Did you recently take on (or consider) a loan of 84 months or longer on a car purchase?
A reporter would like to speak with you about your experience; please reach out to PR@Edmunds.com by 7/25 for details.
Options

Car Commercials, the good, the bad, and the annoying!

14748505253167

Comments

  • gussguss Member Posts: 1,167
    I thought she was cute , but not extremely hot. I think she has an attainable quality to her. Mercury is definitely trying for a younger audience with her
  • lemkolemko Member Posts: 15,261
    Good-looking but not so glamourous as to be an unrealistic dream. I'd like to see her in an ad for a Grand Marquis. I could care less about the rest of the Mercury lineup.
  • cticti Member Posts: 131
    Grrrrrr. I wanted to be the first to say that the Mercury ads with the super-hot woman are back on.

    And you guys are right, she's hot not because she is unrealistic but because she looks more normal than some waifish model. The only down-side to the ad is that I don't pay attention to the cars, I just watch her. :blush:

    Okay, I'll stop drooling.
  • danf1danf1 Member Posts: 897
    where the debadged midsize import truck appears to wet itself is great. No hot model to look at, but a creative ad that for some reason makes me laugh.
  • ateixeiraateixeira Member Posts: 72,587
    The ad is funny, but not exactly honest. I believe the V6 in the Frontier (that's the debadged pickup) outperforms even the V8 in the Dakota, and likely the Raider, too.

    -juice
  • andre1969andre1969 Member Posts: 26,023
    the "funkytown" commercial for the Nissan Altima SE-R (or whatever they're calling the sporty model). Y'know, the one where at the end they pull into a garage and there's a disco ball in it?

    BTW, for those of you who have seen the commercial, anybody recognize the house with the garage?
  • ateixeiraateixeira Member Posts: 72,587
    The Maxima ads are pretty cool. I liked the earlier one where the guy squeezes the orange, and then touches the ad with the super model.

    Now they have one where a guy goes on a first date with a hottie, and when he touches her car, the same thing happens. She says, "Not on a first date".

    My wife saw the ad and asked me about the Maxima. It's funny, because I've shown her the car in person and she hated it, refused to even test drive one. Now suddenly she was interested, asked if it was truly that sporty.

    Very effective ads.

    -juice
  • d_n_i_elled_n_i_elle Member Posts: 1
    Which car commercial has the asian man picking up his baby and it really is a sumo baby?
  • rworrellrworrell Member Posts: 149
    Chevrolet Aveo.
  • explorerx4explorerx4 Member Posts: 20,723
    tex... rent a maxima for the weekend. ;)
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • i_luv_toyotai_luv_toyota Member Posts: 350
    While watching football this past Sunday, I saw perhaps the most ridiculous commercial in recent memory.

    It starts off with a family of bears coming back from vacation to their "trendy" house to find it all disheveled much in the same way the children's story we all know goes. Then they all rush outside to the 3-car garage to see if their cars are still in place. "Papa Bear" opens the garage door to see his H1 still there and breathes a sigh of relief. "Mama Bear" opens to find her H2 still in place, and breathes a sigh of relief as well. But when "Baby Bear" opens up and sees his new H3 missing, he hangs his head in shame and sadness, and pushes away any help to cheer him up.

    Then we see a blonde woman driving along in what must be "Baby Bear's" H3, with the tagline: "The H3--It's Just Right."

    At first I thought it was the bears from the Charmin toilet paper ads come to life, but I guess it wasn't. This ad, like toilet paper, deserves to be flushed down the toilet.
  • ateixeiraateixeira Member Posts: 72,587
    All the ads seem quite weird, like the one with Godzilla.

    It's selling briskly, though.

    -juice
  • i_luv_toyotai_luv_toyota Member Posts: 350
    Hummer ads are quite odd, but that's probably what gets them noticed.

    Seems to be a gimmick that works, though. I'm seeing them (H3s) more and more around my neck of the woods, too.
  • speterson1speterson1 Member Posts: 228
    I think Hummers are ridiculous for urban transportation, but I gotta admit a few of those ads have had really cool music...I especially liked the one where they just had a picture of a black Hummer transforming & splitting into lots of different kaleidoscope-like patterns of itself.
  • ateixeiraateixeira Member Posts: 72,587
    It figures the ads are all about show, for a car that's all about image.

    What else could they focus on? Least power in its class? No 6 available? Slowest? Least efficient? ;)

    -juice
  • john_324john_324 Member Posts: 974
    I love how all (or all I've seen anyway) Hummer ads feature the vehicle doing anything BUT going off-road.

    I just wonder what goes through the minds of their purchasers...can they really be thinking this SUV makes them appear as powerful and tough outdoorsmen? Almost from the beginning, these vehicles were the subject of late-night television jokes... :confuse:
  • ateixeiraateixeira Member Posts: 72,587
    And the H3 only comes with the in-line 5, so it hardly has the strength implied in the ads.

