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Dealer's Tricks - bait & switch, etc.

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Comments

  • sbell4sbell4 Member Posts: 446
    I am Southeast Toyota. I would help if I could. Good luck!
  • isellhondasisellhondas Member Posts: 20,342
    Is fine and dandy providing you are offering what the market is dictating.

    Selling a car at invoice does "not" make a dealer money usually unless there is some kind of rebate.

    The kind of cars that are sold at invoice are usually the dregs in the marketplace.

    It's the prevaling MARKET that determines price.
  • maxwellamaxwella Member Posts: 17
    I don't think starting at invoice will work for me...it's a "desirable" car (roadster), even though I am in an area hit really hard by the economy's current condition.

    that being said, anyone have any insight as to how luxury car prices are holding up? also, it seems a lot of the stories i hear about intense haggling back and forth and customer manipulation/games seem to be hondas/toyotas/american cars. do the luxury dealers discount much? do the salespeople engage in the same tactics (not all, of course).
  • estoesto Member Posts: 136
    Perhaps you can still help, even though I'm not in the market for a Toyota.

    What items are on your Toyota invoices that aren't on the Toyota ones you can pull up here
    on Edmunds?

    Erik
  • pjd58pjd58 Member Posts: 366
    has the saleperson make the first offer. If the dealership knows your an informed, serious buyer they shouldn't have a problem making the first offer. Although, most dealerships hate to make the first move.
  • kkollwitzkkollwitz Member Posts: 274
    There's a movie starring Danny DeVito and Richard Dreyfuss called 'Tin Men', about two aluminum siding salesman, and their selling scams (or should I say skills). Early in the movie, Dreyfuss makes a critical sale to enable him to buy a much-desired Cadillac, symbol of a tinman's success. The movie takes place before Monroney stickers, so there's no starting price. Dreyfuss sits down with the Caddy salesman; two selling pros going toe to toe, each wants the other to make an offer, looking for weakness. The salesman says (IIRC), 'C'mon, whaddaya wanna pay for a car like this?' Dreyfuss thinks a bit, then says, 'a dollar.' Next scene, he's driving away in his new Caddy.
  • armtdmarmtdm Member Posts: 2,057
    Used cars and service departments are where dealers make money, not in new cars! They want you back for service. Except for maybe BMW, Mercedes basically all luxury calls are negotiable.

    If the dealers wanted to keep the auto manufacturers in business it would be a two way street on dealing!!!!!!!!!!!!!! Why is it only one way and the customer needs to buy, buy buy!!!!!!!!!!!!!!!!!!!!!!!

    As to who makes the first offer, I always do and I go with invoice unless there is a rebate etc then invoice less rebate.
  • estoesto Member Posts: 136
    Which invoice do you use for your offers? The one you get from Edmunds (and others like
    it), or the one the dealer has? They can be many hundreds of dollars apart.

    Erik
  • mmcbride1mmcbride1 Member Posts: 861
    In my experience, the invoices at kbb.com are extremely reliable. They've all been exactly on to the dollar. And its in an easy-to-print format.
  • jlflemmonsjlflemmons Member Posts: 2,242
    is webcarbook. This usually has to be accessed through a member credit union or dealer. I believe the company that handles the data is Chromedata. I have found that the invoices quoted and the msrp to be penny accurate. And they state on the quote that regional advertising fees are not included in the quoted price. In my area, GM advertising fee is $150 per unit. The other thing I like about them is the configuration accuracy. No putting V10 engines in Neons! They also list the manufacturers standard equipment and specifications in detail.

