Car Commercials, the good, the bad, and the annoying!

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Comments

  • ab348ab348 Member Posts: 20,341
    There is nothing like the comfort and stretch-out room you get from a big vehicle with a roomy interior. Unfortunately, eventually you always have to park it. :)

    2017 Cadillac ATS Performance Premium 3.6

  • ateixeiraateixeira Member Posts: 72,587
    And gas it up!
  • xrunner2xrunner2 Member Posts: 3,062
    Infiniti is re-running last year's commercial where a guy with a BMW is throwing snowballs at the guy with an Infiniti. Guy in Infiniti responds by making a snowball, rolling it down hill and then of course it keeps rolling getting bigger and finally so huge that it smashes into the parked BMW on a street some where and sweeps it away. Silly. Kids probably love this commercial.
  • xrunner2xrunner2 Member Posts: 3,062
    New Infiniti commercial for J suv has a family picking up grandpa. Driving in the snow grandpa says he hopes they make it for the 40-year tradition. Son, or son-in law, says yes they will make it. It being a lodge house, or their luxurious 2nd house in the hills/mountains, where grandpa hangs an ornament on a string/tree. Little boy is awed at Christmas lights turning on. Touching.
  • ateixeiraateixeira Member Posts: 72,587
    Saw that, too. I think it's actually kinda clever, though they need to update it and replace the car with an Audi.
  • ateixeiraateixeira Member Posts: 72,587
    Just noticed this Benz ad, I think it's new:

    https://www.youtube.com/watch?v=ymNlGQkVrYY

    Tire squeal is a bit childish but that's the red car in the naughty line.

    I guess you buy a white one for the wife, a red one for the mistress? Is that the message here? :D
  • fintailfintail Member Posts: 58,494
    edited November 2012
    What, you mean a man wouldn't be the recipient of a GLK? :shades: Just as estrogen laden as an RX, even if others offer anecdotes otherwise.

    White for wife and red for fun makes sense though. Imagined purity vs to hell with it.
  • ateixeiraateixeira Member Posts: 72,587
    Ads used to say be good and ye shall receive, now they imply you'll get the gift no matter what, so why behave at all? :shades:
  • lemkolemko Member Posts: 15,261
    Shoot, it should be icy cold blue for the wife and caliente hot red for the mistress!
  • ateixeiraateixeira Member Posts: 72,587
    Maybe stealth matte black if it's a same sex lover and he's still in the closet? ;)
  • fintailfintail Member Posts: 58,494
    Well, you know what they say, cheaper to keep her :shades:
  • fintailfintail Member Posts: 58,494
    And the ice cold car would have permanently locked doors? :shades:

    Maybe that secret lover's car would be a Miata. Oops, I went there :P
  • ateixeiraateixeira Member Posts: 72,587
    Picture worth 1000 words...

    image

    If you can't see the embedded image here's the URL:

    http://image.internetautoguide.com/f/auto-news/mazda-miata-eunos-roadster-20th-a- nniversary-event-held-in-hiroshima-japan/26565982/hiroshima-japan-mazda-miata-eu- nos-roadster-meet-event-track.jpg
  • ateixeiraateixeira Member Posts: 72,587
    Of course you may notice the two guys next to the red one do seem kinda close... :D
  • ateixeiraateixeira Member Posts: 72,587
    This is the weakest of the newer ones:

    http://www.youtube.com/watch?v=R-sJ4V9x6Xk&feature=player_embedded#!

    The Focus (pardon the pun) is on the only thing the car supposedly can't do, plus it just looks like you're killing yourself or the car or both.
  • ateixeiraateixeira Member Posts: 72,587
    https://www.youtube.com/watch?v=UvegS2ZrhOA

    Ener-G-Force is a hint at a future G wagon.

    Looks like the Germans got mad that the Koreans stole Peter Schreyer away, so they took *ALL* the Korean designers, and had them work with the design teams from Hummer, the Isuzu Vehicross, and the Nissan Juke, in unison, to create this "design".
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?v=6n1ZjxfqGhM&feature=player_embedded

    Score one for hyperbole.
  • ateixeiraateixeira Member Posts: 72,587
    Pretty neat, they project the image on the vehicle itself, first covered, then reveal it live in the finale of the vid:

    http://www.youtube.com/watch?v=esLWGdiQ_Kw&feature=player_embedded
  • ateixeiraateixeira Member Posts: 72,587
    Mercedes is using anime to pitch the A-class in Japan:

    http://www.youtube.com/watch?v=x2Rf5QX7bNc&feature=player_embedded#!
  • ateixeiraateixeira Member Posts: 72,587
    M-B E class refresh focuses on the lights:

    http://www.youtube.com/watch?feature=player_embedded&v=MS7y6Al92tg
  • fintailfintail Member Posts: 58,494
    There's not much else in the facelift, as one has to admit the design has aged fairly well. Making the most of it, I suppose, even if it is a web promo video that few will watch compared to an actual commercial.

