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Toyota RAV4 Prices Paid and Buying Experience

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Comments

  • stevem685stevem685 Member Posts: 4
    I purchased my 06' Rav4 last spring. While the car has been outstanding - sport model, V6 - great engine... the service department at my local dealership has caused me to not buy another Toyota anytime in the near future. Toyota knows they have a great product and their sales and service departments act a bit pious... :mad:
  • romanomanuelromanomanuel Member Posts: 6
    So true! which is why I am sharing my good experience. People with good experiences in their dealership should share information, Otherwise car buyer/owners will result to trial-and-error in choosing car dealers and cost them THOUSANDS OF DOLLARS and endure crappy/[non-permissible content removed]/screwy service.
  • percussionistpercussionist Member Posts: 204
    I'm sure that price will be a case to case basis.

    All the same, since this is a prices paid and buying experience forum, we'd like to hear what your cost was and the trim level, options, etc. It helps people know what kind of deals to expect, and in this case could help people determine where to go so as not to waste time.

    "Thousands below MSRP" is not necessarily a good deal. MSRP is usually about 5-10% over dealer cost.

    I'm glad you feel you got a great deal! That is the most important factor in this process. Even if a person overpays a little, if they are treated fairly and perceive they got a good deal, they will continue doing business with that dealer. Good luck with your new car!
  • romanomanuelromanomanuel Member Posts: 6
    I apologize about not giving the full details, I made a promise to the salesperson that I will give a good review of their dealership but not divulge the exact payment I made. Which I think made sense because if some people who are filthy rich demands that he/she gets the same price then it is kind of unfair to the salesperson. I don't want to give the impression to the salesperson that I was the one who screwed him.

    Like I said buyers should do the research. I had an offer of 19,890 for the same RAV4 model BASIC 4X4 4cyl w/ 3rd row, but I smell something fishy so I did not bite into it. They wouldn't give me the vehicle inquiry report to check what I will be getting, just an email saying blah, blah accessories. Parkway Toyota gave me that which has also the VIN number of the vehicle so everything is transparent, and I know the vehicle really exists with the accessories I want.
  • percussionistpercussionist Member Posts: 204
    Which I think made sense because if some people who are filthy rich demands that he/she gets the same price then it is kind of unfair to the salesperson.

    I really hope you are joking! Why should a person pay more for the same thing just because he/she has more money? That does not make the vehicle worth any more. If you don't want to share how much you paid, I can respect that.

    Why was 19,890 for a Rav4 4x4 with the 3rd row fishy to you? Did you see the vehicle?

    Again, I'm happy you feel you got a good deal, but your review without price or trim level details is not enough to encourage me to visit that dealer, and I suspect the same is true for many on this forum.
  • billly07billly07 Member Posts: 2
    Where did you find such a deal?
  • billly07billly07 Member Posts: 2
    What dealer did you get it from?
  • flyingbrick3flyingbrick3 Member Posts: 8
    I believe that deal or one of them was in Chicago. The day after I bought mine my Dad called and told me about it.
  • redj88redj88 Member Posts: 3
    2007 RAV4, V6 AWD, Limited, Moonroof, leather, upgraded JBL, Blizzard Pearl Paint, Heated Seats, Dual Climate Control. $28533 plus tax and license. Pre-ordered car from dealers future stock. Was being built in Japan when I bought it. Waited about 4 weeks for it.

    Those of you not opting for the moonroof, please open the two rear passenger windows while driving at freeway speeds. You'll think twice about the moonroof option.

    Five full tanks of gas (mpg). 22.5, 23.5, 22.0, 22.5 and 24.5. The last tank was done at highway speeds (a recent trip to Palm Springs at 2AM).

    Had my credit union search inventories for this vehicle and either couldn't find one, or wasn't able to match my price point. Local dealer came through for me. Very good dealer experience
  • romanomanuelromanomanuel Member Posts: 6
    I also respect your opinion and appreciate your time. Take care and avoid Rockland Toyota:
    618 Route 303
    Blauvelt, NY 10913
    they have this finance officer Indian guy named Pedro, ran away when you see him.