    Jim
  • tincup47tincup47 Member Posts: 1,508
    Manufacturers get their profit no matter what price the dealer sells the vehicle for. They may offer dealer incentives to help move units when sales are down, but on hot sellers all the dealer gets off invoice is holdback, and not all manufacturers offer holdback.
  • fangio2fangio2 Member Posts: 214
    mark-ups of any major product purchase.Yet people seem determined to squeeze what little profit is to be made out of any deal.A new car is a bargain based on the dealer mark-up.I'm in the furniture business and this industry could never survive on new car mark-ups.Even with 40% to 100%(AND MORE) many of the larger stores are biting the dust.Also the interest rates available on cars is unheard of in the furniture industry.Warranty issues are much more difficult for the consumer also.Resale forget it on furniture or appliances.The average car outlasts sofas,mattresses,washers,dryers,tvs etc.
    All this being as it is,why are car dealers viewed as crooks?Why do people obsess over a 5% to 10% price difference on a $20,000 car.It's like driving on E to save $.05 a gallon on gas.Any other thing we buy we expect the seller to try and make as much as he can,if a car dealer does this it is a "dirty trick".
  • armtdmarmtdm Member Posts: 2,057
    Car dealers ahve brought this on themselves. They cannot get together on a fair reasonable sticker price and purchase scenario for autos, they have created their own image of being sleazy and the end result today is a public that doesn't trust them and based upon past experience knows the MSRP is useless as a price and that invoice is where you start.
    Sorry, they brought it upon themselves and they need to solve their own problem and not look to the generostiy, good will, or anything else from the buying public to solve it for them.

    Yes, furniture has a huge markup, 100% in cases but a slow moving inventory and/or almost no inventory on hand to sell, must order and wait 3 months. Plus, people normally do not purchase furniture often, are not familiar with prices, don't wish to buy direct from NC, do not need to get it serviced every 3 months and not know if they are being treated fairly. Howevert, in my ara the largest furniture store has a "unique"sale every weekend. Do you honestly think that
    someone will walk into that store on Wed and pay asking price when they know a sale is coming Fri. The price on the piece of furninture on Wed is becoming useless due to sleazy adverstising, constant sales etc. Plus, get teh price and NC and negotiate with your local soter.

    Okay, back to autos
  • twistinmelontwistinmelon Member Posts: 90
    Jim referred to webcarbook, which is from the folks at chromedata.

    I think you can get to their info via agstar.com , which is a leasing company.

    twist
  • bianca2bianca2 Member Posts: 78
    This is for the salesguys here. I'm not sure if this is a dirty trick or not, but since a lot of you hang out here, figured it might be a good place to ask!

    Just recently I helped a friend buy a new Mazda Protege. He paid cash. He will be working overseas (in fact he's left already) and the car will be shipped to him. He didn't want to pay for insurance to cover the period in between when he bought the car and when it would be shipped (less than a month - none of the insurance companies would write a policy for less than six months). So he never got local tags on it; the dealer filled out a form to get temp. tags but wouldn't process it without proof of insurance. The dealer allowed him to drive it for a day or two with the dealer tags, just to make sure everything was fine, and after that he left it parked in the back of the dealer's lot. Once the shipping company picks it up the insurance is covered under their handling and marine insurance.

    Now comes the sticky part. The dealer gave him the manufacturer's Certificate of Origin, and of course he has the bill of sale showing that it's paid in full, but he never got a title. The dealer refuses to process it through the DMV since he doesn't have insurance. Why are the two issues related, shouldn't the dealer have processed the title for him, regardless of whether he got insurance or not? He will probably be selling the car when he leaves his tour of duty overseas. Can that even be done without a title? What would happen if he decides to bring it back to the U.S. with him - can he get it titled back here when the car is a couple years old?

    If any of you sales types can shed any light on this, I'd appreciate it. Thanks.
  • hiwaysanityhiwaysanity Member Posts: 216
    but here in MA the application for a Title and the application for registration can be done separately. He will probably have to walk it to the DMV.
  • bianca2bianca2 Member Posts: 78
    Does he really need the title if he won't actually be driving it in the U.S.? Both he and the car are actually out of the country now (actually I'm not sure about the car - it's supposed to be shipped pretty soon, might be in a holding pen of some sort at the moment).
  • beachfishbeachfish Member Posts: 97
    The price on the sticker is only the price at the time the sticker was printed. Reminds me in many ways of government budgets.

    As you said in a later post, the market determines the value. And I won't even think of mentioning a number until the dealer tells me what they want for it TODAY. Then I can decide. If I decide not to buy at that price, well, they can name another if they care to. If not, I drove in and I can drive out.

