2013 and Earlier - Hyundai Sonata Prices Paid and Buying Experience

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Comments

  • bob225bob225 Member Posts: 46
    I went there looking for a Elantra SE. They got me interested in Sonota because they could go lower on it.

    I told dealer 15k for the Elantra. They said they coudn't go down lower but would need to speak to owner to see if it is possible. They called tonight and countered down to 15.4K. I said 15K is what I want and told them that was my best price and offer is good until Wednesday. If they call tomorrow great, but I am working similar deal with other dealer and we are about the same price with them. Getting there....Why not offer 15k on Sonota, I guess I prefer the goodies of Elantra SE and holding out. After reading the thread on 2009 Sonata it sounds like it might be worth the extra money to get it but I then am getting out reason for buying an inexpensive work commuter vechice.
  • backybacky Member Posts: 18,949
    Well, maybe you'll get lucky and the dealer will need one more sale on Wednesday to make some special sales incentive--and your Elantra will be it.
  • asdf9asdf9 Member Posts: 26
    How many of you waited till the end of the month to buy your car? Is it all true about the sales people wanting that end of the month sale so bad? Offer $2500 off the 2009 sonata in May hyundai!
  • backybacky Member Posts: 18,949
    Is it all true about the sales people wanting that end of the month sale so bad?

    No, it's not. It would be true if at the end of the month, the dealer has a good chance to get some special incentive from the manufacturer if they sell just a few more cars. If they have already earned the maximum incentives or are so far away from the sales goal that a few more sales won't get them there, then there goes the reason for the dealer to offer an incredible deal at the end of the month.

    An expert car shopper told me once that the best time to buy a car is not the last day of the month, but maybe 3 days before the end of the month. His reasoning was that then there's less chance that the dealer will have already earned the incentives, or if they haven't they still have a few days to go, so they will still be pushing to make it. I don't know how that works in general practice, but it seems logical.
  • snakeweaselsnakeweasel Member Posts: 19,592
    That only works if the salesman and/or dealer needs another sale or two to make quota or to get bonuses. If that one sale is driving off the lot when you are driving in you lose. Timing is everything.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • jfritschjfritsch Member Posts: 958
    Probably 90% or so of dealerships will be OK or within sales goals in a given month. Soliciting bids from 10-30 dealerships via email with 100-300 miles of your locale will smoke out those 2-4 or more that need to make a sale. (their salesmen will be the ones buggin you, not take it or leave it.) Being flexible on colors and such gives one an advantage obviously. Last week of the month is best, with many price breaks occuring the last 3 days. You do 95% of all the legwork all within your normal routine via email or cellphone. Let them find you and put the odds in your favor.

    Obviously, looking at things as stated above, walking into the random dealership before closing last day of the month is unlikely to prove any benefit. The odds are 90% or more against getting a better deal than any other time. Actually its worse as most managers are tuned to these late comers and "demo" buyers who are likely to think what he throws out is a good price for the mere fact of their timing or the vehicle being a "demo".

    Good luck
    --jjf

    That only works if the salesman and/or dealer needs another sale or two to make quota or to get bonuses. If that one sale is driving off the lot when you are driving in you lose. Timing is everything.
  • hickorychickoryc Member Posts: 25
    After my wife declared 09 sonota too boring, started looking at Civic EX with Moonroof, alloys, etc (about same eq as Sonota GLS 4 5A Moonroof pkg, minus the alloys). Decided to revisit hyundai dealer. They had 09 Sonota GLS with moonroof in new Cocoa paint, beige, woodgrain interior. Told them had offer of 18,500 for Civic. Dealer said he would match it. Just now learned about Fitz site. Seems my opening salvo was right on. Now need to convice wife to take another look. MPG diff is 4 mpg but size of Sonota is rated "Large" with more 5 stars. Seems 06-08 civic owners complaining about abnormal rear tire wear which is a concern.
  • bob225bob225 Member Posts: 46
    Elantra SE plus Premium Pkg. with 5-speed plus floor mats, trunk mat, trunk net and mud flaps. Color: Quicksilver

