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Is Tesla A Game Changer?
Motor Trend named the Model S "Car Of The Year" and Consumer Reports awarded it its highest rating ever (99 out of 100).
Elon Musk is methodically tackling each of the drawbacks of pure electrics, such as limited range and concerns about resale values. New, lower priced SUV and sedan models are planned for 2015 and 2016. Another roadster may follow. In 2014 the Model S will be sold in Europe and Asia. The company is fighting dealer friendly state laws requiring vehicles to be sold through traditional dealer channels rather than directly. Tesla is trying to model its distribution along the lines of the Apple and Amazon models.
It's too early to know how successful Tesla will be, but what's your prediction? What happens next? Might you choose a Model S over an equivalently priced Audi, BMW, Cadillac, Hyundai, Lexus or Mercedes?