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Pontiac GTO Prices Paid and Buying Experience



  • hammen2hammen2 Posts: 1,313
    Depends where you are. I have heard that you are more likely to see MSRP and above pricing in the L.A. and Las Vegas areas, as well as South Florida. If you're somewhere in the Midwest, no way.

    I personally would never pay more than MSRP for any new car. Strongly suggest you check other dealerships.

    GM's "offer employee pricing to everyone" deals start on June 1. Of course, this may not be as good a deal as you might think, since rebates will either go away or be significantly reduced...

  • simba2simba2 Posts: 3
    Thanks. I'm in north Alabama. There are several dealers that have cars in stock within a short drive. I'll check them out.
  • kernickkernick Posts: 4,072
    is what I would be offering. The dealer buys the car for near invoice; at least the ones already on their lot; and this new employee discount is a rebate.

    So I'd guess a good deal would be Invoice minus the Employee Discount rebate.
  • danf1danf1 Posts: 935
    The employee discount is not a rebate. It is a pre set price on the invoice of all GM cars. Ask to see the invoice, and the price listed is what you will pay. It is a firm number and can't be negotiated. You still do get any applicable rebates available at the time of purchase on top of the set price.
  • outsidahoutsidah Posts: 3
    I am very seriously considering trading in my EVO for a GTO, however the Pontiac dealers are already working their magic. Upon asking about a test drive on the phone, I was already told they don't give any. Only for "serious buyers" after a credit check!

    Yeah right... no one is going to touch my credit to test drive a car. I dont want to feel like I have to argue with a dealer just to test drive a car!
  • hammen2hammen2 Posts: 1,313
    They are stereotyping you based on their knowledge that you have an Evo. Since you're talking to them on the phone, they assume you are 21 and foolish. Bad assumption, I know, but that's a lot of sales people.

    If you are under 30/35, might do better to:

    a) use GMBuyPower to see if the dealership even has a GTO (many don't - with only 12k being built, they are selling, and dealers seem to struggle to keep 1 or 2 around). Be aware that a car will show up on GMBuyPower when it leaves the docks in California, not necessarily when it gets to the dealer.
    b) Dress up nicely - no jeans - at least a polo shirt and nice khaki's, if not a shirt and tie, when you walk into the dealership.

    If the sales rep gives you any guff, walk away and ask to speak with the general manager. If you get no satisfaction, walk away and go to another dealership! Regardless of your age, they will probably lowball you on your trade - it may be best to sell it outright, if possible. Try to find out what the "Black Book" (not Blue Book, Black Book) value of your car is - or go post on the "Real World Trade-In Values" thread over on the Smart Shopper board.

    May I ask where in the U.S. you are located?

  • outsidahoutsidah Posts: 3
    thanks for the tips and info... funny part is, this was over the phone... no mention of my EVO yet! LOL!

    I'm used to this though... same thing when I was trying to pickup the EVO.

    I'm in Miami, FL.
  • justgreat47justgreat47 Posts: 100
    when you give the dealer your driver's license before a test drive (that's the routine in sounthern connecticut) they will run a credit check on you. not a bad thing...unless your credit stinks. jackg 90seville 97k
  • outsidahoutsidah Posts: 3
    I'm pretty sure running a credit check without your authorization (as you state) is illegal.

    And running a credit check is a bad thing if youre not sure of taking the loan. Every hit on your credit counts ya know.
  • magnumforcmagnumforc Posts: 16
    Bought my Phantom Black w/ black interior '05 for $31,200 minus the $1000 rebate making it $30,200 and Zero percent financing for three years in late May right here in Southern CA. About a hundred bucks better then the GMS employee deal and as of June 1 the Zero financing went to 6.5 percent I hear. Down side was having to leave the car there to get "detaailed" and coming back 24 hours later to a car thatr was just about as dirty and hadn't even been gassed up. Had to have it detailed before I could even take it to work and show it off. Great car, poor buying experience.
  • lhesslhess Posts: 379
    that would prevent me from driving across town to pick up a $10 GTO or a $50 Corvette. One of my friends works at the GM dealership here in town. I went to look at an 04 black GTO 6 spd. The looks completely turned me off and I ended up with an rx8. My friend costantly ribs me that I could have had a 350 hp GTO for less than I paid for the 8. I always say, "Yeah, but Mazda is actually glad to have me as a customer and I get good service rather than excuses when I need it!" Worth way more to me than an extra 100+ horses that I can't use on public roads.
  • podpod Posts: 176
    I have the opportunity to purchase (from a small local auto sales place) a repossessed black 2004 GTO automatic with 5K miles. A SS dual exhaust was installed by the former (and only owner) and a fender has been replaced "due to damage during repossession towing". The car appears to be in excellent shape and runs well quite like other 2004s I have test driven. The asking price is $21.9K which is on the fair side of the distribution of dealer prices I have encountered. What do present owners think about the price and is there any cautionary advise given the fender replacement claim? Thank you.
  • straycatstraycat Posts: 9
    Picked up new black/black manual GTO tonight from Ed Morse Pontiac in Sunrise, Florida for GM employee price plus $250 dealers fees. All arranged by e-mail prior to arrival. Dealer and staff could not have been more accomodating and pleasant. The car is awesome!!
  • elkiiielkiii Posts: 50
    Yup, some dealers are pretty crappy. Seems especially true of GM dealers though. Had a very good experiance when I bought my RSX 2.5 yrs ago. Checked out Lexus, BMW, Infiniti at the same time. Most were well informed and friendly.

