Stories from the Sales Frontlines

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Comments

  • driver100driver100 Member Posts: 32,638
    I personally take offense to that remark. You obviously have NO clue what a professional sales person is all about.

    Ever since buying that Gennie, JM has become even more crochety in his old age. He seems to be posting more, so I guess he is shining and polishing less. I think he is just nervous about all the new furniture he will be buying soon.

    In the 60s I managed a retail store that sold lots of TVs and new - at that time - digital alarm clock radios. I was amazed at the number of people who would ask me which ones were the best. I would take an educated guess because I had some interest in them and could steer them to the better choices. But, it surprised me that so many people preferred it if I made the decision for them. The point being, that sales people do provide a necessary service for many customers.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • sterlingdogsterlingdog Member Posts: 6,984
    "...even with the educated, I am a teacher."

    That's right. None of us know it all, and we continue to learn new things each day.

    Richard
  • lrguy44lrguy44 Member Posts: 2,197
    A day that goes by without learning something is a day lost
  • driver100driver100 Member Posts: 32,638
    I saw a full page ad for 2010 Fords. I had to check what month this was. Since when did a whole lineup of repeat models come out in May? By August they'll be introducing the 2011s!!!!

    The little changes to the Fusion really make it look pretty nice for about $25k. And the Taurus (though I have no idea why they had to bring back that name after the last group of losers to carry that name badge) had some nice changes which make it look more solid and heavier, like the newer Camry's. The Mustangs had a few new changes that make it look good too. Hopefully Ford could hang in there.

    Also, I saw a great new Pontiac G8 today, black on black, and it looked really nice inside and out. IMO it is by far the nicest GM except for Cadillac. They should keep it and make it the new Impala (which is getting a little long in the tooth).

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • sterlingdogsterlingdog Member Posts: 6,984
    I can remember growing up that the new cars came out every September. It was a month to look forward to for all customers. The dealers would even cover up the big windows with paper the week before the big showings. I can still remember my father taking me to the big showing of the 1955 Chevrolets. It was the year of the big design change for many cars. We then went over to the Buick dealer for his big showing, and on to the Ford dealer for theirs. What an exciting Saturday it was for all of us. I can't even keep up with when the new models come out now.

    Richard
  • lrguy44lrguy44 Member Posts: 2,197
    Richard, it was much easier in those days as the cars changed every year. Now, every 5 years they may change - only the VIN will signify a new car. I remember the 58 Chevy unveiling well - my dad traded his 55 star Chief in on a gull wing (taillight) Chevy.
    I sure did like it better than the Studebakers he had earlier in my boyhood.
  • explorerx4explorerx4 Member Posts: 20,963
    we got a letter from the dealership thanking us for buying our escape and highlighting the features of servicing with them.
    Vehicle Service - schedule ahead and they will get you in and out while you wait, if possible.
    if you need to leave it they feature 'shuttle service', for extended service plan customers, rental reimbursement if overnigth is required, also reduced rate rentals and my favorite, "Friends and Family'. in other words, arrange your own ride!
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • snakeweaselsnakeweasel Member Posts: 19,593
    If a customer would have asked me that question I would have explained that the market is what determines price. If the market for an Elantra is, 1800.00 less than that is what it is worth.

    To that I would have to say what is it about the market that makes the Honda worth more? The answer is thats its a Honda, and to many thats not good enough.

    I would explain total cost of ownership is what really matters and not initial price.

    True but the longer you own the car the better something like a Hyundai is over a Honda.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • driver100driver100 Member Posts: 32,638
    I can't even keep up with when the new models come out now

    I remember those years too. And I remember all the windows being covered. And I would get these magazines in August that would show the new cars...sneak previews.
    And there would be the big day in September when we could go to the dealer and actually see the new cars. I guess with far fewer manufacurers we could keep track of which cars were which. And yes, every year every car was completely different.
    That's when cars were cars :)

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • boomchekboomchek Member Posts: 5,516
    To that I would have to say what is it about the market that makes the Honda worth more? The answer is thats its a Honda, and to many thats not good enough.

