Well, if VW really WANTED to run customers away, they could make a big scene out of parodies of they commercial.
Doing what they're doing now is probably the best course of action for them.
If a viewer finds it entertaining, its no skin off of VW, and the viewer might actually buy one in the future.
OTOH, if the viewer finds the commercial offensive, VW can clearly demonstrate its not supported by the company and would prefer to have it removed, but due to the complexity of the Internet, free speech laws, etc., its been unable to do so. Only the most "hardcore" individual could/would hold a company liable for some thing totally out of their control.
Ah, reminds me of the good old days of parallel parking in front of my house in the 82 Tercel during the winter months. I should have set up cones to practice positioning.
I can imagine....LOL, that's funny to even think about it.
Edmunds hosted an event in 2000 called Edmunds Live, and they had a track set up with all the then-new minivans. There were no lines at all for that class of car, as people lined up to drive other stuff.
But...this one guy grabbed a van and just started doing hot laps. It was hysterical. He was the only one on the course so why not?
Just curious if anyone is watching Car Lot Rescue.
I've got it set up on my DVR and have watched a few episodes so far.
Been interesting that of the 3 episodes I've seen, 2 were for independent used car lots and the 3rd was for a Chrysler/Dodge/Jeep dealer in NJ.
While I'm sure the problems portrayed on the show are real, some of the filmed interactions with salespeople and customers seems a bit staged.
Tom is a big fan of training - whether it's staff or management, he's able to get to the heart of the problem.
And, like both "Restaurant: Impossible" and "Bar Rescue", I'm sure that there will be times when the lessons Tom leaves them with won't be fully implemented.
I've watched them all so far. Its an OK show. I don't think it will last long with me if it doesn't get changed up a bit. Every episode so far is pretty much the same.
I do, however, think its a good show for salespeople to watch. There are some decent tips relayed each show. I think one of my favorites was just called past customers to say happy bday. That's brilliant, IMHO. Keeps your name top of mind with your customers and, as long as you don't mention business during such a call, reinforces that a call from you is NOT a call that needs to be avoided.
'11 GMC Sierra 1500; '08 Charger R/T Daytona; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '08 Maser QP; '11 Mini Cooper S
I still get Christmas cards from a salesman I bought a used car from over 10 years ago - and I live 100 miles away now. I can't remember if he sends birthday cards.
I still get Christmas cards from a salesman I bought a used car from over 10 years ago
For about the last 10 years, we get a Christmas package just before Christmas from the Acura dealer via UPS. A box of very good quality salsa (3 varieties, each in a jar) and two bags of good quality Mexican chips (2 varieties). These are made by a company from a very famous Mexican chef that has a restaurant in Chicago. Of course, the Christmas gifts are built into the costs of service we pay for at the dealer.
Local screamer ad Hyundai dealer (with annoying jingle) has a new spot for Genesis - claims a 43 or 44K sticker price, he'll sell it to you for 33K - which means you could probably get it for 30. I assume that's a loaded V6 model, as the V8 is more. Must be clearing out inventory ahead of the new model.
I went and built my own - you can get a V6 to 44K with both option packages - but that's the inflated MSRP on an aging model, of course, and I doubt anything Korean sells near MSRP.
I bet a good negotiator could land a loaded V6 Genesis for that advertised price even without loyalty and military and grad etc rebates, just to move one along.
I don't know of many 44K cars that can be had for 33K, no matter their origin. That's a greater percentage and raw numbers both discount than I got on an outgoing MB that is already known to be discounted.
I didn't see any fine print about a trade, didn't catch all the rebate deals. Probably 3K for people born on Wednesdays who graduated college between 1981-83 and have red hair.
Maybe he got a special allotment/dump of them - I think it is a very high volume dealership.
I saw the ad again last night - it was 44K MSRP, 34K screamer offer, there actually wasn't any fine print - that was just the price. When's the new one due? Maybe there's a glut, as I doubt the fleets want the high model. I bet a base can be had for 25K now easy.
I think this is the last model year. Don't quote me but we may get a preview at the NY show in April.
I bet they spoil it by over styling it and raising the price. The current one is a sleeper and a bargain. I haven't seen prices below 30 and I do look every once in a while.
Before the DI V6 arrived I did see $27,900 specials, though.
Oh yeah, they will overstyle it. It might even be a reaction to the current somewhat understyled E60-derived design - and I am not saying understyled is bad. Raising the price could be a dangerous game, but it might also finally empty a slot for the Azera, which is in a tough position right now.
