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Is There Room in the Luxury Market for Hyundai?

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    ateixeiraateixeira Member Posts: 72,587
    donna388 originally wrote:

    Just last week, there was a comparison test on MotorWeek between the Camaro and the Genesis coupe. The Camaro coupe won because of its superior suspension when compared to the Genesis coupe, even though the Genesis was considerably quicker.

    Here is what they said...

    The Genesis also benefits from a well-planted chassis. It delivers great grip, but also a harsh ride. Still, while both sport coupes are nimble, the much lighter Genesis feels more the part

    They also wrote:

    it did best the Camaro in acceleration and handling

    More planted, more grip, more nimble, best handling, and all you take out of that entire review is the harsh ride part? :confuse:

    Biased, much?

    They made it pretty clear why they like the Camaro better:

    if you want a great looking car that also relives Detroit's glory days, the Camaro is a powerful magnet. And, since these cars are much about their appeal to all of our senses, that's we way we'd go too.

    Let's go back to what you said originally - "Camaro coupe won because of its superior suspension".

    That is very clearly not true. Superior ride, that's it, but a suspension includes ride and handling, not just ride.
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    donna388donna388 Member Posts: 69
    :)

    "You win the award for misquote of the century." :sick: Oh really?

    Kindly show me and please quote what I supposedly misquoted.

    All I posted were direct quotes from the MotorWeek site.

    A so called Sports Car does not need to ride harshly.

    "It delivers great grip, but also a harsh ride."

    My point is, Hyundai is lacking in their engineering for many of their products when it
    comes to suspensions, with the worst examples being found in many Azeras. :lemon:

    :D
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    ateixeiraateixeira Member Posts: 72,587
    You said the "Camaro coupe won because of its superior suspension" when referencing Motorweek.

    They actually said it was more planted, had more grip, felt more nimble, and despite a harsh ride was the best handling.

    I'm sure John Davis would feel misrepresented.
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    donna388donna388 Member Posts: 69
    :)

    From your post, and I quote:

    "They also wrote: it did best the Camaro in acceleration and handling"

    But not the ride. That's what I am talking about.

    Were I in the market for a V6 so-called Sports Car, I would certainly choose the Camaro,
    and I think that most people will do likewise also mainly because
    of Chevies proven record and its superior ride.

    BTW, what do you drive? :confuse: (This'll be good!)

    ateixeira doesn't even own nor probably has never even driven any Hyundais.

    :D
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    ateixeiraateixeira Member Posts: 72,587
    I changed the subject to better represent what Motorweek actually said.

    They chose the Camaro despite the fact that it was less planted, felt less nimble, had less grip, and lost in overall handling. All those things are characteristics of the suspension.

    In their conclusion the styling and attention the Camaro garnered was the main reason it won. The softer ride is mentioned but wasn't enough to earn the better handling label that they still gave to the Genesis coupe.

    Earlier you said suspension, now you've changed it to ride only, which is just one small aspect of a good suspension. My Sienna rides beautifully but that does not mean I'd conclude the suspension is better than my Miata, which rides stiffly. Each has a distinct audience.

    You'd think a sport coupe would give priority to handling, like my Miata. Do you really want a floaty, isolated ride in a sport coupe?

    The Hyundai, overall, was better at 3 other aspects (planted feel, grip levels, and nimbleness) and had the better overall suspension in Motorweek's view.
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    houdini1houdini1 Member Posts: 8,327
    What proven record does a discontinued/revived new model have? GM's overall record is that they went bankrupt and are now owned by the Union and the government !

    I guess it comes down to personal preference...you either like a firm ride or you don't !

    2013 LX 570 2016 LS 460

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    tj6968tj6968 Member Posts: 23
    Luxury=upper class. And basically nobody from the upper class is going to look at whether a Pontiac performs better than a Mercedes. They will choose the Mercedes.
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    backybacky Member Posts: 18,949
    In how many of those reviews does the reviewer say that the Genesis' suspension is or has a "problem"?

