Audi A8 and S8 Prices Paid and Buying Experience

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edited May 2015 in Audi
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  • qwazrqwazr Member Posts: 12
    I am curious what to expect to pay a dealer over their cost for an Audi A8. Is $2000 fair? How about $1000 over cost?
    Please let me know what you were able to negotiate
  • blkhemiblkhemi Member Posts: 1,717
    The price expected depends upon the market and how willing the dealer is ready to negotiate. I've got a friend who just purchased a loaded A8 @ cost. But he lives in NC, where the market may not be as hot as California or NE.

    I paid about $113k for my W-12, which originally costed $129k. Their aren't many W-12's around and people definetely weren't buying at full price, any luxury car for that matter.
  • jpvwaudijpvwaudi Member Posts: 139
    The situation at each dealer is different. We average 5-6 percent over invoice on our A8's. However, if its the end of the model year and we have a few left, 2k over invoice is a reasonable deal.
  • rjlaerorjlaero Member Posts: 659
    We'll, your friends situation here in NC is rare one, or maybe he's a good friend of the dealer. That's were I live and a good portion of the dealers are sold out of A8's. A lot of them are going out at MSRP, or maybe a little under if it's something they have in stock.

    The W12 you bought was probably a left-over 05 at the end of the year. Most dealers will cut a W12 loose at the end of the model year for fear of getting stuck with it. And most dealers won't order a W12 unless it's a special order car.

    Some dealerships like The Collection in Miami and other high-end markets in southern California keeps several W12's in stock and have more A8's. Audi does things on an allocation basis, and the more you sell, the more you can order next time around.
  • blkhemiblkhemi Member Posts: 1,717
    No, actually my A8 was a special order '06 model . I buy most of my cars this way.

    As for my friend, he has been buying Audi's from the same dealer connection for over 20 years, so they really deal with him to keep him as a returning customer.

    Audi doesn't import or sell many A8's to start, so there will be shortages all over, even in SoCal. The are plenty of "off-the-shelf" A8's to go around. But W-12's, not near as many. I know this as I receive updates from my Audi rep at Audi of NA. I recently just plopped a $50k deposit on a S8 for a NOV/JAN delivery, and received $5k off of sticker, so if you have the $$$, there are deals to be made.
  • rjlaerorjlaero Member Posts: 659
    I don't know what dealer is going to give you 16,000 off a brand new 2006 W12 A8. There's about 10 grand of dealer profit in that car. And maybe another 3K of dealer holdback in a car that expensive. Why would a dealer sell you a brand new 2006 12 cylinder and break even... or even lose money? You must be some kind of inside guy who gets everything at invoice minus holdback from some dealer friend. But thats a very rare situation and 99% of the people out there don't get those deals.
  • blkhemiblkhemi Member Posts: 1,717
    The dealer gave me $16k off of the car for the same reason a '06 S500 now lists for $21k less than sticker, supply and demand. Moreover, I don't have to validate myself and explain every detail involving the transaction. The forum is called prices paid, not how and why you received a discount.

    I don't know where you get your info from, but Audi's doesn't sell very many cars, particularly A8's. Production went from 2700 to just over 4200 last year, and they import more supply than demand, so all of the holdbacks and profits don't mean thing when you're not selling cars. Mercedes and BMW doesn't have to worry about this as their big cars are going to move, no matter what. Audi does have to worry. Sure they sell a boat load of A3's ,A4's, and TT's, but even the A6's sells are off.
  • rjlaerorjlaero Member Posts: 659

    I'm not meaning to dip into your personal business too much, but this forum is prices paid and buying experiences. If your deal sounds too goo to be true, I don't think there's anything wrong with asking some deeper questions on how you struck such a great deal on a brand new 2006 A8, or if there's something missing that needs to be explained. I thought the whole point of this forum was to try to help other people out in getting a good deal.

    And here's the sales figures for 2005 A8. It's 5430...not 4200 like you mentioned.

    Also, the A6 did quite well in 2005. They sold 18,074 in 2005 vs 14,905 in 2004. A 21.3 % increase.

    I like dealing in exact numbers, and not generalizations.
  • blkhemiblkhemi Member Posts: 1,717
    I stand corrected, altho those "adjusted" sales numbers are still quite below class sells, as whole.

    I don't mind questions, just not speculation and blasphermy. I don't mind explaining how I got a deal. W-12's are not popular in my neck-of-the-woods, A8's for that matter, despite the standard AWD in New England's harsh winter weather. Back to supply and demand.

