Stories from the Sales Frontlines

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Comments

  • sterlingdogsterlingdog Member Posts: 6,984
    "Manufacturers demand certain improvements..."

    You brought up an interesting point. When my local dealer was saved yesterday, he mentioned to me that he had only won round one. If they don't make the improvements required by Chrysler and follow the new company guidelines, they could still be closed down. It's not just a matter of being saved; it's also a matter of the willingness to make changes. My dealer said that he would do what is necessary to keep the business going.

    Richard
  • sterlingdogsterlingdog Member Posts: 6,984
    As hard as you guys work, it is not good to do away with all of the perks. It lowers the overall morale of the employees. Companies need to realize that increased productivity is the result of happy workers. I hope that Ford will come to that conclusion.

    Richard
  • sterlingdogsterlingdog Member Posts: 6,984
    "The perfect world for Ford is to drop Mercury..."

    But what will the old people drive? :P

    Richard
  • dino001dino001 Member Posts: 6,191
    I actually disagree. Lincoln should be separate, just as Cadillac is from Chevy, Audi from VW, Acura from Honda, or Lexus from Toyota, . The target customer is different, so should be experience and image. I would say, in current form, Lincolns are simply too weak (not enough highline), thus it appears they would fit Ford stores - but such a move would only weaken the brand, not strengthen it. The target should be make them unique enough to actually make a difference, not the other way around.

    About Mercury - if you think how much it actually cost to maintain that division in terms of design, marketing, sales etc. it must be a total loser. I would miss the hottie from the ads if they had to go :blush: But other than that, it wouldn't be missed at all

    2018 430i Gran Coupe

  • fezofezo Member Posts: 10,386
    But what will the old people drive?

    Buicks - just like they do now....
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • lrguy44lrguy44 Member Posts: 2,197
    A Lincoln dealership could not effeciently survive on its own. If dual branding is important, Ford could do it as many other manufactures have - seperate showroom and sales force on the same property.
  • dino001dino001 Member Posts: 6,191
    I would rather see them together with Volvo and Tata dealers than Ford ;) There are also plenty of multibrand dealers that have competing brands together (e.g. BMW, MB, Audi, etc.). If Germans can get agreement, so could Americans (say Cadillac-Lincoln), or perhaps Americans and Japanese (Acura-Lincoln, etc.). What I don't see very often is dealers of non-lux brands blended with lux brands on the same street corner. May be the same owner across the street, but not sharing the building.

    I think putting Lincoln and Ford together is basically a final kill order to the former.

    2018 430i Gran Coupe

  • lrguy44lrguy44 Member Posts: 2,197
    I used to work for a Porsche, Audi, VW, Mitsu dealer - separate showrooms. You will never get Honda, Toyota, BMW or MB agree to share a facility - from a service, admin, and sales standpoint it makes sense to put them with Ford. Service overhead (special tools, tech training, etc) would be less, admin from Ford would also be less. From a sales standpoint, it would enable a sales force to switch up and down depending on the customer. Also, with so much in common, sales training would be easier and more cost effective.
  • explorerx4explorerx4 Member Posts: 20,964
    it's funny how some things just seem to shape you.
    about 7 years ago we were hit by an out of control driver on the highway while in our expedition.
    the first thing she said to me after she saw what it looked like, was dad you're going to trade for an excursion tomorrow, right?
    well i didn't swap for an excursion, but did buy our current explorer.
    when i bought my focus back in '04, she wouldn't ride in it for the first month.
    even now, when we swapped vehicles for a week and she was driving my wife's escape, she kept asking when she could get 'her' explorer back.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • explorerx4explorerx4 Member Posts: 20,964
    we have triple treads on our 04 escape. i think they are rated for about 60k.
    we have about 50k on them now and they have a lot of life left in them.
    i check the pressures regularly and rotate every 5k.
    my wife has already told me that if she doesn't like the michelins on her '09 escape, we are getting a set of triple treads to replace them.
    although it was never a problem with our explorer, the escape tracks a lot better on the highway with the triples than the original continentals.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • driver100driver100 Member Posts: 32,638
    Yes, I thought about that mode of advertising. Still, I got 25% off which makes me happy.

