Car Commercials, the good, the bad, and the annoying!

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  • crkeehncrkeehn Member Posts: 513
    Is going to the Dogs.

    As Nissan once proclaimed "Dogs like Trucks"
  • brekkebrekke Member Posts: 304
    There was one commercial that followed a long funeral procession with a voiceover of the deceased reading his will. It went something like this:
    "To my wife, who splurged like there was no tomorrow, I leave a dime and a calendar.

    To my business partner, whose motto was 'Spend, spend, spend' I leave nothing, nothing, nothing.

    And to my nephew Steven, who once said, 'Gee Uncle Ernie, it really pays to own a Volkswagen' I leave my entire fortune of $953,000,000. Cut to a Beetle at the end of the procession, a young guy's driving. He may or may not have been the only one crying.

    I found it in one of my advertising awards books years ago...I think it blows away any of the new VW commercials.
  • andre1969andre1969 Member Posts: 25,985
    How about that one where the guy with the Tracker is about to give the semi a tow? So unrealistic it's funny.

    Actually, we used my '68 Dart to pull-start an old Ford moving van that was fully-loaded. Too bad Chrysler wasn't still selling Darts in 1996 though...it would've made a hell of a testimonial!!

    -Andre
  • spin360spin360 Member Posts: 8
    a few months back I was fliping through channels and saw an ad for the Fox family channel. It was a play on a car advertisement, along the lines of "if kids designed cars." I only saw the ad twice.. never from the beginning.. so I don't remember it too clearly, but it had a narrator saying things like "..the luxury.." while showing a fancy looking brushed aluminum snack bar. Actually the last scene in the ad showed the car (with a huge 3D bunny face plastered on the hood) skiding through a wet asphalt parking lot with its front tires turned in a slide (kind of like those Nissan Maxima ads) throwing water, with the parents in the back seat screaming and the kids presumably up front. I got a kick out of it... but then again I'm easily amused. :-)
  • chevytruck_fanchevytruck_fan Member Posts: 432
    the latest CRV commercial it says something about deceptive head room where these tall girls think the guys are taller because of the head room in the CRV. My question is, wouldn't this mean that the CRV had no headroom and then would make the guys taller. What were they thinking?

    Some commercial I like:

    Of course the Silverado, the new HD series, I just love the commercials where they dump a load of dirt into a truck! Everybody has to admit the Like A Rock is one of the best commercial series of all times, everybody know the song and the truck that goes along with the song. This is an example of what to do right in a commercial. (ties with the Marlboro man and magnificent seven theme)

    I also loved the Ford Country commercials (ones sung by alan jackson)

    The new suburban I think is pretty cool, showing the heritage, I like when automakers do this.

    I liked the saturn commercials when they first came out that included lots of shots of the workers, and the UAW banner, thought this showed guts as an automaker.

    ALL TIME FAVORITES---Those old Chevy commercials with see the usa in your chevrolet song, with the car turning on the table thing's, I love watching that old footage, man that was awesome. ANd the song, if only a automaker could come out with this now "drive your chevrolet through the usa, Americas the greatest land of all, on a highway or a road along a levy performance is sweeter nothing can beat her, life is completer in a Chevy"

    I think commercials with songs do a good job of imaging.

    BAD BAD BAD COMMERCIALS

    Mazda, zoom zoom zoom is suppose to make me want to buy this, this isn't even brand imaging at all.
    Retarded.

    Volkswagon Cabriolet, where they go to a party and decide to drive under the stars, not really bad I just don't like it. And the mr roboto.

    I Agree with the majority, the dog commercials are retarded for the odyssey, as well as ever Toyota commercial.

    The newer dodge commercials with the ants and junk, oh man, this is as good as the caddy that zig's, I will add sales have suffered considerably.

    Chevy commercial with the lady on the bench seat out of the tahoe, I love chevy and I relize this commercial is corny.

    Bottom line, if you get a song that is fits well it will do wonders for commercials.

    What do you guys think about my choices?
  • bdreggorsbdreggors Member Posts: 143
    I pretty much agree with your choices, but I did like the 'Mr. Roboto' VW ad and I guess of one of the five people in America that got a kick out of the "Caddy That Zigs" campaign (never saw what the controversy was with Cindy Crawford).

