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Since you don't know the car business, you don't know that it's VERY common to get into the holdback on normal units that are plentiful, especially when competing against another dealer's price.
I'm thinking you are on to something.. get your buyers to pay more than the average price... those dealers will be willing to pay you a lot more than $125. Not sure where you will find all those sucker buyers, though.
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Not on a Honda. I might believe that on some units that REALLY have a high supply and low demand.
hmmm...now that I look at it that way?
Forget it. Please, we are trying to be polite here, we've had enough of the tireless redundant questions and rants... Why don't you spend some more time researching the car biz itself, learn a bit more by watching/listening, then come back to re-thinking the business plan a bit... who knows, maybe one day we'll all be wrong??? Doubt it, but who knows.
Good luck for now, I've got to go take an afternoon nap or something....
Bill
If you knew what you were talking about, this would be an interesting conversation. You don't, and it's not. I'll come back when "bill" isn't the discussion leader and topic.
Believe me drift I know alot more than you think!
Someone give me a dealership name so I can verify this.
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Thanks, but no thanks. I'll pass.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
I have to say I am not a pro on evaluating trades but I do have a pro that does it for me. He also looks at the Manheim Market Report to see what the car was selling for the previous day at multiple auctions.
Sold many many vehicles. Bought alot to at auctions with the help of my pro. I try to get private party guide book values from my buyers but usually I settle somewhere inbetween private party and trade. Even after reconditioning I still make a profit good enough for me. No need to make several thousand off a buyer and earn their disrespect let alone the word of mouth that could follow.
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S
$500 over certainly isn't getting "robbed", but your service did not help the customer save money.
And yes, you described (conceptually) a reverse auction, if I remember the description correctly. But how is this any different that any other buyer getting a price and shopping it around?
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
I never said that. You asked what the difference was between a dealer/salesperson paying a $100 bird dog for a referred sale and paying you $125 for sale through your auction service. I explained to you what I though the difference was and asked the regulars here to refute that premise.
I haven't been here that long and while I've had "discussions" with drift and bowke, I think they'd agree that I'm steadfast in my beliefs, but not an unreasonable ranter or person who comes in complaining about the "evil salesperson". My point is that I hope I've at least earned their respect.
With that in mind, my point was not to ignore Customer B, but let's say you are a salesperson who turns over say, 25-40 new units a month. You do this solely through referrals from previous good customers. It is enough to keep you busy everyday and provide you with a comfortable living. With that in mind, if you were that salesperson, why would want to distract your attention from customers you know are the most likely to be reasonable and happy, just to get another 5-10 sales per month. Mind you, those sales are probably mini's anyway.
So again, maybe the dealer wants that business--after all, it is additional units moved. So I won't argue that the idea is totally without merit. But, you asked what the difference was and I told you. To me, if I were a salesperson, I'd rather move 25-40 units a month with top end CSI scores on every one and a decent profit on each--not to mention, having developed a few more hopefully long-term customers.
That's not to say, as you pointed out, that users of your service wouldn't become good customers in the future--but 1) the referred customers are the MOST likely group to be loyal and happy and 2) geez, do you get this? That the very nature of the business model discourages loyalty to one dealer and/or salesperson. You're asking your customers to shop every purchase to death. This does NOT lead to a customer using one dealer for service, body work and every new purchase. It leads them to shopping every service simply for the lowest price.
Drift, isell, am I really wrong here? Or I am just better to leave it alone?
So, all your efforts caused your "friend" to pay about $540 more than the price I came up with in 45 seconds. Yeah, I'm not surprised you got that $100 bird dog.
LX 4dr Sedan (2.4L 4cyl 5A)
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Cars Direct.com... (Which I have beat their price many times over and over) I once had a truck quote $600 under their price and they would not even match my price.
Here is Carsdirect.com numbers...
Target Price:$18,463
MSRP Price: $19,790
Invoice Price : $17,863
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Edmunds.com numbers...
MSRP Price: $20,590
Invoice : $18,583
TMV: $19,101
Now let me stress! As you can see Carsdirect.com reports different numbers than Edmunds.com does. I agree that these numbers are only guides and probably don't reflect the true number a dealer actually pays a manufacture for a unit.
jratcliffe - I agree with you that carsdirect.com has a better price. But you must understand where I am from they do not offer service here! Note they offer a target price. Anytime they do that it means they do not offer their service in your state. And I cannot see the same firm quote for my state that you can. I know I called them. It is illegal to broker in my state. And before you guys say it reverse auctions is NOT brokering. I already checked on it. If they did offer service here I would of used them to help my girl save the extra money. They did offer to take me over to invoice dealers. So I have put a request in for a quote there. I will let you guys know what happens.
Now notice what Carsdirect quotes as invoice price! If I would of saved my girl the extra money by using their service IF I had a chance to I still would of paid almost XXX dollars over invoice using their service. You need to subtract their bottom line number towards what they claim is invoice not what Edmunds claims. So you still didn't prove your point that you could use this service to buy under invoice.
So tell me according to you which is more close to the truth on invoice Carsdirect or Edmunds?
Bottom line I did not have the opportunity nor does anyone in my state unless they wanted to travel out of state to use Carsdirect.com! Is that worth the extra cash to drive clear out of state? Not to me! Now if we are talking about $1500 or more well then it just might be worth my time and effort. Plus you are talking about manufacture to dealer NOT customer cash. Edmunds does not show this cash as being available. Carsdirect.com probably has a agreement with the dealership to get this cash if it even exsist from them some way or another.
Copied from Edmunds website...
