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Main reason is probably because Honda is doing a special low interest financing on their 2001 Accord 4 cylinders. That's kind of unusual since it's still too early in the model year. Toyota is suprising not matching it, and has no promotion on going.
It's strange, since Honda profit was hit hard (down over 25%, worse than the 14.1% predicted at the begining of the year), this promotion would only further errode their profit margin and hence profitability. It's odd.
Maybe they are trying to shore up some defences for the up coming redesigned Camry.
As for Camry sales, I expect it to remain unchanged this year. The first 6 months will probably see a slight decrease overall from last year.Some dealers have reported that they are only receive half as many Camry alotment for the first and second quarter as they use to last year. I don't understand the full logistical reasoning behind it. But it's my guess that (1) Toyota is rotating the assembly line off to retool them for the new Camry, resulting in lower supply than normal. (2) Less alotment means less left over when the new Camry arrives which means less costly promotions to get rid of them. (3) since the well known effects of dropping sales old models as we approach new model/redesign date means as more people are holding off to wait for the new model, there is less demand for the soon to expire existing models. But the sales should increase significantly with the new and improved Camry release late this summer. The early drop will off set the later increase, resulting in a relatively neutral year in term of sales (maybe just a slight increase).
I noticed that the Accord and Camry sales are both down from a month before (Decemeber 2000), same thing for Taurus. Not only that, sales of the Civic, Focus, Corolla, ect are all down from a year ago. Another sure sign that the economy is slowing down.
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