Automotive Ads and Brochures

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  • EfrainCookeEfrainCooke Member Posts: 25
    edited February 2024
    I had my kids room filled with all kind of car posters from all around the world. I collected every USA manufacturer poster and as well as some from Audi and BMW as well which my relatives brought from Germany. My favorite poster was of an Audi 100 coupe S/GT, I just loved it very much, this is one of the reasons I am a huge Audi fan nowadays. Now all of my posters are in my garage maybe my son will get interested in cars as much as I am.
  • benjaminhbenjaminh Member Posts: 6,894
    1967



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  • benjaminhbenjaminh Member Posts: 6,894
    1969

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  • benjaminhbenjaminh Member Posts: 6,894
    1969


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  • benjaminhbenjaminh Member Posts: 6,894
    edited September 2025
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  • fintailfintail Member Posts: 58,957
    I like the YOLO (as the kids said 15 years ago) theme of this South Africa market MB ad:




  • fintailfintail Member Posts: 58,957
    edited January 1
    Happy New Year all!



    (I believe by the Euro headlights and lack of Stude-MB Sales verbiage this is from an Aussie or South Africa version of RD)
  • imidazol97imidazol97 Member Posts: 27,814
    fintail said:

    Happy New Year all!



    (I believe by the Euro headlights and lack of Stude-MB Sales verbiage this is from an Aussie or South Africa version of RD)

    Beautiful

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  • benjaminhbenjaminh Member Posts: 6,894
    1950 VW brochure for US...


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  • benjaminhbenjaminh Member Posts: 6,894
    edited February 8
    from the 1951 VW brochure.





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  • benjaminhbenjaminh Member Posts: 6,894
    edited February 8
    some pages from the 1952 VW brochure...






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  • benjaminhbenjaminh Member Posts: 6,894
    edited February 8
    some pages from the 1953 VW brochure...










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  • benjaminhbenjaminh Member Posts: 6,894
    edited February 8
    VW sales and prices in the US in the 1950s. By 1955 VW was selling over 30,000. By 1959 VW was selling nearly 90k in the US. which I think was more than all other imported cars combined. Prices were unbeatable, mpg was high, quality was solid, service costs were low, and resale value was high. VW was a phenomenon in the second half of the 1950s in America. There were waiting lists and new dealers opening.

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  • benjaminhbenjaminh Member Posts: 6,894
    1957...





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  • texasestexases Member Posts: 11,244
    edited February 8
    Neat ads, but kind of odd that a couple of them have added contours on the front fenders extending from the headlights back over the fender, never saw that on an actual Beetle.

    Here's a '52:

  • benjaminhbenjaminh Member Posts: 6,894
    1959...






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  • benjaminhbenjaminh Member Posts: 6,894
    2025 silver Outback (mine), 2025 red Outback (wife's), 2025 blue Outback (grown kid 1), 2018 Honda CR-V EX (grown kid 2)
  • benjaminhbenjaminh Member Posts: 6,894
    1952...




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  • sdasda Member Posts: 7,782
    I really enjoyed those. 65 all day long. Top speed 65, 25 hp. All synchro transmission with overdrive was novel.

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  • ab348ab348 Member Posts: 20,824
    I wonder how many people bought one and got home with it before realizing there was no gas gauge.

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  • benjaminhbenjaminh Member Posts: 6,894
    The VW finally got a gas gauge in 1962...


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  • ab348ab348 Member Posts: 20,824
    The ‘62 VW had cable brakes?

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  • tjc78tjc78 Member Posts: 17,634
    I've probably mentioned it before, but my Mom's first car was a Beetle. It was an Autostick with AC. I'd have to assume it was a mid to late 60s model and rare with that equipment.

    She learned to drive on my Grandfather's Cadillac... quite a difference!

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  • texasestexases Member Posts: 11,244
    ab348 said:

    The ‘62 VW had cable brakes?

    Must have been the emergency brake cable.
  • MichaellMichaell Moderator Posts: 269,640

    @tjc78 said:
    I've probably mentioned it before, but my Mom's first car was a Beetle. It was an Autostick with AC. I'd have to assume it was a mid to late 60s model and rare with that equipment.

    She learned to drive on my Grandfather's Cadillac... quite a difference!

    I think the auto stick was from the early 70’s - my wife had one (without AC) as her first car in Wyoming

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  • benjaminhbenjaminh Member Posts: 6,894
    some pages from a Canadian brochure from 1966...











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  • benjaminhbenjaminh Member Posts: 6,894
    US price list and options list from 1966...



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  • benjaminhbenjaminh Member Posts: 6,894
    US sales and prices from 1949 to 1976. Bug/beetle sales collapsed in the mid-1970s as the Rabbit took over.

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  • fintailfintail Member Posts: 58,957
    I bet few who bought those period VWs new had any idea they'd become cult collectibles.

    My mom's first new car was a Beetle, in 1970. She previously had a 61 Impala convertible, I need to get the story on what happened to that one.
  • sdasda Member Posts: 7,782
    I had no idea VW sold as many as 350k beetles. I don’t think they sell that many as total volume of all their vehicles today.

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  • ab348ab348 Member Posts: 20,824
    It's odd because the Beetles were not known for their long-lasting, durable engines, although they could be rebuilt with not much more than hand tools. They had a large cult following.

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  • benjaminhbenjaminh Member Posts: 6,894
    edited 6:04AM
    In 1968 400k were sold...

    From 1976 to 1983 my Mom owned a 1966 convertible bug. The car was white with a red interior. We lived in Southern California, and so we could have the top down a fair amount. Putting the top up and down wasn't difficult, but it took a few minutes. I recall that rear visibility was so-so with the top down.

    My Mom was the second owner, and she bought it from a meticulous friend who got it new in 1966. It was basically in mint original condition. It had the optional seat belts, but that may have been the only option. I wished at the time, and for some reason still wish today, that it had the optional AM/FM radio. But the first owner was a grad student when he bought it, and although the $125 price for the radio sounds ok, adjusted for inflation that's $1200. For whatever reasons we never got a radio in it either, but it had a nice metal plate where a radio should go. The car was very reliable and fun to drive. Acceleration to 60 apparently took about 22 seconds, but it didn't feel that slow at the time. That's partly because one of our other cars, which I learned to drive on, was our 69 VW Bus, which had a 0-60 of at least 30 seconds.

    I was worried about the safety the car, however, in part because the gas tank was in front. I still feel guilty about it, but I eventually convinced my Mom to sell it, and a nice grey bearded man for whom this was a dream car happily bought it for quite a bit more than we'd paid for it. But looking back on it I think our VW bus was even more dangerous.

    Anyway, although a non-convertible VW without options looks like a bargain today, once it was equipped with an AM/FM radio, seat belts, a side mirror, and back-up lights, it would have been around $1900. Still a good value, but in today's dollars that $19k can get in Japan a loaded Kei car today, which might be the closest thing.

    The Honda N-box is Japan's best selling car, with list prices ranging from about $15k-20k. 0-60 in an N-box takes around 19 seconds, and so faster than a VW from 1966, but not realistic for North America. Kei cars are limited by Japanese regulations to have 660 cc engines. A 1-liter engine would still get good mpg and might be able to get the 0-60 time down to 12 seconds or so, which would be ok for the US.

    https://www.youtube.com/watch?v=sGZrfXsg3xI&t=187s
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