Car Commercials, the good, the bad, and the annoying!

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  • fintailfintail Member Posts: 58,494
    More than Honda anyway. I don't know if the 6 sells to retail buyers at all anymore.
  • robr2robr2 Member Posts: 8,805
    With Brady doing these Dodge commercials, I wonder if he will not longer drive the A8 that is loaned to him by Audi through Best Buddies - a non-profit he is associated with.
  • ateixeiraateixeira Member Posts: 72,587
    They stopped making those.

    The new 6 wagon looks interesting, and even comes in diesel.

    http://www.autoblog.com/2012/09/05/2014-mazda6-wagon-shakes-its-rump/

    Wonder how they'll market that. Mazda is odd in that its small cars sell best.
  • fintailfintail Member Posts: 58,494
    Just stopped, to finally be replaced by a less bland model. I don't know if many private buyers bought them at all after 09.

    Nice to see the gormless clown face is gone.
  • ateixeiraateixeira Member Posts: 72,587
    The outgoing one was a huge flop. It was enormous, but the back seat had no headroom, and you'd bang your head getting in if you didn't duck.

    I don't get big cars that feel small. What's the point?
  • ab348ab348 Member Posts: 20,341
    Something must have gotten lost in translation. It is "sound of the road". :)

    2017 Cadillac ATS Performance Premium 3.6

  • fintailfintail Member Posts: 58,494
    That headroom thing only works for douchemobiles ie: X6.

    Acting like a small car can be a good thing, but feeling like one can be troublesome.
  • fintailfintail Member Posts: 58,494
    Saw/heard the Camry ad twice last night. Really, does someone think that ad will make a random viewer want the car?
  • ateixeiraateixeira Member Posts: 72,587
    Not sure who that ads targets, maybe Nascar Dads? Saw it and yeah it's lame.

    The one for the FR-S is really good, though, a heritage ad. Let me see if I can find it...
  • ateixeiraateixeira Member Posts: 72,587
    No luck finding the new Scion ad. They show the 2000 and the AE86, it's pretty neat.

    Here's Audi's ad from the opening day of the NFL:

    http://www.autoblog.com/2012/09/05/s8-ad-to-air-in-nfl-kickoff-game-tonight-as-a- udi-recommits-to-su/

    Ironic, life seems exciting but actually it's pretty dull.
  • fintailfintail Member Posts: 58,494
    I've seen that ad. Nice 25+ year gap Toyota has in that lineage :shades:

    I am skeptical about the value of commercials for cars that cost 100K+.
  • ateixeiraateixeira Member Posts: 72,587
    They could have inserted Mister Two or a Supra but I guess they wanted to show a lineage.
  • ateixeiraateixeira Member Posts: 72,587
    http://www.autoblog.com/2012/09/05/nissan-rounds-up-heisman-winners-for-latest-c- ampaign/
  • fintailfintail Member Posts: 58,494
    About 2 other interesting cars since 1990...sounds right :shades:

    I'd like to see a Camry heritage ad, almost 30 years for that one now.
  • ateixeiraateixeira Member Posts: 72,587
    They had Supras and Celicas and a couple of different Mister Twos.

    I liked the Mark II turbo MR2.
  • fintailfintail Member Posts: 58,494
    Celicas since 1990-ish - boring. Last MR2 turbo was made in what, 1993? The later one was boring too. Supra was cool but was a low volume high price choice.
  • ateixeiraateixeira Member Posts: 72,587
    The GT-S or whatever it was called revved to something like 17,000 rpm. Not my cup of tea (surely not yours), but certainly not boring.
  • fintailfintail Member Posts: 58,494
    edited September 2012
    17000rpm? Uh....it's not a hyper sportbike or a Chrysler turbine car :shades: . Are you talking about the early 2000s one that was an engine with a goofy power band and a bunch of bolt on knicknacks? Yeah, not for me.
  • ateixeiraateixeira Member Posts: 72,587
    Sorry, my mom told me a million times not to exaggerate. :shades:

    If anything, that Celica's hot tempered engine was not boring enough for people who walk in to a Toyota dealership.

    Some models (Corolla IIRC) got the torquier 2.4l engine to replace it.
  • fintailfintail Member Posts: 58,494
    Or not boring enough for the typical Celica buyer in ca. 2002, who was usually either a middle aged woman or a young woman. Thing became a Camry coupe with an anime-inspired body.

