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You too are falling prey to the backwards thinking that I addressed in my last post.
You are right, that people DO NOT buy the car because of the financials, but because the cars are to them stylish, well-made, with good performance.
The fact that Toyota does such a good job meeting the markets needs and is so profitable is a measure of how well they are doing satisfying the market. They don't need to crow about their financials, Wall Street does that for them.
I have said many times in the past that the S class is better looking then my 01 LS
I don't think so any more...as time as gone by the Mercedes design has worn thin on me....I hate those big round headlights for example...
It could be that the Mercedes design continues only because they don't have the money to make major styling changes. We know sales are falling. It would seem a great styling company would have come up with a new look by now.
Separately in all the coverage on this story were other reports that the German manufacturing industry as a whole, is looking more and more toward American business managers to lead it. Many Americans or Germans with heavy long-term American experience are being promoted to top or very high level exec jobs that will lead to the top. Zetsche is in the latter camp with predominantly long-term American experience. That tells you the Germans are recognizing they have large scale manufacturing problems and are trying to fix it with new and different leadership. Both GM and Ford were looking at him for their CEO positions when DCX promoted him.In fat that is what hastened the promotion.
There have been many stories about European manufacturing businesses needing an overhaul over the past few years as its historical processes of long-term vacations and little chance of being fired are creating a stale workforce that is inefficient and lagging behind the rest of the world in quality. That and the need for strong leaders with union negotiation strengths is causing the switch to execs with heavy American experience.
Now Merc has always overstated my use of the business end - stating that you walk in and buy a Lexus because of Toyota's bottom line. My point has always been that negative press can and sometimes does affect a buyers decision. Business people who can't possibly miss these stories are heavy buyers of lux goods. When you read a lot about quality problems, see proof of it in surveys everywhere plus in underlying financials it makes you think. Then when you read many stories about European manufacturing problems beyond autos it makes you realize this is deeper and more widespread. So why eaxctly would you run in and buy expensive Euro equipment. I had a Miele dishwasher and vaccuum that both died on me after 5 years vs. American counterparts that were still working fine after what seemed like a forever period. At the same time that I bought the Miele I also bought a new expensive Euro washing mavchine. Within three years I needed a $350 repair on that. I'm not even sure if Sub-zero is European or not but it has cost me $600 over 10 years of ownership and everyone I know (myself included) has serious humidity problems with them in summer. Something has gone wrong in Europe as my own experience, the auto surveys and all these stories about change imply.
Very questionable executive practises that I read in a German newspaper: Schrempp had married his chief executive assistant, who kept working for him in the same position, and paid her about $250k, whoch seems rather rich, even for a top company. Worse though is the fact that he worked from a remote satellite office in Munich, and not it the Stuttgart HQs, because she was from Munich and preferred to live there.I wonder how many CEOs of top companies telecommute on top of their busy travel schedule...
The different brands in the holding company have to focus on core competencies, and either be market leaders or be gone. As far as Mercedes goes, I disagree it has to focus exclusively on up-market, expensive cars. What it has to focus on excellence, and cars that carry a significant premium over their competitors' offerings based on the combined strength of the brand *and* the product. It doesn't need to go up-market - it is up market enough, and other brands show that luzury brand offerings in more entry level markets are very profitale offerings when they indeed deliver on some core brand DNA.
As to Smart and Chrysler, I am no expert on the former, but the latter has to gain far more global significance. Chrysler is doing some cool stuff, but still has way too much US focus, which puts it at a disadvantage in a global market. Perhaps combining Smart and Chrysler in some way is what would make the most sense.
Maybe that Mitsu relationship was even more damaging than was thought.
Merc - don't you have an Eclipse?
Contrast that to a WSJ article from a couple weeks ago:
The Lexus 400h was the most expensive vehicle we tested, but also the quietest. We drove it from Detroit to the tip of Michigan's thumb, mostly on state highways, clocking just over its EPA highway estimate of 27 mpg. To give it a little stop-and-go traffic, which is where the Toyota hybrid systems excel, we also endured downtown Detroit rush-hour traffic. In those six miles, the Lexus averaged 34.9 mpg, well above its 31 mpg city figure from the EPA
Basically I think that if a reporter wants a "story" they'll end up driving either very wastefully or very frugally, and can make the mpg come out either low or high.
I am still waiting to see a good test. What I have in mind is a large number of miles driven "nose to tail"...meaning a rx400h and a rx330, with one tailgating the other, and occaisionally switching positions or drivers. And also making sure that the 400h begins and ends the test with the same level of battery energy.
Merc... another hangin' slider from Camp Lexus... jump on it man!!
