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Bose (the speaker mfr) does this. So do several car wax/polish companies I know.
All this is protected by the Sherman Act which the Supreme Court has held up in a number of cases. Mfr's are allowed by federal courts to do pretty much whatever they want with their distribution systems. As long as they are selling the same product to all dealers at the same price and are not restraining distribution to favor one dealer or penalize another, what Saturn does is fair and legal.
Saturn strongly encourages its dealers to sell to the end user. You "cannot" sell to brokers.
Saturn does not require its dealers to sell at MSRP. Each dealers sets its own price. What Saturn corp "requires" is once they set their price to stick to it.
Saturn from day one was set up differently that other manufacturers. Each owner controls a marketing area in which they can open as many stores as they want. In this way Saturn dealers are competing less with eachother that other makes and every retailer I know of sells at MSRP.
This doesn't mean there is no negotiation. It just means there is less. Its much more of a "this is what we can do" and there is very little streching. Some people buy Saturns ONLY because of this. Some people will never buy Saturns because of this. My dear old dad is in camp B. He is the type who would buy a Chrystler Minivan because he got a bigger discount rather than buy the Oddessy for less at MSRP.
Cars should sell like everything else -
For their tag price PERIOD.
The fact that I plan on my next set of wheels
being a Mini Coop has NOTHING to do with it.
what's right's right.
but if I find on test driving the sucker that it's not what it's cracked up to be ...
then all the above is null and void.
I believe (just an assumption only) that Saturns are totally negotiable when a trade is involved.... they may get MSRP on the Saturn but I bet the trade prices fluctuate greatly when competing with another brand.
Mark
Another example. If I want the most selection of a winter coat I need to buy one in the fall when all the stores just got their inventory in. I will probably pay full price, but I get what I want. If the coat I have is ok and I can wait til March, I can probably get a much better price on the left over inventory, but I do not have as great of a selection. That is the choice I must make as a consumer: price vs. selection, based on seasonal availability.
I know that there are certain cars, IE convertibles in the summer, and 4x4's in the winter that have somewhat of a season in cars sales. However I am sure that for most people whether they buy a sedan or minivan in summer or winter does not matter. If I buy a retail item and 6 months later the price drops (think of all those people that had to have an Xbox or PS2 for christmas), then thats tough. This happens all the time in retail. If you are lucky the price will drop in 30 to 60 days and you can get a refund of the difference, but 3 to 6 months later is asking too much.
In our area recently a Lincoln/merc dealer was able to pick up the ford franchise. Ford made the deal if they dropped L/M they could have ford....All the area L/M dealers plucked their inventory and the balance went back to L/M.
Rich
Why didn't they just have a Ford LM dealership all together?
Bret brings up a good point. If the manufacturer gets the new cars back do they pay the floorplan finance company?
Thanks
Many mfg. are trying to reduce the number of dealers and this is one way it works out for everyone.
Rich
By the sound of your response it's okay to change pricing based on seasonal concerns.
But what about if I have 4 cars in stock and in one week sell 3 of them. I can't get any more for 2 months. Am I allowed to sell the last car for more than the first 3 sold for? Or I have a 2 cars of one model for weeks and then get a shipment of 10. Can I charge less now that I have 10 in stock?
Let's say that for whatever reason, last month's sales were down. Am I allowed to hold a "sale" this month and lower prices to boost my numbers?
Or let's say I've got 2 identical cars in stock, except that one has been in stock for 200 days and one has been in stock for 10 days. Is it okay if I sell the 200 day unit for less than the 10 day unit?
Every one of these situations has someone paying less for the same car than someone else; sometimes on the same day.
These questions are rhetorical but I hope I've illustrated that determining selling price is not quite so black and white as expecting that everyone should pay the same price when buying the same car.
(Of course, if you really believe that a dealership selling cars is the same as Best Buy selling a stereo then we may as well just agree to disagree.)
BTW, you raise some interesting thoughts about the timing, etc. Guess a customer wouldn't know unless they went to the lot everyday for a week or two and kept tabs.
