2021 Chevy Silverado 1500 RST w/RMT Off-Road Lift Package: Purchase/Dealer Incentives/Dealer Invoice

2021 Chevy Silverado 1500 RST, EcoTec3 6.2L V8 4WD, All Star Plus Package + RMT Dealer Lift/Accessories
Stickered MSRP on truck is $59k + $18k in dealer installed RMT Overland/Offroad lift package. Total MSRP $77k
Asking advertised price is $72,500
Current public incentives include $4250 Customer Cash (which equates to 5.86% of the asking price on this truck and would take today's asking price to $68,332) or 0% APR financing through GM financial.
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I am purchasing, not leasing. Located in Denver, Colorado.
Would like to take advantage of the GM 0% APR financing but I understand the dealer will be less likely to move off the current $72,500 asking price if I go that route. In that event, I've got proof of pre-qual bank financing so I can take that obstacle out of the equation.
My questions are:
- What would you estimate the dealer invoice to be on the truck (from the manufacturer)?
- What would you estimate the dealer invoice to be on the aftermarket RMT lift?
- Are there currently any unpublished internal GM to dealer incentives that would increase the 3% dealer holdback that they already receive?
I'm trying to gauge what the total dealer invoice is, aka my target price, to see how far below $72,500 I should be aiming. I have not yet met with the dealer or asked to see their invoices.
Appreciate the thoughts!

Stickered MSRP on truck is $59k + $18k in dealer installed RMT Overland/Offroad lift package. Total MSRP $77k
Asking advertised price is $72,500
Current public incentives include $4250 Customer Cash (which equates to 5.86% of the asking price on this truck and would take today's asking price to $68,332) or 0% APR financing through GM financial.
---
I am purchasing, not leasing. Located in Denver, Colorado.
Would like to take advantage of the GM 0% APR financing but I understand the dealer will be less likely to move off the current $72,500 asking price if I go that route. In that event, I've got proof of pre-qual bank financing so I can take that obstacle out of the equation.
My questions are:
- What would you estimate the dealer invoice to be on the truck (from the manufacturer)?
- What would you estimate the dealer invoice to be on the aftermarket RMT lift?
- Are there currently any unpublished internal GM to dealer incentives that would increase the 3% dealer holdback that they already receive?
I'm trying to gauge what the total dealer invoice is, aka my target price, to see how far below $72,500 I should be aiming. I have not yet met with the dealer or asked to see their invoices.
Appreciate the thoughts!

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Comments
And, likely no way of knowing the invoice price of the $18K package.
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