By accessing this website, you acknowledge that Edmunds and its third party business partners may use cookies, pixels, and similar technologies to collect information about you and your interactions with the website as described in our
Privacy Statement, and you agree that your use of the website is subject to our
Visitor Agreement.
Comments
ElantraStan`
Rich
Actually $15389 is a great price for a LX! I'd jump on that myself, I paid $14199 (after rebate) for a standard GL V6 recently, they wouldn't budge too much on LXs here. Plus $399 doc fees and taxes.
Route 40 outside of Baltimore; I contacted Antwerpen INTERNET manager;
(they probably have a website), but I used Edmonds I think and multiple dealers
sent me quotes; then I spoke with Antwerpens Internet sales manager on the
phone; he said he would beat the best offer I had by $500 dollars; he did and
I bought it over the phone; the only thing to remember is to say when you walk
into the showroom that you have an offer from the internet manager rather than
starting all over with a salesman.
Know the car, model, color you want; Antfwerpen's Internet price includes
everything except MD sales tax and tags (and their tags were something like
$39 or $59 dollars); also I took the rebate. Their financing is low interest.
If you don't have a best price, they will not give you that good a price.
Now remember, Sonatas are not selling that well; the new ones will be out soon, so try to beat down the price at Silver Spring and get a total price including
transportation. Buy at Antwerpen, they treated us better than any dealer.
We did not trade a car; that just complicates matters, we sold our other car
ourselves.
Let me know how it went; sorry for the spelling errors, I'm ready to go home
from work now.
When I looked at Edmunds the MSRP was $21,689 for the same car without heated seats. By the way heated seat option costs around $200 and well worth it (it is the most useful option you can have). I guess MSRP may slightly change from car to car depending on the exact manufacturing date (at least that's the dealer's explanation).
In short, I believe I got an incrediblly good deal (almost ~$7,000). At the beginning, I wasn't planning to buy a new car, I was more looking for a 2003 or 2004 Sonata. But after I searched the market for a while I noticed incredible deals on new ones (rebates, loyalty and dealer discounts). It is a great car. it feels excellent and runs extremely smooth.
Just remember what goes out the door cheap, new,
Comes back as a trade-in, cheap, too.
I don't regret buying my 2003 Sonata in December 2002, but I'm under no delusions about its resale value. The only way to extract full value out of a Hyundai is to drive it out of the car. Enjoy your new ride - on the whole, they're attractively styled, good cars. (Doesn't hurt that Sonatas are rarely stolen, either. No lie - I just got off jury duty for some moron accused of grand theft, auto. Yep, a Hyundai Sonata. Prior to the trial formally beginning, the Judge looked at the defendant in amazement and exclaimed, "You're accused of stealing a Hyundai !?" Thanks to 11 fellow jurrors and myself, the moron will have 3-to-5 to lament his choice. (The sentence would've been the same for a Bentley. But, at least with the Bentley, had he managed to fence the car, the "disadvantaged yout" could've afforded a real lawyer instead of the lowest-20th-percentile-in-his-correspondence-law-school-class public defender he drew.)
Can I do better
Here are excepts from a letter sent to Brad Benson and Hyundai Consumer Affairs (names removed as per board rules, and shortened believe it or not):
Thanks for listening...... :mad:
May 6, 2005
Dear Brad Benson Hyundai,
I wanted to express my utter outrage and disbelief following my recent auto purchase experience at Brad Benson. I must say that my experience encompassed every negative stereotype about car salesmen in the book and we will never take this Hyundai (nor my husbands) to your place of business for service.
We stopped into Brad Benson on April 16 to look around and test-drove a Sonata. We were with out 7-month-old daughter so my husband did not drive the car. AC, clearly the veteran salesman, swooped in to tell us he would do whatever he could to get us the best deal possible. He knew how important safety was, as well as financial considerations, for a new family. Since we did not have time to stay longer, could we come back the following weekend?
AC called on Thursday and left a voicemail – hope to see you this weekend, we are having one of our biggest promotional events of the year and have some really great deals for you (Lie!).
So, we got pre-approved and went to Brad Benson check in hand on the 23rd looking to buy a car. Long story short – we decided we wanted a Sonata LX with antilock brakes.
Here’s what we were told:
- Us - So what is the special promotion this weekend? AC – Every Saturday is a sale at Brad Benson (i.e. there were no promotional events – Lie!).