    MSRP $ 18380 with freight

    puchased for $ 15,200 + $ 70 in dealer fees. Total $ 15,270

    I will pay my 5% taxes in WV. Purchased in PA

    Thanks for all the feed back and details experiences.
  • gofishgofish Member Posts: 24
    Now that Towne has apparently sold their 08's, the deal suddenly got sweeter on the 09's. Now $1800 under invoice before rebates! And that is the deal for the first two weeks of May. They were recently offering $1000 off sticker before rebates at the end of April if I recall. This is a big change.
  • jaxs1jaxs1 Member Posts: 2,697
    How can they sell 2009s for $1800 below invoice not including the rebate?
    There would have to be a manufacturer to dealer incentive in addition to the customer rebate. If no other dealers are offering a similar price, it's probably just a typical dealer's bait and switch newspaper ad that has a catch when you try to find one for that price..
    That extra $1800 would make a difference to me whether I would seriously consider the Sonata vs some other cars.
    If I could get a new 2009 with the equipment and color I wanted for $1800 below invoice with no trade-in involvement and then also get the $1500 rebate, I'd probably buy it.
  • gofishgofish Member Posts: 24
    Go to Towne Hyundai's (NJ) web site. Search the forums for Towne Hyundai as well. I have no experience to back it up, but posters here say it is the real deal. Their "doc fee" is (at least was) $189. If local SW Ohio Hyundai dealers would match their offering within $500 I'll buy local but I've had no luck getting that close of a quote previously on 08's. A trip east is no problem as family is in PA and I head that direction half-way fairly frequently. Some here suggest buying in the MD-DC-VA area as well, but I can't say I've seen it better or more certain that the Towne deals. I keep reading though.

    When one buys, ignorance is the kiss of death. Read all those "buyer's remorse" postings here. Two times I've purchased new cars since 2001; once I received 35% off sticker and another time almost 40%. These were GM models though and I had GM credit card rebates in addition to the highest manufacturer's incentives. Not that I expect to get that kind of deal, but the point is to maximize your knowledge to where you cannot make a bad decision. On an 04 Silhouette the sticker was $29435 - negotiated $26800 (included "fees" - probably could have been better) - rebates were $6000 - card rebates were $3100 - a $17700 price before TTT. There were reasons for this deal though (Oldsmobile!) and the 09 Sonata is a superior quality vehicle that will be an excellent buy at significantly less discount.

    I have been considering a purchase since Jul 07 when the deals were "too good to be true" on 07's. 08 deals have been even better. I suspect that once 08's are all but gone and 09's are in mass quantity with the US factory cranking them out in a continued "buyers" market, the 09 deals will build to a crescendo again. Remember they shut down the Alabama line for a week or two in October 07 because they oversupplied themslves.

    The 09 is a better car whereas the 08 was essentially the 07 with minor changes in trimline offerings. 5 speed auto with the improved I4 engine! Improved interior! The base price increase is justified given the new offerings IMO. I'm going to still sit out for a little while longer, but I'll be paying attention routinely right here at this forum!
  • jaxs1jaxs1 Member Posts: 2,697
    I'm not going to buy from a dealer another state. If this is a real deal, then they won't be the only dealer in the country that can sell for that price.
    I'll wait and see if people in other states and the west coast say they are getting similar deals on the 2009s.
  • jfritschjfritsch Member Posts: 958
    A 08 20300 msrp Hyundai sonata gls will wholesale for about 12500 in about 12 months, so a price in the mid 15000's is about what you would want anyway. For an 09, I presume that would be around 17000 , assuming its an improved vehicle. Otherwise there are Malibus, Camrys Accords and such to look at.

    Good luck
    --jjf
  • m6userm6user Member Posts: 3,181
    they won't be the only dealer in the country that can sell for that price

    That's the problem if you only buy local. There are lots of big markets in the country where the competition is so brutal that you just get better prices. And there are lots of markets where you can't even get close to those prices and you may live in one. If you value a local deal over saving some big bucks---more power to you.

