Stories from the Sales Frontlines

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Comments

  • madmanmoomadmanmoo Member Posts: 2,039
    GOBBLE GOBBLE!!!!

    And hooray for pro football.

    Happy Thanksgiving everyone. :P

    -Moo
  • nthenthe Member Posts: 414
    ok, so when i started selling cars in june 06, i thought getting repeat business would be good, but i figured it would take some time.

    I sold this old man a car in Jan of this year, then he calls me in April and says he totaled (sp?) it and needs a new one. We send him off in another car in May and he calls me today to say he will be in on Friday to look at another car as the second one has now been totaled. I'm almost thinking we shouldn't sell him one and do the rest of the drivers out there a favor, ALMOST.
  • sterlingdogsterlingdog Member Posts: 6,984
    To all the guys (and gals) who visit here:

    May your turkey be fat, your potatoes creamy, your pumpkin pie smooth, and your Black Friday full of car sales with above MSRP profits. As Bob used to say, "Thanks for the memories." You're such nice people.

    As my thanks to you, tomorrow will be free grammar and spelling day. No correction of errors. ;)

    Grammar Patrol Captain
  • oldfarmer50oldfarmer50 Member Posts: 24,424
    "...I'm almost thinking we shouldn't sell him one..."

    Quite a dilemma. They say you shouldn't kill the goose that lays the golden egg, but what if the goose is going to kill himself? Just make sure the F&I guy pushes hard for the life insurance.

    Speaking of selling cars, I was wondering which is the worst month for sales: December, January or February? I would think each month would have reasons to be dead.

    Also, as a salesman which would you rather do for a mini deal--a dealer locate or a factory order?

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • michaellnomichaellno Member Posts: 4,120
    dad23 and I are pretty close .. I'm in Castle Rock (zip 80104).

    It's interesting to find out about all of this.

    And, I second richard's thoughts to all of you.

    Happy Thanksgiving to everyone!
  • isellhondasisellhondas Member Posts: 20,342
    To all of you.

    And I do mean ALL of you!
  • mackabeemackabee Member Posts: 4,709
    That could be a good thing depending on your perspective.
    I had a customer like that also. I sold him a few cars and they were magnets for accidents. The last time I saw him he told me to stay away from him. LOL
    Mackabee
  • fezofezo Member Posts: 10,386
    You should give him a bunch of your cards so that we he totals teh next one he can hand the other guy the card and say "this guy will give you a nice deal on a replacement."

    Happy Thanksgiving, everyone!
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • sterlingdogsterlingdog Member Posts: 6,984
    It's not the salesmen's fault if an elderly person wrecks the car. I blame the license bureau examiners who continue to issue them a driver's license.

    At age 85, my mom had no business with a driver's license as her mental capacities were failing. I asked the driver's license bureau not to do it. Still, they did it. Two weeks later, she drove her car through the waiting room of her doctor's clinic. People scattered everywhere. It was a miracle no one was hurt, including my mom. When I arrived the next morning, I couldn't believe that no one had been injured. It looked like a war zone. Front doors and windows on the building were gone. Waiting room counters and furniture destroyed. It was estimated that she was doing 50mph down the driveway toward the clinic. Result: New Buick Regal totaled and $40,000 damage to the building.

    In anger, I mailed all bills with a hot letter to the state examiners bureau and copies to the local driver's license office. Naturally, we heard nothing. Her insurance company canceled her policy. That was the end of her driving. I was just glad that it wasn't the end of her.

    Here's the worst part: Her doctor dropped her as a patient. How unkind is that? We brought her to live with us. My wife was a champ to help take care of her. But we enjoyed her and were so glad that we did it.
  • lrguy44lrguy44 Member Posts: 2,197
    You will be glad to know that you are unassigned so you have the pick of the litter. Monument would be the Springs. Have a great Holiday!!! That goes to all. :shades:
  • fezofezo Member Posts: 10,386
    Damn. Stories like that scare the heck out of me.

    I was lucky enough that my mom stopped driving before we had to tell her. It had become really evident.