    I don't know if torque = boring, my E55 begs to differ :shades: If I want to rev the living hell out of something to get it to move, I'll ride a small displacement bike. Most cars with that personality haven't fared well on the market.
  • lemkolemko Member Posts: 15,261
    The name "Celica" even sounds feminine, so I'm not surprised it was popular among women. "Supra" sounds masculine. I believe the Mitsubishi Eclipse was the popular choice of doting Dads for their princess daughters.
  • ateixeiraateixeira Member Posts: 72,587
    edited September 2012
    Didn't mean to imply that torque was boring, only that 2.4l was an engine more suited to people who don't want to rev the daylights out of it, i.e. a boring driving style.

    Camry coupe? Nah, Camrys are big, the Solara served that niche. Celica was much smaller and probably lighter.
  • fintailfintail Member Posts: 58,494
    I like an engine that can rev, but doesn't have to in order to keep up with traffic. Like a tuned larger displacement engine.

    OK, Corolla coupe then.
  • ateixeiraateixeira Member Posts: 72,587
    edited September 2012
    Wonder if the Celica was based on the Corolla platform? Who knows.

    tuned larger displacement engine

    Bring wheelbarrows of money. :shades:

    To get back on topic, remember that looks-fast-standing-still campaign they had? The one with the old man yelling was funny.

    Let me see if I can find it...

    http://www.youtube.com/watch?v=UK3GOFqVSyI

    As a dog owner I did not appreciate that other one.
  • stickguystickguy Member Posts: 53,488
    the original Celica? I think it was based on the next platform up (corona or some such)

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ateixeiraateixeira Member Posts: 72,587
    Not the original, I meant the one in the ad, 99 and newer.

    By then the Camry had gone "big".

    Wiki says T230 platform, looks like it was unique, not Camry or Corolla-based.
  • fintailfintail Member Posts: 58,494
    It just filled the Corolla coupe role. Especially with a slushbox, which I'd wager a fair amount of them were saddled with.

    Wheelbarrows of money? Only suckers buy new :shades:

    Looks fast standing still...but doesn't actually go remarkably fast. Not a terribly great ad idea.
  • xrunner2xrunner2 Member Posts: 3,062
    Commercials. Dumb BMW with low flying military tanker? Dope driver in C Class sliding around on gravel in a make-believe Hollywood setup town.? Mercedes or BMW vehicles sliding around or busting up beaches? Yes. We need more of these intelligent commercials.
  • fintailfintail Member Posts: 58,494
    As both vehicles continue to sell at record levels. Hmm....

    I'd rather see unrealistic scenes with entry lux sedans than Camry dorks any day.
  • lemkolemko Member Posts: 15,261
    Showing Camry owners as such ultra-dorks is another reason for me not to own one!
  • ateixeiraateixeira Member Posts: 72,587
    Used sales won't do much for a manufacturer. Maybe help residuals a little, which large luxury sedans need badly given values drop like rocks off a cliff.

    I think that's the real reason behind the CPO trend.
  • ateixeiraateixeira Member Posts: 72,587
    Benz CPO ad, while we're on that topic:

    http://www.youtube.com/watch?v=xrtW0ohL8MY

    Those little kids are already spoiled, LOL.

    M-B of Calabasas has a quacks-like-a-duck CPO ad:

    http://www.youtube.com/watch?v=OuvFf2p1Xv4

    You can probably buy one a Kardashian used to own. :D

    Those are for multi-millionaires who hit hard times, and are now merely millionaires.
  • fintailfintail Member Posts: 58,494
    edited September 2012
    Who buys cars to help a manufacturer?

    The luxury residual issue is caused by leasing policies - at 24-39 months, the market becomes flooded. CPO can do only so much.

    You don't have to be a millionaire to afford a 3 year old MB, even if the average punter on the street can't tell it from a new one. I am surprised Lexus doesn't have similar ads featuring the stepford wives who like their AWD/SUV vehicles.