    Didn't think about the CR-V commercial in that way. For that whole height 'illusion' to work, it would have to have lots of LEGroom. Oh well...
  • chevytruck_fanchevytruck_fan Member Posts: 432
    I assure you that my comments were not in the spirit to disparag anyone who is mentally disadvantage, and frankly I would rather you have email me and told me how you felt instead of doing it a childish way of saying you don't like me and calling me a stupid.

    Oh geeze while I'm writing this message a Zoom Zoom commercial came on, oh save me aaaahhhhhh
  • ls1v8ls1v8 Member Posts: 34
    Joe Isuzu

    It's been to long. But he is back. Still won't buy an Isuzu....
  • protegextwoprotegextwo Member Posts: 1,265
    It's just gets better, every time I see the commercial. The best ever! Thumbs up! Zoom Zoom Zoom! Zoom Zoom Zoom....

    -Larry
  • fezofezo Member Posts: 10,386
    I was very happy to see that. No, I wouldn't buy one either but those were some of the finest ads ever!
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • andre1969andre1969 Member Posts: 25,985
    Some of their recent ads claim, rather proudly, that you won't find a car in their lineup because they're a TRUCK company.

    Yet, I remember back in the 1980's, their ads proclaimed, rather proudly, but not nearly as loudly as that truck guy does, that they were Japan's oldest car company, building cars since 1923 or something like that.

    Kinda funny, when Japan's oldest car company has to call it quits on cars! Although, at the same time, isn't Oldsmobile America's oldest nameplate?
    -Andre
  • tincup47tincup47 Member Posts: 1,508
    In Japan they still build cars, they gave up importing them in the early 90's because there was too much competition and GM wanted to market the Impulse as the Geo Storm. Their other car, the Stylus, wasn't price competative with the US built Civic and Sentra, so their sales went down to the point that it wasn't worth importing them.
  • ls1v8ls1v8 Member Posts: 34
    has never laid eyes on "Joe" and "That's The Truth". :) all things old are new again I guess.
  • jkidd2jkidd2 Member Posts: 218
    Someone earlier mentioned the Tracker commercial where you are supposed to believe the Tracker is going to pull a semi. I noticed just yesterday, that if you watch the bottom of the TV screen towards the end of the commerical in very small print, there is a disclaimer telling you the Tracker can't pull the semi. Unbelievable!
  • ineto6ineto6 Member Posts: 161
    like Pontiacs: "Wider is better" is appropriate for the Trans-Am, but "Weirder is better" is appropriate for the Aztek.
  • infinia1infinia1 Member Posts: 174
    the one where the golf is stuck in the tree and the dorks are throwing their shoes at it is the stupidest ever!!!
  • andre1969andre1969 Member Posts: 25,985
    Here's one they haven't run in a couple years, but it used to irritate the hell out of me. It would be late at night, at the CarMax lot, and there was a fence around the lot.

    A white 1969 Dart Custom hardtop (I have a white 1968 Dart 270 hardtop, so you can see how this is going to piss me off ;-) is parked outside, honking its horn. One of the cars inside honks back, and at the bottom of the screen subtitles print out what the cars are saying.

    Basically it goes something like...

    "I wanna be a CarMax Car"
    "Only 1 out of 10 cars gets to be a CarMax car"
    Blah-blah-blah, "Quality", blah-blah-blah, "Certified", blah-blah-blah "Inspected", etc.

    Finally, the Dart gives up, and is just about to leave, when you hear it try to start, and grind slower and slower...and then finally, one last honk
    "Can I get a jump?"

    I've been to CarMax a few times, and would always get a chuckle when I would see one of their cars refuse to start for a customer...I can just see Walter P. Chrysler right now, smiling in his grave ;-)

    -Andre
  • ineto6ineto6 Member Posts: 161
    infamous Infiniti commercials with just trees? You might not like it, but you probably remember it.

    The stupid commercial about from the country that invented rock n roll.... car was built in Canada.... strange, I did not know Canada invented rock music.... strange marketing... just like the Intel Pentium series :)
  • jkidd2jkidd2 Member Posts: 218
    That new KIA Optima commericial is very bad...appears its going to be a "series" as I have seen 2 featuring the same guy....both equally annoying. I miss the old KIA guy.....him, I liked.

    This may be only played in Texas, but Dodge has one out that drives me crazy...."whether your a dot.com a no.com, a hot mom"....they play it to death....."Dodge, different by a country mile".

    The new add for the Lexus 430 all in French...hate it! Beautiful car though!