    Maybe Hyundai is revising the suspension tuning on the Genesis sedan because they found out that enough people don't like the original suspension tuning, so they figure it should be changed. Do you talk about a car having a "problem" each time the manufacturer makes a running change to it? For example, when Lexus upped the V6 on the ES to 3.5L, did you talk about the "problem" with the Lexus V6?
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    backybacky Member Posts: 18,949
    Unless you are a billionaire like Warren Buffet or other free-thinking upper class person and don't give a c*** what snobs may think of you because of what you drive. :P
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    tenpin288tenpin288 Member Posts: 804
    Here's an interesting article that appeared today...

    http://www.msnbc.msn.com/id/32637610/ns/business-washington_post/

    ;)
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    carolinabobcarolinabob Member Posts: 576
    Replying to 2862. All of them. Read the articles. Also, Lexus increased the hp of the V6 because it was considered underpowered for the car. Auto manufacturers sweat blood over spending 50 cents in changes on cars; they do not do it lightly. Revising a suspension on an existing car that “operates as designed” is not something they want to do. Personally, I am glad Hyundai recognized it as an issue/problem/concern/whatever and did something.
    BTW, this topic is whether or not Hyundai is ready for the luxury (prestige) market, not Lexus. Nor is it about other car companies.
    Also, Hyundai replaced shocks on Azeras at great cost. And they revised the suspension.
    Replying to 2864. There is no doubt that Hyundai sales are increasing and that is a good thing. However, according to a Wall Street Journal article, 51% of cash for clunkers sales went to Toyota, Honda and Nissan and 39% to Detroit Three. That left only 10% for everybody else, including Hyundai.
    It will be interesting to see how everything falls out in 2011 and 2012 for all companies selling cars in US. Hope we are all here to see it.
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    captain2captain2 Member Posts: 3,971
    nothing surprising here - ANY mfgr of anything that is cheaper than its competition will do better than its more expensive rivals when the economy is bad.
    What is interesting though, is that when our erstwhile government decides to subsidize things, the same buyers are seemingly going back to the established brands. The bad rap that the Korean cars have apparently still out there.
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    m4d_cowm4d_cow Member Posts: 1,491
    Reputation, especially bad one, is hard to erase. Hyundai's in this regard''s been doing an amazing job to fix things sooner than the Japanese did, not bad. Seems like some of us are expecting too much, while another group of us are easily satisfied. Well, hopefully I'm neither. :shades:

    Does Hyundai still got homeworks to do? Definitely yes. Is Hyundai doing it's homework? Yes.
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    captain2captain2 Member Posts: 3,971
    agree with this, and remembering that the Japanese had a pretty darn poor rep ([non-permissible content removed] carp) back in the 60s and 70s, it was into the 80s before the Japanese car ascended to a point that it was generally regarded as 'better'. I'm not so sure that Hyundai can expect to live down the 80s/90s, quite as fast as they seem to want to, but it's not for the lack of trying!
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    ateixeiraateixeira Member Posts: 72,587
    C4C was only short-term. Came and went.

    During the crisis, probably the manufacturer in best shape was Subaru, with sales that didn't really drop at all, but I believe Hyundai was 2nd.

    They are well poised, in a good position for the rebound, when it does eventually come.
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    backybacky Member Posts: 18,949
    All of them.

    I've read some of them. None said the suspension is a "problem."

    As for mentioning Lexus, that was in response to your bringing Lexus, MB, Audi etc. into the conversation. The best way to stay on topic is to do so yourself. ;) For example, Toyota, Honda, Nissan, and the Detroit Three are "other car companies."
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    carolinabobcarolinabob Member Posts: 576
    Semantics. Look it up if you don't know what it means. While they did not use the word "problems," they indicated suspension/ride were concerns, deficiencies, whatever you want to call them. They did NOT like it. Period.
    I mentioned the other cars for comparison purposes to Hyundai earlier, whereas you seemed to mention Lexus solely to distract people from the message.
    My post provided additional information to an earlier post re: car sales.
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    ateixeiraateixeira Member Posts: 72,587
    Reviewers complain about every car. No car is perfect.

    That's nit-picking to the extreme. No suspension is perfect, they either ride stiffly or aren't as sporty as they could be.

