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Comments
Does anyone have any idea what Lincoln means by more performance oriented? How much is the ride going to suffer? A quick 10 minute test drive may not reveal the true ride characteristics especially if the particular roads travelled are nicely paved. I don't want to go back to the harsh ride of the Maxima.
The suspension will be much closer to the Fusion, so test drive one of those and you'll get a better idea. The Fusion suspension isn't harsh by any means but it's not floaty, either. I think it will be sporty without being harsh, but only you can decide if you like it or not.
http://media.ford.com/products/model.cfm
I sure don't pick up on that. When I hear people talking about Ford, it's generally to say, along with GM, that as a company it's on its way out (thank you mainstream media for perpetuating that) and that the cars are boring compared to DaimlerChrysler. In casual conversation I rarely hear reliability talked about.
You are smarter than that statement ANT, Ford and GM would not be hauling you know what to catch up with HP and there would be no point for newer fuel saving engine tech unless it can be used to unlock more power while keeping fuel economy good.
Oh yeah, and if HP does not sell cars no one would make pony cars.
Now, the fact that Ford has this 260+ hp enigne in the stable is good news, we need to see them keep up the work on it, like GM is doing with its 3.6 (now it will have DI!) and Nisan is doing with VQ, and of course Toyota.
HP is one of the major selling points of a car. It may be second to quality (durability, problems per car) but its relative and depends on the quality/hp differences.
Most surverys continuously rate HP as one of the major selling points of cars.
Look at this:
Click Here for a European Survey
The survey showed overall that “Safety” was the most important aspect influencing their choice. This was closely followed by “Reliability.” Germany and Great Britain were the only countries where consumers placed reliability, just ahead of safety.
The next most important aspects were “Performance/Road holding” and “Running costs.” In all countries, these two aspects were placed in either third or fourth place. Much lower in importance were, “Prestige and Quality,” “Styling” and “Air Conditioning”, followed by “Audio systems” and “Satellite navigation.”
I took this survey because gas is even MORE important there, and look still performance is just below saftey and reliability.
So please explain the following FACTS:
V6 mustangs outsell V8 mustangs
4 out of every 5 Camrys are 4 cylinder models - same with the Accord.
In almost every vehicle where you have a base engine and a high performance engine the base engine will outsell the high performance engine.
The vast majority of the car buying public doesn't give a rats behind about performance - they just want safe, reliable transportation.
HP is good for some vehicles and will always appeal to a small number of potential vehicle buyers. It's more important to car magazines and reviewers, but that doesn't necessarily translate to sales. And some people prefer better handling to more horsepower.
BTW, I see the Mustang demand exceeding supply situation is over. Too bad for Ford. They have never seemed to understand that new 2 door coupes lose their cache in about 18 months. If you are going to have a consistent winner in this arena, you have to revamp the thing every 3 years at a minimum.
I don't think that's quite true. High(er) performance is a luxury item, just like leather seating, moonroofs, alloy wheels, etc. Most people don't opt for it because they either can't afford it or don't think it's worth the extra expense, but that doesn't mean they don't care about it. Especially as you go up the price ladder, people expect cars to be more powerful.
Don't get me wrong - I think it's good to have the option in most cars and it will sell a few more units to the enthusiast crowd, but it's not going to make a huge difference. Styling, quality and equipment make a much bigger difference.
Why does the 530i outsell the 545i which outsells the M5?
And don't forget the V-6 outselling the V-8 Mustang. Or the v-6 Charger and Magnum outselling the Hemi
Here's a news-flash and your answer: Performance gives a car-line credibility with consumers. That's why manufacturers support racing. Everyone knows race cars are not sold in the showroom, but racing improves the image of the product.
If there weren't V-8 Mustangs doing burnouts in every Ford ad, the V-6's wouldn't sell nearly as well either.
The higher versions of these cars raise the image of the whole car, and people go to the dealership looking for the car in the mags, but wind up buying what they can afford.
HP is a major factor in selling cars, just as reliability is as well. If the differences are minor (like with the nissan Altima and say the Camry) then other facotrs can outweigh it, such as toyotas are better built than nissans and have more dealers.
