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Is Honda America in trouble?
American Honda Reports Record September Truck Sales
Total September Honda and Acura light truck sales increased 7.3 percent* over last year to 49,114 units and broke the previous September record of 44,271 set in 2004, American Honda Motor Co., Inc. announced today. American Honda sales continued on a record-setting pace of 1,160,510 cars and light trucks, increasing 3.8 percent over last year on a daily selling rate basis, putting the company on target for a 13th straight year of sales increases.
Yet another month passes and once again, Honda's sales figures are slumping badly. The only vehicles propping up a vast sea of negative numbers was the Civic Hybrid, a miniscule rise for the MDX, and massive sales for a freshly minted 2007 CR-V. The figures on the CR-V are absolutely astounding and quite shocking when you notice that they're within a thousand or three of unseating the Civic and Accord as the best selling vehicle in the Honda stable!
American Honda October Sales Increase 3.7 Percent; All-New CR-V Sets All-Time Sales Record
Honda's light trucks continue to shine with another record month of sales
TORRANCE, Calif., Nov. 1 /PRNewswire/ -- Honda and Acura total vehicle sales of 110,624 for October increased 3.7 percent over last year on a daily selling rate basis, American Honda Motor Co., Inc., announced today.
American Honda light truck sales of 52,789 led the increase with a 15.6 percent gain that broke the previous October record of 49,193 set in 2004.
I sort of counted the Fit and the RDX -- though they didn't exist a year ago, they did boost Honda's October total by 4,500 units. A positive number is a positive number, right?
So... The newest Civic is only a year old, the Accord, last refreshed in 2003, isn't due to be replaced until 2008 (and the hybrid version is tanking in sales compared to the Camry) -- and as far as I know, there's nothing due to be replaced in their lineup for a couple years or more.
Hardly a "death knell", since Honda is still moving over a million vehicles into the US buyers' hands annually. But, is this symptomatic of a bigger problem just manifesting itself? Is Honda in real trouble here, or are they just suffering the auto industry's (except for Toyota) current sales slump with everyone else?