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According to the article “Most car shoppers use the Internet to do at least some of their research. When it's time to buy a car, though, the majority still head to dealerships to match wits with salespeople. What people typically don't understand is that the car buying is more transparent, and salespeople have more authority, in the dealerships' Internet departments, Reed said. You don't have to cool your heels in a salesperson's office for 45 minutes while he or she "checks with the boss" on every aspect of your negotiation.
The Internet department salespeople know what the bottom-line prices are for the cars they sell and usually are authorized to cut deals without checking in with superiors. You can take advantage of this setup in two ways. From the comfort of your home, you can solicit lowest-price quotes on a car from a bunch of dealerships at once. Or, if you insist on going to a car lot, you can simply ask for the Internet department when you walk through the doors and skip the usual hustle.”
I tried the internet route but they didn’t treat me as a serious buyer so I nixed that approach and drove straight to the dealer. What’s your experience? Did you use the internet or brick and mortar approach?
I bought a new LaCrosse this month and used both. I did request Internet quotes on several GM and Ford models. Some dealers did not bother to respond but most did. Of those that did respond, a couple did not want to give a quote and only tried to get me in for a test drive.
The Internet approach can take some of the haggling out of buying, even when you have a trade. You can get the best cash price upfront and then all you need to do is hammer out an agreement on your trade-in. I like that.
I believe people would make more visits to car dealerships during business hours if the "traditional" selling approach was scrapped. I test drove 5 cars at 3 different dealerships this month before buying. The one with the pressure approach didn't get my business. That said, a low key salesman who lets the car sell itself, along with an inviting atmosphere inside and outside the store,can make any sales model work.
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What are other people getting off the msrp?
Any help is greatly appreciated
Knackll
Just wondering what people are getting.
Thank you
You will find that more comes off on a $40,000 model than on a $32,00 model.
Try the Kelly "True Market price" info or visit two dealers and see for yourself. You could always send out ten emails to the Internet Sales Managers.
Thanks for advice.
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