    I could say that about any car on the market.
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    ateixeiraateixeira Member Posts: 72,587
    Gorgeous...and no it's not the new Benz CLS.

    image
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    backybacky Member Posts: 18,949
    I don't dispute that the reviewers who said they did not like the suspension on the Genesis did not, in fact, like it. I don't like lots of things on lots of cars. It doesn't mean the car has a problem. It would be very egotistical of me to say "Car X has a problem!!!!" just because I don't like it. Even if I could find other people who agree with me, including some professional reviewers, all it would mean is that we agree that we don't like the way the car behaves in that respect.

    Here is an example. I will use a Hyundai so you don't jump all over me again for mentioning another brand (which you like to do with frequency). The Hyundai Accent has the worst overall IIHS crash test scores of ANY car sold in the US--at least the last time I checked, several weeks ago, that was true. Some might say that is a "problem." I think it sucks, personally, and is inexcusable. But it's not a problem of the car. The car is acting as designed. The "problem," as it is, is with the executives at Hyundai who decided to sell a car that is designed that way, when it's possible (cf. Versa, Yaris) to design a small, inexpensive car that has much better crash protection. Maybe you would say the same thing regarding the suspension of the Genesis. Now take another example: in early Gen 3 Elantras, there was a recall for the driver's front airbag. It did not deploy correctly due to a problem in the airbag sensors. The problem was corrected. The car then acted as designed.
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    captain2captain2 Member Posts: 3,971
    UG-leeee
    the door handles appear to be about 10' long. The only car I can think of that was as ridiculous looking were the first iterations of the bangle butt 7s. A bad attempt at product differentiation IMO unless of course you liked all those plastic clad Pontaics of yesteryear
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    carolinabobcarolinabob Member Posts: 576
    Not buying into your position, but I give up! As I learned teaching in high school and college, some people just can't learn.
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    hjc1hjc1 Member Posts: 183
    These people can learn ..... But maybe they just have an OPINION
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    m4d_cowm4d_cow Member Posts: 1,491
    @Pic: Unless I'm totally mistaken, that's the upcoming Sonata. Doesn't look much like the concept car though...
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    ateixeiraateixeira Member Posts: 72,587
    Yup, 2010 Sonata. I think it looks great.

    They managed to do what the Accord tried to do, from the side, only they succeeded.

    It looks much richer than the current Sonata, which I always felt was sort of bland.

    Hyundai's styling is very inconsistent:

    * the Accent is, eh, for its class not too bad, the sporty concept looked better
    * the Elantra is OK, but a bit bulbous
    * the current Sonata is too anonymous, this new one much better
    * the Azera I like, swoopy and the first hint that they were trying harder
    * the Genesis is very safe but handsome enough
    * the Equus is just plain ugly

    Even the SUVs are a mismatch.

    * Tucson is a bit piece-meal, with some odd parts
    * Santa Fe is handsome, probably their best looking truck
    * Veracruz should have gone further, also anonymous

    Recent efforts (Kia Forte, new Sonata) do seem to be better, though.
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    tenpin288tenpin288 Member Posts: 804
    Tucson is a bit piece-meal, with some odd parts

    Take a look at the new coming-soon Tucson and see what you think...

    http://www.hyundai-blog.com/index.php/2009/08/25/officially-official-next-hyunda- i-tucson/

    http://carscoop.blogspot.com/2009/08/2010-hyundai-ix35-tucson-comprehensive.html-

    :shades:
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    ateixeiraateixeira Member Posts: 72,587
    A definite improvement. Sort of reminds me of the Rogue from the profile and certain Fords from the front (S-Max, Fiesta), but it's well integrated and should match nicely next to a Sonata in showrooms.

    Like I said before, like it or not, at least they're trying.
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    m4d_cowm4d_cow Member Posts: 1,491
    I understand what you're saying.

    To me, at least:
    Accent, Elantra, Sonata - Bland bombs
    Tucson, Veracruz - Ugly
    Azera - Ok
    Genesis - 50% bland, 50% classy
    Equus - Yuck
    Santa Fe - Good looking (fix the interior material please)
    Genesis Coupe - Now that's cool

    Upcoming Sonata - Not bad, but I'll wait for more pics to decide

    i20/i10 - They should bring this to the market ASAP

    Kia Forte - Nice
    Spectra - Not bad
    The rest of Kia lineup - Either 10000% bland or darn ugly
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    ateixeiraateixeira Member Posts: 72,587
    Forgot the coupe, and I just sat in one last weekend. I think it's styled appropriately - typical Asian sport coupe. They could charge more for it if it had a nicer interior.