    ...Or just try it out and you will understand why I didn't bother meeting with other dealers.
  • jptpajptpa Member Posts: 11
    I just got this quote from the dealer. Seems like is a little high for an LX 2WD. Invoice is less than 20,225. What do you guys think? Ae people getting this LXs for invoice or less?

    Thanks for your help...
  • shekareeshekaree Member Posts: 6
    Hi,
    I am getting the following deal from a dealer. Need your opinion if this is a good deal.

    2007 RAV4, "Base Model", V6, 4x4, Barcelona Red Color

    Base MSRP: $24,385
    Cargo cover: $140.00
    Roof rack: $220.00
    17" alloy wheels: $440.00
    Daytime running lights: $40.00
    Tow prep package: $160.00
    Carpeted floor mats: $199.00
    Wheel locks: $65.00
    Destination: $645.00
    Remote starter : 499.00

    Total $26793

    He offered $24050 plus tax and tags. Please advice.

    Thanks
  • mdguy1mdguy1 Member Posts: 1
    Is the Remote starter actually an option (as opposed to standard feature)? I was looking on Toyota.com and here on Edmunds and do not see it listed as an actual available option.
  • shekareeshekaree Member Posts: 6
    It is an accessory that you can add. I can get it cheaper from Best Buy or Circuit City also but I prefer to have it done by Toyota.
  • e_chirage_chirag Member Posts: 2
    I am northern california and the dealer is offering RAV4 Sport 4-cyl 2WD for $22,998. This include 18 inch Alloy wheels and Moonroof.

    Is this a good price?
  • speeder31speeder31 Member Posts: 4
    Eh, not too shabby...of course the 18's are standard on all Sports--don't be breathtaken by that. Does that include anything else like the upgraded JBL Stereo? If not, then your $23k is about $1500 under MSRP (or about $2000 to $2500 over invoice). You can definitely do better.
  • shekareeshekaree Member Posts: 6
    Fellow RAV4ers,

    Please advice if this price is a good one. $24050 plus tax and tags for the follwing RAV4.

    2007 RAV4, "Base Model", V6, 4x4, Barcelona Red Color

    Base MSRP: $24,385
    Cargo cover: $140.00
    Roof rack: $220.00
    17" alloy wheels: $440.00
    Daytime running lights: $40.00
    Tow prep package: $160.00
    Carpeted floor mats: $199.00
    Wheel locks: $65.00
    Destination: $645.00
    Remote starter : 499.00

    Total $26793

    He offered $24050 plus tax and tags. Please advice.
  • th79ncth79nc Member Posts: 11
    Keep bargaining, you can do better. You will find more info on actual prices people are paying at rav4world.com . Its a great site with lots of useful into.

    You should be able to get at least 2000 off sticker. There are a few of us in Nor Cal shopping for the Rav4 as a group so we can all get a better deal. If you are interested, PM me.

    Definitely check out the site above.
  • rauckytrauckyt Member Posts: 2
    What was the MSRP? ~$30400?
  • redj88redj88 Member Posts: 3
    $30455
  • jess01jess01 Member Posts: 1
    Hello,
    Will anyone let me know i am getting a fair price for the below spec..

    2007 TOYOTA RAV4 SPORT 4X4 SUV

    3.5L V6

    AUTOMATIC

    ACCESSORIES
    JBL
    Cargo Area Tonneau Cover
    Daytime Running Lights
    Power Tilt/Slide Moon Roof w/Sunshade.
    Carpet Floor Mats/Cargo Mat

    MSRP $ 28554.00

    Price offered: $ 26918.00
  • jptpajptpa Member Posts: 11
    Anyone. in FLA ?
  • danishmandanishman Member Posts: 1
    Chicago area
    Limited V6 4x4
    Leather/heated seats/JBL
    MSRP $30,594

    Paid $27,492 plus TTL
  • mrted775mrted775 Member Posts: 2
    Jess01, I recently purchased a nearly identical RAV4 as you are describing from Antwerpen in Md. MSRP was $28814. I paid $26198 plus TTL.
  • jimdrewjimdrew Member Posts: 84
    Beach, Fla. I couldn't believe I had let the finance officer run the price up so high with "extras". They took my agreed price and added dealer service fee and exteneded warantee and service agreement all much higher than what is quoted by most. I finally did get these eliminated but it took forever...yes, I should have known better. Watch of for King Toyota in Deerfield Fla. The deal was fine..the finance guy was...well...very gready and actually lied to me.