What I do not understand is why the car business would be so different from other retail sales? I understand that cars are expensive items, but so are watches, furs, and 70" TV's. You can apply all of your questions above to other retail outlets. Just insert $10,000 plasma tv for car. Yet I do not have doc fees and ad fees at retail outlets and I do not have to negotiate a price.
Is it because of the way the cars are bought from the manufacturer IE you have to finance their purchase? Is it the manufacturer allocation system? These are the kinds of questions that would be helpful for me to understand to get a better grasp on the car business and be a more informed consumer. Consumers did not set up the dealer/manufacturer system we have, however we have to deal with it everytime we go to buy a car. And if polls are any indication, people rate the enjoyment of buying a car just a litle bit above getting a double root canal. I am sure Best Buy has the same situation with a TV thats been there for 100 days and another just came in yesterday. But the one that has been there 100 days is no cheaper than the one that just came in. Is this because of the amount of floor space this items take up as opposed to cars?
Like I said above, I just do not understand why cars are SO different from other retail. You said above "(Of course, if you really believe that a dealership selling cars is the same as Best Buy selling a stereo then we may as well just agree to disagree.) "
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Maybe you could point out some of the differences to me that I do not understand. I am only refering to the new car sales. I understand that used cars, parts and service are a whole different ball of wax.
Thanks again
It has 113k miles. I haven't driven it yet so i can't comment on how it feels. Would you advise me of any costly pitfalls common to these cars. The seller says the ac blows hot and the bose stereo is dead. Otherwise, everything works, it has a brake upgrade (?), and it's well preserved/maintained.
How much life can be expected out of the V8 with auto and Quattro?
Thanks!
Mike
The auto is weak, unless it's different from the regular ones...
The quattro is fairly stout.
The V8 is an oddball engine, but I think the whole thing will last almost indefinitely...
... as long as you're willing to fork out beacoup $$$ to keep it on the road.
See my rant over on RWTIV.
But I've wanted to ask for a while: Rich -- what's up with the Audi A8q handle?
-Mathias
Let's say you were buying 2 plasma TV's. Why you wouldn't negotiate $20,000 worth of TV's but feel compelled to negotiate a $20,000 car is something only you could answer for yourself.
http://www.msnbc.com/news/756397.asp?0bl=-0
They were a dismal failure as new cars...they just didn't sell.
Nothing really wrong with them but they never sold well at all.
And, no..I wouldn't be afraid of an ex rental, provided it's had a good inspection.
Now, this is a 2001 with 25K? For $18,200?
Good price too! Those are doing, right now, an easy $16,500-17K+ across the block (Depends on the color) so you figure they have at least $17,200+ in it.
I'd say pull the trigger if it checks out. Nice cars, but staggering depreciation. A side not.. $5K in dealer cash is the norm on these... which is what I always find interesting whenever carbuyingtips.com comes up. He brags that he got $4,500 off MSRP on his Millenia S
Bill
Look what ya'd lose in a year, eh?
As far as residual values.. no *_accurate_* site that I know of.
here's what I meant about paintwork:
http://www.directautogroupllc.com/paintwork.html
Bill
Really? For $3,600 I'd probably go new.
Bill
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Engine and Quattro are rather reliable, with little to worry about. Have the tranny completely checked. They are very very expensive if they go.
Also the Bose is no bargain to fix/replace either.
I love the car but if and when they break it requires a bucket of cash.
Rich
Grand High Poobah
The Fraternal Order of Procrastinators
Ed
Of course, if I as a dealer asked the same question, the fur would really fly, wouldn't it?
Carfax isn't the gospel, but more and more accident reports are showing up on their records, so they are improving. Any appraiser worth his salary will be able to tell if a car has had paintwork, and if they don't catch it, then your friend could probably get away with it.
Ed
NJ? Maybe.
GA? Nope.
FL? Tap someone in a parking lot, and if you call the cops, it'll show as an accident.
As far as disclosure... that's a personal call. I usually disclose paintwork personally.
Bill
What about providing the info to carfax?
I'm curiuous if proof matters, or a blanket assumption is made that paint=collision and you take the $ hit.
T.D.A. $345
M.A.F. $375
1% Finance Reserve MSRP $307