    GM is working on a V8 and a diesel for that vehicle, however. Then they can use images of Godzilla. :D

    -juice
  • loncrayloncray Member Posts: 301
    "Buy an H3 and a pretty blonde woman will come to your house and steal it!" is not the message I'd want to send to potential purchasers. Now, if the bears had come home and Goldilocks had returned with the truck and was in the 'just right' bed waiting..... :P
  • anythngbutgmanythngbutgm Member Posts: 4,277
    :confuse: Why is there an ad for the Chevy Employee discount pricing at the top of the Edmunds boards? It even says "must take delivery before 9/6/05" :confuse:

    I know Chevy dealerships are pretty outdated, but I didn't realize you could literally step back in time by entering one...
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Saw an ad (every commercial break) for Pontiac G6. They state blah blah blah... on the AWARD WINNING G6 sedan. Huh? I have yet to read or see a comparo where the G6 came out on top, much less being an award winner.

    What did it get the "Good Houskeeping" seal of approval or something?
  • john_324john_324 Member Posts: 974
    It was probably from some sort of "Powerful Pontiacs" -type magazine..."the G6 is the best sedan EVER. Only minuses: Not enough body panel ribbing and "Pontiac" on trunk doesn't light up." ;)
  • ateixeiraateixeira Member Posts: 72,587
    I posted this in a Honda thread, but I'll share it here as well.

    Honda uses the song "Galang" by artist M.I.A. in their new Civic coupe ads, the one with the car bouncing off the top of buildings.

    The funny part is the lyrics of the song mention BMW more than a few times. :D

    -juice
  • mjday1972mjday1972 Member Posts: 77
    This commercial has a man, dressed in a conservative business suit, kiss his wife goodbye before going to work, walks out the front door, parachutes off a cliff - at the bottom is his Grand Vitara waiting for him. He then drives off-road to work. Dumbest thing I've ever seen.
  • anythngbutgmanythngbutgm Member Posts: 4,277
    would love to see an extension of that commercial to how the guy actually got home that day... Rocket pack maybe?
  • ateixeiraateixeira Member Posts: 72,587
    What goes down must come up?

    Yeah that is silly.

    I guess the idea is that owners are outdoorsy. They should focus on the capabilities of the car, not the owner.

    -juice
  • anythngbutgmanythngbutgm Member Posts: 4,277
    I believe it was Motortrend who comented on the new GV "Well they still make great motorcycles"... Ouch.

    I like the new zuki, much more polished than the outgoing model. Makes a decent alternative to the CRV and RAV4 although I've never driven one. But isn't it based on the Chevy Cheapuinox?
  • ateixeiraateixeira Member Posts: 72,587
    I don't think so. It's supposed to be a hybrid full length frame/unibody, and the Equinox is not.

    It's more like the Grand Cherokee in its design. They even offer a low range.

    That's why I thought they should focus on what the vehicle can do, not its owners.

    -juice
  • fintailfintail Member Posts: 58,419
    I don't know if this is a regional commercial or not, but the Ford truck commercials aired in WA are horrible.
  • explorerx4explorerx4 Member Posts: 20,723
    are they the ones where the motorcycle gang is afraid to go into the restaurant or the rattlesnake dies after it bites the guy? those are pretty bad.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • fintailfintail Member Posts: 58,419
    These ones are all about bad music and bad acting. It's hard to describe...there's one awful music one at a concert, and something about a Ford truck in the parking lot with its lights on, and everyone clears out save for these 2 dorks. Just lame...but that might be some target market, the big jacked up truck crowd
  • lemkolemko Member Posts: 15,261
    ...it shows a bunch of people asleep behing the wheel of their Camcords while a Mazda 6 "zoom-zooms" through the sea of non-moving non-descript cars like a slalom.
  • larsblarsb Member Posts: 8,204
    Anyone else seen the new Jaguar "Gorgeous" commerical, debuted I think Thursday nite 11-10-2005 in the USA?

    It is completely mesmerizing, and beautiful, and suspenseful, and ABSOLUTELY made me want to go out and buy a Jag !! Too bad they don't have a hybrid or I probably would be shopping today.

    Wait til you see it - it's completely AWESOME !! Beautiful people, beautiful cars, great cinematography, a hypnotic narrator. It's really something special - probably the most moving and effective car commercial I have EVER seen.

    There's a brilliant advertising executive somewhere that's gonna make a lot of money from this commercial.

    Here's a link to a press release that talks more about how important Jag thinks this campaign will be for them:

    http://www.theautochannel.com/news/.../11/145241.html

    Here's a story that gives more details about the TV commercial itself:

    http://www.autoweek.com/news.cms?newsId=103343
  • ateixeiraateixeira Member Posts: 72,587
    I like the ads, but the new look leaves me cold. They slapped a Ford Taurus grille on the same old shape.

    I swear, it's as if Jaguar knows it has to be one slot beneath Aston Martin. Perhaps their new tag line should be "almost as beautiful as Aston Martin".

    -juice
  • i_luv_toyotai_luv_toyota Member Posts: 350
    Now that the new Nissan Xterra has won the MT SUV of the Year award, Nissan seems to be taking the opportunity to tell everyone at least once per commercial break.

