Well, is like BMW's where you get X% (I think it is 6%) off the retail price; however, you can negotiate the actual price of the car. I took BMW Euro delivery in 2001 and got the 6% + another 4% off by negotiating.
There are lots of BMW dealers who will negotiate UP from ED Invoice but I have not been able to find a single Audi dealer who will budge from the standard 5-6% discount off US MSRP for European Delivery. If someone knows of one on the East Coast let me know.
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I'm fairly certain my next vehicle will be German, and ED is a big attraction, not available with Audi until recently.
From the looks of this board, it may not be availabe even yet.
TIA.