    My relatives in Michigan sometimes come to Chicago to buy a new car because the deals are a lot better. Towne is a very, very big Hyundai dealer and I have read lots of testimonials on this forum and never a bad one. If someone is willing to spend a couple hundred dollars to save $500-1000(or more) and do a little road trip....it's money smart.
  • m6userm6user Member Posts: 3,181
    For an 09, I presume that would be around 17000

    Towne is offering $1800 below invoice plus the $1500 rebate so that would be over $4000 off MSRP on an 09 or close to $16000.
  • jfritschjfritsch Member Posts: 958
    17000 would be a useful target, more than which other vehicles should be considered. Obviously if if you can negotiate something less (of course you should try) the better. What regional thing or whatever towne has going on would be good if it could be had around the country.

    --jjf

    For an 09, I presume that would be around 17000

    Towne is offering $1800 below invoice plus the $1500 rebate so that would be over $4000 off MSRP on an 09 or close to $16000
    .
  • m6userm6user Member Posts: 3,181
    Agreed. It's could be hard to touch their prices in a lot of markets but I did find that most Chicago dealers were selling the 08s at about the same price as Towne was.
  • jaxs1jaxs1 Member Posts: 2,697
    I didn't say I would only buy from the dealer closest to me. I only said that I wouldn't buy a Hyundai from a dealer in another state or across the country. If that NJ dealer is the only dealer in the entire US that says they will sell for that price ($1800 below invoice plus $1500 rebate), it probably means it isn't a real deal.

    If one of the 15+ Hyundai dealers within a 3 hour drive will sell for the same price, then I may buy from one of them.

    In my area the dealers still have more 2008s than 2009s. Maybe in 2 months, the 2008s will finally will be completely gone and their lots will be stocked full of 2009s. They could even raise the rebate on 2009s from $1500 to $2000 if they don't have to worry about moving remaining 2008s anymore. At that point better deals will be available and I may take another look if I haven't already decided on something else.
  • m6userm6user Member Posts: 3,181
    Like I said many have posted that they have bought via their internet sevice at Towne and there were no suprizes. I believe they are out of 2008s(or almost) which fits in with your theory.

    I don't agree that you will always find the same deal close to home. I'm not suggesting you travel because I don't do it myself but I am sure that cars just sell for different prices in different regions of the country. For example, Toyota adds some kind of SE zone or regional charge on all cars sold in the SE US. It is several hundred dollars and I still have not figured out what that is all about.

    Anyway, thats why my relatives come to Chicago....because they can't touch the prices in SW and W Michigan(about a radius of 3 hours). Maybe if they lived near Detroit they could.
  • jaxs1jaxs1 Member Posts: 2,697
    I'm in California and it's a very competitive car market here and there are none of those extra fees like the SET regional fees from Toyota in the South East region, but I still don't see how the dealer could sell for $1800 below invoice unless they are getting a manufacturer's incentive. Those incentives would go to all dealers in that region, not just to Towne Hyundai.
  • leonidas1leonidas1 Member Posts: 9
    Stateline Hyundai in Phillipsburg NJ is selling 09 Sonata's at $2000 below invoice plus the $1500 rebate. This is the lowest that I have seen anywhere. Their prices include destination and there is not a dealer prep fee. I just picked up a 2009 GLS for $15,900 in the Cocoa Metallic. I was waiting for the surprise fees but that didn't happen. Great people to deal with.
  • jaxs1jaxs1 Member Posts: 2,697
    Sounds good. Was it an automatic and did you have a trade-in?
    It's interesting that both dealers are in NJ. Maybe there is a regional dealer incentive.