    Snake, you should ask yourself what is it about the Elantra that makes it worth $1800 less than a Civic as it is you that voted with your dollars and bought one instead of a Civic. The market means you, the buyer. You, and tens of thousands of other consumers determine what you're willing to pay for it because you ultimately voted with your dollars.

    It means you're willing to buy an Elantra but only if it's $1800 less than a Civic.

    It also means that people who bought a Civic are willing to pay $1800 more for it than an Elantra because they saw the value in it one way or another.

    2016 Audi A7 3.0T S Line, 2021 Subaru WRX

  • driver100driver100 Member Posts: 32,638
    The answer is thats its a Honda, and to many thats not good enough.

    There is a track record and that is worth something. Also, if someone was pleased with their last Honda, then that is worth something. There's more dealerships across the country and if you travel a lot that could be worth something. No company gets that big and has such a loyal following by making an inferior product. Some people pay extra for a Starbucks coffee because they know it will be of a certain standard, and some people are willing to pay for that peace of mind.

    True but the longer you own the car the better something like a Hyundai is over a Honda

    True, if the Hyundai holds up. The Honda has a proven track record of few repairs and many have gone over 200k. Hyundais might last that long but we don't know for sure. I would take a chance on a Hyundai if I liked the car better and if I had to save a few bucks up front. If I wanted to play it safe and if a few bucks wasn't an issue, and I liked the car more, I would go for the Honda. A lot of people are like my brother, buys a new Honda every 10 years, doesn't even look at anything else.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • imidazol97imidazol97 Member Posts: 27,728
    The gull wing was the 59 Chev. Were you connecting that with the unveiling? Or were they two different years.

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • jmonroejmonroe Member Posts: 8,989
    … I will advise you on the best car for the money that fits your lifestyle, and your budget, but I have no way of knowing what your other finances in your life are like, nor should it really matter to me unless you bring it up (how much you want to pay monthly).

    You’re making my point ‘boom’. How could you possibly know the buyers expenses and how they want to live? The best you can do for a buyer, who is lost as to what they want, is to first find out if you will be wasting your time with someone that is dreaming about a new car. So, you get their permission to run a credit check and if they qualify you tell them what ball park they should be trying to play in based on what they told you and what you see in their report. If a buyer doesn’t know what they want when they walk in and you give them the good news that they can buy model ‘A’ when all they thought they could afford was model ‘B’, they’re in trouble and it wasn’t you that got them there. It was their hot pants for that new car. FWIW, every time I was about to buy a house and the realtor ran the numbers on me they always said, “you can afford more of a house than what you’re looking at”. I usually said, “I’m happy at what I’m looking at so let’s go with my limit, alright”.

    Basically I'll do my best to show you why you should buy one of my vehicles over a competitor's, but a financial planner I can't be for you.

    Isn’t that what I just said?


    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • lrguy44lrguy44 Member Posts: 2,197
    image

    I may be wrong but I thought this was the 'Gull Wing". The 59 was a Fin
  • snakeweaselsnakeweasel Member Posts: 19,593
    Snake, you should ask yourself what is it about the Elantra that makes it worth $1800 less than a Civic

    Sorry but the question is what is it about the civic that makes it worth $1,800 more. With the Elantra I am getting a larger, roomier car with the approximately the same amount of power and gas mileage. Its built just as well and it is just as reliable. So the question I have is why spend more?

    It means you're willing to buy an Elantra but only if it's $1800 less than a Civic.

    No it means that I saw more value in the total package. That doesn't mean that I am willing to buy it only if its $1,800 less. To be honest I would buy it over the Civic if they were priced the same.

    It also means that people who bought a Civic are willing to pay $1800 more for it than an Elantra because they saw the value in it one way or another.