    BTW, which Audi do you own?
  • georgev1georgev1 Member Posts: 14
    I was offered an 04 a8L with 10,500 miles (cpo)
    from Audi dealer.
    100K mile warranty
    $56K 6.9% finance
    whaddya think?
  • coloradoa8lcoloradoa8l Member Posts: 12
    I bought my for $83,000 loaded. Absolutely no discount and it was full MSRP. The dealer said there are shortages all over the country and if I wanted a black one it would take 3 months. The Audi A8 is a hot selling car and there are not very many around so why would the dealer need to discount. He wouldn't period.....
  • blkhemiblkhemi Member Posts: 1,717
    not a "hot selling" car. Very dissappointing actually. 500 cars is really pathetic. But I do enjoy the exclusivity of my W-12. Only 7 for the entire state of New York.
  • sschecksscheck Member Posts: 1
    I just bought an Audi A8L and am curious how the masses think I did. Let me know so that I can feel better that I didn't get reamed :cry: . Here are the specs.

    Audi A8L with a bunch of options
    MSRP: $81,560
    12,000 Miles and 36 Months
    $2,900 out of pocket ($2,695 was inceptions)
    $1,121.50 + Tax per month ($1,200 incl tax)

    I got mine from Prestige Audi in Miami, Florida. There were only 5 A8's in all of South Florida so I didn't have many choices. Let me know what you think.

    Steven ;)
  • coloradoa8lcoloradoa8l Member Posts: 12
    You did a good job, Very good actually.
    I leased mine in March $83K Loaded with all options and warranty's. 24,000 miles $10,415 Cash out pocket. $1,035 per month (tax $30) I got 68% residual and 0.00250 (6%) money factor. I put a lot down to keep the payment down.
    I would not have done the big down again, $5,000 less would have raised it $200 more per month. But it cash would have been in the bank. All in all it will cost me $36,000 to drive it for 2 years. Audi paid first payment so that was cool.
  • coloradoa8lcoloradoa8l Member Posts: 12
    Dude your dreaming!
    Try 26.6 Billion in revenue and 1.3 billion in profit! That's 14.6% more than last year. Audi has sold more cars each and every year for 10 years straight. It's not how many sell each month but the overall picture. A8 Sales up 4.1% from previous year.
    Would you like to Retract that statement that Audi is "not a hot selling car"??? If your dealer had more A8's would you still make this absurd statement I don't think so.
    My dealer wishes he could get 25 more right now.
    You own a very rare and well sought after vehicle that is so awesome. You can go down the road and people look in awe! You see maybe 1 or 2 other A8's per Quarter. Come on man! I have a 2006 A8L 4.2 and I see maybe one other on the road per month.
  • blkhemiblkhemi Member Posts: 1,717
    You may want to re-read the post. I never stated that Audi is not a hot selling brand, just that the A8 is not a good selling car here in the states. In Europe, Audi is often the first or second in revenue/sales.

    Don't get me wrong, I love the Audi brand. I think that they're the best of the Germans.

    So no I won't retract the statement. I still stand correct. Audi has only sold a little over 500 A8's. And that's a good thing for me as I don't like to see a carbon copy of a $100k-plus automobile just like mine. And for this reason, Audi will continue to keep me as a customer, and that's why I purchased an S8 to be delivered in November.
  • coloradoa8lcoloradoa8l Member Posts: 12
    You can't sell more cars if there are none on the lots buddy.
    It's a simple formula, Audi sells more in europe than the USA because there are more to available. Ask any dealer and they will tell you they wish they had more. If Audi needed to sell more A8's than they would come way down in price and ship them like crazy. But because sales in europe and now other middle eastern states is so strong we just can't get them. Think about this for a second, I bought my A8 in March, One of only two A8L's available on the lot and they would not budge one penny on the price. Do you think they would have this attitude if the car was a dud like you claim? Nope didn't think so either. Enjoy your W-12 and I will enjoy my "Second year S8" Late!
  • blkhemiblkhemi Member Posts: 1,717
    Where are you getting this stuff from? I never said the car was a dud. If so, why did I plop $115k for one? No logic whatsoever. All I said and all I will continue to say is the A8 is a slow seller, which again, is a good thing for we Audi drivers as the less there are, the better the resale and enjoyment of the ownership for us.