    Maybe its because GM is jerking them around on the GTO or maybe the volumes are so low they just don't care. After all, selling small numbers of $250,000+ exotic cars with a $40K markup is one thing. Selling small volumes of a car with a smaller markup than a Bonneville is something else entirely.
  • rcc442rcc442 Posts: 56
    Thank you, straycat, for your post! I was wondering how much the local dealers were getting for "dealer fees". While I don't care for "dealer fees" at all, the $250 you paid is certainly less than the $400+ charged by some in South Florida.
    Also glad to hear that Ed Morse plays "straight" with buyers. I visited Sheehan 2 weeks ago, and they were still bumping up the Employee price with their own "add-on's" such as paint sealant.

    I would really like to take advantage of the Employee pricing, because it would be the only way to get a "fair" price in South Florida. I am eligible for the GM Supplier discount, but I cannot use my GM Card earnings with that discount, however GM Card earnings CAN be used with the Employee pricing. Alas, I am building a new home right now and just don't have the cash today. Plus I still need to sell my '96 Impala...
  • rcc442rcc442 Posts: 56
    Think it's just human nature... after selling so many cars with little profit, it's normal to want to get as much as possible for the ONE car the have for which demand may actually be higher than supply. That's certainly the case here in South Florida. After all, why "give" the car away for less than you can get from another buyer? Isn't that the "free market" working at its finest?

    Of course, I agree that pricing and how a customer are treated are two separate things. While they have every right to get as much for the cars as they can, they certainly shouldn't be rude to potential customers. While I would never buy from Sheehan in Lighthouse Point FL because of their pricing, even though as one of the largest dealers they get more cars than other dealers, they have never been smug or rude to me... they just won't the let the cars go for what most of us would consider a fair price.

    I also can't fault dealers for not offering test drives to anyone who walks in the door. Ideally, I would like to buy one fresh off the car carriers... one that someone else hasn't driven harshly in its first 100 miles (I still believe there is such as thing as a "break-in period").
  • straycatstraycat Posts: 9
    I had exactly the same experience at Sheehan Pontiac. The salesman couldn't believe I wasn't willing to eat their supplemental sticker and pay an additional $1,000.00 over the GM Employees price. The jerk said, "this GM Employees Program is the best thing GM ever offered" and I said. " the problem is you're not offering it."

    Salesman at Sherwood Delray Pontiac was no better. Automatically added 1k for pin stripping, undercoating etc. even though it wasn't even added to the car.

    Passed on contacting Coral Springs due to a problem with the service department on our Pontiac Vibe. No other dealer had car readily available.

    If you are interested go to Ed Morse Sawgrass website, and look for female internet salesperson--she and the finance person were truly outstanding! If you speak to her tell her we're the family that got the black/black 5 speed GTO on the very rainy Thursday night 6/23/05. They also sold a midnight blue and impulse blue that same evening.

    The car is not to be missed. This dealership is head and shoulders above the others. A Corvette with a back seat for $10 k less. We weren't planning to buy just now, but the offer was too good. If you can work it out definitely go for it!
  • rcc442rcc442 Posts: 56
    Yeah, well, I guess greed runs in the family... as you might expect, "Sherwood" in Delray Beach is Sherwood Sheehan, the brother of the guy who took over Sheehan Pontiac from the father....

    Thanks again for the info; I was actually interested in the Impulse Blue one at Ed Morse, which, as you said, was sold the evening you bought...

    Best of luck with the car! (I may decide to opt for a leftover 2004 if I can get it under $25k, and then minus GM Card earnings...)
  • eliaselias Posts: 2,120
    just picked up a cyclone grey 6-speed at tulley pontiac in Nashua NH.
    price was 30268. i had found it on gmbuypower a few months ago and 'reserved' it the day after 'employee pricing' was announced.
    previously i've been a z28 owner (85, 89, 94, 96, 00) & 1977-firebird-305-owner.
    i australia!
  • Kirstie_HKirstie_H Posts: 11,025
    A reporter is interested in speaking with someone who has purchased a GM vehicle using the current ‘GM Employee Discount’ promotion. If you are interested in speaking with this reporter about your purchase decision, please contact Pam Krebs, PR, at with a phone number where you can be reached. The reporter needs to speak with someone today. Thank you


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  • mparis1mparis1 Posts: 107
    no GTOS are being advertised in new york city...all gone have to go outof town...heard that there all gone now......word in street...gas station guys/ drive allongs/ street people....."heard about this it that fast...looks good....hhear you can't get one...." car has become like a celebrity sighting..................i luv it... :D
  • hammen2hammen2 Posts: 1,313
    ...if the "Employee Discount For Everyone" promotion is extended, as has widely been reported, you most likely won't see the GTO on it.