    If I see that dog (what looks like a German Shepherd) holding that Photo-chopped award in it's mouth one more time...
  • smootsmoot Member Posts: 14
    Yup, agree with the car looking like a new Saturn at first glance! I don't mind the ad actually but I really do like the one with the animals inside a Civic shell......it IS a Civic isn't it?
  • smootsmoot Member Posts: 14
    http://automobiles.honda.com/element/index.aspx

    Crab and Platypus are funny...
  • ateixeiraateixeira Member Posts: 72,587
    They were so-so, a little slow paced. Hard to hear the audio, too.

    -juice
  • smootsmoot Member Posts: 14
    Lol!
    I wonder if Suzuki 4x4's are still on the Consumer Reports Deathwish List.
    A friend of mine audtioned for a new HumVee H3 ad....which sucks! A regular UPS guy walks into the Hummer HQ office and is looking for someone. The whole office is full of giants {top halves are off screen} walking past him. One of them looks down at him as he hands over the package. The giant puts his hands on his hips and goes 'Hmmm,'..fade to black....show H3 logo.
    Uh huh...wot a gem.
  • badgerfanbadgerfan Member Posts: 1,565
    Oh no, the Christmas is coming. I suppose Lexus is going to be rolling out some more of those irritating bow wrapped Lexus ads that show you have to surprise your loved one with a Luxury Lexus for Christmas.

    Let us kneel at the alter of conspicuous consumption!
    Please, warn me first so I can go get my barf bag.
  • fintailfintail Member Posts: 58,419
    Yeah, those commercials are painfully ostentatious and pretentious. In my area, that means the local dealer should see a 300% increase in sales next month, as every mentally stunted irresponsible trophy wife around here has a RX that she wears like jewelry.
  • lemkolemko Member Posts: 15,261
    Those Lexus Xmas ads are in very bad taste especially in a city where many are worrying about paying for their heat this winter let alone splurging on a luxury vehicle for some undeserving money pit of a trophy wife.
  • ateixeiraateixeira Member Posts: 72,587
    Guys, tell us how you really feel!

    Besides, how do we know the successful business women aren't buying them for their slacker/drunk/useless husbands? :P

    I wish mine would. LOL

    -juice
  • ab348ab348 Member Posts: 20,287
    Now, now... "mentally stunted irresponsible trophy wife"? That's a bit harsh. The other day one of them in her RX followed me into a parking garage and we took the elevator together. I don't know if she was mentally stunted or irresponsible but she definitely was beautiful and charming and funny. I don't hold her driving a RX against her. :D

    2017 Cadillac ATS Performance Premium 3.6

  • fintailfintail Member Posts: 58,419
    Maybe they have a different image in your area. RX here is all about being pretentious. Probably good odds of betting you'll see one residing at any given face brick McMansion.
  • ateixeiraateixeira Member Posts: 72,587
    Wifey just ordered one of these, pretty nifty. I may be less active in this thread now. ;)

    -juice
  • ab348ab348 Member Posts: 20,287
    I have no doubt about the pretensiousness... anyone with a luxury SUV is likely that way. I object to the adjectives you used, that's all. Pretentiousness, while a flaw, is hardly a fatal flaw -- especially if you had seen the lady I was referring to! ;-)

    Back to bad ads: the Toyota truck ad where everything under the sun falls into the bed and the thing drives away unscathed is the latest in Toyota's dumb truck ad series. Not as bad as the meteor strike one, but close.

    Plus, why is it that all Suzuki Grand Viagra Vitara ads seem to run at about 20 decibels louder than the program they are sponsoring? I would never buy a Suzuki anyway, but their ads would clinch it for me if I was on the fence, they are that dumb, especially the cliff-diving businessman one.

    2017 Cadillac ATS Performance Premium 3.6

  • lemkolemko Member Posts: 15,261
    When the cliffdiving businessman jumps over the edge, I first thought the song was "Can't You Hear Me Knocking?" by the Rolling Stones and then it turned out to be some stupid music by some unknown musicians. That Rolling Stones song alone would've rescued the Grand Vitara ad from vapid mediocrity.
  • anythngbutgmanythngbutgm Member Posts: 4,277
    O.K. I may be missing something, but have seen an ad for A Grand Caravan that has me totally scratching my head...

    Woman finds a Brown Teddy bear then proceeds to wash her car with it, slam it between her StownGO seats a few times, Slam on her brakes with the bear underneath (Road rash) and then rip out a button giving it one eye. ???

    Shoot to the next scene, little girl gets out of school Mom says, "Hey, guess what I found today". Girl lifts up the S n G compartment and finds the dirty, grimey destroyed bear and is ecstatic.

    Um... :confuse: OK
  • ateixeiraateixeira Member Posts: 72,587
    That was confusing to me at first, too. I think the mom is trying to buy a new doll to replace a lost one, then making it look like the old, ragged doll.

    Strange. :confuse:

    -juice
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Oh, OK I get it. Makes sense. Still says nothing about the vehicle other than a teddy bear fits in a StownGo compartment? Not one of DMC's finest commercial attempts, but at least they are not using Snoop in the ads anymore :)
Sign In or Register to comment.