    The only reason I'm selling the W-12 is that I have a great friend of mine who totalled out his Phaeton V-8 and loves my W-12 powertrain so much that he's looked high and low for a Phaeton W-12 and came up with nothing. So the S8 comes along and the wife got tired of stooping her head under the roof of the CLS 55 and sold it and we aquired the S8. MY daughter and sister both drive S4 Cab's and my uncle is now in the process of trading his hard-as-bricks X5 4.4 in favor of the Q7. So Audi does get a lot of business from my side of the world.

    I couldn't imagine my garage without one now, and that is easy to come buy from the last year as the S65 AMG 760iL V-12, while nice, just didn't offer the full circle like the A8 does, with little to no compromise.
  • georgev1georgev1 Member Posts: 14
    good job...

    here is my deal, whaddya think?

    06 A8L Pemium, cold weather pkgs---MSRP $78200

    capped out @ $76600

    $7000 down

    24 mos. 21K miles/year

    $1278/mo. incl NYS sales taxes

  • coloradoa8lcoloradoa8l Member Posts: 12
    You did well, Opted for the New one eh? Good choice there is nothing like that brand new car smell. You did as well as anyone could have done. Those high mileage leases are great. Extend it 6 months and get the Second year S8 when your current expires That's what i am going to do.
  • technartechnar Member Posts: 10
    got mine in march
    24m lease
    06 A8L Premium, Sports package.

    MSRP $81,650
    Got it down to $79,200

    First/last down, $1260/month including CA tax.

    Since I haven't lived anywhere else besides SoCal, it is hard for me to understand what you guys are talking about. My local dealer had 7 or 8 A8L's and 3 or 4 A8's to choose from when I got mine. They were more than willing to knock off a few bucks to make the sale. And it wasn't a big Audi dealer either.

    I went with 24 months so I can get myself in S8 sooner. So far I couldn't be happier and can't wait to see what difference an extra 150 horses would make.

    I got my wife 750Li last October. There is no comparison. Audi's line should be the ultimate driving machine, not BWM's.
  • georgev1georgev1 Member Posts: 14
    thanx for the feedback!
    they dropped off my deep blue baby (amaretto) today
    round 4....couldn't even drive her home, hadda take a one of the trucks with a promised delivery, but wait till the morning!
    catch you dudes later!
  • coloradoa8lcoloradoa8l Member Posts: 12
    Ya right georgev1 like your really going "wait" to drive that car! Your probably out in it right now. LOL have fun, You will enjoy it like crazy.
  • reality2reality2 Member Posts: 303
    I am new to Edmunds forum, but I like the exchange, especially all the A8 enthusiasts here. I've had nine Audis so far (ALL PERFECT) with three A8s in the past 6 years. This included an '01 A8L which I gave to my grandparents in '04 and who are loving it to this day. I sold my '04 A8L because I "had" to have an A8L W12. Actually, I ordered my W12 in June of '04 and he arrived in January of '05. So, he is one the first, if not the first in the US I have been told by my Audi Brand Specialist. Anyway, I paid around $133,000 for it...and he is the best so far. It is fully optioned for a 2005 with a 20" rim package. Obviously, the '07s have extra features such a rear view cameras and the Bang&Olfsun sound system which were not available on the '05s.

    I live in the southern California region. Recently, I see quite a bit A8s on a daily basis and dealers seem to be in short supply here. The other day had my first Q7 sighting as well. Definitely, eye catching as is the A8L and A8L W12 that always gets attention wherever I take him.
  • blkhemiblkhemi Member Posts: 1,717
    Real , as I've stated a many times before, this car just totally rocks my world with every turn of the steering wheel. The W-12 powertrain is as solid as they come and the handling and ride borders on priceless. Looks like I'll be keeping the W-12 as my buddy just plopped $70k in advance for a new S8. Ours has a Nov.3 delivery date. My wife is grinding her teeth down to the gums as she has been without mega speed since we sold the CLS 55. But she does get to drive my SRT-8 JGC, but never, under any circumstance, can she get behind the wheel of my Z06 Vette(lol).

    BTW: You too can have the B&O system installed: to the tune of 7k by courtesy of your local Audi dealer. I ordered my '06 with the system and let's just say this: Bose, harmon/kardon, and the rest of them can only dream of sounding this good. And this is why I purchased the home unit also.

