2013 and Earlier - Hyundai Sonata Prices Paid and Buying Experience

debbiej1

I've read about 100 posts, but couldn't be sure if I was getting a good price or not. I've got 3 offers via email.
Sonata GLS V6 with Option pkg. #2. (moonroof and powerseat)
Offer #1 $19,981.00 includes tax, title, license
Offer #2 $19,978.71 includes tax, title, license
Offer #3 $17, 500 plus tax title and license
(approx. 18,725.00) These are offeres from the Tampa area dealers.
As you can see they are getting better...how much lower should I go? or am I close?

godeacs

Again, as is often said here, give us the price BEFORE TT&L. They vary too much from state to state to determine how "good" a deal you are getting.....obviously, the last offer is by far the best so far.....why are you even considering the first 2???? Also, what rebates and incentives, etc are you including in your figures - would be nice to know.... :confuse:

cajuncycler

I don't know where you are but I just picked up a Houston TX paper and there are Car lots full of New 2006 Sonatas there starting at $14,998. Now the paper doesn't say whether or not these are 4 cyl. or 6 but but they claim to have 200 in stock as of last Friday. I don't know if I can disclose the name of the dealership here but a google search for Houston area Hyundai dealers ought to get you there.

walt235

My best suggestion would be to wait until the end of July to see what happens with the rebates. You could very well be kicking yourself in August if you find that you could have gotten an additional $2500+ off of the price.
I'm in a similar situation at the moment, though the dealership is giving me an absurd trade amount on my 04 GLS. ($13,000) It's very possible that any dealer incentives are going into that trade value. There are some circumstances involved that has the dealership being very generous in my case.

alamocity

Would be curious to learn the name of the dealership that advertised the Sonata's for that price. Here in San Antonio the dealers are giving me much higher quotes, ranging from $16,276.00 to $18,500.00 on a four cylinder GLS with automatic transmission. And yes you can mention the dealers name but not names of sales people.

bhmr59

You have to be sure to read any fine print in newspaper ads. The price headlined may include all rebates. Most people don't qualify for military or graduate rebates. Also, you may have to add "dealer fees" which can be several hundred dollars. That $14,998 could easily become $16,200 +/-.

miamixt

And sometimes the fine print also includes "Customer Cash" (a down payment), or other requirements. Then come the limitations like One Only, subject to prior sale...

With that said I bought my 05 Elantra at the Newspaper advertised price, yet didn't qualify or read all the fine print exclusions. That particular day they needed to sell a unit. My best luck comes when you are the only Customer in the Showroom, or its the end of the Month!

On Vacation, will be back next Week!

Miamixt

watermelon05

Guys, is the graduate rebate still available after July 4th? If it is, do you have to find a job to get this rebate? Is it included in the OTD the dealer offered ?

Another thing is, what is the difference between a fairly loaded GLS V6 and a completely loaded GLS V6?

debbiej1

Sorry that was my first post. Ok...here's what I've received so far. Now keep in mind, I can't get the sales rep.'s to break it down for me. I either get a sales price plus TTL or and OTD price. They avoid the breakdown like the plague. Here goes. (*note I mis-typed the 2nd offer in the first message)Also note MSRP ranges 22,000.00 to 23,000.00 depending on the options added on at the dealer.

#1 Offered 19,981.00 Plus TTL (after the $2500 rebate V6)
#2 Offer-only gave me a OTD price 18,978.71 (after the $2500 rebate V6)
#3 Offer 20,049.00 Plus TTL (after the $2500 rebate V6)

I offered $18,200.00 OTD but no response yet. :-)

debbiej1

Also, I'm in Tampa Florida. All of my offers are through emails. I haven't sat down yet to get numbers broken down, which is why I may be having trouble getting them to give it to me in emails.

debbiej1

OOOpps! I was in a hurry. Lets try this again.

#1 offered 19,700 plus TTL (OTD-19,981)
#3 offered 18,100 Plus TTL (OTD-20,049)

Now that I have everyone confused.....what do you think??

alamocity

Little confused here, on the first quote the TT&L is only $281.00 and the third is $1949.00 for the TT&L?

debbiej1

and fees I'm sure.

backy

If a dealer would not break down a quote for me when I ask, showing the MSRP, dealer discount, rebates, taxes, fees etc., I would say, "See ya!". They have to do that breakdown on the purchase agreement anyway, so I'll see them eventually.

bhmr59

Excellent point, backy.

I'm kinda into numbers. The guy I DIDN'T buy from didn't want to talk numbers, only the monthly payment. Sheesh, if I would have put down an extra $1500 I could get the monthly payment I foolishly told him I felt comfortable with. Oh well, Mr. Friendly lost a sale to another Hyundai dealer.

asymmetry

Hey,

I would like to know how much I can get if I sell my sonata to either private or dealer.