    Agree about the SF's interior. If it matched the Veracruz' interior that would be great, but it really doesn't.
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    captain2captain2 Member Posts: 3,971
    In the latest CR a 'sporty car' comparo pitting the Coupe vs. the Mustand, Camaro and Challenger. The Coupe(at $28k) several thousand cheaper than the V8'ed D3 entrants
    Finished third well behind the Ford and the Chevy and probably at least in part to the limitations of the V6, it was also the slowest by a substantial margin. As per donna388s comments, CR had a lot to say about bad ride characteristics, but conversely lauded its handling. It is no trick to tighten down a car's suspension to the point that it can handle like a go kart, it requires so much more to be able to provide that same level of handling while not adversely effecting ride. Apparently GM and Ford are capable of doing a better job at this - at least right now.
    This is unfortunately where the Coupe is destined to compete - against those decidedly pedestrain (from a lux standpoint) D3 entrants. Had Hyundai really had any intention to position the car as any sort of luxury entry they certainly would've upgraded the interior, added some more bling , and priced it a bit higher so that the more logical market for the car would be the G37/3 series/A4 buyers. The Coupe - as a Genesis - would seemingly hurt the brand image - not help it.
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    dean3927dean3927 Member Posts: 80
    ********************************************************************************- ***********

    http://www.hyundai-blog.com/index.php/2009/08/21/new-hyundai-sonata-sedan-fully-- undisguised/

    ********************************************************************************- ************
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    fintailfintail Member Posts: 57,179
    Kind of odd...sleek, but....meh. A conglomeration of what's been done before. However, it is better looking than a Camry.

    What's the Asian fixation with gigantic light clusters?
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    carolinabobcarolinabob Member Posts: 576
    Page 98, Oct. issue, C/D Fleet Files.
    "So far, there are two camps: the Genesis detractors who decry the ride qualtiy and feel it;s cheap and those who don't like the ride quality, but are amazed by how upscale the Genesis feels." Mike Gillies
    Good news is they plan to keep it 100,000 miles which will give it a good long test. Too bad they cannot do one with the 3.8 as that will be the vast majority of sales.
    I have seen reports that state that the 3.8 does ride better than the 4.6 and the 17" wheels on the base may ride best of all.
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    bobadbobad Member Posts: 1,587
    A conglomeration of what's been done before

    Obviously. The same can be said of every car style. A good stylist's WANT some of their styling cues to look a little bit familiar. That's styling 101. If a car had no familiar styling cues, it would be considered "radical" or "alien". Believe me, that doesn't sell.
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    fintailfintail Member Posts: 57,179
    Actually, many successful cars haven't been watered down derivations of previous ideas. It's a very recent trend, as auto design schools have adopted a lemminglike attitude.

    That's styling 102 :P
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    backybacky Member Posts: 18,949
    Funny that they didn't say the suspension has a "problem"
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    bobadbobad Member Posts: 1,587
    If you were a CEO for a car manufacturer, would you rather a radical design that sold 50 cars per month, or a conservative design that sold 5000 per month? I thought so. That's why all the great, popular cars made by the top car makers don't have radical styling. People are afraid to buy radical designs that may look stunning today, but look weird in 2-3 years. That's why stylists must be reigned in. If given a free hand, they invariably commit Hegh'bat.
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    ateixeiraateixeira Member Posts: 72,587
    provide that same level of handling while not adversely effecting ride

    What was the avoidance manuever speed for each of those 4? My CR is at home and not in front of me.

    You can trade off a bit of ride to obtain better handling, and I think that's appropriate in the sportiest coupe you sell. The 2.0l turbo coupe probably has smaller wheels with more tire sidewall and a bit more compliance.

    I agree 100% with your last paragraph.

    As it stands, it may compete for best "Secretary's Car", i.e. the lesser, V6 models of those D3. In that segment, ride probably matters more than handling.

    Though it is lighter than those, so performance falls between the V6 and V8 D3.