    Can't think of any good ones out lately.
  • ejonavinejonavin Member Posts: 36
    I saw this ad and thought that I was watching one of the many french channels. Did your version have sub-titles? I don't think the one I saw had any (on english language channel).
  • chevytruck_fanchevytruck_fan Member Posts: 432
    If I see that friggin daewoo commercial where they guy goes inside and asks whos car that is and his wife says its yours again I'm going to kill myself
  • andre1969andre1969 Member Posts: 25,985
    Anybody's who's lived in the Washington DC area for a long time should remember this jingle...

    Oh you always get your way...at Ourisman CHEV-RO-LET!
    We're the number one dealer
    With the Number One Deal!
    A brand new Che-vy, get behind the wheel!
    You get service...selection...and credit while you wait!
    So come on down to Ourisman, and drive one home TO-DAY!!
    Oh you always get your way...at Ourisman CHEV-RO-LET!!

    Just to show how old this commercial is...well, they've got this blonde lady that dressed in some Brady Bunch fashion, dancing around in front of a fleet of '74 Impalas. They aired it forever in the 70's, but then it went away. For some reason, it made a resurgence around 1987, but, thankfully, has been laid back to rest. Now that retro is in again, I'm surprised they don't bring it back!

    -Andre
  • tincup47tincup47 Member Posts: 1,508
    I used to love some of the testimonials on those, especially the one where the customer said they saved over $1500 dollars on a $6000 Chevette.
  • serpentkiserpentki Member Posts: 20
    I have not seen a KIA Optima commercial yet and hope it is not as annoying as jkidd2 indicates. I bought an Optima and love the car, but if an annoying commercial will be associated with the car I will have to complain to KIA.

    Is this commercial only regional? What is the commercial like? I have seen KIA ads for the Sephia and they are humorously self-deprecating. Oh, this is terrible. Should have provisions in the warranty.
  • bdreggorsbdreggors Member Posts: 143
    The first one showed a silver Optima sitting in a driveway and a guy gawking over it, going over every inchof the car while a voiceover plays. The man then goes inside his house and asks his wife "Whose car is that in the driveway?" and she says "It's yours, Bill (I think his name is Bill)." And he says "It is, isn't it?"

    The second one shows the same guy at some fancy dinner party. He gets up and says "There's a car in the parking lot with it's lights on; its silver, looks new" and everyone promptly runs out to see. Again, a voiceover plays while showing the car, followed by a guy saying, "Hey, Bill, isn't this your car?" and Bill says "It is, isn't it?"

    I assume it's a national campaign. The first one was cute, but the second one got annoying. Well, at least Kia isn't pretentious like Hyundai!

    I hate that SC430 commercial, too. That plus the IS300 spots make my list.

    Two ones I like are the LeSabre one advertising the free airline tickets, the Chevy Impala/OnStar one with the guy with the beard, and the newest Mercury Grand Marquis commercial, which I think is regional (Florida). The camera is in a pitch black place and then you see titles saying "The ocean floor" and "The Grand Canyon at Night", then the camera plans out and the trunk on a GM closes.
  • jkidd2jkidd2 Member Posts: 218
    The first is rather old...but I really thought it was a clever add....its for the VW Jetta, with the couple driving thru the French Quarter in New Orleans. The women puts a tape in and the music starts playing and they begin to notice that everything outside of the car is insync with the music....thought it was pretty cool...and I never got tired of seeing it.

    I hate the new add for the Highlander with the man lost in the frozen tundra and a Highlander pulls up and the window goes down and there is some loud trendy sounding music playing inside and an unseen person hands the man some coffee and then drives away. That one got old real quick.

    Chevytruck...I think the add you are referring to is the KIA Optima add vs. a Daewoo add...
  • pjd58pjd58 Member Posts: 366
    VW has always had the most clever commericals. I love the one from 3 or 4 years ago when two guys driving a Jetta, pick up an old chair marked for the trash. After a while, they notice a foul stench(probably some animal waste) and dump it on the curb......DADADA. Also, like the VW commerical on the previous thread. I like Mazda's ZOOM ZOOM commericals.
    Dislike any commerical that states they're the best! Like, DCs the best minivan ever....are they NUTS. DC has numerous Quality issues. Chevy like a rock commericals.......NOT!
  • roadroachroadroach Member Posts: 131
    Anybody notice in some to the Frontier pickup ads (4x4 flying through the mud in super slo-mo) how much chassis and bed flex the truck shows? It looks like the bed of the truck is flexing 3-4 inches from side to side and up and down.

