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Ford Flex Prices Paid and Buying Experience



  • madlockmadlock Posts: 42
    Good Lord. It's certainly a good time to purchase a vehicle for Michigan residents. The regional incentives have always been more generous in MI, but these are unprecedented.

    Did you bring the brochure for the discount in yourself?

  • duece248duece248 Posts: 4
    Thanks madlock!!

    No brochure was needed they just gave me the discount. My salesman just called me up and said "you qualify for an extra $750 off" I was like OK!! I definitely feel lucky to have worked with an honest dealership. I did my research and knew of the extra incentives but I didn't even have to ask. My next car will definitly will be purchased at Royal Oak Ford.
    I know this sounds like a sales pitch but I've had horrible treatment from some GM dealerships. Just trying to get the price they "advertise" was a pain. With GM's lack of quality it was a no brainer to jump on the Ford bandwagon. And, man, did it payoff!
  • I'm in the Chicago area as well & am interested in learning the best price/dealership for a 2009 Flex. If you had success, would you send it my/our way?
  • I don't know if this is any good, but I was quoted - at a suburban Chicago dealer- $200 under invoice for an order and $300 over invoice for a car located at another dealer. Does anyone know if this is a good deal?
  • After shopping for quite a while we finally found the Flex we were looking for. Portsmouth Ford (NH) had a Red AWD Flex Limited with a white roof. Options included the Class III Tow PKG, Rubber Matts, 2nd Row 40/40 rear seats, Vista Roof, Family DVD. MSRP was $41,760. Out the door price was $35,095. Easy dealership to deal with and great selection. Portsmouth Ford's no haggle price was the lowest I found after visiting six dealers.
  • We found a loaded Flex this past weekend. Sterling Grey/Charcoal Leather, very nice.There are only 5 Flex in the entire area of 6 dealers. We looked at it and loved it. I almost had my wife convinced to test drive it until we saw the $47,600k MSRP. Ouch...!
  • Yep. The price tag can certainly quickly get "up there"; though when equipped with top-tier trim, specs, and options, the net difference from the conventionally-powered equvalents isn't quite as drastic as often seems at first blush.

    The EB Flex is crazy quick; and though indisputably fun, and even beneficial in certain climates, all that oomph the way the EB provides it would be largely lost on me in such a high COG vehicle. For me, the convenience of Active Park Assist would have been an almost-comparable benefit to EB itself.

    On the other hand, give me the EB in a sedan, every time. Ironically, I just purchased an MKS this past weekend, and I was prepared to go "whole hog", until I was made aware of how incentivized the 2009 units were, plus dealers' further desire to negotiate to move out their 2009 stock. While the EB 2010 MKS would have been very reasonable, albeit expensive, and otherwise comparably-equipped 2009 suddenly more than $9K less expensive and the 2010 EB all-but-impossible to justify. It's not that the 2010 EB MKS was so unreasonably expensive, the 2009 MKS just became too heavily subsidized to ignore.
  • jpfjpf Posts: 496
    This is one Ford vehicle that is hopelessly overpriced. I live in the south and I see so few of these vehciles on the road or at the local Ford dealerships.
  • This is one Ford vehicle that is hopelessly overpriced. I live in the south and I see so few of these vehciles on the road or at the local Ford dealerships.

    The Taurus and Flex are hopelessly overpriced, too. Honestly, Ford is way too proud of its cars when competitor vehicles offering as much or more can be had for many, many thousands less.

    I don't get people paying 30k for a Ford let alone 35k or even 40k.

    The 2010 all new Mercedes E Class, which is a technological and engineering marvel, can be had for 46k, and the Hyundai Genesis can be had for an eyelash under 30k, with TONS of standard equipment.
  • I find the Flex to be not just one of the highest-quality and superb-to-own vehicles available, with the vast majority of its benefit being also found in its very well-appointed base SE model for under $30,000 (by more than an eyelash).

    It also happens to be an exceptionally profitable vehicle for Ford, earning them some of the highest gross margins in their history. Guesstimating a vehicles "success" based solely upon how many may seem to be roaming on the road is one of the most error-prone presumptions possible. How are they selling versus the E-Class, I wonder.

    The tremendous satisfaction and exceptional reviews the Flex has won has also provided Ford tremendous benefit in terms of the perceived (and actual) quality of its vehicles in the marketplace. The same is true of the 2010 Taurus which has been deliberately priced to be an aspirational vehicle, the result of which does not merely produce sales of other Flexes and Tauruses. It has helped win customers back to the brand as a whole.

