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"We weren't able to do any substantial market research concerning the vehicle name when we launched," said Ahn. "So we went with Sephia but always knew that at some point it would change, especially because it was so often mispronounced."
So for those of you who never learned to pronounce "Sephia" correctly and therefore contributed to the demise of this fine example of automotive engineering, here it is, one last time:
Or is it
or maybe it's... oh, never mind.
For full press release on the 2002 Spectra sedan:http://www.kia.com/090501.shtml
Note that the '02 Spectra sedan will not be based on the Elantra chassis and engine as had been rumored, but instead on the Spectra hatchback platform.
I'm going to eat my Burger King hamburger now.
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