    My dad had a major event that took him off the road (bleed in his brain). He took it as temporary but has settled into the fact that his driving days are over. He'll be 90 in two months so he can't complain.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • micosilvermicosilver Member Posts: 212
    Repeat and referral, that was it's all about. I sold two cars to repeats this week, one was a mini, but the other one was a very nice deal... :D
    Plus I take over all the orphans, so with every greenpea that gets launched - my portfolio grows and grows... :shades:
  • mackabeemackabee Member Posts: 4,709
    For me December has always been my best month. I guess since I was born on Christmas day I celebrate the whole month and I'm in very good spirits. My first full year in the biz I was salesperson of the month in December. Maybe it's in the back of my mind and it just motivates me more. Not to mention our store puts out a fast start bonus during that period that is very handsome so I go for it twice as hard since it usually runs from the second week in December to right before Christmas Eve. image

    As I tell some of the newbies at my store. "There is no such thing as a bad month at a Toyota store, The bad months are between your ears."
    image

    Having said that, sales do slow down after the New Year. People are catching up with their Christmas bills, some get new jobs at the beginning of the year and hold off buying a car. But having a good customer base helps a lot during the "slow months"
    image

    As far as a mini deal goes, I wouldn't do a factory order for one unless it was one of my regular customers. And by regular I mean they've bought five or six cars from me in the last 9 years and sent referrals. I just did one this week on an Avalon which should be here in 6-8 weeks as there are plenty in the pipeline and we only have to do a change in the interior color.image

    A true factory order is a royal PITA with Toyota. We submit the customer's information with the desired vehicle and then have to wait for factory approval/disapproval. If the order is approved then we are looking at 8-12 weeks if it's one that built in North America. If it's a Japan made vehicle you are looking at 3-6 months. I tell the customer right up front as I've done three factory orders in the last 10 years. image

    One came in just as the truck was ordered and then the customer wanted to negotiate some more. It was the last 2wd extended cab V6 ever made for the US. I told the customer the price we had agreed on was the price. If she didn't want the truck we would have no problem selling it to someone else. She did the deal. Still has it.

    Next one was also a truck and it was right before the cutoff date to order vehicles. We ended up with a 98 instead of an 97 and one of the options was not available for 98 so we comprised on the price.

    And the last one I'll never forget as it is one of my dearest friend/customer. She has bought lots of cars from me. This particular order was the first one. She wanted a 4runner in the Autumn Bronze color which I had only seen one from another state. We ordered it and told her it would be 3-6 months. She would call me every week, nothing. Then a week before the vehicle came in (right at the three month mark) She changed her mind and bought a burgundy one. Then when the ordered unit came in she wanted to trade the burgundy in on it. She is very affluent but I talked her out of it because she would be losing a lot in the transaction. image

    So to answer your question, yes and no. On a popular car that every dealer has one and we are blowing out at close to invoice I will do a dealer trade if it's within 90 miles so as not to lose the deal. On a special order that the customer might back out and it's a funky color, no. Those are not minis. Usually full sticker or if previous customer some price concession.

    image
  • british_roverbritish_rover Member Posts: 8,502
    is turning into a good month.

    I delivered my out of the blue sale from yesterday this evening so that puts me at three for the week.

    I sold a Sport to my Turkish guy today but because he has only been in the country for two years he is credit challenged. He has tons of money but doesn't want to tie up 70 grand in one depreciating asset. Might not be able to get him financed and he might have to pay cash if he wants to go through with it.

    Also sold another disco to the guy that totaled his Disco last month. That was the third customer of mine that had totaled their in the past six weeks or so. :sick:
  • szerszer Member Posts: 80
    Hi,

    I am kind of curious what is the difference between doing a dealer trade and ordering from your factory allocation... Why do you prefer to do a dealer trade on a mini rather than a factory allocation ordering.

    Thanks and have a happy thanksgiving everyone
  • mackabeemackabee Member Posts: 4,709
    "So to answer your question, yes and no. On a popular car that every dealer has one and we are blowing out at close to invoice I will do a dealer trade if it's within 90 miles so as not to lose the deal. On a special order that the customer might back out and it's a funky color, no. Those are not minis. Usually full sticker or if previous customer some price concession."

    There is a difference between factory allocation and special factory order. Allocations are what the distributor dictates your store will be getting. You may get to change a couple of colors and add port installed accessories.
    A special order is one single unit and it gets submitted to the distributor who then submits to the factory. If it's something the factory can squeeze in they'll do it. Sometimes we get lucky and the allocations have just what the customer wants but it's going to another dealer. We then do an allocation swap and the car is diverted to our location. Hope that explains it.
    Mack
  • lrguy44lrguy44 Member Posts: 2,197
    How about a one pay lease?
  • kiawahkiawah Member Posts: 3,666
    Mack,

    Go to www.officemax.com, and create an "Elf yourself"
    ElfYourself

    You create a dancing online christmas card by adding up to 4 family member faces to it.