    The dealer doesn't make a profit selling at invoice? Subaru has a 3% holdback. It looks like the dealer can make $720 on a $24000 invoice sale.

    The cars sold at invoice at the dregs of the lot? I don't think an '02 Forester S Premium w/leather falls into that group. You may not think highly of the Forester, but I do and I've only had it since 9/1.

    If I just simply had to make an offer(say, on a dare), it would be under invoice. The answer to "How much would you like to pay for this car?" is always $1.00.

    I've never seen that my job as a buyer includes telling the dealer how much money I have in my pocket or what I'm willing to spend. They're selling cars and they get to tell me how much they want.

    The tactic that I have found most useful is tell the salesperson where I have looked out of town, in town and on the 'net. But I won't say what the prices were. They should know, right? :)

    John

    P.S. - I'm trying to find someone to teach me to play poker. Anybody know a little game I can get into?
  • im_brentwoodim_brentwood Member Posts: 4,883
    Here in Florida you can do a "Title Only" without registering a car. This I have done for people whowish to export the car directly (Most recently a Mercedes-Benz that I sold to someone in Bayamon, PR)

    But I am unsure in CA...

    On anothernote, shipping that MB to PR was cheaper than shipping it to, say, Nashville!

    Bill
  • bobstbobst Member Posts: 1,776
    I haven't been around for awhile, but I came back for a visit, and I see that some of you are really need my advice.

    To buy a car with a minimal hassle, I think the buyer should make the first offer. If it is turned down, the buyer should increase the offer, and keep increasing it until the sales person accepts.

    The tricky part is that the buyer only knows his offer has been declined when he leaves the store and drives away. On more than one occasion, we made an offer to buy a car, the offer was declined, we got up to leave, and the offer was quickly accepted. Therefore, you only get to make one offer when you visit a car dealer. You won't know it has been refused until you leave and the sales person is not hanging onto your bumper.

    My system works well if you live in an area like ours where there are a lot of dealers and they all sell the same cars. We drive from dealer to dealer and make offers until one is accepted. It usually takes three or four visits, and since we enjoy driving around and looking at cars and meeting the sales people, it works for us.

    One evening we were going out to dinner and we quickly stopped at two dealers and made offers to buy cars, but both were declined. A couple days later, we increased the offer $100, called another dealer, and they accepted. We went to the dealer, gave them a check, and drove the car home. It was an out-the-door offer, so there was no hassle with 'dealer processing fees' or anything like that. Buying cars is a lot of fun.

    See you later,

    Bob
  • bianca2bianca2 Member Posts: 78
    So shouldn't the dealer have processed that title for him? Isn't that normally part of the service included in the "dealer processing fee?"

    We're in VA, not CA - right hand side of the map! ;)
  • isellhondasisellhondas Member Posts: 20,342
    I'll be willing to bet you've never owned your own business.

    That 700.00 holdback "profit" earned by the Subaru dealer will be mostly eaten up by overhead.

    Bobst...welcome back! Stick around this time!
  • elfieelfie Member Posts: 47
    Isellhondas - actually, the market only determines the price if the customer wants to pay less than market value. If they offer more than the market value, the industry isn't going to correct them :)

    That is one of the main issues with buying a car. A sales person can be the nicest person in the world and treat their customers with respect, but they still work for the dealership, which is trying to make as much money on each car as possible. There is nothing wrong with that by the way :)

    Since prices are negotiable, no matter how nice a person is, the sales person and the customer will be on opposite sides. Hence the unwillingness to share information, etc.

    Just my two cents.

    Jackie
  • mtanner5mtanner5 Member Posts: 15
    the two times I tried this with a new truck, and new van, the dealership laughed at me and told me what I had from the internet was garbage and produced what they called the real invoice. Of course it was higher than mine, and they denied any such thing as "holdback".
  • landru2landru2 Member Posts: 638
    The "market" is made up of both buyers and sellers, not just buyers. If the buyers and sellers don't agree on prices and nothing gets sold there is no market. A market value is only an average of prices agreed to by many buyers and sellers. Obviously, some will have agreed to higher prices and some will have agreed to lower prices.
  • abtsellerabtseller Member Posts: 291
    about as much as you pay for them. No offense to the hosts of this forum, but I've held the real invoices in my hands, and the internet numbers are wrong as many times as they are right (50-50)

    Ed
  • armtdmarmtdm Member Posts: 2,057
    I have purchased three new cars since 95 and the Kelly's and Edmunds invoices have never been disputed by the dealers I purchased from.