    I haven't seen that commercial in a while. Maybe somebody at Nissan finally noticed and pulled it...
  • dbakalardbakalar Member Posts: 39
    Wasn't it Peal Bailey that did the commercial for Ourisman Chevrolet back in the 70's? I used to love that commercial, and remember the reoccurance of it in the late 80's. Brought me back back back! Loved it.

    What's with the commercial that has the guy standing outside in the rain staring at his new Hyundai Sonata? Why the hell doesn't he pull it into the open garage he's standing in front of and dry it off like any other NORMAL new car owner? I can't STAND that commercial!

    Did someone a few postings up actually say they LIKE the Zoom Zoom Zoom commercial? At least I haven't seen that irritating little boy's version of the commercial lately. He's as irritating as the Zoom Zoom campaign!j

    Another bad campaign was for the Cadillac Catera. The Caddy that Zigs, with that stupid cartoon bird that hopped around the screen. Ugly cars, dumb commercials.
  • ls1v8ls1v8 Member Posts: 34
    Man that one chaps my youknowwhat. What is the point? Everyone hates the French...why bother showing it in the states?
  • lemkolemko Member Posts: 15,261
    If anyrthing, those SC430 commercials in French make me think of awful French cars like the Renault. It's not exactly the image Lexus wants.
  • ineto6ineto6 Member Posts: 161
    another ad for the snobbish... maybe they forgot that this is not Quebec :))
  • protegextwoprotegextwo Member Posts: 1,265
    Zoom Zoom Zoom, Zoom Zoom Zoom, Zoom Zoom Zoom....,Zoom Zooom Zoooom, you got to just Zoooooom Zoooooooom Zoom!!!

    Respectfully;
    zoomdog4u
  • ineto6ineto6 Member Posts: 161
    I remember when the last generation Integra came out. Acura ran the ad making the Integra to be like a rollercoaster ride.. kinda interesting.
  • millerro3millerro3 Member Posts: 136
    about the people who bought into Mazda's "zoom zoom" ploy!

    Does anyone think any Mazda, besides the Miata, Zooms?

    It's just as bad as "the Caddy that 'zigs'"

    Rob
  • windowphobe6windowphobe6 Member Posts: 765
    The Catera was overweight and underpowered; Mazdas tend to be underweight and underpowered. :)
  • protegextwoprotegextwo Member Posts: 1,265
    *It's not a ploy, it's ZOOM ZOOM ZOOM, you got to ZOOM ZOOOOM ZOOOOOM! Trust me on this, most Mazda's Zoom, hehe! Some faster than others, take a test drive at your local Mazda Dealership.

    *This message was brought to you buy Mazda USA and their loyal vehicle owners.

    -Larry
  • wishnhigh1wishnhigh1 Member Posts: 363
    we've got a Mazda exec on our hands. Either that or someone who is just abnormally freaky about his car!
  • windowphobe6windowphobe6 Member Posts: 765
    I drive one of the slower Mazdas - 626 LX, 2.0-liter four, automatic - and believe me, when called upon, she can Zoom Zoom.

    It helps, though, if you call her in advance. :)
  • millerro3millerro3 Member Posts: 136
    I think the 330i I have 'zooms' a little better, so no need to test drive the Mazda:(, although I would never state(besides here) that it 'zooms'.

    hey, if you like your Mazda, which I'm sure you do, more power to ya! To each his own;^}

    I just think that commercial is REALLY Annoying, and I AM in the right topic!

    ps--you make me feel so old adressing me as 'Robert Miller'.

    Thanks >8*(

    Rob
  • windowphobe6windowphobe6 Member Posts: 765
    Ownership of a 330i (which would no doubt leave my 626 gasping in the Beemer's wake) should shave a couple of years off your age, at the very least. :)

    (This may be why it never occurred to me to go shopping for Buicks: what hair I have left is already grey.)
  • rfruthrfruth Member Posts: 630
    May not sound like it but I kinda like GM products (not their advertising department, what are they thinking about ?)

    1) GMC ad "do one thing & do it well" Don't remind us that GM is the jack of all trades and the master of none.

    2) Pontiac Grand Prix "wider is better" yea if your a shareholder but not if you want to open the car doors in the garage or are trying to sqeeze into a parking spot at the super market ...