- We have 2 cars on the lot that fit your needs. If we have to bring a car in from another dealership we don’t have the same flexibility to give you the price you are looking for (Lie!).
- All cars have the same $2499 markup “appearance package” – don’t worry about that it comes right off the top (Lie!). That’s so when we start talking money right off the bat we can tell customers “look how much money I’m saving you” (he would not tell us what this “appearance package” consisted of - I assume it included the pin striping that was so poorly done I removed it the day after I bought it)
- I can tell you’ve had a long day (note – baby is beginning to lose it here), I don’t want to play a lot of back and forth games. Let me pull some numbers together and I’ll be back with the lowest price for you (Lie!).
My husband and I took turns walking the baby while we waited for AC – we should have left at that point but we wanted to get it over with. He came back with a white sheet of paper with dollar amounts scratched on it – different ink colors, sizes, right side up, sideways, upside down, you name it. In the center was $18,600 in red sharpie circled. That’s your number – said AC – what does that entail said we? – Everything out the door said AC – can you break it down said we? Don’t worry about that, trust me I’ve gotten a great deal for you said AC
So we went to finance and speed signed while the baby cried. My husband took off in his car while I finished moving my things out of the trade-in. Once we had the baby in bed I looked at the paperwork. We paid $21,833.47 when the LIST price was $21,759.00 – unbelievable! Great deal trust me I understand what a liar.
According to Edmunds fair price for this car is $19,995; According to Kelly Blue Book fair price for this car is $20,420. So we overpaid by $1400 to $1800.
We were so stupid for not leaving, we should have known that car dealerships are only out to make money and screw the buyer, we were so tired and were just trying to get done fast so we could take the baby home. Biggest mistake.
I will NEVER come to your dealership for services. I will NEVER buy a Hyundai again. I WILL send this letter to as many groups as possible so that others might learn from our mistakes. We have already had 2 neighbors ask about the Sonata and we told them to avoid Brad Benson.
I have spoken with two individuals from customer service and expressed my anger over the outright lies told to us. There has been no follow-up to date and I can only conclude that this is the kind of business Brad Benson runs. You should be ashamed.
Hurley
And I would strongly recommend finding another dealer to use for service. Service is where dealers make the most money so you will affect their bottom line by not giving them your business. Congratulations on the little one and enjoy your car.
This, like a lot of other things, is a uniquely American problem. In Europe, dealers are often owned or controlled by the manufacturers - this has, over the years, introduced other problems, price-fixing being the most egregious. Here, we have unfettered price competition, but at the price of the car makers having very little control over dealer behavior, especially when it comes to the sales end of the business.
Newer franchises, like Saturn, Lexus, Infiniti, etc. have managed more restrictive franchise agreements and the result is generally better sales experiences for the buying public. Blame your state legislators if you don't like the current system....they allow it to exist because the dealer associations pay good money to keep it in place.
kirstie_h
Roving Host
Host, Future Vehicles & Smart Shopper discussions
MODERATOR /ADMINISTRATOR
Find me at kirstie_h@edmunds.com - or send a private message by clicking on my name.
2015 Kia Soul, 2021 Subaru Forester (kirstie_h), 2024 GMC Sierra 1500 (mr. kirstie_h)
Review your vehicle
This person was blaming Hyundai, understandably, for a poor dealer experience. I think there is more to the answer than simply swearing off a particular car maker.
Thanks.
Certainly, this can't be the normal sales routine at all Hyundai dealerships.......
Thanks
18,999 MSRP for Sonata GLS with SV package
595 Destination
75 Mudguards
1,182 Dealer Oil change/Tire rotation
20,851 Subtotal
-1,000 Dealer Discount (how generous of them)
-1,500 rebate ? even though it's only 1250
18,351 First Price (which I refused)
I told him that there was no way I was paying $1,182 for an oil/tire package. He hemmed and hawed and took that off.
18,351 First Price
1,182- Take off the oil changes
17,169 Next quoted price (which I refused)
He then said he'd take off another $290 since I was graduating college this weekend and this was his special graduation gift to me.
17,169 Next quoted price
290- College graduation deal
16,879 (which I refused again)
He hems and haws some more and asks what price I want. I told him that he can take more off as a dealer discount and that 1,290 wasn't enough. I told him to knock off another $1,300 for a total of $2590 dealer discount.