    Can't wait to get home to see pretentious Christmas commercials, let me tell ya.
  • robr2robr2 Member Posts: 8,805
    Can't wait to get home to see pretentious Christmas commercials, let me tell ya.

    Santa is already in the Chevy dealerships.

    Santa is making his naughty and nice list for MB: http://www.youtube.com/watch?v=7V-sGj2jNPk

    Santa and his ILX: http://www.youtube.com/watch?v=uK881AJ6B7Q
  • fintailfintail Member Posts: 58,494
    Those aren't too bad - no plastic families, dorky whipped guys, or unobtainable to the 98% residential housing shown.
  • ateixeiraateixeira Member Posts: 72,587
    Seems early for a mid-model makeover, though. I feel like it just came out.

    Any how, I guess the Audi Christmas lights ad appealed to the demographic and M-B had to respond, get pretty lights on its face, too.

    Everybody's doing it. Even the 2014 Forester got LED tube lighting.
  • fintailfintail Member Posts: 58,494
    W212 was out in spring of 09, so almost 4 years old now. It's time, change for the sake of change. LEDs were optional on the E from spring 09, have been standard since 2011 model year.

    It really is the fad now, tailfins for the 'teens. My A8 rental even had multiple settings for the LEDs. I don't mind the tube lighting so much.
  • ateixeiraateixeira Member Posts: 72,587
    I prefer tubes also. The dotted LED lighting reminds me of 1980s Pontiac tail lights. Remember those?

    Once Dodge overdoes something (see Dart) then you know the fad has already peaked.
  • fintailfintail Member Posts: 58,494
    The tube lighting looks cool at night - I think BMW started that one maybe back around 2007 or so. I think a few cars had the dotted lights/lens covers. It's also reminiscent of the LED spoiler light trend that peaked around Y2K.

    I think LEDs can even be found on lower Hyunkias now. Next will be special headlights, stuff like lasers. But maybe not, as back in the 90s everyone was wound up about xenons, and come 2013 they are still not a standard.
  • ateixeiraateixeira Member Posts: 72,587
    Yeah, BMW had those halo lights a while ago.

    For the new Benz, I'd be worried about insurance rates, as those look expensive to replace. Hopefully the bumpers can absorb the abuse from the people who park-by-braille.
  • fintailfintail Member Posts: 58,494
    That's why backup cameras and sensors are cheap to standard today. Plastics are also durable.

    Scuffed up bumpers usually tell a story of driving skill.
  • ateixeiraateixeira Member Posts: 72,587
    We had an event yesterday with a German speaker. He worked for McKinsey for a while, and some of his slides were auto-related.

    Apparently they did a study for BMW asking customers what they wanted to address most, and then they polled within the company, too.

    Employees thought they wanted high speed stability and safety. Customers? They wanted easier parking. LOL

    Expect surround-view cameras to become widespread.

    Back on topic, the new Pathfinder ad with the birds flying around highlight that feature on that car. Good market research?
  • fintailfintail Member Posts: 58,494
    Iffy "safety" design makes it difficult to see the corners of the car, and high beltlines hurt a lot, too. Seeing over the hood to the corners of that A8 was not easy, luckily it had a high feature (but oversensitive) parking aid. I'd like something that actually states distance to obstacle.

    No doubt easy-park commercials won't be a bad idea.
  • ateixeiraateixeira Member Posts: 72,587
    It's brilliant, though.

    Design in horrible blind spots, then get the consumer to pay even more to address a problem created intentionally.

    The one thing I notice when looking at older models is the green house seems to have twice as much glass as new cars do.
  • ateixeiraateixeira Member Posts: 72,587
    http://www.youtube.com/watch?feature=player_embedded&v=AHbD1N9AuE4

    Cheesy, but a good ending.
  • fintailfintail Member Posts: 58,494
    Too bad that car has such an ugly maw. It would be cool without the face.

