Car Commercials, the good, the bad, and the annoying!

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Comments

  • fintailfintail Member Posts: 58,494
    I have no idea, but I wouldn't doubt that the newer model is a bit heavier.

    Not very "aggressive" or "elegant" either, I really have to wonder what they were thinking with that commercial - especially as it then advertises a lease deal for a base car.
  • explorerx4explorerx4 Member Posts: 20,783
    My favorite commercial right now is the kind of creepy one for Heineken with Amy Winehouse. It does have a gated stick shift in it.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • ab348ab348 Member Posts: 20,339
    That is not the late Ms. Winehouse. It is Clairy Browne and the Bangin’ Rackettes. The entire commercial is actually better than the shortened version that is far more frequently shown. See the full version here:

    http://diffuser.fm/heineken-the-switch-2012-commercial-whats-the-song/

    2017 Cadillac ATS Performance Premium 3.6

  • ateixeiraateixeira Member Posts: 72,587
    Hmm, I doubt the resemblance is unintentional, but that is a cool ad either way.
  • explorerx4explorerx4 Member Posts: 20,783
    Thanks for the explanation and i can see why I was fooled.
    The long version is great.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • fintailfintail Member Posts: 58,494
    Pretty much screams "this is for people who don't like cars or driving"...and no doubt will be successful.

    In my own hell, the only music on the radio is like this.
  • robr2robr2 Member Posts: 8,805
    It's inoffensive, meets the requirements of the target market, tells the story of the product.

    Advertising is supposed to appeal to the target market - not everybody possible person.
  • fintailfintail Member Posts: 58,494
    I'll go with the latter two, anyway.

    And yes, I said it would be a success.
  • ateixeiraateixeira Member Posts: 72,587
    It's obvious you don't have kids. :P

    That's the kind of ad they play on ABC Family Channel.
  • fintailfintail Member Posts: 58,494
    I think it was actually played on Velocity, last night.

    Probably a hit among those who think Family Channel programming is more than racy enough, thank you.
  • lemkolemko Member Posts: 15,261
    Aaargh! I saw that commercial last night! Good God! A Prius for everyone? It would be my idea of automotive hell!
  • fintailfintail Member Posts: 58,494
    It would be a bleak motoring landscape, made 100x more obnoxious by the geeky kind of childish and girly animation of the commercial. And the song.
  • lemkolemko Member Posts: 15,261
    THIS is Automotive Advertising!

    image

    None of that dorky effeminate PC garbage like that Prius commercial for me!
  • explorerx4explorerx4 Member Posts: 20,783
    I'm thinking it's probably a rifle, not a shotgun, in the case in the picture on the right.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • fintailfintail Member Posts: 58,494
    Amusing that Mercury later became more or less a Ford for women.

    If you want to aim for that part of the market, Cadillac set a good example:

    image
  • jwilliams2jwilliams2 Member Posts: 910
    edited September 2012
    Cool. Bought a new Cougar XR-7 GT back in '67. The ad must have worked.
    :shades:
  • xrunner2xrunner2 Member Posts: 3,062
    Saw a Mercedes commercial for its G series station wagon. A black wagon drives into a wall, and through it, and then comes out the other side as color white. So maybe they were trying to steal a part of the 2013 Mustang commercial in a street scene that changes colors. But, the Mustangs did not have to drive through a wall.

    Apparently, Mercedes is making commercials for kids and teen age boys. They enjoy commercials with cars sliding sideways in sand or gravel, ripping up beaches, sliding sideways on a beach front by the ocean, latest driving through a wall.
  • fintailfintail Member Posts: 58,494
    There was a previous G-Wagen spot where they were crash testing it into a wall, and it broke through the wall, unscathed. I bet that would really irk you, unrealistic! ;)
  • ateixeiraateixeira Member Posts: 72,587
    Reminds me of recent Dodge advertising, going after men's men, almost neanderthal-ish.
  • robr2robr2 Member Posts: 8,805
    edited September 2012
    Except that Tom Brady isn't exactly a man's man. Yeah, he's good looking and has a supermodel wife and is a pro athlete but c'mon - this picture alone knocks him out of the man's man club:

    image

    He was screaming like a little girl and had hands just like a little girl.
  • xrunner2xrunner2 Member Posts: 3,062
    Saw a commercial for Lexus ES in city street scene. When camera is shooting from behind the car, it seems there is a small dent in trunk just above right tail light. Slo-mo'd it. Possibly shadowing, or a dent?
  • ateixeiraateixeira Member Posts: 72,587
    You can't see it from that angle but Arakpo is 6 feet down the ramp ready to go for the sack. ;)
  • ateixeiraateixeira Member Posts: 72,587
    edited September 2012
    A Prius for everyone? It would be my idea of automotive hell!