- 06 Sonata LX (V6)
- 6500 miles
- with sunroof option
- deepwater blue
- no accident, damage

KBB price is kind of nonsense to me. New car is cheaper than the used one.

Please post your idea. The car is in excellent condition.

Thanks,

backy

Edmunds.com isn't any better--it has private party price for my area, for Excellent condition (assuming car is in like-new shape) at $19,537, and trade-in at $18,248. As you noted, it's possible to buy a new, loaded 2006 Sonata LX for prices like these with current incentives. For a trade-in, I would be surprised if you could get over $15k (consider you might save hundreds of bucks on sales tax on a new car though, if you buy one at the same time). For private-party, you might get as much as between $16-17k, but the car had better be pristine.

One thing you can do is check out some of the Internet car-selling services like AutoTrader and see what 2006 Sonatas are going for in your area--although there may not be many on the market yet. Also you could get some quotes from dealers--you don't have to buy anything to get a quote.

debbiej1

This is my offer right now....Some dealers are biting on it but none has committed to it yet. Cross your fingers!
For a 2006 GLS V6 Sonata, golden beige w/ a moonroof.. MSRP on this car is $22,395.
Breakdown:
16,900.00 Sales price
+2,500.00 Taxable rebate
19,400.00 Sub Total
+1,214.00 7% tax
20,614.00 Sub Total
+177.00 Title/Tag
20,791.00 Sub-Total
-2,500.00 Rebate
$18,291.00 Out the Door Price

backy

So basically your offer is about $3000 off MSRP, before rebates. That is a very good price if you can get it, IMO--not the absolute "Best Ever Reported", but very good. Good luck!

P.S. I wouldn't be surprised if the dealer tried to add a "documentation" fee of some kind, hopefully a reasonable one i.e. under $100. In some states it is regulated, in others it varies by dealer.

debbiej1

The salesman called me when I sent the offer. Told me I was WAY OFF....that my numbers were all screwed up and that no one would give me this deal. He said that the Factory to dealer rebate was not $2000 like the article said and the holdback amt and floorplan fees were wrong as well. He sent me this offer back.

MSRP - $22,395
Sale Price - $17,500
+2,500 rebate(taxable)
+ $399.00 Dealer Fee(taxable)
+ $6.50 battery and tire tax(taxable)= $20,405.50(taxes included)
+185.00 for new tag dmv charge = $21,865.50
(-) $2,500 rebates =
$19,345.50 OTD...

I sent him a link to the article but got no response. Whew, this is hard work :mad: ...but I'm not giving up.

debbiej1

bhmr59.....what dealership in Florida did you go to?

bhmr59

O'Brien Hyundai, in Naples.

They were excellent on my deal. No bologna from them. Quoted price via fax and it was valid except for $52 of FL fees that had to be added. Their dealer fee was $479, but it didn't matter because it was included in the quoted price. They "absorbed" the dealer fee by discounting the price an extra $479.

And their faxed quote was in the first few days of April last year, not end of month.

Remember, my Sonata is an '05, 6 cyl. MSRP was about $19,600 (incl. destination charge). Rebate at the time was $1500. Price before state taxes & fees was $16704. The '06 price is more than the '05's, but the rebates are now $2500 on the 6 cyl. Plus there is the $2,000 incentive to the dealer which you already know about, despite that salesman lying to you.

debbiej1

So you don't think that my offer is unrealistic...as the salesman said? I'll contact o'Brien's tomorrow. Thanks for the info.

grundelman

Just curious, in your breakdown you are adding the 2500 Taxable rebate and then subtracting it again from the Sub-Total..why is that?

debbiej1

Because I was told that I have to pay taxes on it.

debbiej1

Ok...this is the 2nd response to my offer....they're making me feel like I'm CRAZY! :mad:

Hi Debbie,

We don't consider holdback money profit as it is a re-imbursement to finance the interest we pay on the some $11,000,000 worth of cars here.

That is not negotiable.

I also don't know where you came up with $2000 "factory to dealer incentives" and $499 "floor plan fee"

I have been here for almost 6 years and I have never heard of that. There is not that much mark up in a Hyundai.

I appreciate what you are trying to do but a car deal has to "make sense" for us to do a deal.

We would lose money with your offer.

A deal for us that would make sense would be closer to invoice minus the $2500 rebate. Maybe $500 below invoice if that is what it would take.

