Dealer Mark Up

[Deleted User]

Hi

In 34994 I was looking at the Wrangler and the dealer added an addendum to every Wrangler. The addendum included $199 for pinstripe, protection package for $599, and a SE regional adjusted market value of an additional $999. Thus every single vehicle was $1797 over the manufacturer's sticker (MSRP). This made their starting point in determining the cap cost the inflated price. Do you think that the regional markup is reasonable or bogus? Thank you.

Michaell

kara8154 said:

Hi

In 34994 I was looking at the Wrangler and the dealer added an addendum to every Wrangler. The addendum included $199 for pinstripe, protection package for $599, and a SE regional adjusted market value of an additional $999. Thus every single vehicle was $1797 over the manufacturer's sticker (MSRP). This made their starting point in determining the cap cost the inflated price. Do you think that the regional markup is reasonable or bogus? Thank you.

Bogus.

Find another dealer.

kyfdx

kara8154 said:

Hi

In 34994 I was looking at the Wrangler and the dealer added an addendum to every Wrangler. The addendum included $199 for pinstripe, protection package for $599, and a SE regional adjusted market value of an additional $999. Thus every single vehicle was $1797 over the manufacturer's sticker (MSRP). This made their starting point in determining the cap cost the inflated price. Do you think that the regional markup is reasonable or bogus? Thank you.

Just ignore those items, and make your offers, as though they weren’t there. You don’t pay MSRP, or MSRP+those items, anyway. It doesn’t matter where you start, just where you finish.

[Deleted User]

kyfdx said:

kara8154 said:

Hi

In 34994 I was looking at the Wrangler and the dealer added an addendum to every Wrangler. The addendum included $199 for pinstripe, protection package for $599, and a SE regional adjusted market value of an additional $999. Thus every single vehicle was $1797 over the manufacturer's sticker (MSRP). This made their starting point in determining the cap cost the inflated price. Do you think that the regional markup is reasonable or bogus? Thank you.

Just ignore those items, and make your offers, as though they weren’t there. You don’t pay MSRP, or MSRP+those items, anyway. It doesn’t matter where you start, just where you finish.

Thank you for both responses.