With Brady doing these Dodge commercials, I wonder if he will not longer drive the A8 that is loaned to him by Audi through Best Buddies - a non-profit he is associated with.
Celicas since 1990-ish - boring. Last MR2 turbo was made in what, 1993? The later one was boring too. Supra was cool but was a low volume high price choice.
17000rpm? Uh....it's not a hyper sportbike or a Chrysler turbine car :shades: . Are you talking about the early 2000s one that was an engine with a goofy power band and a bunch of bolt on knicknacks? Yeah, not for me.
Or not boring enough for the typical Celica buyer in ca. 2002, who was usually either a middle aged woman or a young woman. Thing became a Camry coupe with an anime-inspired body.
I don't know if torque = boring, my E55 begs to differ :shades: If I want to rev the living hell out of something to get it to move, I'll ride a small displacement bike. Most cars with that personality haven't fared well on the market.
The name "Celica" even sounds feminine, so I'm not surprised it was popular among women. "Supra" sounds masculine. I believe the Mitsubishi Eclipse was the popular choice of doting Dads for their princess daughters.
Didn't mean to imply that torque was boring, only that 2.4l was an engine more suited to people who don't want to rev the daylights out of it, i.e. a boring driving style.
Camry coupe? Nah, Camrys are big, the Solara served that niche. Celica was much smaller and probably lighter.
Commercials. Dumb BMW with low flying military tanker? Dope driver in C Class sliding around on gravel in a make-believe Hollywood setup town.? Mercedes or BMW vehicles sliding around or busting up beaches? Yes. We need more of these intelligent commercials.
Used sales won't do much for a manufacturer. Maybe help residuals a little, which large luxury sedans need badly given values drop like rocks off a cliff.
I think that's the real reason behind the CPO trend.
The luxury residual issue is caused by leasing policies - at 24-39 months, the market becomes flooded. CPO can do only so much.
You don't have to be a millionaire to afford a 3 year old MB, even if the average punter on the street can't tell it from a new one. I am surprised Lexus doesn't have similar ads featuring the stepford wives who like their AWD/SUV vehicles.
Saw the Acura "elegance in its most aggressive form" slogan last night, still kills me as the TL is neither elegant nor aggressive.
Boring wasn't in question. Surely more exciting than an Avalon or Azera. But elegant? Nah, even with the new beak. Aggressive? Nah, bought new is mostly a choice for middle aged middle management middle of the road types. It's just a nice car. And if not fairly loaded, it is even kind of boring.
Heck, there's this pretentious girl at work who is still leasing a 2010 C300. She's got a Prada bag, drives a red C300, and still lives in her parents' basement at 30. She proudly proclaims, "Nothing but the best for me! I want to marry a rich, young, attractive man!" Uh, rich young attractive men have options. I doubt they're going to settle for a pudgy bespectacled bottle-blonde with bad skin! :P
Oh, you mean brown? Nope, not elegant. Just more interesting than standard black on black inside (which I bet most are, just like most cars in that segment).
The previous TL was a fairly elegant design - even though it was pretty much a fancy Accord when in base trim.
Could be a 39 month lease bought at the end of 2010 - so she's still in it for a bit. Lots of the Lexus IS lease demographic here fits that stereotype.
There's a lot of that around my area, certain demographics are very prone to it - junior drives a 60K+ car but has a non-high wage job and still lives with extended family past age 30.
Tell that to the Acura ad writers, not me. Would you call the current TL "elegant", even when de-beaked? It's a nice car, but not some kind of design standard.
No Range Rover is really elegant to me. The big boy is dignified in its own way, but all are kind of brash and ostentatious. Cars for should-be-hanged FIRE industry crooks, lobbyists, showy lawyers (and the glorified concubine other halves of those), and then they trickle down to pretenders when they get old and depreciate like week old bread.
What else is in that segment, really? Is it all FWD? While TL isn't "aggressive", it is sportier than anything in the same desired target market and price range.
Wife and I each have one of these. Handling is good for a front driver AND driving responsibly on public roads. On the latest TL, drove a 2012 FWD loaner and it is definitely not as lithe, responsive. Seems cumbersome with relation to 04-08. Steering and on-center was a problem for me just as many car magazine testers have reported. Styling still a problem. If Acura does not correct in next gen (2014?), will look elsewhere.
Saw a commercial recently for Audi in big city street scene. There is an armored truck somehow weaved into the story line. Man waiting in Audi car is joined by a woman bringing coffee. Audi joins BMW and Mercedes in making commercials for teen age boys. These companies need to get some decent ad agencies. Maybe those that do the 2013 Mustang street scene, some of the Range Rover spots.