    Further, being the cynic I am I am seriously beginning to feel that dealer invoices are being intentionally marked up by either the dealer or manufacturer to show a higher cost for the vehicle. It is an easy way for dealer to make more money, why not simply have the manufacturer say it costs more, then get the kickback based on volume at year end!
  • suvshopper4suvshopper4 Member Posts: 1,110
    I wouldn't walk into a dealership and tell the salesman that I know the invoice price, and I got it off the internet. That could be like waving a red flag in front of a bull, and can start the "Oh, that's incorrect information" rap, and there goes 20 minutes of your life.

    Better to just figure out your reasonable number beforehand, offer it up front to the salesman (say, on the back of a card with your name and phone number) while telling him you don't want to waste his time or yours, and be prepared to move on out if your offer is turned down.
  • millerro3millerro3 Member Posts: 136
    the websites intentionally leave out known costs such as advertising so they can show the "lowest" invoice numbers and therefore have greater traffic on their website!
    i.e. Hey Bob, the invoice I got for that car at Zeke's clearance house was $29,975!
    Well Joe, if you go to Muldoon's buying service their invoice is $29,775!
    Hey thanks Joe, I'll go there and make the dealer honor that one!
  • landru2landru2 Member Posts: 638
    what would lead to higher website traffic, having the lowest possible "invoice" number or the most accurate?
  • elfieelfie Member Posts: 47
    That is correct. However....

    Say you sell 10 of a particular car within a few days, all for roughly the same price, plus or minus $500.00. Somewhere in the middle, a customer comes in and offers a price for about $1,000.00 more than you have been selling them.

    Given the industry, how many dealerships are going to say no and/or counter offer for less money?

    That was my point. If the offer is to little, the dealership says no because of market value, but if the offer is to high, they just sign the papers and count the money.

    Please note that I am not saying the dealership should point out to the customer that their offer is to high or they shouldn't make the sale. I am giving an example of how the relationship is one sided which is WHY customers distrust dealerships.

    So that is why I brought up the market value. It's only used when necessary to encourage the consumer to pay more money.

    Jackie
  • elfieelfie Member Posts: 47
    I vote for most accurate :)
  • estoesto Member Posts: 136
    Here's something from carsdirect.com's site that may shed some light:

    "MSRP and Dealer Invoice are shown here to help you make an informed price
    comparison. Most online shoppers expect to see this information, and we're happy to
    provide it, but please be aware that only the CarsDirect.com price represents your
    actual price for the vehicle at CarsDirect.com.

    MSRP (Manufacturer's Suggested Retail Price) is the price that the manufacturer
    recommends for the vehicle. Dealer Invoice is the published price of the vehicle to the
    dealer.

    For many models on our site, the Dealer Invoice price shown includes the
    published invoice price from the manufacturer plus an estimate of additional
    fees charged by the manufacturer to the dealer including advertising fees, fuel
    charges, etc.

    For this model, we have added $403.62 to the published manufacturer's invoice
    price. This amount represents an estimate of advertising fees, fuel charges,
    etc.*

    CarsDirect.com includes as much pricing detail as possible in order to help you make
    an informed decision, so we've tried to show a Dealer Invoice price that is as close as
    possible to the price shown on an actual dealer's invoice. If you notice a difference
    between the dealer invoice price on our site and those on other sites, it is because
    those sites do not include the advertising fee.

    Please note that the Dealer Invoice price may or may not bear any relation to a
    dealer's actual cost for the vehicle. In some cases, a dealer's cost for a vehicle may be
    significantly less than the invoice price originally paid for the vehicle. Any difference
    between invoice price and final cost may be caused by a multitude of factors including
    factory refunds, rebates, allowances, or incentives which the manufacturer or
    distributor may provide to the dealer and other items which may be included in the
    invoice price, such as advertising assessments.