Let me know your thoughts.

debbiej1

MY OFFER
Factory Holdback 2.00%
Factory To Dealer Incentives $2,000.00
Government Tax Exemptions, Hybrids $0.00
Consumer Rebates Here $2,500.00
Destination Charge $600.00
Floorplan Fee $499.00
Desired Dealer's Profit 3.00%

Vehicle Description 2006 Sonata GLS V6 w/moonroof
Invoice Price $21,161.00
MSRP $22,395.00
Options:
Destination Charge $600.00
Total Of Options
Total Base Vehicle & Option Price $21,161.00
Factory Holdback
Paid To Dealer By Factory After Car Is Sold) $459.90
Factory To Dealer Incentives
(Bonus to dealer from factory) $2,000.00
Floorplan Fee
Also called "Wholesale Financial Reserves", paid by factory to the dealer to offset dealer's floorplan interest costs. $499.00
=Total Invoice - Holdback - Factory To Dealer Incentives - Floorplan Interest $18,202.10
Fair Profit Over Dealer's Cost $546.06
3.00%
Negotiated Selling Price Of Vehicle $18,748.16

debbiej1

MY OFFER
Factory Holdback 2.00%
Factory To Dealer Incentives $2,000.00
Government Tax Exemptions, Hybrids $0.00
Consumer Rebates Here $2,500.00
Destination Charge $600.00
Floorplan Fee $499.00
Desired Dealer's Profit 3.00%

Vehicle Description 2006 Sonata GLS V6 w/moonroof
Invoice Price $21,161.00
MSRP $22,395.00
Options:
Destination Charge $600.00
Total Of Options
Total Base Vehicle & Option Price $21,161.00
Factory Holdback
Paid To Dealer By Factory After Car Is Sold) $459.90
Factory To Dealer Incentives
(Bonus to dealer from factory) $2,000.00
Floorplan Fee
Also called "Wholesale Financial Reserves", paid by factory to the dealer to offset dealer's floorplan interest costs. $499.00
=Total Invoice - Holdback - Factory To Dealer Incentives - Floorplan Interest $18,202.10
Fair Profit Over Dealer's Cost $546.06
3.00%
Negotiated Selling Price Of Vehicle $18,748.16
Destination Charge, REQUIRED FEE) $600.00
Advertising Fees
Usually shown only on dealer invoice, Optional fee) $0.00
Environmental Protection Packages, Other Fees $0.00
Dealer Prep (OPTIONAL FEE) $0.00
Consumer Rebates (Paid By Factory To Consumer) $2,500.00
Final Cost To Customer
Not Including Sales Tax or Tags) $16,848.16

bobad

All you need to determine if your deal is good:

1. Vehicle Description 2006 Sonata GLS V6 w/moonroof
2. Not Including Sales Tax or Tags) $16,848.16

Yes, that's a very good deal if you enjoy using a moon roof. Most everyone I know uses them only once or twice and permanently close them. I guess they prefer the quiet and air conditioning to the noise and exhaust fumes.

walt235

I want a "sun roof" in my 07 when I end up finally writing the deal. That will allow for the top of my bald head to get more uniformly sun tanned. :shades:

tarheel96

Debbie,
I think that's a pretty good deal. I purchased an '06 GLS V6 w/ Premium Sport Pkg in May for $16,999 (tax and tags not included) here in Maryland. The selling price on the sales slip was $19,900 - $2500 rebate - $500 owner loyalty + $99 dealer processing fee. Paid around $18,200 OTD.

dtownfb

One thing I have found when negotiating with dealers is NOT to mention holdbacks and factory to dealer incentives. For some reason this really upsets them. YOu may have provided them with too much detail in your e-mail exchanges.

backy

That's a good point. Maybe it's better to keep things simple, e.g.:

Dealer: "I can sell you the Sonata for (price) before T&L."
Buyer: "Thanks, but I think I will shop elsewhere."
Dealer: "What will it take to get you to buy the car today?"
Buyer: "I will buy the car from YOU, RIGHT NOW, for (price) plus T&L."
Dealer: "Oh, we can't go that low! We will lose money on that deal!"
Buyer: "OK, thanks again, bye! " -OR- continue negotiating, your choice.

The dealer has the right to set whatever price they want. You have the right to accept it or reject it.

walt235

Just walk if they don't give you the deal you want. I did car sales for a while. You heading for the door is the only thing that will get you what you want. You can always come back for the deal they offered later, if you wanted.

tucson_girl

Way, way, way too much detail.

If all you care about is what your bottom line, out-the-door price is, then just negotiate that final number. Who cares how the dealership divvies up the money?

All I did was send an email to a few Hyundai dealers asking for a quote on a Tucson. I asked for the final OTD price because I don't really care about how they divvy up the money; I only care about how much I'm going to end up financing. I had my own financing already arranged and told them so. When I got quotes back, I emailed the lowest quote price to the higher dealers and asked if they would beat it. One did. End of story. I was happy with the price I paid. And that's all that matters, IMHO.

grundelman

hey tarheel96, I live in MD, can I ask which dealership gave you that deal?

tarheel96

grundelman,
Antwerpen Hyundai in Catonsville/Baltimore.

cbuser

I purchased a 2006 Sonata LX about 3 weeks ago and wanted to post my cost. Loaded with moonroof and upgraded 6 disc cd changer. Also, white pearl paint which is $200 extra.