    Jimmy Drew
  • hookamhookam Member Posts: 5
    Got this offer for OTD (including taxes/tags/fees) is this a good deal? no options added on btw.....$23060. How much lower could this dealer come down? i'm in FL w/a 6% sales tax and southeastern toyota fee of ~$650
  • pisulinopisulino Member Posts: 78
    Hello,
    I'm the owner of the dealership that gave you that quote and we will not come down an extra penny!!

    Just kidding......forget how much more or less they have to go.
    What is the number that you would like to pay for this vehicle. If that is not reasonable look for another one that will fit your needs.
    Have you test drive several SUVs?? or you are purchasing a RAV 4 just because it's a popular vehicle?
    Make sure you like what you will drive (comfort, features, fun to drive, etc.

    Good luck!
  • percussionistpercussionist Member Posts: 204
    Hi Everyone!

    There seems to be a lot of posts asking if their price is a "good deal". If I had the time, I would research everyone's individual deal and let them know, because I like this kind of stuff. Since I don't have that time, I will reiterate how to get a good price here:

    You would do well to offer them between a 3-5% profit over dealer COST. Real dealer COST is found when you subtract holdback and rebates from the invoice. To find out holdback, go to edmunds' section on tips and advice, choose 'buying' and scroll down to the article about 'holdback'. Or do an internet search on 'Dealer Holdback' and you'll find it.

    Currently, here's what Edmunds says about Toyota holdback.

    2% of the Base MSRP (Amount may differ in Southern U.S.)

    So, the formula for dealer cost is Invoice-holdback-any incentives (rebates to dealer or customer). Take that number and multiply by 1.03 for 3% profit, 1.04 for 4% profit, etc. That should be your offer. It's fair to you and the dealer. Decide what you want to pay before negotiating and DO NOT BUDGE! If they won't sell it to you for your price, leave and go elsewhere. I don't care how new or 'popular' a car is, a good dealer wants your business and will work hard to get it. Add tax and reg fees AFTER your offer is agreed upon.

    I hope my comments have been helpful. Good luck with your car purchases!
  • fishyesquefishyesque Member Posts: 1
    Hello,

    First-time poster who's buying his first car. I'm looking
    @ Rav vs. CRV. I need some help throwing a reasonable offer to my Mass-based Toyota dealer for the 4WD Rav (no other accesories). I know how to calculate dealer cost and calculated the 2007 rav4 at $203387 (invoice) - holdback (2% of invoice) - incentives (none) = $19900 - assuming I offer a dealer profit on this of between 3-5%, is an offer of $20,500 reasonable? I don't want to lowball or be too high and b/c I haven't been through this before, I'm looking for some good advice. Thanks so much!
  • romanomanuelromanomanuel Member Posts: 6
    the way I did it is email Toyota dealers around my area, get price quotes, get the lowest price and ask the nearest dealer to match it.

    That is because I don't want to haggle with dealers and believe me if they can screw you they will do it. They sell hundreds of cars every month and they have met all kinds of people so trying to outwit them will not work. For them you are just another fish in the ocean.

    So don't go to the dealership saying, "I will only pay this much because I know the cost". Try to negotiate and just remember that you don't need to buy right away and that you can LEAVE THE DEALERSHIP if you don't feel comfortable.
  • th79ncth79nc Member Posts: 11
    I agree with the posting. Start requesting for bids and get the dealerships to bid against each other. You'll then get an idea of how willing they are to let you deal. It helps if you can find a BIG dealership with lots of inventory (i.e. Fitzmall/Longo Toyota). They will give you the best price since they have lots of cars to move and make their money on volume sales. Check out rav4world.com there is a forum strictly devoted to how much people paid/negotiating, etc.
  • shekareeshekaree Member Posts: 6
    I bought 2007 Rav4, 3.5L V6, 4x4, base model with following
    options for $22680 in NJ


    Cargo cover: $140.00
    Roof rack: $220.00
    Daytime running lights: $40.00
    Tow prep package: $160.00
    Carpeted floor mats: $199.00
    Destination: $645.00

    The final cost out of door was $22680 + tax + doc fees etc. for even amount of $24000.