    For the most part I really don't see a good reason other than emotional to get the higher priced car.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • lrguy44lrguy44 Member Posts: 2,197
    image

    The Fin
  • lrguy44lrguy44 Member Posts: 2,197
    Too bad their doc fee is $39995.00
  • jmonroejmonroe Member Posts: 8,989
    I personally take offense to that remark. You obviously have NO clue what a professional sales person is all about.

    Why would you get offended with my comment if you’re one of the good guys that truly tries to help their customers? The sales guys here are a notch above the average car salesman probably several notches but as you said you are a "professional sales person" so you are in business to make sales and if a buyer is lost as to what they want in a car, even with your good intentions, they’re probably going to hurt themselves. It’s the buyers responsibility to know what they want and if they can afford what you are showing them.

    I wouldn’t expect you to say, “Mr./Mrs. buyer, I don’t think you can afford this car so let’s look at that one over there”. As I said to ‘boom’ you have no idea how a customer wants to live so you can only go by what they say and the numbers you see in their report. As we all know, the numbers in those credit reports can be deceiving; otherwise there wouldn’t be so many repos.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • snakeweaselsnakeweasel Member Posts: 19,593
    Some people pay extra for a Starbucks coffee because they know it will be of a certain standard, and some people are willing to pay for that peace of mind.

    This supports my position. Yes some people pay extra for Starbucks, but Starbucks coffee usually loses taste tests. Many of those that willingly pay extra for Starbucks end up preferring another, less expensive, brand.

    Believe it or not people will put up with a lot to have a name.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • jmonroejmonroe Member Posts: 8,989
    Therefore, they would be more prone to be led by their noses into a purchase situation. That would explain the "fox" remark.

    And now for YOU.

    NO, the fox I was referring to was the one who ate the chickens not the one who would be satisfied with a mere smell. GOT IT ? :mad: I write a lot clearer than how you interpret. :P

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • boomchekboomchek Member Posts: 5,516
    Sorry but the question is what is it about the civic that makes it worth $1,800 more.

    Ask the folks that bought one. Most will tell you previous good Honda ownership experience, higher perceived resale value, better perceived quality, better perceived performance. Whether some of these are actually factual or just perceived, the customers spoke with their dollars, and Honda set the prices at the right level, and it resulted in sales success.

    To be honest I would buy it over the Civic if they were priced the same.... For the most part I really don't see a good reason other than emotional to get the higher priced car.

    You may not have seen a reason, but thousands of Honda Civic customers have. Even with the Elantra being a less expensive option, thousands more bought Civics instead. And that's what defines the market.

    That's not to say that The Elantra is an inferior car to the Civic, but just that customers are willing to fork out more if they see some sort of a benefit to them.

    Now I don't remember how this discussion started... :blush: .... and what we're arguing about, but off I am to watch the Canucks. :shades:

    2016 Audi A7 3.0T S Line, 2021 Subaru WRX

  • exb0exb0 Member Posts: 539
    A/C vents and lighted mirrors.... Well these little features are nice, but the public wants big discounts becuase the country is in a economic crisis and we all have to make sacrifices....

    GP, I was just trying to support Jmonroe’s point that Honda charges more for less. We are talking about a top of the line $26K vehicle with leather and sunroof. Name any other new vehicle over $20K that doesn’t have lighted mirrors. Heck, I can’t think of any at any price.

    This is just a small example of how Honda is skimping on features to save a measly buck. Makes you wonder where else they are cutting corners.
  • snakeweaselsnakeweasel Member Posts: 19,593
    but thousands of Honda Civic customers have. Even with the Elantra being a less expensive option, thousands more bought Civics instead. And that's what defines the market.

    But my whole point is that for many of these people the decision to buy the Honda is based mostly, if not purely, on perception rather than concrete reasons.

    but off I am to watch the Canucks.

    Yeah I do remember some poster here boasting that they will sweep the series. Looks like their season might end tonight.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • sterlingdogsterlingdog Member Posts: 6,984
    "I write a lot clearer than how you interpret."