    That was interesting 25% off doesn't work as well as 1 free, even though it's the same.

    I think it's the word FREE. When people hear that word it makes a big difference.

    One word makes a big difference. A department store exec had a lot of ladies underwear to get rid of. The pile with the sign "For Angels" didn't sell as quickly as the pile that said "For Little Devils". Even though they were the same under garments!

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • imidazol97imidazol97 Member Posts: 27,728
    >Buicks -

    Nahhh. Toyotas.

    They seem to have quit buying Accords in this area based on my anecdotal observation study. I suspect the road noise bothers them after a while.

    The Buicks only go to people with missing teeth :sick: like someone said in a post long ago, whatever that means. ;)

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • fezofezo Member Posts: 10,386
    I always thought the difference between the Buick driver and the Toyota driver was that the Buick driver wore a hat.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • jmonroejmonroe Member Posts: 8,989
    I think it's the word FREE. When people hear that word it makes a big difference.

    When I hear the word FREE, I tend to stay away. I just can’t get that FREE lunch thingy out of my head.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • boomchekboomchek Member Posts: 5,516
    story:

    This is gotta be one of the most unbelievable calls I ever took in the car biz.

    We run many ads where we approve people with bad credit so that's the reason the guy called us.It was just before closing and it went like this:

    Guy: My car got repoed today, did you take it?

    Me: No, why would I, we don't repo cars, the banks do. :confuse:

    Guy: Well it got repoed today so I don't have a car.

    Me: That's nice but I can't really help you there, you gotta talk with the bank to get it back.

    Guy: No it's ok, I'm calling you cause since it got repoed, I need to buy another one.

    Me: Ok? :surprise:

    Guy: Apparently you guys finance anyone even if the trade in has a balance owing on it, and anyone with bad credit.

    Me: Yeah we do but you have to bring your trade in here.

    Guy: The finance company (who financed the car) told me that a while back that they're ok with me trading it in too even if it's not paid off.

    Me: Yeah they were ok with it BEFORE they took it away from you. Now it's a tad too late.

    Guy: Why is it too late? The car is just sitting in a repo yard, get me a good deal and you can have it.

    Me: Ummm, no you gotta get it yourself, you gotta get your finance company to release it to you, and then you bring it to us, and then we can look and see if you have any equity in it, and then maybe do a deal.

    Guy: I have the paperwork on it. Can't I just buy a new car, you pay off my old loan, and we'll transfer the paperwork of my old car to your name and then you can get it?

    Me: No, you gotta have the car here PHYSICALLY in order to trade it in.

    Guy: No, the finance company said before that I can trade it in, why can't I buy a new car and you can pick up my trade in from the repo place.

    Me: It doesn't work that way. If your car was taken away then we can't go and take it back cause you wanna trade it in., You should have thought of that before it got repoed. Listen, why don't we start with your name and number so that I can try to get you pre approved at least and have a look at your credit.

    Guy: I'll put it under my son's name. He's got good credit.

    Me: :confuse: Ok, so your son might get approved on a car cause he has good credit, but I can't pay off your car with his deal, because he can't trade in your car cause it's not under his name. He doesn't owe money on it you do.

    Guy: It's ok, it only takes 5 minutes of paperwork to transfer a car into another name.

    Me: Not when it's repoed, has a lien in it, and you're the one that owes money on it.

    Guy: Can you get my son pre approved?

    Me: Sure. what's his name, address and SSN.

    Guy: (Gives name) not sure of SSN.

    Me: Look, I can't do anything here. Why don't both of you come in and see me?

    :confuse: :sick:

    2016 Audi A7 3.0T S Line, 2021 Subaru WRX

  • jipsterjipster Member Posts: 6,299
    Me: Look, I can't do anything here. Why don't both of you come in and see me?

    You're a brave man inviting that chowder head into your dealership. :surprise:
    2021 Honda Passport EX-L, 2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere.
  • lrguy44lrguy44 Member Posts: 2,197
    Great story! I had an e-lead this week from a lady back east who wanted to buy a car for her daughter here. of course, it most likely was a straw purchase which I could not do anyway. She had a repo and only one score broke the 500 mark (slightly).
  • oldfarmer50oldfarmer50 Member Posts: 24,419
    "...Why don't both of you come in and see me?..."