    Did I win or loose?
  • shekareeshekaree Member Posts: 6
    I forgot to mention that the price above post #1468 includes remote starter too.
  • ravvyravvy Member Posts: 1
    I am experiencing bit of buyer remorse. Tried to do all my research and folded during negotitations. Rav4 base model 4x4 with 17" stylized wheels, carpet mats, storage cover and daytime running lights msrp $23,714 -paid $21,900. Dealer showed me his invoice of $22,000 which included amost $500 advertising fees and $440 or so of holdback. So I had an email offer already of 22,164 so when he offered me 22,667 I said he had to beat the other over and go below his invoice though at 22,00 I realize it wasn't his true cost. I think I left about $400 on the table.
    Comments please. i haven't picked up vehicle yet or even signed contract but left small deposit until Monday
  • waketahwaketah Member Posts: 3
    Where are you located? I'm in So. California. Ordered a RAV 4 Limited V6, with a Tow Prep Pkg. back in Dec. It just arrived but without the Tow Prep Pkg. How hard was it for you to get the TO pkg.?
    Thanks.
    Joan
  • waketahwaketah Member Posts: 3
    Has anyone had difficulty finding a RAV4 with a tow-prep pkg?
  • jimdrewjimdrew Member Posts: 84
    Not enough to worry about, you got a good deal...and you will love the vehicle. I too had the same feeling..after driving it for a while now I couldn't be happier...

    Jimmy Drew
  • triciaprimakovtriciaprimakov Member Posts: 5
    Hey SWColorado,
    I feel your frustration! At least your fleet salesman told you those options weren't available and that the "build your own" option on toyota.com was a joke BEFORE you bought the car. Imagine getting the call that your "supposedly ordered" new car is in and realizing it is wrong. Then you are made promises that they can switch everything out for you and it turns out, they can't. Bunch of jerks- I've already called corporate and told them how misleading their website and unknowledgable the sales people at the dealers are. What is funny is I couldn't get a sunroof as an option on my model (V6 base, 4x4) in NY City, but it is an option in NEBRASKA?! Go figure.

    Good Luck!
  • triciaprimakovtriciaprimakov Member Posts: 5
    Hey Shekaree,

    With those options (cargo, rack, wheels, lights, prep, mats, destination) the invoice price is $23,633. So figure you add the wheel locks and remote starter and you are still getting the car at invoice. A good price for what you are getting. You'll love the car. Go for it :-)
  • tom116tom116 Member Posts: 6
    What the two small round lights under the headlights called? Most but not all 07 RAVs I've seen have them. I'm trying to figure out how they affect price. I thought they were the daytime running lights but I read something saying the DRLs are a function of the regular headlights.
  • briant73briant73 Member Posts: 8
    I am wondering what a good prive for a 2007 v6 limited AWD model is.

    Features I want are
    Moonroof, tow prep, drl.
    This option I'm still debating Leather with heated seats or cloth. Also is the JBL radio that much of an upgrade over the standard 6 disc? I also see it comes with aux input jack that i can hook my xm myfi to or is that incorrect?

    So what do you think I should pay for non leather and leather? BTW I am not going to pay $199.99 for floormats ;)
  • waketahwaketah Member Posts: 3
    I would run it through Edmunds.com.
    ">
  • percussionistpercussionist Member Posts: 204
    What the two small round lights under the headlights called? Most but not all 07 RAVs I've seen have them. I'm trying to figure out how they affect price.