    Perception is 90% reality. :D;)

    Richard
  • otto8otto8 Member Posts: 116
    *but the public wants big discounts because the country is in a economic crisis and we all have to make sacrifices....

    SURE................Just run right out and buy a "import" car and send that money
    back to japan or korea !

    ...........Sheesh!
  • driver100driver100 Member Posts: 32,638
    the decision to buy the Honda is based mostly, if not purely, on perception rather than concrete reasons

    Words from a wise sage (post # 42963 - the next one after yours)

    "I write a lot clearer than how you interpret."

    Perception is 90% reality.


    Richard

    I agree, perception is 90% reality and if you feel better having a Honda that is what you should buy. If you feel you can outfox the system and get a car of equal or better value for less money then you should opt for the Hyundai. It is whatever makes you feel good.

    I know people who could easily afford to buy a Rolls Royce. It would kill them to spend that kind of money on a car, so they had a 2000 Malibu, and recently traded it in on an Uplander. That is their perception of a great car, lots of room, you step up to get inside, it is a GM so it can be repaired almost anywhere, and they have an extra $100,000 in the bank.........that makes them happy.

    Perception is 90% reality...that was very profound. Actually, I think it is closer to 96% ;)

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • driver100driver100 Member Posts: 32,638
    SURE................Just run right out and buy a "import" car and send that money
    back to japan or korea !


    Or pass it on to a domestic car company that makes inferior products and has to over pay their employees.

    Lose even more money on depreciation because the product is not as desireable.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • percussionistpercussionist Member Posts: 204
    "I write a lot clearer than how you interpret." - jmonroe

    "Perception is 90% reality." - richard

    Then in this case, 90% of my "reality" states that jmonroe's statement makes no sense. Read it out loud - what does this mean?

    PS - "a lot" is non-descript...how much exactly?
  • imidazol97imidazol97 Member Posts: 27,728
    A lot of people's opinions on which car is better for them to purchase is based on other people's thoughts and based on past experiences. Advertisements play a huge role in shaping how people view certain automobiles, to wit the Volvo commercials of the past about how strong and therefore safe they were (disregarding some physics characteristics in accidents) to the point that Volvo reinforced the roof then put a full size Oldsmobile on top of the car to show how safe the car would be in a front end or side or rear collision. The roof has little to do with peripheral collisions.

    Or another is advertisements from the early 90s showing Accords driving past gas stations because they don't need gasoline, I guess. However at the time I bought a 3100 Century that got better gas mileage with an automatic and had more room and was quieter than the Accord; the Accord was better only with a 4-cyl or manual transmission. But the perceptions from the commercials were set in many people's minds regardless of reality.

    But that past experience with Honda has changed in re Hyundai. I was watching a dealer commercial showing used cars in Cincinnati a week ago and the blurring of the differences, Hyundai-Honda, became obvious. The dealer listed his Honda Accent and price for sale at Superior Dealership.

    I'm not sure where the silly commercial season fits in this other than the younger Saturday Night Live set react positively to them. For more, search Hidy on youtube and you'll find many bad commercials. Note he owns Ford and Hyundai dealerships also and maybe others.

    A Hidy Honda video

    Hidy wedding

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • lrguy44lrguy44 Member Posts: 2,197
    Why would you get offended with my comment i

    Because it was sounded like a generalization directed at the industry and salespeople as a whole - just as if someone made a generalized derogatory statement about your profession or other aspect of an important part of your life.
  • isellhondasisellhondas Member Posts: 20,342
    That's your opinion and people who feel like you should probably buy a Hyundai.

    Of course, I disagree.
  • graphicguygraphicguy Member Posts: 14,196
    When I'm looking for a vehicle it simply must be entertaining to drive- and for me that means it has to be RWD and weigh less than 3500 pounds to even merit consideration.