    If there are '05's (or even leftover 04's) stagnating on dealer lots, it's a dealership issue, not a lack-of-sales/lack-of-interest one...

  • rcc442rcc442 Posts: 56
    Anyone have any idea how much the dealers are making on each GTO when they are sold with this "Everyone Gets the Employee Price" promotion? My guess is that it is different from when a GM Employee went in prior to June 1, and asked to buy one under the real Employee Price program. Since the Employee Pricing shown is less than Invoice, GM must be paying the dealer some kind of incentive, over and above the hold-back, I would guess.

    (Reason I'm asking is because I "can't" buy one now. But, if I know how much the dealers are making on each GTO sold under this promotion, perhaps they'd accept that same profit when I'm ready to buy an '06 next year.... Hey, anything to help in the bargaining process, right?)
  • eliaselias Posts: 2,120
    rcc442, you are asking about information which is private between the dealer and the manufacturer. each dealer has their own contract & price schedule for the cars. in general the dealer pays less than "invoice", more so for high-volume dealers.
  • rcc442rcc442 Posts: 56
    Thanks for the reply... Since, as you say, each dealer has their own contract, it helps to explain how some can sell for less than others.

    My question was more pointed to the Employee Pricing promotion. Seems to me that on a large-scale program like this, GM would be simply paying the dealers a flat amount per car model in addition to the margin. For example, just throwing out hypothetical numbers, let's say that a particular dealer normally pays 7% below invoice for a given car model. So for each car sold, he makes whatever the difference is of the selling price and that 7% below invoice figure. (Then at the end of the year, he also gets his "hold-back" check.) But for this promotion, since GM is setting the sale price, wouldn't it make sense that GM is then paying a flat $800 (or whatever) to the dealer, to help make up the difference between the Employee Price and what the dealer might normally sell the car for? (Thus, the dealer's profit would be the difference between what his own contract price is for the car and the Employee Price, plus whatever this "flat" amount GM is paying as part of the promotion (plus his hold-back).)
    Now, since we can look up the invoice price and compare it with the so-called Employee Price, if we just knew, ballpark, how much GM is paying the dealers for each GTO sold under the Employee Price promotion, we would know what a "fair" price to offer a dealer is... in other words, what price is worth doing business at.... without really knowing his true "profit", because we don't know what his contract says he pays for the car, and we don't know what GM-to-dealer incentives are available at any given point. (Put another way, we would know what he "gets" for the car (the Employee Price from the customer, plus this mystery payment from GM), but we would not know his true "cost" for the car or his profit, which is fine... I was just trying to figure out what a fair selling price is.)
  • kyfdxkyfdx Posts: 64,638
    I can't speak for the GTO... But, the dealer reserve on a $32K Saab that I was looking into, was about $1400...

    But, that is gross profit... he has to pay expenses out of that.. And, if everyone is getting the same deal, it isn't like he can make up for a skinny deal on the next guy... I doubt you'll find anyone selling under the employee price..



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  • eliaselias Posts: 2,120
    rcc442, interesting surmise & wonderment! i wonder too. we just don't know. if you are amenable, let's you and i start an auto dealership group and find out the answers that way! for me it's either that or a gas-station/mini-mart. ;)
  • lovegtolovegto Posts: 23
    In a message posted on the GTO discussion board the question was whether to buy a used or new 2005 GTO. Having purchased my GTO in June and since March, having done much exploration and price checking in the process I do not believe there are many, if any, used 2005 GTO's available for purchase. There are still some 2004 GTO's selling at large discounts. I saw one Red automatic and one Black stick in ten miles of my home. Using the used car guide on the internet I was unable to come across any used 2004 or 2005 GTO's within 500 miles of my home.
  • kyfdxkyfdx Posts: 64,638
    You just have to look around.. or find a better website.. shows 12 used '05 GTOs within 250 miles of Cincinnati...


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  • hammen2hammen2 Posts: 1,313
    of shows 27 used 2005's presently for sale across the U.S., pretty much all at dealers (only one individual seller).

    Pricing ranges from $27,300 to $32,995(!) - with mileage ranging from 25 (still new?) to over 8000. Interestingly enough, the cheapest car has only 100 miles on it, while the most expensive has 1600...

    I would not pay over 29k for any used '05...
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