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In fact this marketing/supply problem may bring down prices and make an interesting car even more interesting.
Abarth will come soon, let's see if it also has trouble selling.
So she's Jenny from the Block, but she can't visit the block any more because, why, she doesn't feel safe there any more? No ghetto pass?
IMO, she didn't need to be there to film driving sequences. Besides, she wouldn't really be the one driving the car in the commercial.
Fiat has defended her by saying "you don't have to be there to be inspired. Many of us look at our upbringing for inspiration." The words she says wouldn't have worked in LA.
Any how, back to Fiat's ad campaign, I think it was dumb to pitch a Latin angle instead of an Italian one. They reference where the car is built (Mexico) instead of taking advantage of its european heritage. Suicidal.
Well JLo is Puerto Rican not Mexican - I doubt you'd find many Mexicans in the Bronx. In fact Puerto Ricans really don't want to associate with Mexicans.
They aren't pitching a latin angle, they are pitching a young, carefree, successful vibe.
I don't think a Italian angle would work. Today what is the current image of Italians? Unfortunately it Tony Soprano and the cast of Jersey Shore - both not the best light for Italian heritage.
500 is more interesting than a Yaris, but from the rental my friend had, it still lacks a little something performance wise. But make it cheap enough, and many sins can be forgiven.
The Abarth will have 160hp, and it's light, so they should be a hoot.
http://www.autoextremist.com/
signing JLo for reasons unbeknownst to anyone still operating with at least a modicum of cogent thought
The first JLo spot was a warmed-over cut of a long-form video she did, which was mystifying in its intent, other than it had her driving a Fiat 500 and dancing around it at the end. High concept it was not.
The second attempt had JLo driving around in her old neighborhood stomping grounds in a Fiat 500, pretending to get in touch with her inner Real Girl, which was about as believable as JLo flying coach to get in touch with her fans. As if.
And finally, the lowest of lows was JLo prancing around on stage at the American Music Awards this past Sunday evening with a Fiat 500 as part of the backdrop in the most blatant bit of product placement in television history. It was offensive and incomprehensible, and it predictably drew a loud chorus of post-show outrage from stars and the media alike.
The sad thing is I actually *LIKE* the Fiat 500, and will be test driving an Abarth when they arrive.
In the first an S-class runs through a slalom not around cones, but Christmas trees. But then you see an ML coming off the assembly line with a bow on it, just like the Lexus RX one. :sick:
In a second, Santa walks in to what looks like a museum of classic Benzes. But then he hops in an SLS roadster (red, like Rudolph) and follows a bunch of silver Benzes that are lined up like reindeer. They didn't get the memo about Rudolph being up in front.
Both set up well, but then turn out to be teases.
That's been around a couple of years. BTW, the red SLS is the sleigh. As for Rudolph, we tradionalists don't count him...
I saw one for the Buick Lacrosse e-assist. Young man gives his girl what looks to be a Smart with a big bow on it. Then the Lacrosse drives by and she lovingly looks at it. Moral is - you don't need to buy small to get good fuel economy.
Driving either one would be the automotive equivalent of Purgatory for me...
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Honda sure is overdoing the Puddy commercials, and hopefully the Acura chef one is now gone.
Oh I'm sure there are plenty of ML's being presented under the same circumstances you feel the RX is. Heck, I know of at least 2 in my neighborhood.
The one RX owner I know could easily buy his family new cars every year and live in a much bigger house. But as a down to earth individual, he doesn't. Self earned and self concious he is.
LOL - My experience with many (not all) Lexus drivers is exactly that. Well done.
2017 Cadillac ATS Performance Premium 3.6
Every rule has exceptions, but they are still rules.
The difference between an RX driver and an ML driver?
They're the same, except the Lexus buyer got tired of 4 figure repair bills on her last Benz gift. :P
And yes, ML drivers and RX drivers are similar. I know a guy with a spoiled wife who just had a new ML bought for her - but as he still has some soul left, he did all the choosing - so she got a leftover 2011 in a sweetheart lease, and it's a diesel.
Guess Lexus is going for a new demo? As in, people that would not otherwise be buying them?
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
Those ad people are real smart, right? Young people are gushing with money, have jobs, can afford a new car on payments maybe. Why bother with middle age and older demos. They don't have the money to buy on payments or write a check for a new car.
I think I saw a suburban setting ad with an ES last night, reminds me of the one a couple years ago where Big Wheel kid, now in his late 30s maybe, gets an ES. Really? If they had made it an IS-F or something, sure, but if one car in this world is not a racy machine...
I remember an ad for the last generation Focus where a girls says she bought it because it was "sleek and sporty".
Compared to what? A Bronco II maybe?
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
"Ask him if it's burst into flame yet."
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
On the commercial front - new Audi ad bugs me. 30-something guy (with 5 oclock shadow to imply being rough and adventurous, while probably being a whipped drone on a leash) drives his new A6 home to his parents mansionette, where they promptly take off with the car. It's a lease ad (uh-oh, better not say anything about Audi leasers :P ) for something like $739 on a new A6. That seems like an amazingly high amount of money for something so relatively normal.
The fact that he grew up in a tacky mansionette shows he is probably a shallow man with little character raised by similar parents.
The fact that he drove it to his parents' house shows that he is insecure and still feels the need for his Mommy and Daddy's attention.
The fact his parents took the car from him shows they are still in control despite the man's 30+ age.
For $739 a month, (provided I'm a reckless and self-destructive frontin' fool to lease cars at extravagant terms) I'd expect at least an A8.
That Audi ad is very creative, classy. Nice house, proper setting. Also, did the 30 guy maybe drive a long way and was not able to shave?
The 30 guy had to lease or take on payments. But, the parents could easily write a check for the car if they choose to later.
Some here are detached from the under-60 set...it's a trend now to wear constant stubble etc to appear manly and tough, even if you're a henpecked cube dweller spending 120% of salary but still cheaper to keep her...
Doesn't seem to be getting many hits on YouTube, a little too style-over-substance perhaps?
Or perhaps his parents worked hard to pay for his education which he used to start his own successful business and then gave the parents the nice house to show his gratitude.
He leases the Audi because it makes more financial sense than buying in his situation. His clients all earn more and drive better cars than he but expect their lawyer/financial planner/et al to at least show some level of success. Would they trust a financial planner that drives a 10 year old Mercedes?
Then again, I'm an optimist and try to see the good in the world instead of trying to find the black lining in every silver cloud.
The only way leasing that thing could make sense would be if he was able to write it off, in our climate that favors the top few above all else. I don't know if I would trust a financial planner who had to lease a boring car like that, no. At least not at that lease rate, which is ridiculous.
On the commercial front, I saw both of the Infiniti vs BMW spots last night. I think these are actually kind of cute, not pretentious, but what's with the obviously dubbed in engine noise? I know the Nissan V6s can have a dopey drone, but they had that G apparently going about 30, but it sounded like it was at about 4000rpm. It's not a race car, and from my experience the demographic who buys the sedans are pretty sedate.
If it is indeed the same house, the special effects dept did one hell of a snow job for that ad!
Here's the commercial, for comparison...
I also notice in the commercial there's a snow covered W210 E-class out front in the opening split second - funny thing for Audi to use as a subtle dig... as many of those were optioned with AWD too.
I don't believe for a second that thing only has two bathrooms! Might be time to call the tax assessor's office and get them to research some permit records! :P