16,879 Next quoted price
1,300 my suggestion for dealer discount
15,579 My final offer for the car
The salesman is starting to come unglued at this point and asks where I am getting my information as to why he should sell this car for this price. I point out that the 2006's are coming out later this month, that he has a lot full of Sonata's and that I have been looking on the Internet and other people are getting their Sonata's for close to $16,000. He goes to get the sales manager and 10 minutes later the snake oil manager comes out and proceeds to insult me by stating that "the kiddies in the chat room" that I'm frequenting are just "throwing numbers around" and I must certainly be kidding that I expect to get a 2005 Sonata for this price. The conversation went bad from this point on with the sales manager telling me how I'm mis-informed, that I need to form a relationship with my salesman because "he's the guy that is going to come to my rescue when I lock my keys in my car" and that "when I bring it in for servicing that he's the one that will get me my loaner" It was like a bad dream and I told him that all I wanted was to get a price quote on a 2005 Sonata and I didn't see what the big deal was by standing my ground and fighting for the best price that I could get. The sales manager went on to tell me that he has "the light bill to pay" that he has to "pay the salesman's salary" and asked me if I ever sold anything and If I did, I probably asked more for it that it was worth and he was only doing the same thing.. asking for the best price he could get. I told him that I was only prepared to pay between $15,500 and $16,000 and that if he couldn't sell it to me for that price that it really was no problem as I would look until I found a dealership that wanted to sell me a car for that amount. He circled the $16,000 price and stormed off in a huff stating that the lowest he would go was $16,000.
I also must relate that I have cash and was not going to trade in anything.
I'm located in Wisconsin and really don't want to name the dealership. I've called another dealership and they have plenty of cars in their lot also. So, as far as I'm concerned when this salesman calls me to ask if I'm coming back.. I look forward to tell him how I found a Sonata somewhere else where they can treat a customer with respect.
Thanks for the response. I wouldn't mind E-mailing back and forth to work out a deal for both of us and compare strategies however your E-mail isn't in your profile.
How do I send you a private mailing ?
Thanks
Quick tips for buying a new car: Obviously first one is don't, cars don't go up in value, they go down. But if you want a new car, either figure out how to get a good deal or use one of the 1001 buying services. They may not get the lowest price but they will probably get a better price than you going in alone. And you should never, ever, ever take kids in when buying a car. Why on earth would you take a 7 month old in??
Print out the invoice prices, rebate information, and print out what options you want and the price you will pay (pre dest/taxes). Use the internet services to get a price quote, get it in writing (fax/email), take it to another dealer and tell them you are willing to buy a car today if they will beat the other dealers price. Don't let them sweet talk you or waste your time, either they will or will not. You can do this multiple times, I did it 4 times when buying my car (I luckily have 5 Hyundai dealers within 60 miles).
THE MOST POWERFUL TOOL YOU HAVE IS WALKING AWAY. You don't NEED to buy that car today. If you don't buy that car from the dealer, nothing is going to happen to you. However, the car dealer NEEDS to sell that car to stay in business. Always, always, always keep that in mind.
FWIW I bought a Sonata GL V6 (no frills or xtras) for $14k last month. I kinda wish now I could have gotten a LX, since some people got it for ridiculously cheap but some people are paying insane prices for it. Oh well, its just a commuter car for me so I'm happy!
Dont be afraid to fax outside your area either to get initial prices. Heck you can even buy outside, a car is a car is a car..
The car is a sonata LX with sunroof and ABS/TCS.
I would probably take the car at 16K if I got the color I wanted but celadon green seems to be rare.
As far as a similarly equipped Camry or Accord, those are still a few thousand more. I did a side-by -side on Kelly blue book. They are close in all regards, until you look at the price tag.
I don't think you can stack up the rebates. If you are a college graduate you take $400 off but only if you finance. If you finance, you don't get the $1500 off. I just graduated college last Saturday and this was how it was portrayed to me at the dealership.
On another note.. yah.. I'm totally happy with the deal I got on my Sonata and can't wait to pick it up and own a Hyundai. I really liked the Steel Gray color with the black interior and simply love the way it looks.
I didn't realize until my salesman pointed it out, but with the SV package, you get the aluminum 5 spoke rims and not the 11 spoke rims. He is telling me that he can look out his window and see which cars have the SV package by counting the spokes on the rims. I think the 5 spoke rims will look nicer.
Thanks for the input on this discussion forum. This makes it all worth while for everyone to be informed buyers and owners of these Sonatas.