    Not at all. Think about it, that would be utopia.

    You'd be the fastest car on the road. Pass anyone at will, any time, any condition.

    The cars are literally transparent, so you can see right through them.

    Demand for gas would plummet instantly, bringing gas prices to, roughly, "free".

    No view blocking, as none are SUV tall.

    As long as I can keep my Miata, I'd be all for a Prius for everyone.
  • lemkolemko Member Posts: 15,261
    Make that a "Prius for Everybody Else!" I'll keep my Cadillacs and Buicks!
  • fintailfintail Member Posts: 58,494
    I like that: "Prius for Everybody Else!" Someone should use it, but lawyers would have a field day. Let's get 95% into Prius, and restrict them out of the left lane. Problem solved.
  • explorerx4explorerx4 Member Posts: 20,783
    Here is a funny Tom Brady commercial
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • fintailfintail Member Posts: 58,494
    New Lexus ES spots are featuring younger drivers/actors - is it going to become a step up from the IS (looks like one) rather than a step up from Camry/Avalon?

    Saw the dumb cartoony annoying song Prius commercial three times during Wheeler Dealers/What's My Car Worth? last night. Probably the wrong demographic there...I doubt many who will spend a couple hours watching Morgan chassis swap or to see what a brown Ferrari 365GT will bring at auction will be running out to drive a Prius.
  • ateixeiraateixeira Member Posts: 72,587
    Let's get 95% into Prius, and restrict them out of the left lane. Problem solved

    OMG we all agree on something. An Edmunds first!
  • ateixeiraateixeira Member Posts: 72,587
    edited September 2012
    is it going to become a step up from the IS

    I guess that depends on how they position the new IS.

    Here's the Paris concept that previews it:

    http://www.autoblog.com/2012/09/17/lexus-previews-lf-cc-concept-ahead-of-paris-d- - - ebut/

    Looks CGI-ish so let's see what it looks like in the flesh.

    I'd like to see them overlap the IS and ES in price, and just target a different buyer. They may not do that and instead make F Sport models to target them.

    That Morgan show was probably the most interesting episode so far. The end result ended up costing more than their restored Elise, though, and I'd prefer the Lotus.

    Still, very cool.

    PS You need a DVR or Tivo.
  • michaellnomichaellno Member Posts: 4,120
    That Morgan show was probably the most interesting episode so far. The end result ended up costing more than their restored Elise, though, and I'd prefer the Lotus.

    And completely underscores the fact that if they were to account for labor costs, they'd never make a shilling.

    Over 100+ hours of labor to disassemble and reassemble the car ... and, for good parts of it, their "mate" Paul was helping Edd out.

    Still, the end result was quite nice ... though, like you, I'd prefer the Lotus.

    Next week the boys take on an M5!
  • ateixeiraateixeira Member Posts: 72,587
    They spent, what, L14k , and sold it for 22k, right? 8k "profit". That would be 80 L per hour for the labor but I think you're right, it was a lot more than 100 hours cumulative.

    Cool thing about the show, however, is that they rescue interesting cars and give them a new life. Money is a bit secondary, though of course they don't want to lose money.
  • robr2robr2 Member Posts: 8,805
    I'm getting a little sick of Mike. He's like Marlin Perkins from the old Mutual of Omaha Wild Kingdom series.

    "While Jim is outside wrestling the alligator, I'll be here inside the tent having a martini with some of the native ladies..."

    Edd does all the work and Mike gets all the glory.
  • ateixeiraateixeira Member Posts: 72,587
    He can seal a deal, though. He's good at reading people.
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?feature=player_embedded&v=il_uF0jEAlE

    Pretty wild stuff! I'm guessing the sedan is the next Genesis concept, perhaps?
  • fintailfintail Member Posts: 58,494
    edited September 2012
    Bad CGI to boot, proportions are different at different angles. And that front end...well, the 61 Plymouth is proud.

    F-sport ES, that would be something. They'd sell at least a dozen. IS and ES pretty much overlap in price now, right?

    I liked the Morgan, cool it was saved. Elise is too dinky for me. I limit my TV watching by viewing it live.

    Which BMW will the new Genesis (sedan anyway) ape?
  • robr2robr2 Member Posts: 8,805
    He can seal a deal, though. He's good at reading people.

    Ahem - it's television. If you think it's real, I'd like you to meet all the "ordinary" people that go visit Rick in Pawn Stars.

    It would be more believable if occasionally Mike couldn't sell a car and had to send it to auction.
  • ateixeiraateixeira Member Posts: 72,587
    ES costs a bit more. Truecar says base is about $4-5 grand higher, street price, and that was the outgoing model.