    * The estimate of the additional fee information on the CarsDirect.com site is based
    upon information received from the nearest priority dealer partner to your area. This
    information can sometimes vary by dealer within the same geographic area, and is
    meant as only an estimate."

    Note the words "published invoice price from the manufacturer". This is apparently what
    all the web sites show (including Chrome CarBook), and is also apparently a subset
    of the "real" dealer invoice. So far, it appears that carsdirect.com has the most accurate
    invoice information; unfortunately, their price info is not itemized, as on other sites.

    Erik
  • jlflemmonsjlflemmons Member Posts: 2,242
    is a database run by ChromeData. I have compared their invoice price to the dealers invoice and find them match up to the penny. BUT webcarbook states explicitly that the invoice price does not include regional advertising costs.
  • landru2landru2 Member Posts: 638
    Sort of like the customer that realizes a particular used car manager is giving him $1000 more than anybody else. Is that customer going to say "no that's higher than market value?" Of course not.

    Customers claim market value all the time to get more for their trade (I see these for sale everywhere for $xxxxx) or to lower the price of the new one (So-So Motors sells them for only $xxxxx). The problem is that most customers don't know the market at all when they try to make these claims. It is the customer's responsibility to educate themselves about the market.
  • twistinmelontwistinmelon Member Posts: 90
    Doesn't an invoice show multiple prices?

    Example: from what I hear, a Mazda invoice will show the "regular" invoice price, a "S plan" invoice price for buyers who work for a Mazda/Ford supplier or cooperating organization (such as Purdue University or the Experimental Aircraft Association) that is 1.5 percent below the "regular" invoice price, and a Ford/Mazda employee price that is 4 percent below the "regular" invoice price.

    twist
  • mtanner5mtanner5 Member Posts: 15
    I agree with you for the most part, and I believe that dealerships have a right to try and make as much as they legally can, and yes, the market is determined by both seller and consumer, but this was my experience: I had priced my trade on NADA and KBB. NADA was $7400, KBB was $6200. In my area all the banks use NADA, NOT Kelly. So when the salesman presented me with the lower KBB printout on my car, in good condition, I presented him with the NADA printout. I had to pointed out to him that no one uses Kelly around here, but just got a blank stare like I was the idiot. "Kelly is the standard, no two ways about it, Ms. Tanner" is what I was told. But, we reached a compromise at $7000.

    Funny thing was, the next week, they had my car on the lot with a big, colorful sale price of $9,600.00 which was $500 over NADA's highest retail.
    I called the dealership and pointed out how much lower the KBB retail on the car was than their asking price. They told me "no one around here uses Kelly, only NADA". So, my experience was that this dealership chose whatever values worked in their favor, just as I would have done, only I lucked up, what is actually used in this area was the higher price, so I was able to get them to compromise. I did find it funny, though that KBB is usually so much higher than NADA, but for my car it wasn't.
  • mackabeemackabee Member Posts: 4,709
    Funny, though. When customers come in and say "my bank told me my trade is worth xxxx" I ask them "Will your bank buy the car for that amount or better yet. If you saw your car on the lot would you buy it for that?" Funny, how many customers will shut up and won't say a word.

    : 0

    Mackabee
  • armtdmarmtdm Member Posts: 2,057
  • im_brentwoodim_brentwood Member Posts: 4,883
    Snide comments aside...

    I wish I knew where NADA gets their "Trade-In" numbers from!

    Bill
  • isellhondasisellhondas Member Posts: 20,342
    OK I guess I understand where you are coming from.

    But..let me pose a question to you. No flame here, just a question because I'm sincerely curious.

    Suppose you advertised your car for sale in the newspaper. It's in nice condition and you think it should sell fairly quickly.

    You've looked at pricing through various sources and figure it's worth say, 8500.00.

    You decide that your bottom line would be 8000.00.

    Knowing how people like to haggle, you stick it n the paper for 8750.00.

    First day of the ad a person comes to look at it.

    They drive it around the block and say "I'll take it" Whip out 8750.00 and hand it to you.