Comments
Maybe they subscribe to "there's no such thing as bad publicity".
Satire is a protected form of free speech. I don't know if it would be considered satire but I can tell it's not libel or slander.
Edit: 700,000 hits.
Don't know - I'm not a lawyer.
If you're offended, they can just say it's not theirs.
Conspiracy theory: they planted it.
Doing what they're doing now is probably the best course of action for them.
If a viewer finds it entertaining, its no skin off of VW, and the viewer might actually buy one in the future.
OTOH, if the viewer finds the commercial offensive, VW can clearly demonstrate its not supported by the company and would prefer to have it removed, but due to the complexity of the Internet, free speech laws, etc., its been unable to do so. Only the most "hardcore" individual could/would hold a company liable for some thing totally out of their control.
Da Hood
Here kitty, kitty, kitty...
Mine: 1995 318ti Club Sport 2020 C43 2021 Sahara 4xe 1996 Speed Triple Challenge Cup Replica
Wife's: 2015 X1 xDrive28i
Son's: 2018 330i xDrive
So it's raining in Vegas, several levels of a parking garage are wet, and this FWDer with an e-brake is drifting.
Right.
Edmunds hosted an event in 2000 called Edmunds Live, and they had a track set up with all the then-new minivans. There were no lines at all for that class of car, as people lined up to drive other stuff.
But...this one guy grabbed a van and just started doing hot laps. It was hysterical. He was the only one on the course so why not?
Car-Buying Lessons From Car Lot Rescue
I've got it set up on my DVR and have watched a few episodes so far.
Been interesting that of the 3 episodes I've seen, 2 were for independent used car lots and the 3rd was for a Chrysler/Dodge/Jeep dealer in NJ.
While I'm sure the problems portrayed on the show are real, some of the filmed interactions with salespeople and customers seems a bit staged.
Tom is a big fan of training - whether it's staff or management, he's able to get to the heart of the problem.
And, like both "Restaurant: Impossible" and "Bar Rescue", I'm sure that there will be times when the lessons Tom leaves them with won't be fully implemented.
I do, however, think its a good show for salespeople to watch. There are some decent tips relayed each show. I think one of my favorites was just called past customers to say happy bday. That's brilliant, IMHO. Keeps your name top of mind with your customers and, as long as you don't mention business during such a call, reinforces that a call from you is NOT a call that needs to be avoided.
'11 GMC Sierra 1500; '08 Charger R/T Daytona; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '08 Maser QP; '11 Mini Cooper S
For about the last 10 years, we get a Christmas package just before Christmas from the Acura dealer via UPS. A box of very good quality salsa (3 varieties, each in a jar) and two bags of good quality Mexican chips (2 varieties). These are made by a company from a very famous Mexican chef that has a restaurant in Chicago. Of course, the Christmas gifts are built into the costs of service we pay for at the dealer.
http://youtu.be/d7NxNqkanyA
Test Drive Hell.
Knowing the...umm...diverse population here in the PNW, no doubt boomcheck or isell have had minor heart attacks in similar situations.
Priceless. :shades:
http://www.hickoryrecord.com/independent_tribune/news/article_0671f852-8b41-11e2- -8320-0019bb30f31a.html
http://www.youtube.com/watch?feature=player_embedded&v=YhoDG6_fQMg
Only problem with that is the Enclave is one of those, sort of. It's huge and has terrible visibility to the rear.
http://youtu.be/nfSZJLkt67E
I think they dropped or soon will drop the middle engine option, so it's the V6 or the big V8.
Hyundai has weird incentives right now, some owner loyalty and others you have to finance, so I'm sure there would be major strings attached.
I bet a good negotiator could land a loaded V6 Genesis for that advertised price even without loyalty and military and grad etc rebates, just to move one along.
Car Pros sells for less, C-A-R-P-R-O-S
There is a glut of capacity, so besides a few exotics with wait lists, every car is discounted today.
I looked at Fitzmall and the discounts here are about half as much, $5k or so off list.
I can see someone getting a better deal than no-haggle, but by $5,000? Sounds too good to be true.
Maybe he got a special allotment/dump of them - I think it is a very high volume dealership.
I had looked at their site not long ago, they still had lease offers on 2012 models :confuse:
They're asking $35k around here and thats with some incentives i would not qualify for (loyalty).
Still no profit in that price, though.
I bet they spoil it by over styling it and raising the price. The current one is a sleeper and a bargain. I haven't seen prices below 30 and I do look every once in a while.
Before the DI V6 arrived I did see $27,900 specials, though.