MSRP $25,145 according to sticker
Cash Price financed BEFORE TTL $22,455
Rebate of $2500
Total: $19,955

True Market Value for car according to Edmunds is $20,739

I feel I got a great deal. I paid less for my 2006 than my friend did buying a 2005.

I used Arrow Hyundai in Milwaukee, Wi. HIGHLY RECOMMENDED!

What do you guys think?

jack47

.....What do you guys think?....

That your friend is a dufus (laugh) ....assuming he just recently bought the '05.

danf1

Thank you for reminding me why I do not read the prices paid forums. There is no $2,000 factory to dealer incentive on this car. You are making this very difficult. A price around invoice minus rebate is very good on this car right now. There are not many 06s left, so while you obsess over this, they are probably selling the car that you want.

bhmr59

Here is the link to the news story announcing the $2,000 factory to dealer incentive on 6/6/06.

http://theautochannel.com/news/2006/06/05/010045.html

You say "there is no $2,000 (emphasis added) factory to dealer incentive on this car." Has that incentive been changed to a different amount, say the $1,500 it was prior to June 5?

danf1

Average the factory rebates. $2500 on V6 models and $1500 on 4cyl models. My math comes up with $2000. How's your calculator. That article is about the overall incentive offered, not specifically factory to dealer. I wish we had $2000 dealer cash and those rebates combined, my paychecks would be much nicer.

backy

Try this (related) article:

http://times.hankooki.com/lpage/biz/200606/kt2006060518044511900.htm

Notice especially this text:

But some analysts say the practice is not worrisome, adding that Toyota Motor and Honda Motor are offering incentives at similar percentages in the U.S. amid tough competition.

That sentence makes it clear that the article is not talking about factory-to-buyer rebates, since Toyota nor Honda is offering factory-to-buyer rebates at that level. Honda doesn't offer them at all.

Anyway, the total rebates on the Sonata in June were $3000 for V6s and $2000 for I4s, or an "average" of $2500 (assuming exactly the same number of I4s and V6s were sold, which is probably not the case). That's what my calculator tells me, anyway.

danf1

If you include the owner loyalty rebate, those numbers are correct. Edmunds does an article at the beginning of every month which highlights incentive spending by manufacturers. It is not specified to be factory to dealer or factory to buyer, just incentive spending.

The highest dealer incentive available from Hyundai on the Sonata presently is $750 per unit if you sell in excess of 32 2006 Sonatas this month. There is money to be had, but not $2,000.

motorhead5

That sounds like a pretty good deal to me. I went to arrow also and was trying to deal with them on a 2006 GLS I4 and they are giving me a price of 18,226. This also includes a sunroof. I think it is pretty high. Edmunds is saying 17,900 I offered 17,200 and they wouldnt even talk about it.

motorhead5

Just wondering if anyone here was told that their insurance rates would be higher than if they purchased a similar car like a camry or accord. I called my insurance agency and they gave the sonata a rating of 17 and a camry a 10. I guess the rate would be about 25% more for the Sonata is what I am being told.

bhmr59

OK, that is this month (July). Do the factory to dealer incentives change monthy (or even weekly) as the rebates to consumers do?

If dealers are selling out all the '06's, it would be logical that the incentive would be reduced (something less than $2K). Two supposedly reliable articles said the factory to dealer incentive was increased to $2K in early June. Do you dispute that? If so, what was the factory to dealer incentive in June?

brent8848

I'm looking for some feedback on the price I paid today for a 2006 GLS

Here's what I paid:
Price after dealer discount: $17,800
Less Rebate: -$1,500
Plus Doc Fee: $99
DMV registration / title fee: $60
Total price with fees before sales tax = $16,469

Any reactions?

debbiej1

Hummm. I've had 2 salesman tell me not to believe what I read here at Edmuonds and what do you know.
The recent postings, stating that there is no $2000 factory to dealer rebate...sounded just like the salesmen talking. Could it be that the salesmen are posting here? I guess anyone can sign up and post anonoymously...especially a salesman. What better place to see what their customers are talking about. Oh Yeah....I also sent them a link to the press release and one of the salesman told me if I believed what what written in a Korean newspaper then I must believe in the tooth fairy too. Real nice customer service huh?

jack47

.......if I believed what what written in a Korean newspaper then I must believe in the tooth fairy too.....

I'd even believe what was written in a NORTH Korean newspaper before I'd believe what 99.9% of car salesmen say.