    I notice $1000 difference in different areas:

    http://www.carsdirect.com/build/options?zipcode=08865&acode=USB90HYC031A0&restor- e=false

    http://www.carsdirect.com/build/options?zipcode=90210&acode=USB90HYC031A0&restor- e=false
  • leonidas1leonidas1 Member Posts: 9
    I did not have a trade in and the Sonata is an automatic jaxs1. I do know this. I was talking with the GM of Stateline and he used to run Towne. Also, his Internet manager is at Stateline as well. They are also opening another Hyundai Dealer in Hackettstown NJ in a few months which will be closer to my house. That will be good for me for servicing my Sonata. They were a little far but definitely worth the trip.
  • bhmr59bhmr59 Member Posts: 1,602
    jaxs

    You don't have to understand it or like it.

    Towne is a high volume (must get extra incentives) dealership, no BS. The price they quote is the sales price (they quote over the phone including $189 doc fee & TTL).

    I know from personal experience and 7 other buying experiences from people I know or were tipped off (2) by a guy I tipped off. We bought an '07 Sonata SE-XM in 2/07 at $5429 under MSRP which was about $4400 under invoice, including $500 owner loyalty rebate

    They're in NJ. We're in CT. We paid CT sales tax, so everything is legit. We're 100 miles away. Well worth the trip.

    P.S. Towne also has the $500 owner loyaty discount now. So price is $1800 under invoice less $1500 general rebate and $500 rebate owner loyalty for those who qualify; any trim, any options.
  • m6userm6user Member Posts: 3,181
    I think they are high volume and maybe get some volume discounts from Hyundai.
  • m6userm6user Member Posts: 3,181
    Does anyone know what the SET fees that Toyota charges in the SE are and how they are justified???
  • bhmr59bhmr59 Member Posts: 1,602
    Why do people post Elantra prices & buying experience on this Sonata thread?
  • br6adbr6ad Member Posts: 2
    Does anybody have any information on what dealers are giving the best deals on 09 sonatas? I'm looking for a 4cyl auto with the $650 option. I'm not into playing the dealer games.

    Thanks,

    Brad
  • leonidas1leonidas1 Member Posts: 9
    br6ad: In my previous post I purchased my 09 Sonata at Stateline Hyundai for $15900 which is $2000 below invoice plus the $1500 rebate. You should be paying $16500 for the $650 package .
  • sandman46sandman46 Member Posts: 1,798
    What does this package consist of?

    The Sandman :)
  • leonidas1leonidas1 Member Posts: 9
    sandman46 the $650 package includes a power seat, steering wheel audio controls and a trip computer. None of which I needed but thats just me.
  • moocow1moocow1 Member Posts: 230
    It's also got automatic headlights, chrome belt moldings, woodgrain/metalgrain accents and lumbar support. Half looks, half useful features. Personally the steering wheel audio was enough reason to get it in my car. I paid 16.6k + TTL in California for the GLS auto with 650 Package. I wish I could have gotten as good a deal as you sandman, but even the price I paid was a few hundred lower than any other dealer in this area.
  • m6userm6user Member Posts: 3,181
    I went on the Hyundai USA website and looked at special offers and clicked on the military rebate. It is still $500 but they seem to have changed wording from active duty and active reserves and guard to just "active duty".

    Does anyone know if they are actually not giving the military discount to actively drilling guard and reserve anymore??
  • br6adbr6ad Member Posts: 2
    If they had a dealership like Stateline Hyundai here in Arizona then I would be buying one tomorrow. NJ is a little far away though. I was hoping someone in Arizona had a no bs buying experience like stateline Hyundai. If anyone Arizona can help me out with a name that would be awesome! If my car sells tomorrow I will need a new car soon. Getting down to the wire.

    I have a pretty good idea of what price I should be paying now! Unfortunately all the dealers want to add their $799 alarm, $499 tint, and $699 special car wash package. It's like pulling teeth to get an OTD price around here. Very frustrating!!