;-)
You don't have to look far for good tests. There are plenty on the RX400h and RX400h fuel economy boards that will give you gas mileage figures. Some have even compared it to their previous RX330. Generally people are getting in the mid 20s average while they were only getting 17-18 with the RX330.
The NY Times is no fan of Lexus. Remember the woman (I believe her name is krebbs) that reviewed the LS430 and preferred a 2 year old Maxima a few years back. Her review was so bad you couldn't even take anything she said seriously. Her comments led you to believe that she despised luxury cars, which than made you wonder why she was reviewing one in the first place.
On the road my mind drifted to high end luxury sedans. I thought lets forget about depreciation, deltas, brand dimunition, etc. and just think like an ordinary guy with a few bucks in his pocket who wants a high end sedan for trips just like the one I was on. How much is it going to cost to get into one? Maybe to keep the cost down we'll look at a used one with normal equipment and miles. Take a look at the chart below using 2002 figures:
MAKE Edmunds Private Party Sale
BMW745i 42,090
BMW745Li 44410
JAG XJ 21371
JAG VandePLas 27189
LEX LS430 36958
MB S430 35436
MB S500 39556
Wow! Afterall the talk about i Drive and what an impossible imposition it is, a 2002 BMW 7 Series is the most expensive. By far. This is the car that everyone bashes yet the secondary market pays up for ?? What gives? Afterall all the talk about rotten MB quality, you are still on the hook for 35 to 39 large for a 2002 S series. The Jag data has been commented on a dozen times and the Lexus figures can be read in different ways. (They hold their value as a percent of new MSRP vs. why buy a used Lexus when you can get into an equally used MB Series?, etc.)
Maybe the sleeper is Jaguar. The resale is awful. BUT, as the average guy in this example would you rather a new design 2004 Jag XJ sedan for $39046 (Edmunds Private Party) or a MB/LEXUS with two more winters and 30,000 more miles on it for the same price? I think if I were going to put a lot of interstate miles on a car I'd opt either for a 2002 MB S430 or a 2004 XJ.
YMMV
I was looking at how much retention value there was from the original MSRP for the original buyer when I did this. If you used a LS430 ultra - which is probably the right car to use - its' cost would be noticably higher than the Benz at around $43K. The initial MSRP's of both the ultra LS and the 745LI are about $71 on the Lexus and $77 (not sure of exact Bimmer price) on the 745LI. I'd never even think of buying the MB after 3 years. It's reliability is killing it's resale value which is why the price is so low. The Lexus would be very desirable for the exact opposite reason. The 7 is probably noticably higher up on the totem pole than an S because of its sportier heritage I'd assume. There is also less supply as the S outsold it by about 20-25% when new. I think BMW is definitely the premier used German car after three years. Used car buyers are nnot interested in paying the price of status that isn't backed by reliability. But they'll stioll pay for sport. At some point in the near future BMW will become the premier new German car if MB doesn't get its act together soon. I didn't realize Jag dropped that rapidly. That is horrendous.
http://pressroom.toyota.com/photo_library/display_release.html?id=20050802b
In June, Toyota/Lexus announced they were raising prices across the board
http://www.caranddriver.com/article.asp?section_id=30&article_id=9780&page_number=1
On the opposite side, GM, Ford and DCX are lowering prices, and yet Toyota/Lexus continues to ramp up the $$$.... What could be the reason(s) for this opposite trend ???
The Koreans don't have to worry as much because they have smaller market share.
I would not pay MSRP+ for any car.
Sorry, Edmunds doesn't give data for 2002 Lexus LS430 Ultras.
I think you have identified nicely how a high end car retains value: it its unique selling proposition (thank you David Oglivy for the concept) , e. g., reliability, sport, status, design holds up, its resale will be good. That notion explains the resale of Lexus and BMW.
One thing holding up the MB resale is the perceived status in owning one. But even that is weakening. Forty years ago, when a guy made Sergeant First Class (E-7) or better, he bought himself a Caddy or a Deuce-and-a-quarter ( a Buick 225). The thing would be standing tall, shined like a pair of jump boots. I suspect that if you drove past the 82nd Airborne's NCO Club tonight you would see more BMWs and Lexus out back than MBs.
However, since you raised the subject, I disagree with your statement that "the 745i does not have a higher resale value than the LS430 .." Moreover, this statement contradicts a later statement of yours that "..actual 'buy' prices for a low miler '02 745i will be...barely a deuce higher than a comparably equipped '02 LS430." (Sorry, you can't have it both ways. Either a 7 Series '02 Bimmer does or does not cost more to buy than a Lex LS430. "Barely a deuce" is a significant amount of money. In the data I presented earlier, the spread was far more than $2000. )
Proof: Look at my post above. I present Edmunds data for 2002 for private party transactions (the middle category they offer), the BMW is significantly more money. If you disagree, you will have to argue with the Edmunds methodology.
