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Ford Flex Prices Paid and Buying Experience



  • It's relatively simple. "Dealer Invoice" price (before rebates and incentives) is a perfectly reasonable starting point, and the most you should consider paying for a new vehicle.

    From there, your proposal for the "demo" driven vehicle is sheer math. With about 3% of the car's useful life having been consumed, I'd offer 97% of dealer invoice, keeping in mind that the miles driven will have come off the warranty left on the vehicle.

    Dealers usually try to pass-off these employee benefit costs to customers, but I wouldn't let them. 97% is MORE than reasonable, and if they start claiming that they'd be selling the vehicle "at a loss", that's the time to thank them for throwing-in their 3% post-sale "holdback". If the dealership wants to let its employees drive its inventory like it's their personal garage, that's the dealer's business; but if he can't afford to do it, he shouldn't.
  • The demo did not have Sync, and that was a must-have for us. We bought a new 2010 Ford Flex SE. We got it with Microsoft Sync (w/o navigation screen), the towing package, and the roof rails. We had them install satellite radio and remote start as well. MSRP was 30,485 + ~1,050 for for the sirius and remote start. We paid $27.5 ($5k down payment) and got 4.64% rate. Does that seem like a fair price?
  • 27.5 sounds pretty decent for the SE. We just picked up our SEL that came with the 207 package, power rear folding seat, rear DVD entertainment system, trailer hitch, and white roof (sterling grey exterior with black leather interior). Our out the door price with the $2500 rebates was just over $32,800. Tax, title , and licence brought us up to $35,200 but that number will vary per state. You should be able to get something close to invoice right now. Some dealers are still having a hard time getting them off their lots and you might get a couple hundred under while others are selling them a few weeks after they hit the lot and might only give you a couple hundred over invoice. Either way, you should be well under the Edmunds TMV pricing. Check with Ford's loan rates on the 4.64% as they might be able to beat that. We got 3.45 from our credit union and the Ford finance guy didn't even try to get that low but they might get you 4.25% or even lower if you ask.
  • If you live in the Detroit area Think Twice About Royal Oak Ford
    My Experience:
    Higher price than quoted w/ higher down payment
    Options taken off vehicle that were requested
    Higher monthly payment than quoted
    Terrible customer service
    Refusal to correct situation
    Took money from rebate w/out explanation

    Royal Oak Ford = Bad Deal
  • Wow. That's terrible. But there are a few things I just don't understand.

    How could the dealer have increased the downpayment amount? The amount to pay or finance is entirely up to the buyer (unless, of course, the buyer was not able to qualify for the kind of financing that would permit a low or no downpayment).

    How could they have removed options from a vehicle? Unless they perhaps removed the floor mats or switched wheels from what the vehicle's window sticker specified, I'm not aware of any Flex options that could be deinstalled. Which particular vehicle (VIN number) did you attempt to buy?

    With respect to a monthly payment, math is math is math. The monthly payment is going to be product of the amount borrowed and a certain interest rate divided into equal payments over a certain duration. Were they deliberately falsifying the math? Or was this perhaps the result of not qualifying for a particular promotional interest rate due to creditworthiness (or lack thereof)?

    How can a dealer "take money" from a rebate that's either paid directly to you by Ford or immediately credited toward your downpayment? In fact, collecting rebates from Ford requires your signature beneath an explicit listing of the rebates to be applied and how they will be paid. Which specific rebate did the dealer deny you and on what basis?

    As far as refusing to correct "the situation", unless they happened to make a math error (which their computerized sales contract software would have more-than-likely caught), what specifically did Royal Oak not do that you otherwise believe they could or should have done?

    Even if your creditworthiness didn't qualify you for promotional interest rates being offered, you must have still had the opportunity to simply purchase the vehicle without financing for the agreed-upon total. Did Royal Oak refuse to allow you to buy the vehicle without financing it through them? Did you not obtain your own independent financing under terms that reflected the "correct" math (even if it may not have been with the no-down/no-interest terms to which you believe you should have been entitled)?

    Despite all of these unresolved matters, did you proceed to buy the vehicle anyway? If so, was any part of your purchase different from the sales contract you signed? If you agreed to pay more or receive less than previously agreed, I guess I just don't understand why you would have. Were the dealership doors locked and was every other Ford dealership within a day's drive closed, or without access to any Flexes?

    Of course, if you chose to walk away, there was no "situation" to correct, nor could they have "taken off" any options or money from rebates that would be nonexistent. Then too, if there was no transaction, there was no "scam" to speak of. Otherwise, if you decided to purchase the Flex according to the terms presented, what aspect of that could anyone describe as a "scam"?