    I dunno roadburner. Don't get me wrong. I like BMWs. Have owned a couple. But, mashing the go pedal, listening to V8 rumble, feeling a huge push back into the seat, that's pretty entertaining to me. Doing that for right around $30K is even more entertaining. On the other hand, I've had more than a few people tell me I'm still a juvenile delinquent....even at my age. ;)
    2024 Kia EV6 GT-Line AWD Long Range
  • graphicguygraphicguy Member Posts: 14,196
    Perception is 90% reality.

    Boy....isn't that the truth.

    Richard, I think my leanings with a Grand Marquis are as much emotional as they were practical. Fact is, they aren't the best looking cars out there. They don't have all the "whiz bang" technology that's current today. You won't win any drag races with them. I doubt you'll want to go to the nearest slalom course with one. And, you won't really impress any neighbors with them, either.

    They're just very good, very honest cars. They'll get you to Costco and back just as nicely as they will get you cross country and back, in comfort and relatively frugally. You can throw a week's worth of luggage in the trunk (or your lawnmower, if you prefer). You can put 5 people in it and go anywhere/everywhere, and not hear one complaint.

    Just as importantly, you can drive one to 150,000 miles with little more than routine maintenance.

    Just good, honest, reliable cars, that can be bought at a price that makes you wonder why you'd want to pay more for any vehicle.

    isell....before I pulled the trigger on the Accord last summer, I did look at the Camry. First thing out of the salesperson's product pitch upon hearing of the "other" vehicles I was considering was the alleged "noise" issue. Your Buick analogy is correct. I know some recommended I drive the SE version of the 'yoda. But, even though I kept telling the sales person that I didn't think the noise level in the Accord was objectionable, he kept insisting that it would "wear on me".

    In almost a year of ownership, it hasn't "worn" on me yet. That includes a couple of 9-10 hour road trips.

    GP, no offense, but I found the Altima to have more road noise than the Accord. That may or may not be true in fact.

    But, getting back to Richard's quote, sometimes perception is reality. ;)
    2024 Kia EV6 GT-Line AWD Long Range
  • roadburnerroadburner Member Posts: 18,483
    SURE................Just run right out and buy a[sic] "import" car and send that money back to japan or korea !

    Why limit yourself? Not only do I send my money to Japan(cars, home theater equipment) and Korea(Blu-Ray player), but I also ship a bit out to Germany(cars, kitchen appliances) and England(motorcycles) ;)
    Oh, I almost forgot; I also sent a few bucks to Australia(blender and toaster) :P

    Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
    Wife's: 2021 Sahara 4xe
    Son's: 2018 330i xDrive

  • greanpea68greanpea68 Member Posts: 1,996
    I was waiting for Isell to comment here but I guess I will own up first.... One of the reasons I had the answers for the CRv was ..... well you asked name another vehicle over $20k that doesn't have lighted mirrors.... The 2009 Nissan Xterra doesn't come standard with lighted mirrors....

    But once again it comes down to the reasons the consumers are buying the vehicles...... You have to remember that alot R&D goes into the designs of these vehicles. What is important, and what isn't important.... someone buying a SUV has diferent reasons for buying than someone buying a sedan. Also SUV's cost more to make. So if you are going to keep costs down for consumers you have to decide what goes and what stays.... That is the point I was trying to make.

    I do appreciate your insight though....

    GP
  • greanpea68greanpea68 Member Posts: 1,996
    Yeah I do remember some poster here boasting that they will sweep the series. Looks like their season might end tonight.


    SORRY SNAKE :shades: ;)

    The Bruins are still in it and so are the Celts!!!!

    I am still waiting on a wager, and I don't believe I said they would sweep, I just said they would win it all. I will let our records keeper JM find my post.... he is always able to find a post number and able to copy and paste all words written. I definatley don't have that much time on my hands or the patience.

    GP
  • greanpea68greanpea68 Member Posts: 1,996
    SURE................Just run right out and buy a "import" car and send that money
    back to japan or korea !


    What are you talking about.... It is a global economy.

