Car Commercials, the good, the bad, and the annoying!

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  • robr2robr2 Member Posts: 8,805
    ...with DJ Dave, which includes a Prius...Well, now he's got a TV commercial for Kia.

    Actually it's for Hyundai - all part of a Facebook campaign they did for people to post videos and get to make a commercial.

    This is the one I'm seeing all the time:

    Jessic Frech Hyundai Ad

    She did a funny video on "The People of WalMart".
  • xrunner2xrunner2 Member Posts: 3,062
    That reminds me, there are these dorky VW commercials where people are test driving some Passat or Jetta, and kind of hijack the salesman.

    Agreed. They are dorky.

    New VW Passat, to be made in Chatanooga, is one of 3 finalists for car of the year.
  • explorerx4explorerx4 Member Posts: 20,807
    banned Merc commercial
    you may be led down a path to hell after it is over if you look at some of the related commercials. :surprise:
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • ateixeiraateixeira Member Posts: 72,587
    Thanks, and that video had a link to the one I was talking about, looks like it's for the Elantra:

    http://www.youtube.com/watch?v=gUQEkiahxlI&feature=relmfu

    Clever way to talk about rear heated seats, unique in its class.
  • ateixeiraateixeira Member Posts: 72,587
    Hah, good one. I guess it offends blondes?

    I should show my wife (a brunette), it would crack her up.
  • ateixeiraateixeira Member Posts: 72,587
    Done right, nice heritage-style one IMHO:

    http://www.youtube.com/watch?feature=player_embedded&v=gdZsxFEcR-o

    Keep in mind they really use the cars as intended down under. A lot of those cars actually have low ranges and full size spare tires in place of the donuts the rest of the world gets.
  • ateixeiraateixeira Member Posts: 72,587
    Pretty clever, certainly creates a buzz:

    http://www.autoblog.com/2011/12/28/hyundai-lets-you-play-racing-game-on-times-sq- uare-big-screen-usi/

    Must've cost them a fortune, though...
  • fintailfintail Member Posts: 58,522
    If only the Veloster was racy...

    Sometimes I wonder what the margins are at Hyunkia indeed, especially with the PR blitz...maybe some more coddling going on.
  • fintailfintail Member Posts: 58,522
    I do like heritage themed ads. Funny to see a 360 running around.

    Is that newbie really a "crossover"?
  • ateixeiraateixeira Member Posts: 72,587
    Not racy, just ... fun, I guess, is the right word.

    Notice they got a lot of young people in the video. Not a bad idea to get them in their first new car.
  • ateixeiraateixeira Member Posts: 72,587
    It's a raised Impreza, so not really.

    I haven't read all the details but Oz-spec Subarus often have skid plates, full size spares, low ranges, etc. We've been asking for the stuff they get on the Forester for ages, to no avail.

    XV will compete with the Juke and Outlander Sport. The former sells well, so there is a market for these little runabouts.

    On paper I would have guessed the Outlander Sport would outsell the Juke, so what do I know? The marketers must think the young active set just want a hatchback with a lot of ground clearance to get to the mountain bike trail or rock climbing place.

    I don't like the name, XV looks like roman numeral 15. They say the letters, and what's a Crosstrek? Half Crosstour, have Jetta Trek?

    They'll probably sell tons.
  • fushigifushigi Member Posts: 1,459
    There are two main problems holding the Outlander Sport from being more successful:

    1. More marketing support.
    2. The powertrain. It is too buzzy and has too much of a "CVT feel" where you hear the engine rev but don't feel a corresponding kick in the butt fr0m acceleration.

    Drop Mitsu's 2.4 in it, add GDI, or move to a conventional 6-speed AT and I think the powertrain complaints would alrgely go away. The 2L is a fine engine, it just doesn't mate well with the CVT, at least not in the Sport.

    Around here I see way more Outlander Sports on the road than I do Jukes (or Cubes and other funky Nissans FTM). But it seems like Chicagoloand likes Mitsu more than some other areas as I could say the same about seeing any number of Mitsu models that have never been strong sellers (Endeavor, for instance).

    I agree XV isn't a good name. exvee, ziv, 15 .. none are pleasant.
    2017 Infiniti QX60 (me), 2012 Hyundai Elantra (wife)
  • fintailfintail Member Posts: 58,522
    Fun is racy. More like unique.