    So, unless they deliberately misrepresented some aspect of the transaction or failed to live up to a certain aspect of the purchase to which they had agreed, it seems that there was no "scam" under either scenario; and claiming that there was, especially in such a public manner might very well be a better example of libel than what you have described as being such a "scam", presuming, of course, the transaction occurred, which would have been required for a "scam" to exist.

    I'd be interested in knowing more.
  • I have been monitoring posts and pricing out the Town & Country and the Flex for a couple of years now...

    Haven't had to pull the trigger until now -- we are adding a third child to our family and the Jeep is just not going to cut it anymore...

    Ended up getting this final deal for the 2010 Ford Flex SEL w/ Class III Trailer, & Roof Rails.

    MSRP (Including $775 D&D Charge) - $33,835
    A Plan Price - $30,800
    Taxes (we get taxed on whole price before rebates) - $1850
    Total with Tax (prior to rebates) - $32650
    Rebates - $3500
    Out the Door Price - $29,150

    Dollars off MSRP before Tax = $6,535
    Dollats off MSRP after Tax = $4,685

    I tried to use the $750 Mailer Coupon and the $500 School Discount, but was told by multiple dealers that they could not apply this to the A Plan price (not sure if this is correct or not). There was also a $1500 Lease Conquest rebate but I do not currently have a lease therefore I did not qualify.

    I think I got a pretty good deal, but what do you all think?

    Lastly, I mentioned above that I chose Ford over the Chrysler product. I was really torn, being that they cost me about the same dollars. Bottom line, it came down to whether I wanted the bells & whistles (i.e. DVDs, Backup Cam, and MyGig) with the Chrysler but perceived (considering this site's review) quality probelms witht he vehicle itself OR a little less featues and excellent quality ratings on the Flex (except for the looks itself - they have to grow on you). Needless to say, I chose the Ford.

    The only thing I am coming away with that is a little unsettling is the warrenty. Obviously the Chrysler warrenty blows Fords out of the water. It roughly costs another ~$1000 at Ford to get them to equal out.

    Gonna pick up Wednesday. Any feedback prior to then is appreciated.

    Hope this post helps you all out as well.
  • What's to think? A Plan is A Plan is A Plan. It's the price.

    The most important factor is whether or not you could have negotiated a better price than A Plan (about $1,000 below invoice) using the full spate of consumer incentives. From the sounds of it, you'd have about broken even anyway. And since the dealer makes a fixed stipend from Ford for the A Plan sale, it probably worked best for everyone and isn't really worth worrying about.

  • Madlock...yeah...I guess in general you are right, but it always seems there is some way they can work it to close a deal if they need to -- that was definitely the impression I got at the end of the month.

    I look at this backword and forward -- with A plan and without A plan. And I really am out of angles for the best discount.

    That being said, I am extremely curious how you bought a 2009 Flex Limited AWD w/ Vista Roof, Navigation, 40/40, Refrigerator, Family DVD, and Tow Package, which has a MSRP of $45,010 for $29,142 prior to tax and title. Please teach this guy how that is even possible, because basically you got $15K off which is Godly. I know that no incentives existed for $10K+ even if you had A plan. So did the dealer lose $5K+ on this deal?

    I am truly interested to learn from the master...let me know :)
  • I don't know what gave you the impression I paid $29,142 prior to tax/title, but I sure wish I had.
  • Many apologies if I was wrong...I read that from one of your posts on

    Would you be kind enough to break down your purchase of your 2009 Flex?

    It helps to see other folks approach when going to buy a car...and it seems like you have a pretty good handle on how to get the best deal.
  • What are current residual percentages for 15k miles per year leases for 36 and 39 month terms and what is fords current lease rate this month? I am trying to lease a Ford Flex and cannot get a straight answer from anyone about those two items. Thanks!
  • madlockmadlock Posts: 42
    They're going to vary depending upon what promotion and when they happen to be offered. And with the Flex being so new, there's little historical data to work from. You can call almost any credit union who engages in vehicle leasing and ask them. Most have no problem sharing. I wouldn't expect a 39 month 15K residual to exceed 50% though. I figure 45% to be safe.
  • kyfdxkyfdx Posts: 64,724
    Civil discourse, free of insults..

    Otherwise, posts get nuked, set free to drift in the vacuum of cyberspace..

    Host-Prices Paid Forums


    Prices Paid, Lease Questions, SUVs

  • It's interesting how there have been no posts regarding 2010 Flex purchases on this or any other automobile forum in the past several weeks. Nobody buying the Flex these days?
  • acdiiacdii Posts: 753
    Oh I don't know, the current 1.9% for 60 months is tempting. I currently have a 2008 Veracruz FWD Limited, and although I love the vehicle, the FWD this morning in the snow has made me wish it was AWD. I started looking at the Flex, and depending on trade and such, if I could get what I want at the price I want, it would knock $100 off my monthly payments. It is tempting, but the Veracruz has a lot going for it that the Flex wouldn't have.