    Thanks for the replies!
  • asdf9asdf9 Member Posts: 26
    A dealership by me has a 2008 Sonata for sale for $24K when the invoice price for the SE is $21700. No wonder the car is still in stock!
  • leonidas1leonidas1 Member Posts: 9
    Stateline has 2008 Sonata SE's for $2300 below invoice plus the $3000 rebate and is selling them for $16400. That's a big difference from $24000.
  • nareknarek Member Posts: 37
    First, let me say thank you to all you knowledgable people who post here. I have been lurking and reading here for the last 4 days learning all I can since I decided to buy a Hyundai last week. I have learned quite a lot!

    Since Monday I have been working to get my best deal on a new Hyundai. It started with thinking I wanted a leftover '07 or an '08 Sonata GLS. By yesterday I was convinced I should go all the way to an '09 Sonata Limited. My husband called it "requirements creep", which apparently is a term used in his line of business. (Engineering) lol

    Anyway, after I had solicited offers from 3 local dealers, I read this thread and found that many people were finding deals that appeared to be a good bit better than what I had. I saw a reference to Fitzmall. Not knowing exactly what Fitzmall was, I went to check it out. I was floored at the difference in price! I was even more thrilled to learn that there is a location just a bit over 2 hours from me here in FL!

    I emailed and got an out-the-door price from Fitzmall that was at least $1,500 less than the deal I was about to take. Since I already had an appointment set up for tonight at that dealership, I decided to take Fitzmall's offer and ask them to match it. They basically told me NO dealership could sell an '09 Sonata Limited for that without losing money. They would only come down by a little under $300. They insisted the price will go up once I walk in Fitzmall's door, that they may have applied rebates I wouldn't be eligible for and then have to tack back on, etc.

    For an '09 Sonata Limited 4cyl my local dealer offered $21,500 (after rebate) plus taxes, tag & title. OTD price quoted $24,034.

    Fitzmall has the same '09 Sonata Limited 4 cyl listed for $20,765. (I'm assuming after rebate) OTD price quoted $22,798.75

    That's a $1,235.25 difference, and one I'm willing to drive 2+ hours for.

    My questions are, has anyone actually purchased a car from Fitzmall for the prices they list them for on the internet, or do you all just use their listed prices to get your local dealers to match?

    I'd love to hear from people who have actually gotten those deals from Fitzmall before I make that trip. I really don't want to drive 2 hours just to find out there's more to it. I'm new at this, and inexperienced.

    Also, does anyone think I can do better than either of those two prices listed above? Is there any benefit to waiting, like a bigger rebate later, maybe after June 2 when te $1,500 one ends? Any chance they'll have a price increase?

    Anything else anyone can suggest that I do, or what to look out for if/when I head to the Clearwater Fitzmall?

    Any and all advice will be greatly appreciated!

    I just gotta add that I drove the '09 Limited tonght for the first time and I LOVE it! Can't wait to have my own. :)
  • m6userm6user Member Posts: 3,181
    I have not purchased a vehicle from Fitzmall. But, after reading many posts on many different foums regarding purchases from Fitzmall(they sell other brands also) it appears they are the real deal. They are a volume org that, again, from reading many posts, don't play games when you show up. I have not read of any bad experiences. If you spend some time and read through these "prices paid" forums you will also see many satisfied posters that bought from Fitzmall. Nobody knows if every post is 100% accurate but when there is a lot of similar post it tends to add to the credibility.

    Now, your post. Your numbers don't add up. First you say that Fitzmall was "at least $1500 less than the deal I was about to take" and then the difference is $1235. Which is it? Also, are the dealers in different sales tax areas? There is about $500 extra dollars at the first dealer between selling price and "out the door" price.
    Maybe the diffence is dealer fees or something because I doubt that even a sales tax difference could account for anything approaching that amount.

    Lastly, dealers can sell cars for whatever they want to and there are many different reasons for this. They might be the only dealer for that car for a large area. It might be just the owner's policy. They don't have to match a price from a dealer 2 hrs away if they don't want to. Even in large metro areas where there is a lot of competition, some will just refuse to match another's offer and tell you to look elsewhere. If they all sold at the same price they would be Saturn dealers.
  • nareknarek Member Posts: 37
    Thanks for the reply.