Yes, everyone agrees that the 2002 7 Series has an awful reputation. Apparently (and surprisingly) it has not hurt resale.
Oh, and shift quality complaints, engine noise comlaints, wind noise complaints....do I need to continue?
Companies that operate the way you suggest these days struggle to hold customers. The Euros all do this. They've got that old fashioned German scientist engineer thing down pat where they think they know what's best for the customer. Unfortunately, this kind of rocket science has got them in a lot of trouble.
Companies that design cars that their customers buy in droves are in fact designing and building exactly what the market wants, not what they think the market needs. The measure of success is the money they make, the share they gain, the positive press they receive.
Companies that are in trouble financially are failing to make what the market wants.
I think you're taking my post out of context. What I mean is that every luxury car maker has their theory or idea as to what a luxury car should be, not that they should dictate what the market gets. All car companies listen to their customers in varying degress, but there are differences.
What Lexus thinks a car should driver, look and feel like is their philosphy at work, ditto for Audi, BMW, Mercedes and every other brand here. If every brand had the same ideas we have a bunch of Lexus like cars or all BMW type cars. I didn't say that MB or anyone else dictates what type of car the customer should have, rather its that each brand has a take on the luxury car theme.
Also, if Lexus' way was so superior they'd be the bestselling car in every class don't you think? Yet they're far from it. The ES plays a game no one else is playing, the GS and IS have always had a hard time staying popular so obviously Lexus either doesn't listen to their customers, or they aren't giving what the market wants, going by your theory. The LS has a good take on the idea of what most would consider an ideal luxury car, plus being priced below its main compeitition equals a hit.
Why do you think MB dumped its boss this week? Because the board thinks the cars don't handle right or ride right? No, I think he failed to realize the hole he had dug and couldn't get them out of it. New management was needed before this turns into their own Little Big Horn
I agree with you here, had nothing to do with car design. He was let go because MB has been tarnished badly under his reign, mainly because of quality problems, which isn't what I'm talking about above.
M
Far too much of a reach here I think. Most people don't look anywhere near this deep into financials about a car company when they want the car. A luxury car purchase is just as much of a "I want" purshase as anything else, likely more so for some people. I won't argue for a min that bad press about reliability hurts, but this stuff about financials and other irrelevant things don't mean a thing to the average buyer. Some of business savy people might stay away, but if they aren't is isn't showing up yet and hasn't in years of bad press about MB in particular. They're sales are steadily rising with each new product introduction and there no credible evidence to support this claim about financials having people give this big pause about buying an MB. Reliability worries? For sure, I see posts all over Edmunds saying just that, but I haven't seen one yet (other than from a Toyota/Lexus who in all honesty wouldn't buy a German car anyway, particularly a MB) that mentions financials as the reason they aren't buying a MB or any other troubled car company. There is simply no evidence to support the theory of the average buyer not buying a car from a company just because it troubled financially. Now if you're Isuzu or someone in danger of going out of business its different, but no brand we talk about here is anywhere near that status.
M
Same reason why one keeps buying Lexuses over and over, because they like what the brand offers. My point was the MB/BMW has more choice. Didn't say that someome should do this, I said that they could if they wanted too and they wouldn't have to buy the same boring sedan over and over.
There it goes again, among the cars that Lexus offer, they beat MB class for class. So don't compare cars Lexus does not make i.e. AMG car lines. I even bet you: if Lexus makes cars costing $100K or more in the future, they will still beat MB class for class.
Lexus isn't even close to beating MB class for class. The SC430 got beat by the previous generation CLK430 and the current SL500, the GS may be scoring a point victory in the mags over the E-Class now, but the E crushes the GS in the every important (at least here it is) sales race. The LS manages to beat the S430, and has never beat the S500 in any comparo I've seen. Lexus doesn't beat MB class for class in sales either when you look at the numbers, only the LS beats the S-Class when you match sedans to sedans. MB kill Lexus in the 2-door coupe/roadster classes about as much as Lexus does the same to MB in the SUV class when it comes to sales.
So I'm not sure where you got this from about Lexus beating MB class for class. No other import maker sells a fwd luxury car like the ES.
M
I guess all the commercials about Toyota's various sales are considered "virtually no discouting". Do you seriously think Toyota doesn't discount their cars in order to help sell them? Sure they aren't giving them away like GM/Ford/Chysler, but to say virtually no discouting is ignoring the obvious.
This thing about Toyotas/Lexus not having any problems is way overblown at this point. See the other boards, if anything the posts seem to be growing about various problems with certain Lexus vehicles and didn't Lexus slip in one of these recent surveys?