    Tempting tempting tempting, damned temptations are a killer eh?

    The one I would be interested in is the SEL AWD with the 207A and tow package. The goal would be to get it for $34k after TTL, financed for 60@1.9% $500 down and trade of the VC. Very tempting. I just recently, last September traded an 09 Camry Hybrid for a 2010 Fusion Sport, and although I went from 38MPG to 22 MPG, I knocked my monthly down $44, and the fun factor up 100%. I love the Fusion Sport, and if I were to go with the Flex, my stable would be 100% Ford once again, right now it is 4 Fords and a Hyundai. ;)
  • Wondering what people think about future incentives. I'm new to thinking about a Flex and with the current incentives expiring on 3/1, while I could get a deal done in time I don't really need to. I have X-plan.

    What do people think about the possibility of future good incentives? My gut is that there will be good deals in the near future and I can wait at this point. I'm sure that if I start talking to the dealer the pressure to buy quick will be deafening.
  • acdiiacdii Posts: 753
    Dealers are dealing now on the Flex, they want to move them. I just picked up an SEL AWD Ecoboost for under invoice + incentives. Sad part, day I got it I received in the mail a $750 additional coupon if I buy new 2/15, I bought 2/13, :cry: :mad:

    Not only did I get close to what I wanted, didn't have the tow package, but I saved $114 a month over the Veracruz I traded in on it.
  • Purchased a new 2010 Flex Limited w/ Ecoboost, Vista Moonroof, Park Assist, and Tow Package for ~$40K (includes $3000 in rebates). Price also includes 6 yr/100K Ford PremiumCare ESP. Good deal?

    So far it's everything I expected: fun to drive, handles well, and plenty of storage. Haven't yet learned all that Sync can do.

    I am surprised at not seeing more of them on the road here in the Northeast.
  • ttwebttweb Posts: 17
    Hi Flexmax,
    I am >< this close to purchasing an Eco Flex too. Would love to know the exact options list you had on yours and more.
    Which dealer you used? and how you got the ESP included in the deal.
    Could you send an email offline so we can chat further?

  • acdiiacdii Posts: 753
    I was going to say, maybe a bit high, but reread, you got the Limited, sounds like a good deal to me. The only reason I didn't go with the Limited, I don't care for Nav in a car, and didn't like the steering wheel. Otherwise, except for the second row having heated seats, they are pretty much the same. These really are nice cars, the more I use it, the more I like it. Now its hard to decide which car to drive, it's a toss up between the Flex and my Fusion Sport.
  • dmbfn41dmbfn41 Posts: 8

    1. Could you give a breakdown of the options on your Flex and what you paid before ttl?

    2. How does the Flex compare to the Veracruz? These two vehicles are currently our top 3rd row choices.

    Thanks for your time,
  • acdiiacdii Posts: 753

    1. Could you give a breakdown of the options on your Flex and what you paid before ttl?

    I will need to wait until I get home to get the prices, but the options on this were the SEL Ecoboost with Park assist, white roof, and second row 40/40 seating. The cost was roughly $2000 under sticker after everything was said and done and before the cash backs were applied. I got $2500 in cash backs and put $799 down.

    2. How does the Flex compare to the Veracruz? These two vehicles are currently our top 3rd row choices.

    This is a tough question, both vehicles are VERY good, the only reason I got rid of the Veracruz was that it was not AWD, it had nothing to do with anything about the car itself, just that where I live I made a huge mistake not getting it in AWD. Had Hyundai had some really good incentives to bring the cost down on a 2010 AWD Limited, i would have gone with replacing it with the same car in AWD.

    Now with that being said, a few things about the Flex that make it a real winner. The Ecoboost power is just awesome, it is there when you need it, yet gives pretty darn good FE when you don't use it. I am getting about 1 MPG better than I did with the Hyundai, 19 vs 18. I haven't taken any long highway trips yet to get a feel for true Highway MPG, the Veracruz got between 24-26 MPG. I may not be able to get near that in the Flex since it is basically a brick on wheels, where the VC was pretty aerodynamic. There is more room in the Flex, especially with the 40/40 second row, they move forward so an adult can sit comfortably back there without being cramped. With the third row seats up, there is still storage space behind them, as there is a well under and behind the seats, and it is a little deeper than the VC. The ride between them I would say is fairly equal, the Flex being somewhat quieter, the VC has an annoying suspension noise over rough roads. The seats I feel are more comfortable in the Flex, but we have big butts, and they are bigger seats, so that is more of a personal thing. The Flex however has less front leg room, but you sit higher, so you are sitting more like in a chair than reclining in the VC, so leg comfort in the VC is better. For us that is a trade off, I was comfortable in the VC, but on a long trip the short seat bottom would get uncomfortable after a while. There is a bit more storage spage in the Flex, one of the gripes I had with the VC was the wasted space that could have been better thought out for storage, like the ashtray that never gets used, and that useless cooler under the armrest.

