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Stories from the Sales Frontlines

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  • grandtotalgrandtotal Member Posts: 1,207
    I believe the comparison is with a 525i. not that it matters because that is not available either.
  • british_roverbritish_rover Member Posts: 8,502
    Ah yeah 525i I mean.

    Stupid commercial.
  • lrguy44lrguy44 Member Posts: 2,197
    I think I will run a MPG evaluation and a 0-60 competition of my Harley vs. a Santa Fe - just as fair :blush: :confuse: :shades:
  • mac24mac24 Member Posts: 3,910
    It shouldn't be forgotton that these 'Hyundai vs LR/Lexus/BMW' ads aren't designed to get the LR/Lexus/BMW owners to trade down. It's interesting to see a comparison type ad that not trying to steal sales from the product that's being compared.
  • lrguy44lrguy44 Member Posts: 2,197
    But mac, anyone who knows anything about cars know they are absurd. Does that mean Hyundai buyers don't know cars? It is comparing apples and oranges and has no validity. They should compare against class competitors to have any real meaning.
  • mac24mac24 Member Posts: 3,910
    Does that mean Hyundai buyers don't know cars?

    Well, possibly! ;)

    Really though it's just quite clever advertising. In the same way that the hair restoration ads always show the 'after' guy with an attractive woman on his arm, these 'Hyundai vs...' ads show and tell the potential Hyundai owner what he want to see and hear.

    He'll have the virtual equivalent of a high-line vehicle at a price he can afford. Of course, deep down he probably realizes it's not true (hopefully), but it's what he wants to hear and if he see the ads enough he'll talk himself into believing it.........and it's not something that any of Hyundai's competitors are telling him that their vehicle can do.

    Advertising has always been more successful at selling the sizzle than the steak.
  • hotel1hotel1 Member Posts: 50
    IM.......Heres where to find the New and improved and
    also edited tundra videos:
    http://www.toyota.com/vehicles/minisite/commercial/index.html
  • joe131joe131 Member Posts: 998
    You hear about the shady dealers and mechanics because of the powerful position they have as compared to the poor customer. The customer is made to sign a promise to pay before the shop will even look at the car, but the shop signs nothing to protect the customer. The shop can hold the customer's car for ransom via a mechanic's lien if the car owner does not immediately pay. The customer's choice is to pay whatever the shop demands, whether of not the problem was fixed, or be without a vehicle.
  • hotel1hotel1 Member Posts: 50
    Please note: The 07 tundra DOES NOT have a true limited slip (posi, locker, etc) rear like pre 07 tundra or any
    garden variety Ford, GM, Dodge truck...............

    What is used is a electronic (brake) wheel slippage detection device that engages the brake on the wheel
    that has no traction. Sort of like traction control !

    Sort of odd in a truck !!!!!!!!!!
    Here is a description from another forum:
    The Auto LSD achieves the equivalent functions of an LSD (Limited Slip Differential) through the use of a traction control system. For this reason, the contents of brake control are the same between Auto LSD and
    TRAC. When the driver presses the Auto LSD switch, this system achieves the LSD effect by regulating the hydraulic pressure that acts on the drive wheels and controlling the engine output in accordance with
    the amount of pedal effort applied on the accelerator.

    TRAC enhances the startoff performance of the vehicle during low-resistance surface conditions, such as snow or mud, by restricting the acceleration effort during a startoff, in order to prevent the wheels from spinning.

    Debates are flying on some truck forums slamming the 07
    tundra for this folly...............
  • geffengeffen Member Posts: 278
    How did he think he was going to stop the car by jumping in front of it :)
  • snakeweaselsnakeweasel Member Posts: 19,592
    Compare off-roadability to the land rover, then get back to me.

    I have to wonder how many Land Rovers ever get off the road (and parking on someones lawn doesn't count).

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • lrguy44lrguy44 Member Posts: 2,197
    There is a mass of hard core off-roaders that live for rock crawling. They drive old series vehicles, Defenders, Discoverys, and Classic Range Rovers for the most part. Then there are those who use their daily drivers for occasional events. We do wheels events every quarter with our customers. The majority of our customer appreciate the safety and foul weather performance of the vehicle without off-roading. Also, those with an outdoor lifestyle get to more obscure fishing, camping and hunting areas.
  • editor2editor2 Member Posts: 64
    The Hyundai ad is clearly tongue in cheek, imo. The markets are obviously worlds apart for the two lines.
  • jmonroejmonroe Member Posts: 8,989
    The markets are obviously worlds apart for the two lines

    I agree. Why are so many people getting all bent out of shape with poor little ole Hyundai. Could it be they might have value beyond their cost (although not to be confused with the cars they are comparing themselves to).