    These imports have factories here also employing Americans! And they are not over paying or price gouging.... Or asking for bail outs... OK I may be a little emotional about my product and feel like I have to defend myself ;)

    GP
  • greanpea68greanpea68 Member Posts: 1,996
    PS - "a lot" is non-descript...how much exactly?

    It is a little more than some :surprise:

    GP
  • greanpea68greanpea68 Member Posts: 1,996
    GP, no offense, but I found the Altima to have more road noise than the Accord. That may or may not be true in fact.

    No offense taken..... It all comes down to perception.... and we have already discussed that one ;)

    GP
  • greanpea68greanpea68 Member Posts: 1,996
    If nothing is impossible.... Than how come I can't nail Jello to a tree?

    GP
  • fezofezo Member Posts: 10,386
    You either need a better tree or better nails. Couldn't be the Jello.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • speterson1speterson1 Member Posts: 228
    Just wait till it's below freezing. Then you can nail up all the Jello you want!
  • driver100driver100 Member Posts: 32,638
    Oh, I almost forgot; I also sent a few bucks to Australia(blender and toaster)

    What make comes from Australia?

    Our washer and dryer came from New Zealand, Fisher Paykal.

    I don't think otto is coming back here. :D

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • dino001dino001 Member Posts: 6,191
    The roof has little to do with peripheral collisions.

    Not true at all. Roof (and pillars) create a closed-box frame, also knows as safety cage. Box sections are much stronger than open sections (and it's not by something like 10 or 20%, it's by hundreds of percent), especially when thin walls are involved (like sheet metal in cars) and especially under torsional load (any collision force is applied at certain offset from center of gravity of the vehicle cross-section, thus the "safety cage" section is in both torsion and direct bending). In order of offset loss of rigidity due to roof, most convertible vehicles have to have way stronger floors, which makes them hundreds of of pounds heavier than their coupe counterparts.

    In other words, having strong roof is absolutely essential in collision safety of a sedan/coupe design. Without it, the vehicle would fold like an accordion under any force that comes from the front or side.

    2018 430i Gran Coupe

  • dino001dino001 Member Posts: 6,191
    You forgot about China, Thailand, Vietnam (basically everything, bust mostly clothes and shoes), Taiwan and Korea (computer and their components). Not to mention Brasil (orange juice), and all other countries we import most of our stuff from.

    2018 430i Gran Coupe

  • boomchekboomchek Member Posts: 5,516
    Yeah I do remember some poster here boasting that they will sweep the series. Looks like their season might end tonight.

    I think that was me :blush: :mad: :sick: :lemon:

    2016 Audi A7 3.0T S Line, 2021 Subaru WRX

  • verdugoverdugo Member Posts: 2,288
    Our washer and dryer came from New Zealand, Fisher Paykal.

    You mean Fisher & Paykel :P

    I didn't know they were from NZ. I always thought they were German.
  • driver100driver100 Member Posts: 32,638
    I didn't know they were from NZ. I always thought they were German.

    Might not know how to spell it, but I know where they are.

    Fisher & Paykel is a major appliance manufacturing company based in East Tamaki, New Zealand.

    Originally an importer of domestic refrigerators,[3] Fisher & Paykel now holds over 420 patents[4] and bases its identity on innovative design, particularly in the areas of usability and environmental awareness

    Also, we are very impressed with the washer and dryer. It was the only front loading dryer with economy save. My wife likes that so she can still use the top to fold and sort etc. It does sound a bit like a jet taking off, but it does work well.
    Fisher Paykel

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • sterlingdogsterlingdog Member Posts: 6,984
    "...how come I can't nail Jello to a tree?"

    You can. Nail the package to the tree before you add water. :P Where there is a will, there is a way.

    Richard
  • lemkolemko Member Posts: 15,261
    Watch out! It's $99 a month! After one month the payments jump to $499! :P "I can't afford that!" :cry: "All too bad, sucka! You didn't read the fine print!" :P
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