    Guaranteed to generate a laugh.
  • imidazol97imidazol97 Member Posts: 27,730
    > my mom had no business with a driver's license as her mental capacities were failing. I asked the driver's license bureau not to do it. Still, they did it

    The driver licensing division has a rubric by which they determine eligibility for a license. Not doing so would be a violation of state law, unless you have proof of something they didn't do or did incorrectly. If they denied a license based on state law then they would be open to criticism and litigation for that.

    Reminds me of my aunt who kept driving (dominant personality she was) and ended up hitting the brick wall of the funeral home on a trip to a viewing. She also left hundreds of thousands to Jimmy Swaggert and the rest to a person who had taken care of her during her last years.

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • oldfarmer50oldfarmer50 Member Posts: 24,424
    "...Hope that explains it..."

    Explained it very well although I got looking at those smiley faces and lost track a few times. :D Toyotas' distribution system in the south seems to be a PITA for you guys. I doubt that "take it or leave it" system would work with less popular brands.

    I guess when I was saying factory order I was referring to what you called factory allocation something with a particular combination of options and color.

    It was interesting to hear you say you might give a better deal on a dealer trade than a factory order. I remember a saleperson saying once that with a trade your dealership loses the holdback to the other dealer. I would think they would want that money. Wouldn't a allocation change, if it wasn't some weird thing, give you a better gross?

    Any way thanks for the info and happy TD. ;)

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • british_roverbritish_rover Member Posts: 8,502
    He is against leasing for some reason. It might be a cultural thing I am not sure.
  • micosilvermicosilver Member Posts: 212
    Dealer trade is a deal for this month for sure. Sold order is a maybe deal for 4-6 months ahead.
    Nevertheless, I like sold orders. No hassle, usually - my customers wait as long as it takes, and they are happier with an exact car that they want, instead of compromising...
    Our orders - VW and Audi are pretty easy, submit it online, and it's approved, unless it's a specialty car, like S8, S4 Avant and such. These take longer - up to 6 months...
  • jfknottjfknott Member Posts: 13
    Old Farmer, You can find a reason to claim any month as the worst month to sell cars. As a whole the industry may have up and down months but as a salesperson you can have consistantly good months.
    Remember when the overall traffic in the market place does slow down many salespeople "Laydown". That means you have less competition.
    These are the excuses I have heard month in and month out for things being slow. (I even heard these excuses even when business was booming)

    January - It's to cold & people are waiting for their tax returns
    February- It's even colder and people are still waiting for their tax returns
    March- The weather is starting to get nice and people are spending more time outside
    April- People have taxes to pay
    May- The weather is to nice
    June- The kids are getting out of school
    July-The kids are out of school and the families are going on vacation
    August- It is to hot to look at cars
    September- Parents are spending their money school shopping and kids are going back to school
    October- The holidays are coming up plus people are busy watching football on the weekends
    November- Everyone is getting ready for Thanksgiving and traveling to relatives houses.
    December- People are spending their money Christmas shopping.

    I have fopund it is better to figure out why things are going to be good for YOU this month than BAd for everyone else.
  • isellhondasisellhondas Member Posts: 20,342
    That's a good list that pretty much sums things up.

    There can be an excuse for every month!

    I have never found one month to be better or worse than the others for me although November is usually the slowest month overall for our store. I'm having a decent November myself.
  • pushingtinpushingtin Member Posts: 16
    First of all...I want to thank all of you for all of your comments and suggestions over the past few months that I have been a part of Edmunds. I find all of your feedback very enlightening and I definitely apply that knowledge whenever I can. So once again, thank you!

    If any of you could suggest any great books on selling that you have read and found practical, please refer them to me if you could. Thanks once more!