It also depends on the class of car, but either was HP is a large and ever present factor in the car buying process. It can be argued that Nissan got back on the map through the VQ engines. No one cared about nissan much untill they offerred more power at a lower price with a seemingly more sophisticated engine.
Now they are upping the ante again. Care to wonder why? Am i saying HP is the onoly factor.. NO. But saying HP does not sell cars is just... well... wrong. And if Ford really thought this way it would have been dead along time ago.
1. V6 Mustang does outsell the V8 but would Ford dare not have a potent Mustang V8 to drive sales. Think of it as the sexy lady that lures you in.
2. Honda and Toyota also lead the segment in horsepower.
3. Have you seen why buyers don't buy 500, it isn't just style. It is also a slow mule. Look at Hemi sales and talk to me again. You are telling me hp doesn't sell cars, Dodge is saying something different. The Hemi insignia is a halo that drives marketing and "word on the street" advertising and helps to sell the rest.
There are people that couldn't tell you what models Nissan sells but know they make a VQ engine, why is that? Performance sells in America. Even our fout cylinders are faster than the base cars in other countries. I analyze companies all day at work. Many of them that make a turn around, look at the market leaders and do what they do. Camry V6 269hp, any questions?
a) MPG: On my first tankful I have only averaged 19.7 mpg per the readout on the dash. This is for about evenly mixed highway and city driving. The EPA ratings are 28/20. I was hoping to come in around 22.
Does the mpg get better over time?
On a related note, I'm a little miffed that Lincoln only shows average MPG and not instantaneous MPG - even my GMC Envoy shows both. But then Ford's "gizmo" levels are always lower than GMs or Toyota for that matter.
b) The airconditioning seems "weak". Admittedly we have had a few near 90 degree days, but it seems like the air coming out of the AC vents isn't as cold as it in the other vehicles we have (1995 Saab 900 & 2002 GMC Envoy). Also to keep it cool on these warm days I have to have the fan running at a very high setting, which is very noisy. In the other vehicles I can reduce the fan speed after they have cooled down and they maintain their temperature better.
I'm curious...
And when you DO reach 72, and it's STILL in the lowest fan setting, what the system does is inject hot air (captured from the heat in the mechanicals) and injects it to keep it at 72... And this is because your at the lowest fan setting, and the setting of 72 has been kept.
I'm in FL and that's the best method I have found for it.
And of course, turn on the cooled A/C settings, that usually helps.
BUT...the point I'm making is that I cool down much faster in either my 12-year old Saab or my 4-year old GMC Envoy. The former doesn't have automatic climate control, I just roll down the windows, turn on the AC (no recirc - I like fresh air) and roll up the windows after driving a few hundred feet. And it usually feels fine. On the Envoy I let the auto climate control do its thing.
In either, I'll occasionally run the fans faster but I always turn them down in a few minutes.
These newer systems take other factors into account, mainly fuel mileage as well. Definately (and as in all Ford products) use recirculation. It cools the cabin quicker since your already taking cooler air, and cooling it ever more. With out, your taking hot outside air, and trying to cool it and it affects fuel mileage as well.
One thing on the reciruclation button. ON most Fords, you set it and forget it. Unfortunately on my LS, I have to reset it inside each time I turn on the vehicle.
I usually put my sunroof in the "vent" position and that helps. I also have remote starter, so I have everything going by the time I get in.
You also have "Global" roll down windows. Holding down the UNOOCK button on your keyfob for more than 5 seconds makes all windows and sunroof open, and that should help before entering, then just raise it as you drive down the street a bit.
The target buyers are obviously different. You'll note that elsewhere on this site there's a DTS vs 300C discussion item. Not a DTS vs Zephyr. You won't even see a CTS vs Zephry since they're not in the same category. You can take a plain Jane and give her lots of make-up, false eyelashes and a padded bra and try to make her into a beauty queen but she'll still be basically a plain Jane. Strip away the added chrome and dandy interior of the Zephyr and you've got a Fusion....
P.S. I've only seen one Zephyr on the road. It was a lovely white one. The 70+ year old driver pulled into an assisted living complex. Guess Lincoln found it's target buyer.....