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2017 Sienna XLE OTD price

Hi I'm in the market for a Sienna XLE without navigation in blizzard pearl. I'm opting to take the 0% financing for 60 months option instead the cash back. Sales tax is 7% here . What's a good OTD price I should bargain for? I'm being offered $37500 currently. Does that seem high?
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Blake Member Posts: 63
Hello @minivanshopp Thanks for reaching out to Edmunds! I appraised a base 2017 XLE with the pearl white using Edmunds True Market Value. Edmunds True Market Value or TMV pricing is a powerful tool that helps shoppers get a good deal on a new or used car. Based on actual sales data, TMV is a guide to what other people in your area paid for the same car. According to TMV the MSRP on that Sienna is $37,700 and has an average selling price of $34,510. Tax on $34,510 is $2,415 dollars at 7%. The average dealer doc fee in the state of Florida is $799 and the average DMV fee is $294. This brings the out the door price to $38,021.
The dealers out the door price of $37,500 is very fair. Any further discount would be a great deal.
Please feel free to let me know if you have any further questions.
Thanks!Edmunds Car Shopping Advisor
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