    And I'd like to wish you all a very Happy Thanksgiving and hope you all are spending the day with those who mean the most to you and are cherishing this time. Tomorrow will be here quickly and we'll be back at it again - have an awesome day!
  • mackabeemackabee Member Posts: 4,709
    We can turn those negatives into positives.
    '
    Januaary- Sure, it's cold but people still need cars to go to work and play. We sell a lot of trucks and Suv's in January
    February- It is still cold but Valentine's day and President's day are big time sale weekends and people still need cars.
    March- It's starting to feel like spring time and people are still driving cars. Someone has to sell them.
    April - tax time is here so people get the income tax checks but in the 10 years I've been selling cars I've yet to have had a customer come in with a tax refund and put it down as a dwnpayment. They would rather spend it on something else and put nothing down on the car.
    May- Memorial day weekend is one of the biggest and the beginning of the month may start slow but it ends up strong.
    June- High school and college grads need cars too! We have college grad and first time buyer programs available.
    July- people go on vacation in their new cars!
    August-New cars have great air conditioning.
    September- school teachers like to go back to school in a new car.
    October- new models are usually out by now so people are trading in the old for the new.
    November- let's visit gramma for Tks giving in our new car. After Thanksgiving sales are great too!
    December- to remember, as the famous Lexus commercials say. It's always been my best month. Maybe cause I'm in the holiday spirit!

    I;m in Maryland right now typing this on my son's laptop. No funny smileys tonight just plain writing. Happy Thanksgiving everyone!
    Mackabee
  • mackabeemackabee Member Posts: 4,709
    One book that helped me a whole lot when I started and I still read it, is "How to Master the Art of Selling " by Tom Hopkins.

    He made his fortune in real estate but his techniques, closes, trial closes, tie downs, etc., are some of the best out there. It applies to all types of sales, auto, real estate, time shares, appliances, He in turn was influenced by J. Douglas Edwards, who was the master of closing. Another one you may want to listen to and read is Zig Ziglar he is also very good.

    One book I read which was informative but I would not try some of the things he did was Joe Girrad's :"The world's greatest salesman" He is in the Guinness book of world records for selling something like 1000 cars in one year. Read the book and see how that is possible. I don't have the correct spelling of his last name.
    Mack
    :shades:
  • obyoneobyone Member Posts: 7,841
    It doesn't matter what you're selling. The best book about selling is, The Greatest Salesman in the World by Og Mandino.
  • kiawahkiawah Member Posts: 3,666
  • chikoochikoo Member Posts: 3,008
    I asked the driver's license bureau not to do it. Still, they did it.

    When my father was in the same situation, I took charge and took away the keys to his car and told him to use me or a taxi if I am not available. No more driving. You are lucky nobody DIED when your mom went through her doctor's clinic.
  • joel0622joel0622 Member Posts: 3,299
    Damn, I get a hang over just thinking about shotgunning beer. Thats how we used to start out a Friday night when I was a young single man in the army.

    If I understand the feature correctly there will be no gas cap. When you open the door there will be a spring loaded gate that you just push open with the nozzle. Once you start the car the pressure that builds in a gas tank will seal the gate.
  • isellhondasisellhondas Member Posts: 20,342
    I would reccommend listening to motivational tapes or CD's.

    My favorite guy is Brian Tracy but there are others that are just as good. Anthony Robbins and Zig Ziglar are excellent.

    You can go on Ebay and buy these CD's for a great price.

    Whenever I get down in the dumps, I try to listen to these on my way to work.

    Caution...don't EVER lend these to anyone! You will NEVER see them again!
  • greanpea68greanpea68 Member Posts: 1,996
    Two weeks later, she drove her car through the waiting room of her doctor's clinic.

    We had a incident just like that here in Massachussetts about two months ago...

    Good for you for taking your Mom in and not putting her in a home.

    GP
  • mako1amako1a Member Posts: 1,855
    I wonder if Zag Zagler puts out a tape for customers so they can swat away all the tactics salespeople use.

    2013 Mustang GT, 2001 GMC Yukon Denali

  • kyfdxkyfdx Moderator Posts: 269,342
    Or.... Zig Ziglar.. ;)

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  • mako1amako1a Member Posts: 1,855
    Zig is on the side of the opposition from a customers point of view. I want Zag on my side. Maybe then we can Zig and Zag on even footing and end up with a happy customer.

    2013 Mustang GT, 2001 GMC Yukon Denali

  • laurasdadalaurasdada Member Posts: 5,247
    As a customer, isn't knowing exactly what you want and what you will pay for exactly what you want enough to fend off the sales tactics, e.g. bobst...?