    Young people like video games. It could have been a Buick Lucerne racing game and kids would have ran to it :shades:
  • fintailfintail Member Posts: 58,522
    I think there's a lot more at play when comparing with a Mitsu than just objective items about a vehicle. Dealer network has to be a huge part of it.

    I think many want to make the impression that they are "active"...rather than being active.
  • ateixeiraateixeira Member Posts: 72,587
    make the impression that they are "active"...rather than being active

    So true, and every brand is guilty.

    Tell me, what car should couch potatoes be buying? There are many more lazy bums than extreme sports athletes.
  • fintailfintail Member Posts: 58,522
    Camcords? Civrollas? Other blandboxes?

    Still cracks me up when I see local Subie drivers with ski racks - who don't ski. The image is everything.
  • ateixeiraateixeira Member Posts: 72,587
    Even those mainstream cars try to make their buyers seem more interesting than they are.

    YMMV, but don't let a few posers ruin the whole batch. Next time you hike on a trail that has rock climbing, pay close attention to the parking lot, you'll find a lot of Subies.

    Every time we take the boy scouts out that's what we've found. I don't even think it's the AWD - it's the fact that they've always made wagons that fit all the gear, plus they have roof racks and those cargo boxes that go on the roof. Subaru re-brands everything Yakima makes, basically.
  • kyfdxkyfdx Moderator Posts: 267,528
    I bought (leased) a Subaru.... went on a diet, started exercising, and lost 25 lbs...

    But, correlation doesn't imply causation... :shades:

    (though, since that lease was up... I've put 15 lbs back on... lol)

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  • steverstever Guest Posts: 52,454
    edited December 2011
    Haha, I lost 30 since I got my Subaru. Guess I better hang on to it.

    I was just down to a body shop today in my Outback.

    Was talking to them about putting a fiberglass patch on my canoe for me. Stuff really does live on my racks. :shades:
  • fintailfintail Member Posts: 58,522
    Oh I know, I remember the ad campaign for the 02 Camry, trying to make it sporty and masculine. Puh-leeze :shades:

    Better a Subie than a big fat useless SUV or luxo-crossover. At least the car isn't doing the pretending, just the owner.
  • ateixeiraateixeira Member Posts: 72,587
    I don't remember that, but I doubt it was memorable. :D

    Just planned a ski trip over the MLK holiday, I'll peek at the instructors' parking lot, maybe snap a couple of pics.

    Usually it's all Subarus and small pickups, except the reserved spots, which have Audis. :shades:
  • xrunner2xrunner2 Member Posts: 3,062
    Better a Subie than a big fat useless SUV or luxo-crossover. At least the car isn't doing the pretending, just the owner.

    So could a big fat awd Suburban get to "most" places to do hiking or biking? And, the Suburban has more cargo space.
  • ateixeiraateixeira Member Posts: 72,587
    They are overkill unless you own a large boat and need to tow it.

    Subaru sponsors Leave no Trace, so a lighter footprint is part of the package.
  • odie6lodie6l Member Posts: 1,173
    Here's a good one that car related (for the tires.)

    Duck, Duck, Goose

    Odie
  • ateixeiraateixeira Member Posts: 72,587
    Clever, I like it!

    Honda's got the new CR-V commercial out, saw a fragment of it last night. Not very memorable, but lemme see if I can find it...

    Extended one:

    http://www.youtube.com/watch?v=tHqwRclL5bs

    The one I saw was much shorter, may have been a fragment of that one. Kinda generic, but not bad.
  • ateixeiraateixeira Member Posts: 72,587
    Now the short ones popped up on Autoblog:

    http://www.autoblog.com/2012/01/04/2012-honda-cr-v-makes-its-commercial-debut/#c- ontinued

    Those are a little better.

    The previous model went after the toddler mom, these have slightly younger couples in the ads, almost married...
  • odie6lodie6l Member Posts: 1,173
    Check this one out...

    Toyota Commercial

    Odie
  • ateixeiraateixeira Member Posts: 72,587
    Funny.

