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"...Mr. Smith, architect of a plan to remake Cadillac when he ran the division during the late 1990's, defended G.M.'s decision to offer the loans across its entire car and truck lineup, excluding Hummer, even as it was trying to improve its vehicles' images.
The deals are available even on the trendy Cadillac CTS sedan, which G.M. sees as a landmark in its quest to capture buyers of upscale imports. "We wanted to be able to say, `Every Buick, every Oldsmobile, every Cadillac,' " because such simplicity gets buyers' attention, Mr. Smith said...."
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