    Maybe it's because I look so poor or am perceived as so knowledgeable, but for the last couple of cars I've bought, the F & I person made no attempt whatsoever (other than one to say, "You're not interested in any of the things I have here, right?" Right.) to sell me Mop/Glo, Rust/Dust, extended warranty, credit life insurance, etc... It's probably the poor thing...! :(

    '21 Dark Blue/Black Audi A7 PHEV (mine); '22 White/Beige BMW X3 (hers); '20 Estoril Blue/Oyster BMW M240xi 'Vert (Ours, read: hers in 'vert weather; mine during Nor'easters...)

  • joel0622joel0622 Member Posts: 3,299
    Maybe it's because I look so poor or am perceived as so knowledgeable, but for the last couple of cars I've bought, the F & I person made no attempt whatsoever (other than one to say, "You're not interested in any of the things I have here, right?" Right.) to sell me Mop/Glo, Rust/Dust, extended warranty, credit life insurance, etc... It's probably the poor thing.

    No it is because they were crappy at there job.
  • laurasdadalaurasdada Member Posts: 5,247
    Perhaps... Or is there less pressure at certain dealers, e.g in my case Lexus and Acura? The F & I woman at the Acura dealer was rather attractive. Had she tried even a bit... ;) But no. While I am most certainly a fool for a pretty face, when it comes to extracting money from my wallet I am blind to beauty! Except, of cousre, when it comes to the Evil Wife! :sick:

    '21 Dark Blue/Black Audi A7 PHEV (mine); '22 White/Beige BMW X3 (hers); '20 Estoril Blue/Oyster BMW M240xi 'Vert (Ours, read: hers in 'vert weather; mine during Nor'easters...)

  • lrguy44lrguy44 Member Posts: 2,197
    If some people did not perceive value in a product, it would not exist. We as dealership do not sell mop and glow as we do not believe in the product - but Lojack, VSCs, Clear Bra, Window tint, Gap and lease ware protection all have a great deal of value to a good portion of our customers.

    If the products are not presented in a professional manner they will not sell.
  • joel0622joel0622 Member Posts: 3,299
    The worst mistake any Sales Person/F&I person/Manager can make is to judge your ability to purchase something based on your appearance. If the sales person would have made the same judgment the F&I guy did then they would have missed the sale entirely.

    By not offering you the opportunity to purchase a Service Contract was a dis-service to you and a sign of laziness by them.

    I
  • laurasdadalaurasdada Member Posts: 5,247
    Sorry, Joel. I bought an Acura and a Lexus. No Service Contract needed. Of course, If I were to buy a Fixed Or Repaired Daily or Found On Road Dead type of car, maybe I'd consider one... :P

    That was a joke, son. Really. I have no prejudice against Ford. GM maybe, but not Ford. Drove a company Sable for 3 years. Other than a bit slow and noisy, perfectly fine transportation appliance... No quality/reliability issues that I can recall from my experience circa 1992-1995. Much quieter and better screwed together than the '95 Dodge (looked cool) Intrepid that was its replacement.

    '21 Dark Blue/Black Audi A7 PHEV (mine); '22 White/Beige BMW X3 (hers); '20 Estoril Blue/Oyster BMW M240xi 'Vert (Ours, read: hers in 'vert weather; mine during Nor'easters...)

  • joel0622joel0622 Member Posts: 3,299
    Hardee har har :D

    I can't tell you how to spend your money, but there is not a car made that I would drive with out a Service Contract. Especially high line stuff like you drive.
  • jescuejescue Member Posts: 521
    How much is a service contract through Ford? I never considered one.Never thought I needed one. :surprise:
  • epineyepiney Member Posts: 462
    How much is a service contract through Ford? I never considered one.Never thought I needed one.

    Huh, Joel didn't you deliver Jescue's truck? :confuse: No service contract offered.

    "No it is because they were crappy at their job." :P
  • british_roverbritish_rover Member Posts: 8,502
    Heheh Joel slacking on the job not offering a service contract. He must have been dazzled by all the expensive cars at the SAAB/Porsche/Audi/Jag showroom.
  • jescuejescue Member Posts: 521
    very quick with the edit there :)
  • british_roverbritish_rover Member Posts: 8,502
    Say what.... ;)
  • chikoochikoo Member Posts: 3,008
    No it is because they were crappy at there job.

    "their", surely you meant ;)

    damn, I have got to stop this itch !!!
  • epineyepiney Member Posts: 462
    Say what....

    Something about Saab not being expensive? ... ;)
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