Negotiating Sale Price

I have financed a car in the past and obviously negotiated some sort of discount off MSRP.
I am not looking to lease a vehicle and was looking on the dealer website where they advertise a 9% discount on a car. I inquired about this vehicle, but was told that the discount was only if I were to finance the car. They told me they could not work out that discount on a lease and were only giving me 4% off MSRP.
Is there any truth to this or should I be looking to negotiate the price further?
I am not looking to lease a vehicle and was looking on the dealer website where they advertise a 9% discount on a car. I inquired about this vehicle, but was told that the discount was only if I were to finance the car. They told me they could not work out that discount on a lease and were only giving me 4% off MSRP.
Is there any truth to this or should I be looking to negotiate the price further?
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