    Ford knows precisely what they are doing; and in a market that's otherwise floundering, they happen to be succeeding.
  • I agree madlock. Of course you come out with a high prices on these vehicles because they are new. Once the supply outpaces the demand, Ford will lower the price in the form of incentives.

    I personally think the tactic is... Price these vehicles super high, then offer incentives to what Ford really thinks the car is worth. This way they budget for the "incentive" price and if they get "MSRP" then bonus for them.
  • stevedebistevedebi LAPosts: 4,098
    "This is one Ford vehicle that is hopelessly overpriced. I live in the south and I see so few of these vehciles on the road or at the local Ford dealerships. "

    They are pretty popular here in Los Angeles. I see them all the time. These vehicles are capable of moving a lot of people or stuff - the design is very efficient compared to a full size SUV.

    Had they been available when I turned in my Freestyle lease a couple of years ago, I might well have bought one myself...
  • Hi all,

    I just drive the Flex and LOVE it. Amazing room and very comfortable seats...not to mention awesome features like ambient lighting, nav with rearview camera, sync,
    fridge, and more.

    Can someone please post all of the rebates that you can still get on a 2009?

    I see:
    $1500 Bonus Cash
    $2500 Rebate
    0% interest

    Can someone let me know more details on:
    -$1950 X-plan (I assume this just gets you down to close to invoice?)
    -$1500 first 3 payments incentive (I plan on putting down $20k so would think I would this still going on?)
    -$1500 GM Owner cash (I just sold my 2008 Tahoe...would I qualify?)
    -$750 buyer certificate (is this still active? details?

    Thanks again!

    From this list of rebates, it looks like I could get around $10k off list. Correct?

    So a $40k Limited for $30k.

    Thanks guys!
  • First, rebates an incentives are ENTIRELY dependent upon the zip code where the vehicle will be first registered.

    The amount, and even the existence, of certain incentives can vary greatly, as much as 100% from one locale to another.

    For GM owner cash, you will need to trade-in a GM vehicle. For a $750 "Buyer Certificate", you must first have obtained one from Ford. And you must qualify for X-Plan to be eligible for the discount which, yes, is usually within 1% of dealer invoice depending upon vehicle, trim, and options. X-Plan is not as much a "discount" as a pre-determined vehicle price that can be expressed in terms of the difference from the sticker price. It will vary from vehicle to vehicle.

    Basing upon retail rebates for Texas (all of which are available directly from the Ford web site), the rebates being offered for the 2009 Flex are $3,500 ($4,000 for SEL) OR 0% APR up to 60 months and 1.9% for 72.

    If you want to know whether you qualify for any further rebates and incentives, just call or visit your local dealer and ask them to run a Vincent report based upon your information. They can tell you exactly what is available.
  • Thanks,

    I will try to find out more.

    I did discover that the GM rebate I listed above is not for trading in a GM. It is a conquest rebate for owning a GM. You just have to show your title and or registration information to get it.

    Going to contact a LOT of dealers all over Texas and surrounding states to find the best price on a 2009.
  • There's no need to contact "a lot" of Texas dealers. The same rebates and incentives are in effect throughout the state.
  • grusongruson Posts: 17
    FYI, going to pull the trigger tomorrow.

    2009 Flex Limited - Nav, DVD, Sunroof, fridge, etc.

    $42,500 MSRP
    $31,900 after all rebates (before TTYL and tax writeoff)

    It did pay off to contact a lot of dealers too BTW. Some are willing to give you the holdback money and other incentives from the GM or owner. :)
  • Gruson,

    I would be a buyer at that number also. I am in NC where the supply seems sparse. I priced 2010's but your numbers on the 2009 Limited are impressive. Well done.
  • Gruson, here is what I received from local Ford dealer on 2009 Flex. Pardon the grammar, but I hope you can see how far off I am from the price that you have.

    "If I had one I couldn’t get close to that ($31,900) now I do see a demo that is close to that price if I owned it the best I could do would be 39565.20 which is the Invoice price. There is only 5000 in rebates so I would be able to do 34565.20 so in order to get to that price of 31900 I would have to lose 2665.20. "

    How did you get the $2,665? Teach me :)

  • madlockmadlock Posts: 42
    Given that speaking in terms of "invoice" price gives a sense of relativity to the discussion rather than dollars "off sticker", it's a pretty fair assumption that "dealer invoice" price is a reasonable theoretical maximum before any rebates and incentives.