    A few things about the VC, it has options on it that rival Lexus, heated wipers(which mine was supposed to have, but it was an early MY, so it didn't), Rain sensing wipers, Sun roof, rear park assist, power lift gate, power front buckets, both sides, heated front seats, good quality leather on the seats and doors, a very good sound system( had the rear seat DVD). Everything except the DVD was standard, there really are no other options except maybe a hitch and roof rails, which are dealer installed. The VC has plenty of power, handles real well, is a great highway cruiser, and was trouble free for the two years we owned it with one minor exception.

    Between the two, we are finding the Flex fits our needs better than the VC did, we have 3 kids, 2, 4 and 15, and placement of car seats so we all sit comfortably was not easy in the VC, we had one in the second row, one in the third, and getting to the one in the rear was not easy, there wasn't enough room between the second row seat and the wheel opening in the door, the Flex though, the second row seats flip up and forward giving a lot of room, and both car seats fit back there in the third row just perfectly, so it is easy to get them in and out, and still have room in the second row for the 15 YO, and my wife when my mom goes with us, so it is a true 6 passenger car. If you don't have car seats though, the Veracruz has plenty of room and is very comfortable to ride in.

    The only issue I had with the Veracruz was the AM filter on the radio went byebye, everything else worked fine, it was just very noisy on AM. Hyundai replaced the radio, but did a horrible job at it. Took 3 attempts for them to get the correct radio, and damaged the steering wheel in the process, which they replaced, but when I got the car back, it just wasn't the same. I don't know what they did to it, but it developed a flat spot on take off that it never had before, and with the poor service I got, I was reluctant to take it back in. The Veracruz is a VERY good vehicle, too bad their service stinks.

    Had the VC been an AWD model, I would still be driving it, found a different dealer for service and had the flat spot fixed. It really is a nice car, in some ways nicer than the Flex, but the Flex is just such a cool car with the Ecoboost and fits our needs perfectly that I am very happy with it, now we have to flip a coin the decide what to drive, the Fusion Sport or the Flex!
  • memsanmemsan Posts: 1
    I am thinking about buying a flex but am concerned about it towing my 22' boat which weighs approximately 3500 lbs with trailer. I know if properly equpped with eco boost and 20 " tires and tow package it is rated to tow 4500 but I would like to know if anyone has actually towed a boat and if so what was the experience like. Thank you for any comments that may help me make this decision.
  • I have got an offer my local dealer for the 2010 SEL AWD with Vista roof and 207A package and two tone roof for $35994.88 (Including Tax, registration fees OTD). This is based on the 0% APR for 36 months promo. Is this a good price. Let me know.
  • acdiiacdii Posts: 753
    edited March 2010
    OK I grabbed the papers, the bottom line pricing I paid for the 2010 Flex Ecoboost with 208A, Two tone roof, park assist and 40/40 seating was $36097.62 before taxes and fees and after the incentives were taken off. Add taxes, title, license, doc fees, and $799 down it cost me $36608.36. Just checked dealer cost on it, it is $36783. The $2500 cash back incentives really do help knock the cost down without hurting the dealer too much.
  • acdiiacdii Posts: 753
    I have an offer from my local dealer for the 2010 SEL AWD with Vista roof and 207A package and two tone roof for $35994.88 (Including Tax, registration fees OTD).

    Dealer invoice pre holdback on this is $35371. If you did not trade anything in, then it sounds like a very good deal. The dealer cost is ~ $33909 on the vehicle.
  • Thanks!No i am not trading anything in. I am contemplating now as to either go with 0% APR or finance else where. If i do not go with 0% APR, i could get another 1500 knocked off the price.
  • acdiiacdii Posts: 753
    Currently it looks like other financing rates are 3.9% and up, which will cost you more than $1500 if you finance the entire amount, the 0% finance would be the better route in that case. Plus every time you make a payment, you know what your payoff amount is.

    36K @ 3.9% = ~4K I took 0% for my Fusion Sport, got my payments down $40 over the other car, and every month I know exactly what is still owed on the car.
  • True. But the 0% APR is for 36 months. The monthly payments are really hefty.
  • I was just looking at the new rebates for Toyota and 2010 Highlander also has 0% APR. Is the Ford flex better than Highlander. I have not test driven the highlander but i see a lot of them on the road versus the flex as i have not seen one to date. I live in the DC suburbs.
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