    Of course with their old reputation who would want one of these anyhoo? :surprise: Oh, that's me, I have 2 of those "throw-aways". They ain't bad but they ain't Land Rovers either. :( I get no respect when I drive those things, people pull out in front of me all the time but then again I don't have much to lose, even if I could drive both of them at the same time (jmonroe might be good but he ain't that good).

    Like I said, just "throw-aways". :cry:

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • joel0622joel0622 Member Posts: 3,299
    There adds are having the desired effect, people are talking about them. In no way do I think Hyundai expects people to believe they are on the same level as the comparison cars. they are just beating the drum a little bit to stir up conversation.

    As you can see here it is working.
  • oldfarmer50oldfarmer50 Member Posts: 24,226
    "... Like I said, just "throw-aways"..."

    Yea, but I bet you now have a lot of money to throw away elsewhere.

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • jmonroejmonroe Member Posts: 8,989
    Yea, but I bet you now have a lot of money to throw away elsewhere.

    Whose countin... :) what good is money if you can't impress people with it? ;)

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • joe131joe131 Member Posts: 998
    I wish I was a favorite relative or neighbor of yours when you get ready to throw away a nice used Korean car.

    Hyundais are great buys new because you can buy them cheap. They are great buys used too (or even can be had as free gifts apparently) because you can get them cheap from people who don't believe they should have good resale value. On the other hand, if you buy one new for cheap, you can still resell it for a lot if you find one of the growing number of people who realize they actually are good cars and great values as used cars too. A buyer looking for good value in a used car should not ignore used Hyundais.
  • joe131joe131 Member Posts: 998
    Take a look at the new issue of Road & Track magazine. The writer thinks very highly of the new Hyundai Veracruz SUV. It compares very well against the current Honda Pilot, beating it in many ways. He also compares it against the Lexus RX350 and says it is a worthy competitor to it too.
    (I'm paraphrasing not having it in front of me.) I'm taking for granted that he is not on Hyundai's payroll.
    I think Hyundai is pretty serious in comparing its products to the more established leaders in some of the ads it runs. The Azera against an LS470 is stretching it a bit though. Still, you do get a LOT for your money if you decide on a Hyundai.
  • jmonroejmonroe Member Posts: 8,989
    I wish I was a favorite relative or neighbor of yours when you get ready to throw away a nice used Korean car.

    Don’t worry I won’t be throwing them away anytime soon. I usually keep my cars for at least 7 or 8 years. However, I won’t let friendship (even an Edmund’s buddy) get in the way of business if you are really that interested. (see below)

    A buyer looking for good value in a used car should not ignore used Hyundais.

    Since you seem to have at least a passing interest, what is your OTD offer for either of these?

    (1) my 2005 XG350 with 9874 miles OR,

    (2) Mrs. jmonroe’s 2006 Sonata LX with 4764 miles

    Do I have to say both of these cars are in perfect condition? :surprise:

    Heck, if I could unload sell both of these, I might have enough for the taxes and F&I upsales on a Mercedes or a Land Rover. Gee, I’m startin to get excited now. Finally, I might get some respect. :):)

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • joe131joe131 Member Posts: 998
    Off the top of my head, I'd say $8000 for the XG and $10,000 for the LX.

    Will you deliver them to me?
  • jmonroejmonroe Member Posts: 8,989
    Off the top of my head,

    Since the top of your head isn't working very well, maybe you'd like to try the bottom or maybe even pull a number from another part of your anatomy. :(

    Will you deliver them to me?

    NO, not by the hairs on my chinny chin chin (especially with those offers)!! :(:(

    I'm starting to understand the guys in the biz now. :mad:

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • oldfarmer50oldfarmer50 Member Posts: 24,226
    "...what good is money if you can't impress people with it?..."