    Regarding my numbers, I did mess that up. Alot. (It was late, and I've had a slew of numbers running through my head this week. That's my story and I'm stickin' to it! lol)

    The Fitzmall quote was intially $2,031.84 less than the quote I had from my local dealer. When I went in last night for my test drive, they dropped that price another $786.79 after I showed them the Fitzmall quote. $500 of that was the rebate. He originally applied only $1,000, and not the full $1,500 available. So after the $500 rebate correction, they only came down another $286.79. $786.79 total. Still $1245.05 more than the Fitzmall quote.

    The lower quote I got last night is the one I listed above. When I was putting the differences down I had already accounted for the difference in the rebate amount. I also messed up the Fitzmall quote. It's $22,789.75. I transposed the 8 and the 9.

    Yes, sales tax rates do vary by county here in FL. I was told the rate applied would be based on my county, which I supplied both dealers with when I asked for the quotes initially.

    I know no dealer is obligated to match any price I bring in. They have a choice, as do I. They are in it to make money, I do understand that. But I'm in this to SAVE money, so, for $1245.05 (If the deal is legit) I'm going to drive the 2+ hours to clearwater. :)

    Maybe I'll buy a new outfit to match my new Sonata with some of the savings. :shades:
  • focus530focus530 Member Posts: 10
    I am in similar boat as you are. I went to local dealership to test drive 09 Sonata I4 GLS and ended up making a deal on 09 Sonata V6 Limited.

    From what I have heard and seen on this forums, Fitzmall is a real deal and I used them as my baseline when dealing with local dealership. I have not sealed the deal yet so I do not want to post any numbers, but let me say that they are close to Fiztmall.

    I had send out 5 emails to dealers within my driving distance. One was very aggressive and right away matched the numbers with Fitzmall, BUT they charge $499 doc. fee.

    Others were slow to come down, but in the end they were within $250 of Fitzmall.
    If you are ready to purchase, go to you local dealership, make an offer within this range and tell them you will buy NOW if they agree. There is nothing more motivating to dealership than a ready buyer.
  • m6userm6user Member Posts: 3,181
    BUT they charge $499 doc. fee.

    I'm in Illinois and state law limits dealer doc fees to $150 and that's what they all charge. It just changed I believe as it used to be $75 or something like that for quite a few years.

    It must suck to not only have to negotiate the price of the car but then to have to negotiate different doc fees from dealer to dealer.
  • m6userm6user Member Posts: 3,181
    and not the full $1,500 available. So after the $500 rebate correction, they only came down another $286.79. $786.79 total. Still $1245.05 more than the Fitzmall quote.

    Sounds like a plan! That is pretty pathethic not including the whole rebate and only noticing their "mistake" after you had the quote from Fitzmall which showed it. I'd be leery of having them service the car as well.
  • hickorychickoryc Member Posts: 25
    Anyone know of a "Dealin Dealer" within 500 miles of New Orleans? Hoping to find the right price for '09 GLS Auto I4 with Sunroof. Dealer 1,250 miles away quoted $2,000 less than 2 local dealers; a 3rd dealer in Baton Rouge was even higher. Getting frustrated! Might fly in to Newark, Chicago, or Tampa where the real deals "seem to be". The 3 "Dealin Dealers" I've been able to find are World, Towne, and Fitzmall.
  • nareknarek Member Posts: 37
    The Limited is very nice, isn't it?

    The dealer I sat down with last night just called and came down another $500. We're now just $745.05 off the Fitzmall quote. If they come within $200, I'll bite for sure. This saleman has worked hard and put up with a lot of questions from me without complaint, and always in a very timely manner. I can be very loyal when treated well, even spending more to give my business. (Within reason, of course)

    We'll see how it goes from here.
  • nareknarek Member Posts: 37
    The rebate "mistake" did seem a little shady to me also, but I think it really was just that. This salesman seems relatively new, (he couldn't immediately answer some basic questions about the car, like interior colors available) and I think he just didn't realize the previous $1,000 rebate had gone up to $1500.