    Same old sneaky salesmen, pulling the "come on down" trick on some poor trusting customer. How's he going to come down when his car is in the repo lot?

    You should do the right thing and drive over to his house (you know, the one that's in foreclosure) and give them a ride. You probably should bring some cash as well. If the son is anything like his dad you will no doubt have to bail him out of jail before he can sign the contract. ;)

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • sterlingdogsterlingdog Member Posts: 6,984
    Just think. Years ago, some poor teacher had him taking up space in her classroom! :D Talk about a boat with no oars! When they cut his lights off, he'll probably call another utility company to sign up.

    Don't feel badly. I was once describing the gun duel between Alexander Hamilton and Aaron Burr. When I finished, I made the mistake of asking if any of the students had questions. One guy asked, "What was a burr doing with a gun?" I had to leave the room. :sick:

    Richard
  • tidestertidester Member Posts: 10,059
    I had to leave the room.

    Surely, the student was pulling your leg. Sometimes, sounding dopey is just an act to impress other students. :)

    Unfortunately, that does not seem to be the case for the guy with the repossessed car. :(

    tidester, host
    SUVs and Smart Shopper
  • driver100driver100 Member Posts: 32,638
    Me: Look, I can't do anything here. Why don't both of you come in and see me?

    You have way more patience than I would ever have boom.
    Maybe they can bring their trade in in their own......
    image

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • jmonroejmonroe Member Posts: 8,989
    Me: Look, I can't do anything here. Why don't both of you come in and see me?

    Are things that bad that you would make an offer like that? What would you do if they showed up? You know, they could be looking for a way to get to your place. I hope we’re not going to hear about you on the evening news with the lead in, “This is what happened to a car salesman tonight”. :cry:

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • snakeweaselsnakeweasel Member Posts: 19,593

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • snakeweaselsnakeweasel Member Posts: 19,593

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • sterlingdogsterlingdog Member Posts: 6,984
    "Surely, the student was pulling your leg."

    It is obvious that you have never taught school. :surprise: This 8th grade child in 1978 was dead serious. The sad part was that only half the class laughed. That particular class was not known for being gifted.

    Here's another one for you. In 1967, I was teaching the musical round, "Row, Row, Row Your Boat" The verse ends with "Life is but a dream." One of my students asked why life was a "butter" dream! I didn't realize what she meant until she spelled it for me.

    The lesson is: Never assume that children understand what you are saying. I DO have a collection of these from my career. ;)

    Richard
  • fezofezo Member Posts: 10,386
    And in the immortal words of Creedence, "There's a bathroom on the right.".....
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • tidestertidester Member Posts: 10,059
    It is obvious that you have never taught school.

    Au contraire! Perhaps it depends on where you teach. :shades:

    tidester, host
    SUVs and Smart Shopper
  • bolivarbolivar Member Posts: 2,316
    A friend was a teacher. One of his students strongly argued that we never sent a man to the moon. It was all special effects. His father gave him this information.
  • verdugoverdugo Member Posts: 2,288
    The Chrysler-Dodge guy survived.

    Might soon be Chrysler-Dodge-Jeep :P
  • driver100driver100 Member Posts: 32,638
    "Life is but a dream." One of my students asked why life was a "butter" dream!

    I taught grades 3, 4 and 6 in my illustrious career. I remember asking a student what the equator was;

    "It is an imaginary lion that runs around the earth" was the answer.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • houdini1houdini1 Member Posts: 8,356
    Reminds me of the story about the difference between a porcupine and a BMW driver...with a porcupine the pricks are on the outside...

    My apologies to anyone who drives a BMW...I've owned a couple myself...it is a good thing to be able to laugh at yourself...no harm meant. :)

    2013 LX 570 2016 LS 460

  • verdugoverdugo Member Posts: 2,288
    I taught grades 3, 4 and 6 in my illustrious career. I remember asking a student what the equator was;

    "It is an imaginary lion that runs around the earth" was the answer.