    Reminds me of this one, for an energy bar:

    http://www.youtube.com/watch?v=E2RphMjScQM
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?v=IGmCKxTgSrI&feature=youtu.be

    Will air during the NFL playoffs. I like it!
  • ateixeiraateixeira Member Posts: 72,587
    I'm loving these AWD themed-ads:

    http://www.youtube.com/watch?feature=player_embedded&v=SNSm-V65GSk

    Funny thing is the Kizashi is so invisible that I bet most casual viewers will think they saw a Subaru ad.
  • ateixeiraateixeira Member Posts: 72,587
    Number 3 this week! A little overboard...

    http://www.youtube.com/watch?feature=player_embedded&v=5bb1Cqsceos
  • tmarttmart Member Posts: 2,403
    I liked this one from day one, especially the disclaimers at the bottom. For a real barrel roll watch James Bond in Man With the Golden Gun.
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?v=hh0VF6s-UYU

    :D
  • tmarttmart Member Posts: 2,403
    Hard to believe one could actually do that with a car, especially way back then.
  • ab348ab348 Member Posts: 20,353
    I posted about that Nissan snowboard ad a few weeks ago. Hate it, hate it, hate it. Actually, all Nissan ads are hideous and the one with the jet landing was the previous low point, but this one is especially awful. I can just imagine some clueless idiot trying it and killing himself. Nissan needs to realize that just because CGI lets you do all sorts of things in video, that doesn't mean you should.

    2017 Cadillac ATS Performance Premium 3.6

  • ateixeiraateixeira Member Posts: 72,587
    My bad, I don't recall seeing it before.

    Yeah, it's way overboard. The digital effects are obviously fake.
  • tmarttmart Member Posts: 2,403
    Actually the digital effects are pretty good on both.
  • ab348ab348 Member Posts: 20,353
    Who cares how good the effects are? They are just effects. They are what is driving Hollywood into the ground. Maybe producers of both commercials and movies ought to worry more about the storytelling and less about the gee-whiz stuff.

    2017 Cadillac ATS Performance Premium 3.6

  • fushigifushigi Member Posts: 1,459
    F/X aren't all about gee-whiz stuff. They're in everyday shows that you normally wouldn't even think would use effects. See https://www.youtube.com/watch?v=HcKkKsUH4SA
    2017 Infiniti QX60 (me), 2012 Hyundai Elantra (wife)
  • robr2robr2 Member Posts: 8,805
    I'm really liking this one for Audi:

    Ahab
  • ateixeiraateixeira Member Posts: 72,587
    I don't even think the effects are good. The car looks like a matchbox car, and the layer on snow over it is obviously fake to me.

    I agree, though, that effects have made producers lazy, and movies aren't any better with them.
  • ateixeiraateixeira Member Posts: 72,587
    Already linked in post #5224, good one though. :shades:
  • robr2robr2 Member Posts: 8,805
    Oops - missed it. Late last week I couldn't check in and decided to "catch up" on all topics.
  • kyfdxkyfdx Moderator Posts: 267,528
    Hmm.. .maybe I should try that... ;)

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  • ateixeiraateixeira Member Posts: 72,587
    Bizarre:

    http://www.youtube.com/watch?v=kKZ9tYG--To&feature=player_embedded

    Who else thinks it would have been more interesting if a hole in the ground opened up and she went straight to H-E-double hockey sticks? :D
  • fintailfintail Member Posts: 58,522
    edited January 2012
    Luckily that's some kind of weird PR piece and not really a car ad. I don't know if I like this new SL, too SLK looking to me.

    Been seeing some dumb ads on TV lately, don't know if they are local or something, the tagline is something to the effect of "That's a Hyundai".
  • ateixeiraateixeira Member Posts: 72,587
    Hasn't that become cliche'?

    http://www.autoblog.com/2012/01/18/audi-super-bowl-ad-will-star-s7-and-led-light- ing/
  • ateixeiraateixeira Member Posts: 72,587
    It features prominently on this web site:

    http://mb.mercedes-benz.com/
  • fintailfintail Member Posts: 58,522
    Phil in marketing has been working OT. I loathe when anything tries to be a lifestyle brand.

    And yes, LEDs are very cliched now, tailfins for the new decade.
  • ateixeiraateixeira Member Posts: 72,587
    The new black. :D
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