    The normal retail consumer rebates and incentives vary WIDELY from state to state. For example, NJ receives some of the lowest, while MI receives some of the highest, and they can vary as much as $2,000-$3,000. Furthermore, there are also "trim level" incentives that provide another $500 to the SEL given the unexpected oversupply resulting from the unexpected favorable response to those with the Limited trim.

    In addition to the retail rebates are those that may or may not apply to individual customers. For example, Ford is offering "conquest" rebates in some area to those who are trading-in (and in some areas merely own) a particular competitor's vehicle, and other discounts like those who happen to be recent college graduates, police association or XYZ Club members also exist on an individual basis. Ford also offers a $750 "brochure" discount on certain models to customers who have requested printed marketing materials sent from the Ford (or LM) website.

    Ford also offers thier "X-Plan" discount, which is offered to employees of certain business "affiliates", qualified Ford shareholders, and certain other individuals. This is effectively a "flat rate" price at or near dealer invoice. And, from time to time, Ford also adds an additional incentive to X-Plan buyers atop all others.

    Beyond that, Ford occasionally (but not usually) offers "marketing support" to dealers in the form of cash incentives that the dealer may, but is not obligated to, share with customers. Any other money "left in the vehicle" for the dealer to share (before taking a "loss") would be the 3% (of sticker) holdback each dealer receives from Ford post-sale.

    That doesn't mean that's the limit of a dealer's willingness to negotiate, (although it usually ends WELL before a "net zero" sale). However, some dealers may find themselves with either excess or slow-moving inventory or are in need of cash and are willing to take the proverbial "bird in the hand". In some cases, dealers have purchased inventory at a song from nearby dealers who have liquidated and are willing to simply clear what they can for the quick turn of a cheap buck.

    As recommended before, you should ask your sales associate to show you the "Smart Vincent" report that contains ALL of the current incentives you happen to be qualified to receive, including any others that may exist for the particular model and trim you're interested in buying. That will give you a better "apples to apples" idea of any discounts you can obtain regardless of where you ultimately buy your Flex (or any Ford vehicle), and you can then be better prepared to negotiate on the basis of what a particular dealer might be willing to offer in addition.
  • Many thanks to the posters on this board for all of the helpful info. Here's my experience: I discovered that, thanks to my procrastination in purchasing Ford stock, I wasn't going to be able to do an X-Plan purchase. I then did an email-exclusive negotiation of a build-to-order 2010 Flex Limited AWD (MSRP $40240), the only extra option being the White Suede Roof. The invoice on this particular one was $37901, and I was able to settle on a purchase price of $37499 before rebates (don't know what they will be until the vehicle is delivered), dealer doc fee (a reasonable $100), and tax,title, registration.

    2 nights ago, I emailed 19 area dealers via the "Contact Us" link via the dealer page accessible from the Ford Auto website, specifying the exact vehicle I wanted to order. I did provide full contact information, but answered no phone calls and insisted on email negotiation. 1 or 2 never responded and several others insisted on me calling to confirm options. 1 dealer only offered MSRP unless I came into the showroom. Most dealers came in about $500 over invoice, a few were up at $1000 over invoice, 4 came in at or slightly under invoice. After additionally haggling with those few, 2 arrived at the final price. This is the 2nd time I've purchased a car this way, and it really beats the chat on the showroom floor that always takes way too long. In some ways the salesperson also benefits, as they are free to meet-and-greet showroom customers while this is going on. In any event, I'm sure I'm going to get awfully impatient waiting the expected 8 weeks for the Flex to arrive...
  • madlockmadlock Posts: 42
    $500 "over" for a built-to-order 2010 Flex is certainly fair. And while there are/may be additional incentives for an X-Plan purchase that may be worth pursuing non-shareholder entitlement to the plan, if you've already come to terms with a dealer you're satisfied with, you can proceed as you've agreed without feeling you haven't done well.
  • Used the Costco Auto Buyer service and got $200 under invoice with absolutely no haggling or "let me check with my manager" auto dealer crap. Friends have reported that the program works well. Do make sure to check what incentives and rebates you're eligible for; by simply going to the Ford site and asking for a brochure to be mailed to you can net you a $750 coupon for buying a Flex. In total, Ford will give me $3250 back for buying the car outright (no financing).

    My wait time for the car I ordered will be more than eight weeks - check the forum for updates for more info from those who have ordered...
  • I asked for quotes for a 2010 Flex SEL-Fwd and Limited-Fwd via email from 3 dealerships in the area here in So Cal. 1 guy quoted above Edmunds TMV, 1 guy is still putting numbers together and 1 guy quoted about $100.00 under Edmunds TMV (including a $2500 cash back).