M
The brands that dont discount are Scion, Mini, and Porsche. (I'm sure I'm missing others, but you get the point) Toyota has comparable incentives to Honda and Nissan.
Infiniti sells the FWD I35 which is the equiv of the ES. I prefer it, less $$ and better performance. Just annoying torque steer.
One-quarter of Toyota Motor Corp.'s U.S. sales by the end of the decade will be hybrid vehicles, Jim Press, president of Toyota Motor Sales U.S.A. Inc., said Wednesday at the Management Briefing Seminars.
Toyota has 10 hybrid vehicles under development for global markets, in addition to the ones it already has launched, Press said. Those will go on sale between now and the end of the decade, he said.
Hybrids could account for "10, 12 or 15 percent" of industry-wide sales by the end of the decade, he said. Press added that he could not be specific about the percentage because he doesn't know what other automakers have planned.
However, "the demand will be there," Press said.
Toyota President Katsuaki Watanabe has set a new goal of 1 million hybrid sales a year globally early next decade. "At our current rate of sales, that's about 600,000 hybrids in the U.S.," Press said. "To achieve that goal, we will have to look at offering hybrid power systems in virtually all of our vehicles, including trucks."
Toyota is studying development of hybrid-powered pickups, he said. Toyota engineers in Japan have said that development of hybrid pickups is lagging that of other vehicles.
Also, Press said it's possible that future hybrid owners may be able to choose whether they want to see improved mileage or performance from a hybrid powertrain by pushing a button on the instrument panel.
When GS came out, lots of people expected it to join E and 5 as troika of class. Well, look at the last monthly sales charts, it's much closer to Infiniti M than the duo at the top. In fact M is gaining ground. It would not be surprising if eventually M were to surpass GS.
Are Toyota and Lexus doing well? Yes, definitely! Are they all-conquering? Absolutely not!
As for the GS - who expected them to match E or 5 series sales? The target was 30K cars annually which they are easily exceeding. No one can just switch on plant production to meet those type of numbers. Whoever thought that was dreaming and certainly didn't understand manufacturing or production capacity issues.
I brought up GS because Lexus fans just assume Lexus products will just roll over the competition. They assume that Infiniti and Acura can't make products measuring up to theirs. And yet M sweeps almost all magazine comparos, and RL wins its fair share against GS. Of course some Lexus fans dismiss those as biased. But look at the sales charts, albeit still early in the cycles, M is closing the gap on GS.
Recognize Toyota for what it is, which is a very strong company. But it doesn't beat everybody up like a drum!
The Q45, which is now the last of the "old think" Infiniti line, apparently will be replaced, but it may or may not carry the Q45 badge any longer.
Nissan financial strength has only been recent. Let's see if it sustains itself. They were bleeding badly not too long ago. Whether they make more per car than Toyota is doubtful. Everything I ever read stated Toyotas gross margins were the best in the business.
Over on the LPS board someone said that Acura would come out with a V8 (optional V10 from the next NSX) sedan above the RL.
Even if both of them fall short of the LS, it is always nice to have more worthy competition around to push Lexus and the others, and help keep prices in line.
In New England, my point of reference, S Class owners look like they are driving their last car. They are physically interchangeable with owners of Mercury Grand Marquis. They even look like Whitey Bulger. (The last time the FBI saw Whitey he was in a red Grand Marquis Commonwealth Edition with a padded Landau roof.) Often they even have Florida plates reflecting the cheaper insurance at their winter condo in FL. No one that I know of under 70 would be caught in an S Class. Its too "heavy" and ponderous a social statement. Its not how a person on the move wants to present him/herself.
Now on the other hand, a 7 Series is just the thing is you are a mid-40s guy hitting the ball pretty well who wants some recognition. And a Lexus LS430 is clearly the coming thing to have.
Unfortunately, I don't have any data to support my casual observations. Can someone find the average age of various high end sedan owners? Merc1? I also want to point out that the above observation does not extend to the E Series. Those owners, to my eyes, tend to be younger, more active, more dynamic and not looking for an early bird special for dinner.
YMMV
90% of cars over $50000 in cost sold in Japan are imported (mostly MB, BMW, Audi) and the German cars are priced at huge premiums to their American prices. I go to Japan one to two times a year. When I was last in Tokyo in May I stopped at the BMW dealer on Aoyama and checked out the cars. They somehow seemed better in quality than those here in the USA. In fact there was a plate fastened in the engine compartment stating "For sale in Japan only". So those premium prices may reflect superior quality control for cars aimed at Japanese customers. The fact that my current Lexus was built in Japan was
a big factor in my decision to buy it.
My recollection is that the original Legend back in the 80s was very well received.
And if Infiniti can achieve success with a couple of sedans in a row now, why can't Acura?