    That's cute if it was a 3rd grader. Not so cute if it was a 6th grader.

    On topic: Do you think any of those students grew up to be car salesmen? :P
  • snakeweaselsnakeweasel Member Posts: 19,593
    You would be surprised at the number of people who believe that and how strongly they will argue that.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • driver100driver100 Member Posts: 32,638
    On topic: Do you think any of those students grew up to be car salesmen?

    I think about 60% of the kids will grow up and be very descent individuals. I think the top 20% of the 60% will be well above average. The 60 to 80% group could go either way. The bottom 20% I have no idea what they will ever do. It would be interesting to know how many became car salesman. My high school had 2400 students at any one time so you would think I would see a picture of someone in an ad selling cars....but I never do.

    I would really like to know how all the kids I taught ended up....I think.

    That does remind me and here is a question for the sales guys. There once was a Chrysler salesman and I think his real name was Charlie Poisson (which is fish in French). His picture was in the paper and his name under the picture was Charlie the Tuna. He was in the paper for about a year and then never again.

    I have a question for car salespeople. My question is:
    Do you think a name makes a difference?
    and
    Do you have to use your legal name when selling?
    If you sign forms etc. can you use an alias, but it is still legal? I heard you can do that.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • snakeweaselsnakeweasel Member Posts: 19,593
    I would think that having a name that is easily remembered or recognized could help. I would think that there were some people when they were thinking of buying a car thought of "Charlie the Tuna". However in this case I will bet that that ad campaign ended when Starkist Tuna wrote a very nasty letter to the dealership.

    Now an ordinary name I don't think it would work to well.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • driver100driver100 Member Posts: 32,638
    . I would think that there were some people when they were thinking of buying a car thought of "Charlie the Tuna".

    I think your thoughts are probably correct. Come to think of it "Charlie the Tuna" could leave a bad taste in one's mouth! ;)

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • imidazol97imidazol97 Member Posts: 27,728
    > name that is easily remembered or recognized could help

    I recall a couple of salespeople with memorable names--both on the same lot at two different times.

    One was XXXXX Profit. Lots of jokes to be made on that one for a car salesman. I didn't use a first name because I can't recall.

    Earlier I had been helped by a salesman with a name like XXX Price. When I suggested he should changed one of his names to "Low," it seemed to go over his head. Oh well, maybe he wouldn't have given me a low price on the car at which I was looking.

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • stickguystickguy Member Posts: 53,832
    But, it wouldn't be my first!

    There seems to be this huge push to slash the number of dealerships, now that the new dynamic seems to be 10mill instead of 16mill.

    But, wasn't it about 10 years ago or so that 10mill was around normal? And only fairly recently that sales shot up to the 16range?

    If so, were there a slew of new dealerships opened up this decade, leading to a glut (and I don't just mean new stores for existing dealershps)?

    Anyway, they makers (and govt) are being somewhat disengenuous about the real reason to close so many: it is to reduce competition (note: I have no idea how much it will save GM in real $$ to have less dealers).

    Fewer dealers, less pitting agianst each other, so (theoretically) higher prices.

    yes, the real goal is for the consumer to pay more! Although that only works if buyers are commited to a particular model. More likely, prices stay in the tank (but you make it up on volume?) or people will just buy another brand.

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • sterlingdogsterlingdog Member Posts: 6,984
    "Perhaps it depends on where you teach."

    It really does. It is completely understandable in the rural South that the boy thought "bear" when he heard "Burr" because that was how he pronounced "bear". When a child would tell me that he or she was "tired", they would say that they were "tAred". In fact, instead of saying, "I am tired.", they would say, "I bees tared." The language patterns took a bit of adjustment on my part. I used to laugh because the children told me that I was the one who talked "funny". :D I have to wonder what they interpreted from my speech that they never questioned. :confuse:

    Richard
  • sterlingdogsterlingdog Member Posts: 6,984
    Oh, yes. I ran into the moon theory many times. In fact, some of my students were among those who believed that "Elvis just left the building."

    Richard
  • sterlingdogsterlingdog Member Posts: 6,984
    "It is an imaginary lion that runs around the earth."