    If you give me some of that money I promise you I will be impressed...more so as the amount increases. :blush:

    BTW, someone mentioned that people can't be THAT STUPID. Yes they can, and often are.

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • jmonroejmonroe Member Posts: 8,989
    Yes they can, and often are.

    Sad society...huh? :sick:

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • isellhondasisellhondas Member Posts: 20,342
    It's still a Hyundai.

    They still have rotten resale value and a dismal reputation to overcome.
  • lilengineerboylilengineerboy Member Posts: 4,116
    They still have rotten resale value and a dismal reputation to overcome.

    Thats what our Honda salesmen said when I told him we'd bought the Subaru. The funny part was the only reason I was there is because our Accord went in on a hook.
  • joe131joe131 Member Posts: 998
    Hahaha!
    Ok then Mr. Smartypants, what's the least you'll take for each one?
  • ykangykang Member Posts: 88
    Do you think Honda is better than Hyundai? Not much. Honda was better than Hyundai makes more sense. I sold 2005 Accord EX-V6 and bought 2006 Azera. Why? Because Accord came with 10 rattle snakes hidden everywhere. :mad:
  • joe131joe131 Member Posts: 998
    "... rotten resale value and a dismal reputation to overcome."

    More and more people every day will disagree with you on those two.
    You'd be a good guy from whom to buy a used Hyundai. I bet you'd sell one really cheap.

    Got any?
  • tidestertidester Member Posts: 10,059
    More and more people every day will disagree with you on those two.

    Oh, sure! Let's try argument by marginalization - that's always persuasive! ;)

    tidester, host
    SUVs and Smart Shopper
  • joe131joe131 Member Posts: 998
    Well, I have a dictionary, but I still can't make sense of your comment. I'm thinking others may be confused by it too.

    Tell me. Are you disagreeing or agreeing with the statement I made (and you cut and pasted) about a previous comment ?

    That would be this one: "More and more people every day will disagree with you on those two" about the previous comment, that Hyundais have rotten reputations and resale.
  • nj2pa2ncnj2pa2nc Member Posts: 811
    we own and owned a 2005 Hyundai Elantra Gt 5spd and a 2005 Honda civic ex-se 5pd. IMO the honda had more problems and alot of rattles and was not made very well compared to the hyundai. We sold the honda (yes it does have a good resale value) and still have our hyundai. we plan on keeping it. I think alot more people are beginning to think hyundais are good as I see alot of them on the roads. by the way we bought both our honda and hyundai from the same dealership
  • jmonroejmonroe Member Posts: 8,989
    Ok then Mr. Smartypants, what's the least you'll take for each one?

    Sorry too late...sold them late last night to a poster who was a serious buyer and not a grinder. :)

    I'll be at one of those prestige dealerships first thing Monday morning. Oh happy days, oh happy days, oh... :):D:):D

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • jmonroejmonroe Member Posts: 8,989
    by the way we bought both our honda and hyundai from the same dealership

    I thought that was against Honda Law No.1 ... "Thou shalt not be located close to any real competition". :P

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • mako1amako1a Member Posts: 1,855
    Hey, Isell, I saw an ad for a Honda Ridgeline RTX at $25,599 and it says it includes a CR85R. Can you tell me what a CR85R is and why I might want this option.

    2013 Mustang GT, 2001 GMC Yukon Denali

  • tallman1tallman1 Member Posts: 1,874
    Nice option. I think it can be installed in the truck bed... but it can be removed for use outside the Ridgeline: CR85R
  • chetjchetj Member Posts: 324
    of this decade....who knows they might be the biggest carmaker someday...i am sure when toyota came to USA in the 50s, GM wasnt too worried
    about them
  • chetjchetj Member Posts: 324
    i just saw a bunch of big trucks towing campers on vacation and i didnt see one tundra...mostly fords and chevys w/ some dodges thrown in
  • tidestertidester Member Posts: 10,059
    I still can't make sense of your comment.

    I was commenting on your style of "debate." isell made an assertion and your reply, in effect, was "Everyone else disagrees with you therefore I am right." In addition to being a non sequitur, it is a technique intended to get the upper hand in a debate by marginalizing the other side. No biggie - I was simply amused that anyone still uses that style. :)

    tidester, host
    SUVs and Smart Shopper
  • joe131joe131 Member Posts: 998
    Congrats on your sales!
  • joe131joe131 Member Posts: 998
    So I'm still curious, tell me. Are you disagreeing or agreeing with the statement I made (and you cut and pasted) about a previous comment ?