    With the extra leather/upgrade, the rear fridge, wheel protection for the 20's, Audi extended warranty to 8/100k, the car stickered @ $141k. But much did I ablige to give that kind of dough in lieu of my previous S65 AMG and 760iL as this car is the "total" package. Nothing short, nothing extra, just right....
  • reality2reality2 Member Posts: 303
    So, you can retro-fit the B&O into the earlier models? I will be at my dealer this Saturday and I will ask them how that works. Can you give me more info on the details of such an install? Thanks for all info. Great cars by the way that you have.
  • cctdicctdi Member Posts: 82
    Somehow, there has been a heck of struggling among the mind, the heart and deep into my soul (?), so I went to the dealership today and put a deposit on a 4 months waiting period S8, the emotion won! I can’t say this move is the right thing, since the 07 A8 just came to my hands on Oct, 24th is truly a wonderful car, and I like every bit of it. What it is, is you stand on one hill, you see another one seems higher and more….of what? May be this is the last car, and no more after this one, and this time I really mean it!
    For those out there who own the new S8, may be able to enlighten me, especially the price paid and your experiences about this vehicle and why the three dealerships in my area I went to, would budge so little the MSRP.
  • petrie3petrie3 Member Posts: 47
    These are limited production cars that have been getting rave reviews in the press so I doubt that the dealers will budge much from MSRP especially if you are ordering one. If any of them start sitting around on the lots, they may be more receptive to dealing since it's expensive to have a $100,000 car taking up space!

    Congrats on the S8!
  • blkhemiblkhemi Member Posts: 1,717
    What more can I say: What a phenomenal car!!

    This car is so good in fact that it is definetely worth it's asking price. And rarily do I say a car is worth MSRP.

    You won't find many discounts on this model as, they're very new and very much in demand, as witnessed by your prolonged delay on your build.

    My S8 was a smidge over 115k as I added the full-leather pack, B&O sound upgrade and many other extras.

    The split between comfort and performance is perhaps best in class, even besting the 760iL Sport in my book as the suspension does a fine job of quelling secondary bobbing motions that plagues some cars in this arena.

    To say the least, I'm very satisfied.
  • reality2reality2 Member Posts: 303
    The S8 is an awesome car, I agree. I doubt that anywhere in the "world" would you get a discount on such a lucrative vehicle. The Audi S/RS Permformance line under Audi in-house tuner Quattro GmbH is flawless in its execution. And this is only the beginning as upcoming are the R8, the RS6 (cannot anyone say 580 bhp), the RS-TT, RS5, not to mention the current line of S4, S6, and S8. So many choices.
  • beriskyberisky Member Posts: 35
    Anyone (in CA) do a lease for a 2007 A8 Sport? Most of the posts seem to be about the A8L and I want to get some info before I visit a dealer.
  • rjlaerorjlaero Member Posts: 659
    I don't think a sport package does anything to the residual on an A8. The S line cars do have a slightly lower residual in the A4's, but there is no S line A8.
  • timincalitimincali Member Posts: 10
    I started my quest for a new car this week and had no intentions of buying an A8. Well needless to say, one look and I was hooked. The offer I have on the table is the following:

    A8 Short w/ premium, 19”, massage, Sirius
    MSRP - $77970
    Invoice - $72574 (according to KBB)
    Offer - $73608
    Residual – 44% (45% if I have them throw in the $599 maintenance program)
    Money Factor – 0.00145
    Payment with 7.75% tax - $1322.79

    I’m in So Cal and wanted to know if the Residual and MF sound right for my region thru Audi Financial. A couple of posts back you stated that they were 46% and 0.0013. I just want to be sure that they are not marking these up. Also, do you think that there is room for further negotiation?

  • technartechnar Member Posts: 10

    Look at my numbers (I'm also in SoCal), I don't think $1322/m is fair. How many months and miles/year?

    24m lease
    A8L Premium + Sports package.

    MSRP $81,650
    Got it down to $79,200

    First/last down, $1260/month including CA tax (8.25%).
  • rjlaerorjlaero Member Posts: 659
    That's because the L leases out a little better than the SWB
  • technartechnar Member Posts: 10
    "but there is no S line A8" - what do you mean, rjlaero?
  • rjlaerorjlaero Member Posts: 659

    The A8 doesn't have the S line treatments with the more agressive front end, steering wheel stitching, different wood or metal trim, and S line badges like the A3, A4, A6, & Q7.

    The A8 has a sport pacakge, but it's only upgraded wheels & sport suspension.
  • technartechnar Member Posts: 10
    Got it. Misunderstood the original post.