    If we're thinking of the same thing, those are fog lights. Fog lights are very useful when driving at night and in, you guessed it, fog. They illuminate more of the surface area closer to your car, which really enhances your feel of the road. Plus, they make the car look cool. :shades:

    Without actually looking it up, I'd take an educated guess as to why they're on some RAV's and not others. The RAV's without fog lights are the base model, and with would be the sport and limited models. Thus price is affected by the trim level you desire. You'd have to see what else comes with the increase in price and decide if those options are worth it to you. If you only drive during the day, fog lights really aren't worth any extra money to you, but if you do a considerable amount of night driving you will enjoy the extra light.
  • akorakor Member Posts: 1
    I am thinking of getting RAV4 Limited V6 3.5L 4x4. If I take option D (as on Toyota web site) the whole MSRP amount comes out to 30K and invoice price to 27.3K. Can somebody tell me what would be the lease offer?
  • bcraigbcraig Member Posts: 1
    I just purchased a 2006 Rav4 base 2wd, 4 cylinder for $20,998 (with tag,tax,title,and paperwork fee, $21,636). It has the 6 CD changer, Toyoguard, cargo net, tonneau cover, carpet floor mats, side,front, and window airbags, towing hitch, roof rack, and the switch that changes to 4wd. MSRP was over 23,000 It also has a few hundred miles on it. Everything I've checked seems to say it was a good deal. The salesman showed me a list of the invoice prices for the car and the options. I checked this out on a few websites and his list was correct.
  • missodomissodo Member Posts: 2
    Hello,
    I need some help with pricing (located in MA), I am thinking of buying a Base AWD V6 Rav4 with the following options:

    DRL
    Roof rack
    Tow prep package

    I was quoted a price of $23 633.00 (before TTL fees) from an internet division of a dealership in MA. Is this a good deal? Thanks in advance for your input!!
  • tom116tom116 Member Posts: 6
    Just bought new 07 RAV4 base model, 4x4, with:

    Daytime running lights
    50-state emissions
    Roof rails
    Tonneau cover
    Carpeted mats
    17-inch steel wheels

    MSRP = $23,714. Paid $21,650 + TTL.

    This forum was pretty helpful. Top 3 things I learned:

    1) Make sure you know the difference between dealer invoice and dealer cost.
    2) To settle on a price work your way up from dealer cost, not down from MSRP.
    3) Decide on a price you will be comfortable paying and stick to your guns.

    They will give you a million and one reasons why they can’t get to your target and they are all baloney. We went $50 over our goal price basically because we just got tired of going back and forth between dealers, but we’re still satisfied with the final number. We left about 3.5% of dealer cost for the dealer as profit. They made their money and we got what we feel is a fair price.

    Thanks to all the helpful contributors.
  • dhjeongdhjeong Member Posts: 1
    Hello,

    I got an offer from a dealer around Houston area which is the lowest one that I've ever had. Here's detail :

    07 RAV4 Base 2WD V6
    Tonneau cover 140
    Roof rack 220
    Daytime running lights 40
    Tow prep package 160
    ---------------------------
    Subtotal 580
    2WD V6 Base 22,785+TTL
    ---------------------------
    My price 23,375+TTL

    Do you guys think this is a great deal? I think the V6 base price should be around 22,200, but the dealer argues that price is impossible because of holdback, advertising fee, finance fee, processing fee, and TMF fee (what the hell is TMF fee?). I need you help!!! :(
  • flyingbrick3flyingbrick3 Member Posts: 8
    I got the same for $23085+TTL
  • percussionistpercussionist Member Posts: 204
    I think the V6 base price should be around 22,200, but the dealer argues that price is impossible because of holdback, advertising fee, finance fee, processing fee, and TMF fee (what the hell is TMF fee?).

    Just so everyone knows, holdback is what dealers receive from the factory when they sell a car. It is usually a percentage of invoice or MSRP.

    If a dealer is trying to charge you for holdback, they are attempting to double dip. Also, ad fees are completely negotiable, finance fee can be avoided by financing elsewhere (i.e., your bank or credit union, most likely at a lower rate). You can also negotiate processing fees (usually referred to as "doc" fees) by having the dealer write in a credit for the same amount as the fee on the next line. Most dealers do charge some sort of doc fees, and even though it is extra profit, many dealers are unwilling to part with it. I have no idea what "TMF" fee is, but I would definitely suggest you go to a different dealer.
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