    The guy that gave the $100 under TMV indicated in his email that they are a "No hassle, no haggle dealership". I have never purchased a car online - does anybody know if the dealership have some negotiation room or if they really do not "haggle"?
    I would like to get my hands on the Limited but if the dealer doesn't budge, I will end up with the SEL. Does anybody have any tips on how to shave the price down? BTW, I have a pre-approved loan from the credit union - does this help any?
  • My 2 cents: first figure out your personal bottom line price on both trims, and then counter accordingly. In my case (see a few posts up), I wanted to get down to real invoice price or better. Ask all 3 dealers that have provided quotes for their invoice price on both trims, and hopefully they will provide a consensus answer. If you solicit quotes from more dealerships, you might find one or more willing to go into their holdback.

    In my case, I found 2 that were willing to go down to $500 or more below invoice - the one who went to $800 below invoice had a $500 dealer fee, negating the savings. I don't think you should have to settle for Edmunds TMV (if the TMV is an average or a median, there must be many purchasers who do better than TMV). Try countering at a few hundred below the real invoice price, and see if anyone bites (at the very least, I would think you'd get at least one of the dealers to move in your direction).

    Also, in my area, there is very little inventory of Flexes - the closest dealer to me had none in stock as of 2 weeks ago. If the same is true in your area, I would guess that if you order one to be built, you'll probably get a better price than if you are selecting one from the lot (since the dealer would probably figure that someone would pay more for the one that could be driven off immediately).
  • I have an option to buy a 2010 Flex SE that is a dealer demo and has ~3k miles. The dealer says that they can give $2500 in rebates. Sticker MSRP is $29,970, so less the rebate it would be $27,470 at full sticker. What do you think would be a fair price considering it's a demo?

  • In North Carolina,

    I am ordering a Flex Limited or SEL (just cant decide about Navi and perforated leather) and have been quoted invoice pricing. I am told that I will be eligible for rebates and financing in place at time of delivery. Any thoughts on this and whether I should/could do better.

    They say about 8 weeks for delivery.

    Is it risky to do this or are members here confident that incentives ought to only imrpove as we near the end of the year?

    Many thanks
  • To adb3da:

    Treat it like a used car. Invoice less some figure. I ordered a 2010 and got it for $200 under invoice and it was brand new. Remember that you get the rebates from Ford, not the dealer, so he's not doing you any favors. I'd negotiate hard from the invoice price down. I'd start with an opening offer of $2,000 under invoice. The invoice price is what the dealer pays before he sells the car; after the car is sold, Ford sends the dealer a holdback payment of 3% of the car's MSRP.

    In addition, it's a demo and they're usually not driven lightly.

    To barrybuckeye:

    I just got my Flex Limited and I really like the nav system! The screen does so much more than the nav - audio, heating and cooling functions and with the engine off you can even watch a dvd on the screen! I like the perforated leather seats as well.

    It's a bit of a gamble to wait and see just what incentives and rebates are going to be available. In my case they went up. In about a month, go to the Ford website and request a Flex brochure though the mail; mine had a $750 rebate certificate on the last page.
  • dvegadvol,

    Thank you for the response and advice. Is the idea to request a brochure after I order the car and then bring that to the table when the car comes in?

    I was just about to go back to Honda and get another Odyssey on a 3 year lease, so your upbeat email and thoughts on the navi have swayed me again.

    You were able to get $200 under invoice and then used your $750 rebate on top of the other rebates and offers available? Seems they would not offer both the $1000 (or whatever it is) and the $750, but great for you if you did get it.
  • barrybuckeye:

    You can order the brochure at any time, but it has an expiration date that's six or eight weeks from the day you requested it. I ordered my Flex on 2 Sep and got it on Halloween morning. The brochure would have expired on 2 Nov.

    There have been some parts disruption delays plaguing Flex production - a violent labor strike in India shut production down for a week last month - and that's why I recommended the wait.

    I live in IL and got three rebates: $1,000 + $1,500 + $750 = $3,250!

    The salesman had never seen one of the brochure rebates, but he checked with Ford's Smart Vincent program and was happy to apply it. The brochure rebate had "May be combined with any other offer>" or some such thing written on the front. It does have to be addressed to you to be redeemed...

    I got the invoice - $200 price through the Costco buyer's program. Prices through Costco vary from state to state and might be better or has a program if you're not a Costco member, but I don't know what kind of deal they'll provide you with.
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