    I figured that you would understand what I meant. :D

    Richard
  • sterlingdogsterlingdog Member Posts: 6,984
    Mr. "Low" Price

    LOL!!!

    Richard
  • jmonroejmonroe Member Posts: 8,989
    On topic: Do you think any of those students grew up to be car salesmen? (from verdugo’s post 43173)

    I think about 60% of the kids will grow up and be very descent individuals. I think the top 20% of the 60% will be well above average. The 60 to 80% group could go either way. The bottom 20% I have no idea what they will ever do. It would be interesting to know how many became car salesman.


    I know one that should have; Son #1 (the car geek).

    I was never a believer in those career aptitude tests because when I took them, they always said I should be a clerk/doctor/dentist/warehouseman. They never gave me credit for being a technical wizard and now look at me. :) However, they hit my son dead square where he belonged. When he took one of those tests in 8th grade it said if he chose not to pursue higher education he should be a new car salesman (note, it was very specific in saying “new” car salesman and not “used” car salesman. Why? I don’t have a clue.). It also said if he chose the higher education path he should go into accounting/finance (FWIW, he did. He has an under graduate in accounting).

    When he showed me those results I said, “There you have it; go to school, learn how to make/manage money and with that skill buy a car dealership someday”. He had that far away look on his face when I said that so I asked, “what’s wrong”? He said, “that isn’t a bad idea”. :surprise: Well, he wasn’t all that good with the making money part, so he’s just a working stiff like the rest of his classmates.

    Those career aptitude tests seem to have gotten better over the years, I think, but the listening to what your father says hasn’t.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • jmonroejmonroe Member Posts: 8,989
    yes, the real goal is for the consumer to pay more!

    Competition is only good for the consumer. Not so much for business. At least that's what I took away from my economics classes. The only problem is, it doesn't look like anyone is going to be so fast to jump in and fill the void.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • driver100driver100 Member Posts: 32,638
    Earlier I had been helped by a salesman with a name like XXX Price.

    Maybe "Les Cost"?
    Or "Noha Profit" - sells Fiats?

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • sterlingdogsterlingdog Member Posts: 6,984
    I've seen quite a number of car ads recently involving the owners'/salesmen's children---ages 5-15. How do you guys feel about using children in car ads? Are they being exploited, or is this just a cute thing to do?

    Richard
  • snakeweaselsnakeweasel Member Posts: 19,593
    I wonder if they are their actual children or actors. Many years ago there was a dealer here in the Chicago area that ran a campaign where the owners "daughter" did the sales pitch. Over the course of time the "daughter' changed three times but her name stayed the same.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • tidestertidester Member Posts: 10,059
    How do you guys feel about using children in car ads?

    I oppose using children in any ads. I would go out of my way to avoid buying goods and services that use children in advertising. Just tell me what I need to know about the product and I'll consider it.

    I don't particularly care for actors hawking products either but at least they are adults and can choose to participate or not. Children have little choice but to follow the whims of their parents looking to make a buck. It is unfortunate that competing products of virutally indistinguishable quality cannot be sold on their merits but require cinematic sensationalism.

    tidester, host
    SUVs and Smart Shopper
  • jmonroejmonroe Member Posts: 8,989
    Over the course of time the "daughter' changed three times but her name stayed the same.

    Well no shxx; people age over time you know. Do you look the same as you did a while back and yet people still call you 'snake'. :confuse:

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • houdini1houdini1 Member Posts: 8,356
    Fairly recently there was an anti smoking ad shown on tv. A 3 or 4 year old boy was deliberately separated from his mother, with her consent, and left bewildered looking and crying in the middle of an airport. Unbelievable.

    The anti smoking people defended the ad saying a young boy crying is nothing if it saves 20,000 lives. A little hyperbole maybe? I assume they were tugging at our heartstrings to show how a child would feel if he lost his mother...either to cancer or deliberately in an airport.

    I don't like smoking either but this was way over the top and totally inappropriate. There is no room in my world for any type fanatic, whether I agree with their beliefs or not.

    2013 LX 570 2016 LS 460

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