    I get home, and here are the first three car commercials I see:

    Last year's Audi ad - preppy young man pulls up to the family mansion (of course), parents vanish, stealing his A6 with laughably dubbed in exhaust note.

    Then - the MB santa ad. Not too offensive as it doesn't show dreamy houses or trophy wives/whipped hubbies, but I don't know how easily those cars can chirp the tires.

    Topped it off with one I thought was stopped - Camry ad with the embarrassing "rims/grounded to the ground" couple who make the target market appear lobotomized.
  • roadburnerroadburner Member Posts: 18,374
    Topped it off with one I thought was stopped - Camry ad with the embarrassing "rims/grounded to the ground" couple who make the target market appear lobotomized.


    I saw it again as well. What's the message? Buy a Camry and join these idiots?

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • xrunner2xrunner2 Member Posts: 3,062
    Then - the MB santa ad. Not too offensive as it doesn't show dreamy houses or trophy wives/whipped hubbies, but I don't know how easily those cars can chirp the tires.

    MB Christmas ads are well made. Creative, melodic, fun. A good change of pace from their many silly commercials showing benses sliding around in gravel or sand, crashing through make-believe walls.

    Now, what is this thing about trophy wives? Nothing bad about these, except for added expense.
  • fintailfintail Member Posts: 58,494
    Of course those are silly to middle Americans who probably brake for turns on interstate highways :shades:

    About the wives, just glorified members of the world's oldest profession - I will say nothing more ;)
  • fintailfintail Member Posts: 58,494
    I really have to wonder. I thought that ad campaign had ended - now the "Camry drivers are idiots" set is back. These are the dopes I am stuck behind on local roads.
  • odie6lodie6l Member Posts: 1,173
    I saw a few of the Ford F-150 Combination commercials today.

    1. Mascot & a Port-a-pot
    2. Mascot & a Hot Dog
    3. Body Paint & Celebration Shower
    4. Head Coach & Helium (and after what happened to my Detroit Lions on Thanksgiving, had me laughing)

    I'm surprised they used a nobody instead of Mike Rowe for these commercials.

    Odie
  • fintailfintail Member Posts: 58,494
    Just saw a Kia ad with "holiday" themes that just talked about the cars - no plastic families, unattainable housing, 35 year old guys who lusted after big wheels and apparently now want the ES that his 65 year old mother would covet etc. Not bad, low key.
  • ab348ab348 Member Posts: 20,341
    I had nothing but contempt for the Camry but earlier this week I was in a coworker's 2012 top-line model for a day-long road trip and was favorably impressed. Quiet and comfortable on the highway, adequate power from the 4-cylinder, and a very nice and well-sorted interior with leather and a good dash design. I can see why they are popular.

    2017 Cadillac ATS Performance Premium 3.6

  • roadburnerroadburner Member Posts: 18,374
    It's far from my cup of tea, but I don't think the Camry is a bad car; I just find the latest ads to be moronic in the extreme.

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • fintailfintail Member Posts: 58,494
    It has to be in the best no-hassle driving appliances out there. Most buyers are not enthusiasts, and the Camry design team knows it. But as you say, the ads are horrendous - if anything, for trying to add excitement.
  • xrunner2xrunner2 Member Posts: 3,062
    I'm surprised they used a nobody instead of Mike Rowe for these commercials.

    This guy Mike is a "nobody" masquerading as an expert on cars. And, how dumb they shoot commercials with him wearing a baseball cap in a mall.
  • robr2robr2 Member Posts: 8,805
    And, how dumb they shoot commercials with him wearing a baseball cap in a mall.

    That's part of his persona on television - just a normal guy in a ball cap.
  • lemkolemko Member Posts: 15,261
    That Camry ad makes me think the guy is just going along with his clueless wife just to avoid an argument. You can see he is ill at ease and just agreeing with her.
  • lemkolemko Member Posts: 15,261
    I wanna see the Hyundai ads with the cute hipster chick again.
  • steverstever Guest Posts: 52,454
    Pomplamoose is all over YouTube. You don't have to wait. :shades:
  • fintailfintail Member Posts: 58,494
    The Dr. Phil Acura commercial is pretty awful.
  • stickguystickguy Member Posts: 53,488
    no worse than Suze Orman (sp?) power sliding around back alleys

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

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