Comments
The new 6 wagon looks interesting, and even comes in diesel.
http://www.autoblog.com/2012/09/05/2014-mazda6-wagon-shakes-its-rump/
Wonder how they'll market that. Mazda is odd in that its small cars sell best.
Nice to see the gormless clown face is gone.
I don't get big cars that feel small. What's the point?
2017 Cadillac ATS Performance Premium 3.6
Acting like a small car can be a good thing, but feeling like one can be troublesome.
The one for the FR-S is really good, though, a heritage ad. Let me see if I can find it...
Here's Audi's ad from the opening day of the NFL:
http://www.autoblog.com/2012/09/05/s8-ad-to-air-in-nfl-kickoff-game-tonight-as-a- udi-recommits-to-su/
Ironic, life seems exciting but actually it's pretty dull.
I am skeptical about the value of commercials for cars that cost 100K+.
I'd like to see a Camry heritage ad, almost 30 years for that one now.
I liked the Mark II turbo MR2.
If anything, that Celica's hot tempered engine was not boring enough for people who walk in to a Toyota dealership.
Some models (Corolla IIRC) got the torquier 2.4l engine to replace it.
I don't know if torque = boring, my E55 begs to differ :shades: If I want to rev the living hell out of something to get it to move, I'll ride a small displacement bike. Most cars with that personality haven't fared well on the market.
Camry coupe? Nah, Camrys are big, the Solara served that niche. Celica was much smaller and probably lighter.
OK, Corolla coupe then.
tuned larger displacement engine
Bring wheelbarrows of money. :shades:
To get back on topic, remember that looks-fast-standing-still campaign they had? The one with the old man yelling was funny.
Let me see if I can find it...
http://www.youtube.com/watch?v=UK3GOFqVSyI
As a dog owner I did not appreciate that other one.
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
By then the Camry had gone "big".
Wiki says T230 platform, looks like it was unique, not Camry or Corolla-based.
Wheelbarrows of money? Only suckers buy new :shades:
Looks fast standing still...but doesn't actually go remarkably fast. Not a terribly great ad idea.
I'd rather see unrealistic scenes with entry lux sedans than Camry dorks any day.
I think that's the real reason behind the CPO trend.
http://www.youtube.com/watch?v=xrtW0ohL8MY
Those little kids are already spoiled, LOL.
M-B of Calabasas has a quacks-like-a-duck CPO ad:
http://www.youtube.com/watch?v=OuvFf2p1Xv4
You can probably buy one a Kardashian used to own.
Those are for multi-millionaires who hit hard times, and are now merely millionaires.
The luxury residual issue is caused by leasing policies - at 24-39 months, the market becomes flooded. CPO can do only so much.
You don't have to be a millionaire to afford a 3 year old MB, even if the average punter on the street can't tell it from a new one. I am surprised Lexus doesn't have similar ads featuring the stepford wives who like their AWD/SUV vehicles.
Saw the Acura "elegance in its most aggressive form" slogan last night, still kills me as the TL is neither elegant nor aggressive.
http://www.carssalon.com/2012-acura-tl-review-and-pictures/2012-acura-tl-interio- r-view/
You don't like any Asian exteriors.
"My ex-wife made me a millionaire!"
"Really? What were you before that?"
"A billionaire."
Run, don't walk, away.
The previous TL was a fairly elegant design - even though it was pretty much a fancy Accord when in base trim.
There's a lot of that around my area, certain demographics are very prone to it - junior drives a 60K+ car but has a non-high wage job and still lives with extended family past age 30.
No Range Rover is really elegant to me. The big boy is dignified in its own way, but all are kind of brash and ostentatious. Cars for should-be-hanged FIRE industry crooks, lobbyists, showy lawyers (and the glorified concubine other halves of those), and then they trickle down to pretenders when they get old and depreciate like week old bread.
What else is in that segment, really? Is it all FWD? While TL isn't "aggressive", it is sportier than anything in the same desired target market and price range.
Wife and I each have one of these. Handling is good for a front driver AND driving responsibly on public roads. On the latest TL, drove a 2012 FWD loaner and it is definitely not as lithe, responsive. Seems cumbersome with relation to 04-08. Steering and on-center was a problem for me just as many car magazine testers have reported. Styling still a problem. If Acura does not correct in next gen (2014?), will look elsewhere.