Rebates $0 Cash to Customer start: 05/04/2004 end: 07/06/2004
Restrictions None.
Comments Incentives may vary see your local dealer for details.
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Manufacturer to Dealer
There is no marketing support available at this time.
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To Everyone! Nobody has still sent me a dealership that is selling under invoice. The closest was $100 over invoice. But still not under. My girl bought hers for $265 over invoice. So to make you guys happy I will refund my bird dog to her. Now she spent $165 over invoice. Do you feel I still ripped her off?
Someone in here said I robbed her by using my service. First of all she didn't use my reverse auction technology. My team of programmers/web designers should have it finished by 1 June. So how could she use it. Only the dealer will have the opportunity to decide if they want to rob their own potential customer or not. I simply helped her on my own.
I have to hand it to you your 45 secs of fame would of paid off if they offered the service in my state! Try again!
Bill
It was interesting an entertaining, until we realized who he was and what he's doing - we'd like our topic back now.
Last time I did buy one, I was comparing an 02 Accord LX to an 02 Camry. Accord was 1500 under invoice including the rebate. I bought the Camry for 200 under invoice.
The sad thing is this woman is risking her life for the country, and you took advantage of her.
Anyways like I said I will let you know so I can see if you can get an invoice deal in 20 mins in my area. As a matter of fact I know a buyer now but they haven't made up their mind yet if they want a Honda or Toyota. Up to the challenge?
I have risked my life alot longer for your country than she has. Yes she is my fellow troop but she is new to the service. Want to know how many times I was living in a tent in the middle of desert. She has not done that yet. She will get her chance IF she decides to stick with us. If she would of bought on her own she would of had no clue and she admits that.
Also for your info. She was approved for a 6.5 loan through a traditional bank. I redirected her to my credit union and saved her two extra points over the life of her loan.
So with that being said now I can honestly say we bought the car under invoice?
Still sure I took advantage?
Bill
I propose to start a new discussion title under Smart Shopper in either the negotiations area or the online shopping area about reverse auctions that all your board members can see without having to come in here with a bunch of dealer/salesman. I would like to know what the savvy car buyer thinks of the idea. Sure I had some comments on this board but it was only a hand full of buyers who responded.
Dealers/Salesman,
Want your topic back? Well don't follow me if this request is granted by Edmunds.
Bill
doesn't make a difference what they think if you can't get any dealerships to like your idea.
Bill
have fun.
Reverse auto auctions for new cars! Tell us what you think!
Something to that effect.
Bill
In any event, if my sarcastic remark offended, I apologize.
if its a short-term lease, you could use only $2k of it and have the same payment.
but i wouldnt do that. worst-case scenario, is that you can use your $10k to make payments from.
i cant beleive that you are arguing with isell on hondas! the guy works for a high-volume store and knows what his Xaction numbers are.
i also sold hondas for 2 years, and selling accords was always easy:
"sir, you can buy this for $X under invoice."
"ill take it!!!"
a deal like you set up would have been a windfall of money.
to the pros:
i almost forgot about the people that would show up at the low-bidder's store with the intention of continuing negotiations. i had that happen tuesday on an internet lead.
Could she have bought it for a little less? Probably, but who cares? If she's content, that's what matters.
I just don't think he added any VALUE to her deal. She could have done as well without him.
Just like with any Auto Broker deal.
BINGO ..!
Terry.
As for value Isell I helped her by giving her a piece of mind. She did get some internet quotes before she contacted me and none of them were at invoice. Especially not under invoice! And again someone tell me what is more closer to the truth when it comes to invoice Edmunds or Carsdirect? Plus if you go back and read you will see how I saved her 2 full loan rate points off the life of her loan. The dealer was ready to sign her at 6.5! Now who would of been the one to take her money?
On top of it all I gave her the bird dog this morning as a matter of fact. She insisted I keep it for spending time with her but I didn't. I told her to keep it.
You guys want to know how many times I had to have a finance guy redo the forms because he tried to say my payment for ex... was $355 instead of what I had $348 on three different calculators.
Add that up over the life of a five or four year loan and see what that just cost you if you didn't catch it.
Now lets talk about if you want Gap insurance. I was at a dealership once and informed them that I could get Gap through my credit union for $125. I tried to get him to match it and he wouldn't even come close.
Bottom line is I did not rip her off in any way shape or form. She got a great deal and still no one has showed me any proof where I can get a better deal for the same car especially under invoice. Carsdirect didn't even offer a price under what they said was invoice. Can someone show this to me. Give me a dealership name! hmmm I wonder is it possible that you guys are telling me a story? Show me the money!
Show me how I could of saved my girl more money! Don't just yack about it. Lead me to a source where I can verify it.
Bill
my question to you is why are you here? you're not here for advice... you're mind is already made up. looks like you're trying to change minds of people in the business that feel you're business plan is a loser.
you claim to have dealers lined up... what you need to do is find shoppers that are interested.
if you find shoppers beating down your door, what do you care what anyone here thinks?
come back after you're successful and rub it in our faces.
Bill
Or, she could have spent some time in these forums, done her research and done the same thing.
At least you had the decency to refund her money.
For your level of "help" you should do this every time!
Like I suggested...keep your day job!
Yes, "your girl" could have gotten a better deal. Is there a way to prove that? No. Not easily, anyway. The same way you can't prove what "your girl" paid. Plenty of people have paid more and plenty have paid less. It doesn't matter. The fact is that shoppers are able to do so everyday without the aid of a broker (which has been said many times already here).
'11 GMC Sierra 1500; '98 Alfa 156 2.0TS; '08 Maser QP; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '11 Mini Cooper S