    On a different note...
    After about a year I'm ready for something different. Just not enough power. Maybe an S8 or a 911. Any other A8 owner wants to share their opinion?
  • cctdicctdi Member Posts: 82
    I think the A8 is a car good enough for me in all aspects; somehow, by driving it, you feel you want more of the A8, and that is why I am waiting for the S8’ coming by the end of March or early April. Then, again, what do I need the big hp for? The cups in South Jersey give out the speeding tickets like the sex hormone desire in their inner bodies. I am just a car nut!
  • timincalitimincali Member Posts: 10
    I left out that it is a 36mo lease 15K/year. What was your money factor and residual? At what So Cal dealer did you get your deal and when?

  • technartechnar Member Posts: 10
    Couldn't tell you what the money factor and residual were right now.

    I went with 24 months because Audi Financial had a better deal on 24 vs. 36 months. Not sure if it was some kind of a special they had going at the time or if the same is true right now.

    An extra 3k/year will probably add $20/month from what I remember the dealer was offering.

    Dealer: Keyes Audi on Van Nuys blvd in Van Nuys (went through their internet sales mgr).
  • timincalitimincali Member Posts: 10
    Thanks ... I know I still have more haggling to do. I think that I can squeeze more out of my dealer. When did you buy yours? Maybe there was a special Audi Financial deal going on at the time.
  • technartechnar Member Posts: 10
    Last april.

    I wanted the 24 mo lease because I wanted to get an S8 sooner (it wasn't available back then). When the dealer told me that 24 mo lease was cheaper than 34 mo, it only made it so much better :)

    Call Keys, tell them you want the same deal (if that's what you want). PM me for the salesman's phone number if needed (not sure if that's against forum's rules).
  • silvysilvsilvysilv Member Posts: 1
    Great deal! I want to get the same. Could you provide the dealership name (apparantly this is all that is allowed as per forum rules) - Thanks!
  • technartechnar Member Posts: 10
    It's Keyes on Van Nuys blvd, in Van Nuys. Talk to the Internet sales manager...

    On an entirely different note, remember that old tv series about a horse that could talk? What a great name for a horse...
  • kyfdxkyfdx Moderator Posts: 216,122

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  • pmcb48pmcb48 Member Posts: 192
    I am in the Hampton Roads area of Virginia, and getting ready to order a 2008 A8L. I am trying to decide between the light silver metallic and the platinum beige pearl; has anyone seen the platinum beige on an 07? I like the northern blue pearl as well, but it looks too dark on the website. I may end up with the silver (with platinum interior), as with the platinum beige I'd probably get one of the two beige leather interiors, and you can't get the leather/wood steering wheel with those (not with honey birch trim).

    I expect to end up with a near-fully loaded A8L (minus only the interactive cruise control and sports package) with a MSRP around $91K. How much off MSRP / above invoice could I expect on that?

    Also, does anyone have experience with the Audi extended warranty? With other brands I have gotten the 7 yr / 100K miles / $0 deductible. What could I negotiate for something similar from Audi? Is it a good idea to get the wheel insurance? Wonder why your auto policy wouldn't cover that.

    Thanks much for any information. This got a little wordy.
  • blkhemiblkhemi Member Posts: 1,717
    I've got both an '06 A8L W12 and an '07 S8. I can tell you from experience that you'll be hard-pressed to find a more equipped vehicle.

    Yes, I've seen the platimum beige in person, and no, the Website doesn't do it justice, in fact, none of Audi's paint schemes.

    There is room for negotiations with these cars. A buddy of mine just bought an A8 Sport for 1k above invoice, pretty darn good, in my opinion.

    Audi's extended warranties are standard fare, just like the other makers. My W12 and S8's both have 8 yr/100k mile warranties.

    I'm not sure, but I think that Audi revised it's wheel insurance program. When I bought my cars, it was for cars with only 19's and 20's. Now hear that it's for all of Audi cars.

    Most manufacturers(save for BMW on the brakes) don't cover brakes, tires, or wheels because they're considered a wearable item. Audi replaces the wheels, for any reason, for the duration of the wheel protection period.
  • pmcb48pmcb48 Member Posts: 192
    Thanks for the information. If I might ask, what can I expect to pay for a negotiated price on a 8yr/100K Platinum extended warranty? I'll be getting the 19" wheels; same question re the wheel insurance. Thanks again.
  • foster1foster1 Member Posts: 17
    I have a 2005 A8 with northern blue pearl and the platinum leather. I think the combination is rather bland, and the northern blue looks more like what the rest of the world would call "grey". Also, a lot of VW's and Hondas are a very similar color. Unfortunately, I bought mine off the dealer lot and there wasn't much choice. If I were ordering one, the one shown in the 2005 Audi A8 catalogue, which was black outside, with sycamore trim and brown perforated leather, looked like a car from a whole better class.
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