pdq.net/rfruth
1981 Raleigh for commuting, errands & fun
1997 Trek 2300 for real fun !
2000 Honda Civic hatchback
I still think those Hyundai ads are a bit pretentious.
I've said it before and I'll say it again, I hate those Mercedes "Stayin' Alive" adds. Also the one showing the people (ghosts?) from the past talking about how safe Mercedes is.
My favorite was back in the mid-80's, when Cadillac and Lincoln got into the size wars over their Brougham and Towncar. Lincoln started off with an ad that showed a rich couple at the country club. The gentleman throws the keys to the valet and says "the black Cadillac please". Well, the valet pulls up in a black Olds 98. This was probably 1985, the first year of the downsized C-body, when Olds, Cadillac, and Buick took a lot of flak for attempting to make smaller, better-handling luxury cars. Well, another guy remarks "Isn't that my Buick?" Before you know it, the parking lot is crammed with look-alike Electra's, 98's, and DeVilles, with owners fighting and aruging over who's car is who's.
Finally, another old geezer comes up and says "The black Town Car, please", and the valet finds it immediately. As the Towncar pulls up, all the B/O/C owners stare at it in awe, and we cut to "Lincoln...what a luxury car should be".
Well, not to be outdone, Cadillac responded to this. Cut back to the country club. Two old geezers are out in front. One asks for his black Town Car, and the other asks for his black Cadillac. The Lincoln guy turns to the Cadillac guy and says "You know...it's too bad Cadillac doesn't make a BIG car any more."
The Caddy owner replies, "Oh it's big". Then we cut to the announcer stating that Cadillac has always built a big car, blah blah blah. Then, when the Brougham finally pulls up, the Lincoln owner says "Well, it's...pretty big"
To which the Caddy owner replies "Bigger than yours!"
Ok, I know this post is getting longer than a Town Car and a Brougham combined, but here's a final one that I remember from the series...
We're back at the country club, and the guy that had originally asked for his Caddy and caused all the confusion in the first commercial is back. The valet looks at him, and has a bad flashback chock full of stock footage of the DeVilles and Electras and 98's and their confused owners.
Then the geezer this time hand the valet the keys and says "My NEW Lincoln Town Car, please!", to which the Valet smiles and sighs relief.
I used to think these commercials were pretty funny. I'm surprised that Lincoln doesn't try something like that again. Except now, with the big FWD Caddies being so much larger than those 1985 models, and the Town Car being smaller, I think the Caddy may actually be a touch larger inside.
-Andre