    That would be this one: "More and more people every day will disagree with you on those two" about the previous comment, that Hyundais have rotten reputations and resale.

    You are not even close about what my reply meant. It was not, in effect, that "Everyone else disagrees with you therefore I am right."
    It was exactly as I stated. I was saying that Hyundais are becoming recognized as good cars nowadays by more people than before. Do you doubt that? How was that confusing to you?

    Non sequitor? Hahaha! Obviously it was not. I looked it up.
    If anything was a non sequitor it was your comment about debate techniques. No one had been posting about those.

    I looked up another one too: mugwump.

    Anyway, I'm happy that you are amused. It's nice to be amused. Your post also amused me.
  • tidestertidester Member Posts: 10,059
    Are you disagreeing or agreeing ...

    I was not taking a position so I guess that does make me a mugwump! :P

    tidester, host
    SUVs and Smart Shopper
  • british_roverbritish_rover Member Posts: 8,502
    n addition to being a non sequitur, it is a technique intended to get the upper hand in a debate by marginalizing the other side. No biggie - I was simply amused that anyone still uses that style.

    I am guessing you completely ignore the current state of political debate in the United States then? ;)
  • isellhondasisellhondas Member Posts: 20,342
    Yeah,I would sell a used Hyundai cheap because that's what it takes to sell one.

    I'm just expressing my thoughts based on what I see. Maybe in your neck of the woods, people fight over used Hyundais.

    Once in awhile we will get one in as a trade. Actually, as USED cars, I think the recent models can represent a pretty good buy. I don't think they are "bad" cars. I just think they aren't very popular. Most shoppers would rather pay more and buy a used Honda or a Toyota.

    They will sit on our lot for months then when we take them to the auction, they no sale.

    Maybe someday, Hyundai will rule the world. For the time being, they are a a drag on the market as used cars.
  • isellhondasisellhondas Member Posts: 20,342
    Subarus end up on the end of a wrecker's hook too.

    Nothing wrong with Subarus. They have a strong following, a decent reputation and good resale.

    I think we were talking about Korean cars, weren't we?
  • lilengineerboylilengineerboy Member Posts: 4,116
    Yeah I just thought it was funny he used the exact same line. I have no bones with Honda, the Civic was phenominal and the Accord has been fine (although the Accord is the current champ for # on a hook).
    I think certian dealers are so used to vehicles selling themselves, they don't know what to do. The closer manager at one of the Honda dealers called us while we were on our way back from picking up the Subaru and we told him we bought it and he was like, "what? why?"
    We said it better met our needs.
  • oldfarmer50oldfarmer50 Member Posts: 24,226
    I love it when the general perception is that certain cars are dogs. I then do a little research to find out if they are reliable and then go out and buy one.

    I get a low price on these dogs because all the smart buyers won't touch them. That drives the price down for me.

    Maybe my next car will be Korean.

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • editor2editor2 Member Posts: 64
    With this tactic, have you had any turn out to be, in fact, dogs?
  • steine13steine13 Member Posts: 2,825
    I agree with the general approach. But it does require some research, and also a little luck.

    Ford makes some really good cars to buy used. By the time the kinks are ironed out, nobody wants these because of the bad reputations they've earned over the years.

    Of course, from time to time, something does slip up. But Taurus transmissions, for instance, are not a frequent issue any more.

    The Tempo, the Taurus, the Contour, and the Focus all suffered from this effect. It's really quite pitiful watchin history repeat itself over a couple of decades.

    Sometimes, a certain engine is trouble while a similar one is not. The 2.7l Dodge is a piece of you-know-what, but I believe the 3.5 is much better. Consumer Reports etc. will never show the difference between two engines if both are the same configuration.

    But like I said, you have to pay a lot of attention.

    -Mathias
  • snakeweaselsnakeweasel Member Posts: 19,592
    With this tactic, have you had any turn out to be, in fact, dogs?

    Over 7 years ago I tried that tactic and the car I got has over 142K miles on it and is still going strong. Its been the most reliable car I have ever had.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

This discussion has been closed.