    3) The 'burb/OnStar ad where with just a phone call the doors are unlocked.

    4) Chevy like a rock, nuff said


                        Rob Fruth - Houston, Tx

                     http://freeweb.pdq.net/rfruth

    1981 Raleigh for commuting, errands & fun

    1997 Trek 2300 for real fun !

    2000 Honda Civic hatchback

  • ineto6ineto6 Member Posts: 161
    the old Ford commercials... "Quality is job one." I guess they can't say that anymore because it is not true?!?
  • bdreggorsbdreggors Member Posts: 143
    Deceptive advertising?? I'm wondering what happened to the "Isn't time for a real car?" slogan for Buick. Guess they can't use it since the Rendezvous is an SUV. I went to the GM pavilion at EPCOT recently and they run those ads constantly. I like that little Buick ballad.

    I still think those Hyundai ads are a bit pretentious.
  • ineto6ineto6 Member Posts: 161
    I can't remember the Hyundai ads, but I keep seeing those Passat ones. The car is cheaper than it looks.. or it looks more expensive than it costs... either way.. kinda typical German arrogant.... hahahah
  • jkidd2jkidd2 Member Posts: 218
    I can't stand that womens voice that does the voice overs in those adds. She does voice overs for Wells Fargo bank too. The women singer is horrible too. I flick the channel as fast as I can when they come on.

    I've said it before and I'll say it again, I hate those Mercedes "Stayin' Alive" adds. Also the one showing the people (ghosts?) from the past talking about how safe Mercedes is.
  • tincup47tincup47 Member Posts: 1,508
    The woman doing the voice over in the Hyundai ads is the actress who plays Roz on "Frazier"
  • chevytruck_fanchevytruck_fan Member Posts: 432
    seen the latest Ford SuperDuty ad, where the guy pulls a Chevy out of the lake? I'm waiting for Chevy's response, I have a feeling an ad war is coming. I remember one vaguely in the early 90's between Ford and Chevy. Well see
  • andre1969andre1969 Member Posts: 25,985
    I vaguely remember one where a Dodge was towing a Ford and hauling a Chevy in its bed. Or it could've been any combination of the three trucks...seems those ads are always interchangeable!

    My favorite was back in the mid-80's, when Cadillac and Lincoln got into the size wars over their Brougham and Towncar. Lincoln started off with an ad that showed a rich couple at the country club. The gentleman throws the keys to the valet and says "the black Cadillac please". Well, the valet pulls up in a black Olds 98. This was probably 1985, the first year of the downsized C-body, when Olds, Cadillac, and Buick took a lot of flak for attempting to make smaller, better-handling luxury cars. Well, another guy remarks "Isn't that my Buick?" Before you know it, the parking lot is crammed with look-alike Electra's, 98's, and DeVilles, with owners fighting and aruging over who's car is who's.

    Finally, another old geezer comes up and says "The black Town Car, please", and the valet finds it immediately. As the Towncar pulls up, all the B/O/C owners stare at it in awe, and we cut to "Lincoln...what a luxury car should be".

    Well, not to be outdone, Cadillac responded to this. Cut back to the country club. Two old geezers are out in front. One asks for his black Town Car, and the other asks for his black Cadillac. The Lincoln guy turns to the Cadillac guy and says "You know...it's too bad Cadillac doesn't make a BIG car any more."

    The Caddy owner replies, "Oh it's big". Then we cut to the announcer stating that Cadillac has always built a big car, blah blah blah. Then, when the Brougham finally pulls up, the Lincoln owner says "Well, it's...pretty big"

    To which the Caddy owner replies "Bigger than yours!"

    Ok, I know this post is getting longer than a Town Car and a Brougham combined, but here's a final one that I remember from the series...

    We're back at the country club, and the guy that had originally asked for his Caddy and caused all the confusion in the first commercial is back. The valet looks at him, and has a bad flashback chock full of stock footage of the DeVilles and Electras and 98's and their confused owners.

    Then the geezer this time hand the valet the keys and says "My NEW Lincoln Town Car, please!", to which the Valet smiles and sighs relief.

    I used to think these commercials were pretty funny. I'm surprised that Lincoln doesn't try something like that again. Except now, with the big FWD Caddies being so much larger than those 1985 models, and the Town Car being smaller, I think the Caddy may actually be a touch larger inside.

    -Andre
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