    I really like the styling of the new Camaro, but buying it in a V6 just seems sacreligious to me. If I wanted one, I'd get the V8, not the poseur model that LOOKS like the V8. That's just me.

    If I could not afford a V8, I'd buy a used V8, not a new V6.

    Having said that, I would not shop in that segment at all, as I prefer light and efficient. A tuned 2.0 turbo Genesis coupe would be more appealing to me.
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    ateixeiraateixeira Member Posts: 72,587
    From the front it actually reminds me of the Toyota Solara coupe, but executed much better.

    The interior also looks nice, reminds me of the Veracruz.
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    fintailfintail Member Posts: 57,179
    Depends on which manufacturer I represented. If I was selling something with a little reputation, I wouldn't want it to look like a warmed-over copy of existing themes.

    Many great cars which have become very popular were seen as radical when new. The sad thing is in 2009, everyone is scared of any kind of change, and design schools churn out robots who fill this artificial demand. It requires less thought, less time, less money, to copy something else.

    A car can be "safe" design-wise and not ape what others did a couple years ago.
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    ateixeiraateixeira Member Posts: 72,587
    You call this copy-cat? That's a stretch...

    image

    It definitely pushes the envelope for a mainstream sedan. Look how sharp those creases are, and check out the angle of the C-pillar, very fastback.

    I think they took major risks, and IMHO it paid off.
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    fintailfintail Member Posts: 57,179
    Kind of a CLS with generic oversized Asian light clusters to me.

    That image is also photoshopped or otherwise retouched, especially at the peak of the A-pillar.

    Whyu don't they remove the grille and just have one gigantic light assembly in the front? ;)
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    ateixeiraateixeira Member Posts: 72,587
    Saw your pic in the Mystery Car Pix thread...

    There's no doubt the designers were inspired by the sleek Benz CLS, but that's not a bad thing.

    The Sonata has very pronounced creases on the hood and sides, though, that give it a totally different character.

    The one thing that does look similar is the greenhouse, specifically the side glass and C-pillar.

    But looks at the details and I say there's no way that's copy-cat.
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    fintailfintail Member Posts: 57,179
    If the CLS was never born, would the Sonata have randomly assumed this design? Really?

    Indeed, it's not a bad thing for the Sonata to be aping such a sleek vehicle, but I am simply honest about the design genetics. The semi-Mazda hood and some character lines on the sides which may or may not exist on the actual car don't hide this.
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    ateixeiraateixeira Member Posts: 72,587
    Of course not, but it's an evolution of that design that goes a lot farther, pushing the envelope.

    The Mazda6 tried to mimick that style and didn't quite make it. I just think Hyundai nailed it.
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    m4d_cowm4d_cow Member Posts: 1,491
    The photobucket picture doesn;t match the "undisguised" one. Assuming the undisguised version is the real one, I'm not too impressed.

    Sleek? Yes. But true, the gigantic front lights aren't nice even the slightest bit.... there are some odd proportion elements too...

    Styling 101? How about styling 201: make a car distinctive enough yet still good enough to sell in large numbers (look at Nissan and Infiniti)
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    ateixeiraateixeira Member Posts: 72,587
    make a car distinctive enough yet still good enough to sell in large numbers (look at Nissan and Infiniti)

    Some models, sure, but let's remember the Hyundai Genesis is cleaning the Infiniti M's clock. TKO in the first round.
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    backybacky Member Posts: 18,949
    It's so big there is now no way to reply to posts. :sick:

    I hope the car that makes it to the States looks more like this photoshopped version with a smaller, Genesis-like grille than with the bigger grille in the official photos.

    The way it is with Hyundai, they will be accused of copying someone no matter what they do. If they made the new Sonata more boxy, they would be accused of copying the CTS. If sleek, then it's copied from whichever one of the sleeker cars on the market comes to mind. There are only so many ways to pen a 4-door sedan. Hyundai went the sleek, fastback route with the 2011 Sonata, and I think it turned out well, but it will invariably be reminicent of other sedans that went the same styling path, ala Mazda6 and VW CC, also Audi and MB.
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    ateixeiraateixeira Member Posts: 72,587
    There are only so many ways to pen a 4-door sedan

    Well said.
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