    We had a lengthly chat with the sales manager last night who was very nice and very knowledgable. He did, however, try to tell me that the $503 portion of the $23,503 invoice price was his cost for some dealer appearance package markup.

    This dealership rates very highly (they have some Hyundai Presidents customer service award) and they "say" the service dept is in the top 10. It is where I would have my Sonata serviced no matter where I bought. As I said in another post, they've already called me today and come down another $500 in price. I'm not ready to kick them to the curb just yet....
  • alamocityalamocity Member Posts: 680
    Have you tried any of the Houston area dealerships?
  • moocow1moocow1 Member Posts: 230
    Hmm, I'll just mention this in regards to friendly dealers and loyalty. My household has purchased 2 cars from an extremely great dealer who always gives fair prices and the most customer friendly service out there(no bs, no upsell, no lies at all). However I found out a dealer nearby was willing to go $400+ less than my favorite guy. That was enough reason for me take that deal instead. I think as long as the dealer is within a reasonable distance, you should take the best deal and move on to figuring out where you want to do your service.
  • asdf9asdf9 Member Posts: 26
    Thanks for all your responses. What's with dealers wanting your license for a test drive? I asked one dealership, don't you run my credit with a copy of my license. They assured me they wouldn't. And I found a dealership that still has a SE 08. With the numbers some of you have, I should say give me way below invoice or esle.
  • jim1299jim1299 Member Posts: 16
    Other than the document prep fee, the price listed is what you pay before TTL.
    They may be high volume enough to be in another holdback category than most dealerships. (Makes sense, since they are a multi-state network.)

    Note that they offer three price levels-- and their Internet (barebones) price posted on-line may be lower than the "Internet" price on the sticker, depending on how long the car has been on the lot. I found them willing to go with the current 'Net price if you're savvy enough to know it-- and in my case I didn't even encounter a hard sell about extended warranty, gap insurance, or the other 'closer' routines.

    I know what your husband means about "requirements creep", both professionally and because last month when I went into Fitzgerald looking for an '08 I4 I drove out in an '09 Limited V-6. Got an absolutely crazy deal on it, too -- $20282 before TTL ($21005 OTD. This was in early April, when the rebate was only $1000). Like you, I had another dealership say the price was too low to be true and would likely rise when I went to close the deal. Believe the car --which was the showroom model-- may have been mis-priced or a notional 'loss leader', since '09 Limited I4's out on the lot were going for the $20765 price you cited. Mine was barebones- but for that price I'll gladly buy my own floor mats and mud flaps. :P
  • letttermanlettterman Member Posts: 2
    NOTE: Cdn prices and models The 2009's have not been released here yet.

    After test driving a Mazda5 I took my wife to an Edmonton Hyundai dealership just to check out the 2008 Sonatas (which I had researched on-line) that have been advertised locally at $3650 below MSRP(base model). Sitting in and checking out the showroom GLS (same as US Limited) we were impressed with the luxurious interior feel compared to other cars we had checked out.

    Getting a brochure from a salesman and us not having time for a test drive he informed me that the factory rebates on the premium package models were now $5250 below MSRP. That's a pretty nice starting point I am thinking.

    I see some US posters on here buying the Limiteds for under US$18k.
    In Canada the MSRP on these is Cdn$27,695 +$1415 deliv&dest.chg. After researching pricing to death it seems US dealer invoices are 7% below msrp with many of you knowledgable buyers getting well below invoice, before rebates.
    Obviously there's a sizeable dealer incentive and holdback factor.

    Much less info is available for Cdn prices and I'd like a good starting point if it comes to negotiating a price.

    My estimated price on the 2008 GLS (loaded 4cyl, same as USLimited) after rebates, incl D+D is C$24,000.
    Still seems pretty high compared to US pricing.
    Does anybody know if the same invoice/msrp ratio (7%) applies in Canada?
    How much lower can I expect to go??

    :confuse:
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