    If I were planning I'd make the ES soft, the IS sporty, and let the CT serve entry level buyers.

    They'll probably do a whole mish-mash of ES S Sports, soft ISs, etc.

    That CGI sedan in the Hyundai video seemed more inspired by the Maserati Quattroporte, if anything.
  • fintailfintail Member Posts: 58,494
    Not much to add to a payment or lease. But, they sell to different demographics, that's the difference. ES does not sell to under 40 year old men, unlike as shown in the commercial.

    Your plan is the most logical, and maybe move the soft IS buyers into the ES. Other ways dilute model credibility.

    So the Kia K9 is a BMW, and the new Genesis will be a Maserati.
  • ateixeiraateixeira Member Posts: 72,587
    Inspired by, but it looks unique.

    You'll hate it no matter what it looks like. Conservative and it's a copy, daring and it's overdone/caricature.

    K9 name isn't used in English speaking markets, AFAIK.
  • fintailfintail Member Posts: 58,494
    edited September 2012
    Inspired by, just a step less than Chinese design practices.

    Not seeing much conservative - conservative in that design mindset is just copying an older car instead of a newer one (see the first Equus). It is possible to have an overdone copy too, like with the poor mans CLS. No need to defend it, not a real underdog anymore than a fresh MBA grad with a Romney sized trust fund behind him is really starting out on his own.

    K9 shouldn't be used in any market, stupid name.
  • michaellnomichaellno Member Posts: 4,120
    Ahem - it's television. If you think it's real, I'd like you to meet all the "ordinary" people that go visit Rick in Pawn Stars.

    It would be more believable if occasionally Mike couldn't sell a car and had to send it to auction.


    I don't doubt that it's a bit staged, but in the end, he sells a real car for real money.

    Interestingly, last night he ended up selling the Moggie to a dealer and not a private party - partly because he was trying to sell it in the middle of winter in the UK.

    But, as noted, I like that they "rescue" these cars and give them a new lease on life.

    And, nobody seems to be holding a gun to Edd's head to force him to do all these repairs and restorations. He and Mike have a couple of different shows together.
  • xrunner2xrunner2 Member Posts: 3,062
    K9 shouldn't be used in any market, stupid name.


    A couple of years ago, a group wanted to create a new minor league baseball team in a town in Illinois. Never got too far with it except a name, the K9's.

    Ford in U.K. has a car named KA. I previously posted this in Edmunds. Link is: http://www.ford.co.uk/Cars/Ka/BrochurePricesAndSpecifications

    So, if a husband/wife each has a KA car in their 2-car garage, they have ______. Now this is something that will appeal to the same kids that like to watch Mercedes Bens cars sliding sideways on sand, gravel, crashing through a wall.
  • fintailfintail Member Posts: 58,494
    The dog references to the Kia would be endless, not to mention when aligned with some other cultural traditions :shades:

    I never thought of the 2x Ka thing before...you did...maybe you are a closet fan of (very successful) cars sliding around ;)
  • steverstever Guest Posts: 52,454
    edited September 2012
    Ford Kas are common in Mexico too. Don't look bad in person, considering.
  • fezofezo Member Posts: 10,386
    Don't bet on those being real sales to real people. My brother's wife's cousin works with shows like that. They had one called "Brian - The Fortune Seller" who would do estate sales and show how he made all this money selling people things at the big estate sales.

    Well, they shot the second episode right here in town. They have us bring some of my musical instruments over and say we'll negotiate it for $1,600 and handed me 16 $100 bills. We poked around and several people got interested in these instruments and had to get steered away. Eventually we film our negotiation and then they interview Brian who says he pulled one on us and then with us who naturally said we got a steal.

    Anything can be made to look what they want it to look like.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • ateixeiraateixeira Member Posts: 72,587
    If you think K9 is bad, Subaru didn't want to let go of the B9 in the Tribeca's name.

    B9, as in non-malignant.

    Engine was a Boxer 6. The 9 didn't even mean anything.

    Double names tend to fail, like Stanza Altima. Who even remembers the first half of the name?

    Also, the opposite can happen. Mazda used MX-5 Miata, later dropped Miata, but everyone still calls it that.

    What's in a name? I say.
  • lemkolemko Member Posts: 15,261
    Forget the K9 or B9, I'll take this B-58!

    image
  • xrunner2xrunner2 Member Posts: 3,062
    Forget the K9 or B9, I'll take this B-58!

    I'll take the aging B-52's as heard continuously at wedding receptions in my area. To this very day. Love Shack.
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