    Would you, as a seller suggest to the buyer that they should offer less?
  • landru2landru2 Member Posts: 638
    I think your experience illustrates very clearly that published prices for used cars need to be taken with a huge grain of salt. There can obviously be no set price for a used vehicle. There are just too many variables that determine what its value is to a buyer or a seller.

    For example, if a 97 Taurus drives onto the lot and the store already has 6 of them for sale then the price offered for the 7th will likely be less than any book number. On the other hand, if they don't have any and the last one just sold for a good price then it is likely that the store will pay more for it. Local supply and demand.
  • isellhondasisellhondas Member Posts: 20,342
    Are largely determined by what a dealer can buy that same car for at the local auction.

    A Taurus is a great example of a used car that few people want. The rental car companies dump them en masse into the market on a monthly basis.

    The 98 Taurus that "books" for 11,000 is lucky to find a taker at 7500.00! This can be VERY dificult to explain to the person who has one to trade in. After all, they did their "research" and they "know" what it's worth.

    As a used car, a Taurus, providing a person likes them can be a whole lot of car for very little money. Lots of other cars fit into this catagory as well.
  • zueslewiszueslewis Member Posts: 2,353
    I've sure had that conversation a few times!

    Waddayamean, my Hyundai Excel is only worth $1200?!?! The book says $4500 and it's only got 99,892 miles on it!
  • randyt2randyt2 Member Posts: 81
    Yes, it seems disconcerting when regardless of which source they want to base the price on, the bottom line is that they emphatically said FMV is $6200 and they turn around to ask $9600 for it, even though we are comparing trade-in vs. retail value.

    But you got $7000 for it, and they are into it for more than that. Also they probably won't get $9600 for it.

    My 2 cents.
  • im_brentwoodim_brentwood Member Posts: 4,883
    Not everyone wants to hear this...

    But if a car wholesales for $7,000 then $9,000+ is what it will most likely sell for retail.

    The difference between new and used cars is that used cars are generally sold at a profit.

    Not to sound smart, but the "fair offer of $500 over invoice" generally is a gross profit and a net loss.

    When I owned interests in new car franchises, it generally cost something like $1,200 or so in overhead to sell a car. And that did not include floorplanning.

    Bill
  • mtanner5mtanner5 Member Posts: 15
    I was really shocked to find such a difference in prices between the two guides. It all just leaves the consumer so confused. When I was trying to sell it, I chose a number in the middle - $8500, and I would have gone down to $7800.00. I tried newspaper, car magazine, internet - NO takers. This was with 50K left on a really good b to b warranty.

    Okay - I'll admit it so you can all have a good laugh - it was a "loaded '99 Cavalier" - but it was really in good condition and had been a problem free car. I needed bigger. I waited too late, and missed the "students needing cars" time of year, too.

    I didn't dare take it to other dealerships where they had the exact same car as mine on the used car lot, color and all. I knew they would not want two.
    Either way, both myself and the dealer came out happy - and I got a good tax break. I figure if they did not want the car they would not have put it on their lot at all.

    The only thing that got me was how they told me two different things - "Kelly is standard", then "no one uses Kelly". How can we consumers be educated if everytime we learn something, we go into a dealership and are made to feel sort of stupid for our efforts? (negotiating from invoice price is another thorn in my side)
    If we are to negotiate with dealers at all, we HAVE to have something to go by - and these guide books are all we have. I did look and see that most dealerships in my area had cars like mine advertised at $8500.00 or so.
    I agree the Taurus is a nice car - I traded my Cavalier for a program '01. I do feel I got a larger, nicer, safer car for the money - and knowing the depreciation I plan on keeping it for my son when he goes off to college in 4 years.
  • frag235frag235 Member Posts: 81
    So I should feel guilty for getting my last car for $400 over? ;)
  • im_brentwoodim_brentwood Member Posts: 4,883
    Nope :)

    But there's a reason that when you drive by a typical new car store that they have their USED cars out front!
  • suvshopper4suvshopper4 Member Posts: 1,110
    I wondered about that. Thanks, bv.
This discussion has been closed.