    Saw the Acura "elegance in its most aggressive form" slogan last night, still kills me as the TL is neither elegant nor aggressive.
  • ateixeiraateixeira Member Posts: 72,587
    The AWD models are far from boring.
  • fintailfintail Member Posts: 58,494
    edited September 2012
    Boring wasn't in question. Surely more exciting than an Avalon or Azera. But elegant? Nah, even with the new beak. Aggressive? Nah, bought new is mostly a choice for middle aged middle management middle of the road types. It's just a nice car. And if not fairly loaded, it is even kind of boring.
  • ateixeiraateixeira Member Posts: 72,587
    This mocha-latte colored leather interior looks elegant:

    http://www.carssalon.com/2012-acura-tl-review-and-pictures/2012-acura-tl-interio- r-view/

    You don't like any Asian exteriors.
  • lemkolemko Member Posts: 15,261
    That sounds like the old joke:

    "My ex-wife made me a millionaire!"
    "Really? What were you before that?"
    "A billionaire."
  • lemkolemko Member Posts: 15,261
    edited September 2012
    Heck, there's this pretentious girl at work who is still leasing a 2010 C300. She's got a Prada bag, drives a red C300, and still lives in her parents' basement at 30. She proudly proclaims, "Nothing but the best for me! I want to marry a rich, young, attractive man!" Uh, rich young attractive men have options. I doubt they're going to settle for a pudgy bespectacled bottle-blonde with bad skin! :P
  • ateixeiraateixeira Member Posts: 72,587
    Probably a $299 loss leader, to pretend she's from old money and not a gold digger.

    Run, don't walk, away.
  • fintailfintail Member Posts: 58,494
    Oh, you mean brown? Nope, not elegant. Just more interesting than standard black on black inside (which I bet most are, just like most cars in that segment).

    The previous TL was a fairly elegant design - even though it was pretty much a fancy Accord when in base trim.
  • fintailfintail Member Posts: 58,494
    Could be a 39 month lease bought at the end of 2010 - so she's still in it for a bit. Lots of the Lexus IS lease demographic here fits that stereotype.

    There's a lot of that around my area, certain demographics are very prone to it - junior drives a 60K+ car but has a non-high wage job and still lives with extended family past age 30.
  • ateixeiraateixeira Member Posts: 72,587
    I disagree - that interior looks like a nice place to spend time.
  • fintailfintail Member Posts: 58,494
    I never said it wasn't nice. But to me, nice and elegant aren't the same thing. A leather lined Camry would be nice enough for a long road trip too.
  • ateixeiraateixeira Member Posts: 72,587
    Elegant ... that's a slippery slope. I think of car that try too hard, like the Range Rover Evoque.
  • fintailfintail Member Posts: 58,494
    Tell that to the Acura ad writers, not me. Would you call the current TL "elegant", even when de-beaked? It's a nice car, but not some kind of design standard.

    No Range Rover is really elegant to me. The big boy is dignified in its own way, but all are kind of brash and ostentatious. Cars for should-be-hanged FIRE industry crooks, lobbyists, showy lawyers (and the glorified concubine other halves of those), and then they trickle down to pretenders when they get old and depreciate like week old bread.
  • ateixeiraateixeira Member Posts: 72,587
    TL peaked a generation or two ago when it comes to styling. That's true for a lot of cars in that segment, though.
  • fintailfintail Member Posts: 58,494
    The 04-08 one was certainly the high water mark.

    What else is in that segment, really? Is it all FWD? While TL isn't "aggressive", it is sportier than anything in the same desired target market and price range.
  • ateixeiraateixeira Member Posts: 72,587
    It's like Acura - the middle man, neither here nor there. Upscale, but not really luxury. Sporty, but not quite a sports sedan.
  • xrunner2xrunner2 Member Posts: 3,062
    The 04-08 one was certainly the high water mark.

    Wife and I each have one of these. Handling is good for a front driver AND driving responsibly on public roads. On the latest TL, drove a 2012 FWD loaner and it is definitely not as lithe, responsive. Seems cumbersome with relation to 04-08. Steering and on-center was a problem for me just as many car magazine testers have reported. Styling still a problem. If Acura does not correct in next gen (2014?), will look elsewhere.
  • xrunner2xrunner2 Member Posts: 3,062
    Saw a commercial recently for Audi in big city street scene. There is an armored truck somehow weaved into the story line. Man waiting in Audi car is joined by a woman bringing coffee. Audi joins BMW and Mercedes in making commercials for teen age boys. These companies need to get some decent ad agencies. Maybe those that do the 2013 Mustang street scene, some of the Range Rover spots.
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